Chapter 58: Understood
Of course, there is a reason for He Qunyu's sudden attention.
The daily sales list of Tiantian Music is not something that can be on the list if you want to, and it is even more difficult to go up without the blessing of fame, without the blessing of large traffic and heavy recommendations given by record companies or music websites.
What's more, judging from He Qunyu's many years of experience in the industry, the song "Tianzhu Girl" has only been passed through his ears once, and he can conclude that this song will definitely not sell well!
However, it actually caused a topic, and without the company smashing a penny, the music lovers at the outstation completely spontaneously established the topic, and appeared on the hot search list of Weibo, and then in turn with the help of this popularity and traffic, it appeared on the daily sales list of Tiantian Music.
Although it is only No. 11 at present, and the sales data in the background can also be seen, the total sales of this single are only 310,000 copies in the 12 days since it was released, but the wind has already blown.
At least sitting in his position, I could already feel the breeze in my ears.
Especially...... This "spontaneity" is key!
This shows that there are many people who like this song, so it proves that their judgment of the market and consumers' tastes has been deviated.
Only in this way does this phenomenon deserve more attention!
No matter what kind of business you are engaged in, the most feared thing is to not be able to figure out the taste of consumers!
He Qunyu has been in the industry for many years, starting from sales and publicity, and in recent years, he has been invited to take charge of Daqi Records, and he has always grasped this part very tightly.
As far as he is concerned, he believes that the most important job of his position as CEO is to communicate well with the singer and the market - here to help the singer keep abreast of the market trends, to subtly adjust their style and orientation, and to turn around, and to successfully promote the singer's work to the market to lead the trend.
In the past, his work has been fruitful.
But now, through the sudden slight popularity of a song "Tianzhu Girl", he suddenly realized that the taste of the market is likely to change.
It is not surprising that it is normal for the public's tastes to change every few years.
And a good singer, a good producer, and a good record company president must seize this trend in time, keep up with it, and move at any time, so as to ensure that they will not be left behind.
Therefore, he urgently needs to get some ideas from the producer Peng Xiangming.
But at this time, Peng Xiangming was asked this question, thought about it seriously, but just replied to him, "No? I just ...... I just wanted to write a song like this, so I wrote it, and then I found a random friend to sing it! What kind of popular direction do you say, this is impossible, how can I have that ability!"
He Qunyu pursed his lips tightly and nodded slowly.
So...... Pure luck?
But he couldn't help but turn his head and glance at Peng Xiangming again, this young man looked very plain.
But...... It shouldn't be like that.
The distribution rights of the soundtrack of "Three Kingdoms" have been taken by Daqi Records on its own initiative, and this soundtrack of only three songs is currently available.
Needless to say, "Phoenix Yu Fei" is there, as soon as Zhou Yujie finished it, he heard it.
To be honest, it is neither as shocking as "Rolling Yangtze River East Passing Water", nor as atmospheric and long as "The Sky of History", but it is still an absolutely excellent work.
So the positioning of that song is very clear, it was put in Zhou Yujie's new album, just to provide him with a bonus and improve the positioning standard of him and his songs, not to be responsible for driving sales.
A singer, especially a singer who is known for his singing skills, of course needs to have this kind of work in his album that is not responsible for sales, but purely responsible for improving the whole album and the singer's personal temperament.
So in fact, the young man in front of him, who was only 20 years old, had written four good works of this kind in the last two or three months, which were either majestic or have a long aftertaste, and each of them was very heavy.
Even "Phoenix Flying", the kind of temperament and charm it shows is also positioned above the other works of Zhou Yujie's entire new album.
It's responsible for pulling up the push.
Such an author, he said that he just wrote casually, found a friend to sing casually, and then recorded casually...... The problem is that this song became popular casually after it was released......
Can you believe it?
From He Qunyu's point of view, he didn't believe it anyway.
Think about it again, the agency distribution contract signed with Peng Xiangming's studio for eight songs is the first one on the market!
How could he casually make a song that didn't fit into the stream to fool around?
He's not that kind of person.
That can only show that no matter what judgment he or Zhou Yujie gave, at least in his own opinion, "Tianzhu Girl" is definitely not a fool, let alone something "casual".
Thinking of this, He Qunyu nodded slowly, as if he had an understanding, but he didn't ask anything more, but said with concern: "I heard that you sang the new song yourself?
Peng Xiangming nodded, and pointed to the door behind him, "Do the post-production! Mr. Chen Kaijie helped me supervise the production!"
"Oh oh!" He Qunyu looked very interested, and his fingers circled around his ears a few times, "Then I have to listen to it first! You know, Xiang Ming, I've always been looking forward to you standing up and singing!"
As he spoke, he put his arm around Peng Xiangming's shoulders and turned around and pushed open the door of the post-production room.
Of course, Peng Xiangming couldn't stop him back.
Besides, even if he doesn't come now, the song will be finished today, and it will still be handed over to him, and now it's just a matter of listening to the version that hasn't been finalized yet.
He Qunyu went in, greeted Chen Kaijie first, and urged him, "You have been too lazy recently, and it is not yet time to retire, if you can't be treated over there, you come here, I will send it to you, if you need it, I will go to Lao Liao to talk! Everything is easy to discuss!" The attitude is both affectionate and complaining.
Chen Kaijie is still the same old look, "Preparing, preparing! It's almost over!" In fact, he is just verbally preparing on the mahjong table.
Of course, He Qunyu's goal today was not him, so he expressed enough attitude, so he let it go gently, sat down instead, grabbed the headphone belt, and couldn't wait, "Where is the repair, come, I'll listen." ”
So the sound repairer pushed the voice to him.
He listened quite attentively.
But from start to finish, there was hardly any mood swing on his face.
Of course, for a professional manager who has been in a high position for many years, this level of expression control is almost to the level of instinct, which is not surprising.
But in fact, in the depths of his heart that others can't see, his thoughts have been spinning rapidly-
Ballad!
Is it a ballad? He's doing a ballad again?
Well, the song is good, the lyrics are well written, and it is a serious folk song!
Well, the melody and lyrics are brilliant!
However, this should be considered very normal - you can feel from the previous works that although others are young, what they write has always been "not young".
It's an accident, the singing skills are actually okay, not as bad as I thought, and the traces of voice repair are also very shallow, ordinary people should not be able to hear that this voice has been repaired - folk songs are like this, this is not pop, nor rock, let alone electronic music, folk songs need this natural and pure energy, as soon as the sound is repaired, it will be subordinate.
But why did he choose to do folk songs?
Why ballads?
Folk songs have been cool for almost 20 years, and in the eighties and nineties of the last century, folk songs almost dominated.
But over the years, after experiencing online piracy almost forcing the record industry to death, after that chaotic few years, and after experiencing the recent years of great online authenticity, the music industry has re-appeared some signs of prosperity, but the folk song side has never been able to come out, and many folk singers are even underground singers, so they run to the residency, music festivals, talent shows or something, barely making ends meet, and it really doesn't have much influence.
In today's domestic music scene, pop pop is still the absolute mainstream, among the pop, love songs are the mainstream of the mainstream, with a bit of pop flavor of Chinese style, there will be occasional masterpieces, but it has not yet been able to gather into a big plate.
In addition, the R&B genre from Europe and the United States, after also experiencing the great decline of the record industry in the Internet era, has also shown signs of rising in the past two years, and even rap is also rising up, but even compared to R&B, rap has to be regarded as a relatively niche circle.
The two core issues of the two doors are similar to the blues, and they have never been able to complete a more thorough localization. And the tone of the West, domestic fans have always been unacceptable.
Among these three kinds of imported music, R&B has been regarded as the best, because everyone judges that it will be the future pop trend, and it is also relatively easy to integrate into the pop style, and it is accepted by domestic fans, so there have always been some singers and producers in the head and middle of the country who are doing this, and there can also be occasional masterpieces, and it can be expected to become a big trend in the music industry in the future.
The original fire of rock and roll was because a group of outstanding musicians appeared, rescued it from the worship and replication of Europe and the United States, and localized it, so it succeeded.
Of course, with the ebb and flow of that group of people, rock and roll has been half-dead until now.
To put it bluntly, talent comes first in making music!
It's a genius all-you-have circle!
A genius was born, and he could even pull out a world out of thin air and pile up a mountain of music, and then countless people could have the opportunity to follow the trend and go to his treasure mountain to eat and drink spicy.
Once there is no genius creativity to support it, no matter how big the country is, it will be over after speaking.
Of course, this is all off topic.
The biggest question that bothers He Qunyu now is: Why did Peng Xiangming make folk songs again?
Of course, folk songs are a genre that originated in China, and the audience base is naturally extremely large, but it is really old, and it is very cool - almost as cool as "Tianzhu Girl".
............
"I have to admit that Xiang Ming's musical talent is top-notch! This song is very good! The lyrics, music, arrangement, and singing are all perfect! I am very optimistic about it!"
took off the headphones, He Qunyu immediately turned on his passionate speech mode, just listening to him, you will feel that this song is awesome, it must be the kind that immediately airborne the first sales as soon as it is listed, and even Chen Kaijie was praised by him, and he suddenly felt that his face was honored.
However, after saying a lot, he turned around and hugged Peng Xiangming and said, "...... Ah, you go on, don't fix it too much! Folk songs, it's better to be natural. He bowed his head to Peng Xiangming, "Don't stare here, you have to believe in Lao Chen's ability! Let's go, go and sit in my office for a while!"
When Peng Xiangming was semi-forced by him to sit down in the president's office, he offered a cup of coffee with his own hands, but he himself did not sit, but leaned his butt on his desk, facing Peng Xiangming head-on and condescendingly, and said, "So...... Tell me, why did you write such a song? Are you optimistic about ballads?"
Peng Xiangming took a sip of coffee, "Uh...... I don't have any, I just have some ideas, so I can write about it......"
"Write whatever you want?"
"Ang! ”
He Qunyu savored this sentence and nodded slowly, looking like he had understood.
"So...... Retro! Right, Xiang Ming?"
"Huh?"
Peng Xiangming was stunned for a moment.
"Retro? No, is my arrangement still so retro this time? I think it's quite new? Brother Chen also said that my arrangement is okay. ”
He Qunyu laughed when he heard this, "Of course! Of course, the arrangement is very good! The priorities are very beautiful! It is completely different from the kind of "Tianzhu Girl"!"-"But the fact that you chose a folk song itself is to choose a retro!" He couldn't help but complain in his heart.
But soon, he raised his hand again, smiled and waved, "Actually, you don't need to explain, everything is fine!" He reached out and tapped his temple, "You are the most inspired!"
"I have the most respect for the inspiration of the creators!" he said.
He said this with a "I already understand" smile on his face.