Daqi Records, President's Office.

He Qunyu was in front of the computer, carefully looking at the recent sales that the sales department had just summarized.

Suddenly, he reached out and pressed a button on the internal phone and said, "Let Mr. Chen and Mr. Du come here." Then, without waiting for a reply, he pressed it off again and continued to come back to look at the data.

Nowhere else is there anything worthy of his special attention as a dignified CEO, it is just routine data, and what can attract his attention must be changes.

Even if it's temporary, it's not a big change, but it's a change.

"Tianzhu Girl" has basically ebbed the tide, in fact, even when this song was the hottest, the single-day sales had just exceeded 200,000 copies, and it was maintained for less than a week because of the popularity brought by a series of Internet topics, and then it quickly went head-on.

It is still in the 50s of the daily music sales list, and the ranking of the new song daily sales list is slightly higher, but it is also the 38th position, and the sales of 10,000 pieces a day have peaked, and it seems that there is no more value, with the rapid decline in the temperature of that series of Internet topics, its sales will definitely decline rapidly - the Internet era is like this, the popularity comes and goes faster.

What's more, the foundation of this song is indeed not too good, which is not determined by my own or anyone else's judgment, but by the extremely clear answer given by the market through data.

Its audition on-demand has reached an exaggerated more than 80 million times, and the traffic is actually okay, but as of yesterday, the sales volume was only 690,000, and it is estimated that it can barely rush to 700,000 copies today - this purchase conversion rate is really low, and it can't even reach one percent.

Many fans followed the topic and the heat, tried it out, listened to it a few more times at most, threw down a few cents, and then withdrew. They weren't too willing to spend three dollars on the song in perpetuity.

However, considering that the production cost of this song is just 40,000 yuan, this first single of Peng Xiangming Music Studio can still be regarded as a profit, and it is an absolute success!

If you don't give some external force and push hard, it is almost impossible for this song to break through one million sales, but in the long run, it is still possible to break 100 million in auditions.

On this kind of music website, it's very cheap to listen to it once, ordinary recharge users only pay five cents, buy a VIP or even only four cents, and the annual high-level VIP is only three cents, generally have to be calculated, the average price of a single on-demand, generally falls at 3.8 cents.

But once the audition breaks 100 million, no matter how small the money is, it will become big money.

Listening to it alone, the long-term total income of this song should be expected to exceed 4 million.

However, even if it can reach more than 800,000 copies in the end, the sales revenue will only be 2.4 million.

The audition income far exceeds the sales revenue, and this kind of upside down is a relatively rare thing.

According to the distribution contract, if the final total income is 6 million, Peng Xiangming's music studio can share 55%, that is, 3.3 million - it has been earned!

Of course, Daqi Records has made a lot of money after its release.

But this way of making money is extremely unstable, and it can be regarded as a windfall.

On the contrary, as soon as it was released a few days ago, "Dream Chaser" showed signs that it would sell well and for a long time - since it was recommended to the APP, this song directly crossed the threshold of 100,000 sales in a single day.

And its purchase conversion rate is too high!

The current feature of this song is that the same recommendation, its traffic entry is low compared to other works, and the single-day on-demand is even less than 2 million, but less than 2 million on-demand, it can even create more than 170,000 sales - close to 9%!

The big data given by Tiantian Music shows that many fans come in along the recommended position, and after listening to it once, many people will choose to repeat it several times, and then choose to buy, and even more, many people choose to pay to buy it without even listening to it once, and add it to the "heartbeat list".

In fact, think about it, non-members only pay five cents for a trial, high-level VIPs only pay three cents, and the price of a song is as high as three dollars - under what circumstances would fans be willing to buy the work of an unknown singer?

When he decided that he would listen to this song again and again, and even repeat the song countless times, he would add it to his list of favorite songs!

Non-members will listen to the single more than 60 times to be less cost-effective than buying the single directly, and high-level VIPs will have to listen to it more than 100 times before the purchase price is reached - this is a very simple account, anyone will calculate.

And the purchase conversion rate of "Dream Chaser" has reached 9%!

It is recognized by the market that once the purchase conversion rate continues to exceed 5%, there is a chance to become a generation of classics!

The biggest problem with this song at the moment is that it is not hot enough!

No matter how high the conversion rate is, the total number of people who come in is not enough, and you can't sell!

But this is also normal, the singer is not famous, and the ballad has been cold for so many years, for a while, the market is cold, and to make it hot, it is by no means something that one person or a song can do.

But at the very least, its conversion rate has proven that as long as it can be pushed in front of fans who like folk songs, they still recognize the quality of the song and are willing to pay for it.

............

Chen Guo, the distribution director, and Du Dudu, the production director, soon came over, and the assistant to the president brought them in, and without waiting to ask what they wanted to drink, they were waved out by He Qunyu - yes, the production director of one of the three giants of Daqi Records, his name is Du Dudu, and I don't know what his parents came up with this name for.

Chen Guo was He Qunyu's old subordinate, when he was doing sales, he brought up his right-hand man, Du Dudu and his relationship for more than ten years, after he came to Daqi Records as president, the cooperation between the two sides is also quite tacit - of course, there are contradictions, but they are all controlled within a certain range.

Therefore, the three of them are very familiar, so familiar that they don't need any cutscenes.

When the assistant went out and the door was closed, He Qunyu said directly: "I was looking at the sales just now, what do you think of "Dream Chaser" and Peng Xiangming?"

After hesitating for a moment, Chen Guo was the first to speak, ""Dream Chaser" is worth pushing hard, it should be popular! But "Tianzhu Girl" is ...... Unless this song is given more resources to it, it should not be able to get the bid. ”

What he means by "standard" refers to the fact that after the sales of a single song or album exceed one million, Tiantian Music will hang a special logo after the title of the song - similar to the starting point of 3,000 are all ordered into high-quality products.

Don't underestimate this mark, this is equivalent to a long-term best-selling entry ticket, because many people don't have songs to listen to, and they often go to the specially set up best-selling area to find songs, and hanging this mark, it is also easy to be selected and recorded by some song lists, even if it is just to make audition money, it is a lot.