The goods in the direct counter are not open to ordinary tourists, and the original intention is to show the anchors, how many quantities can be purchased or sold to enjoy discounts, and different quantities can enjoy different discounts.

The anchors sell to the tourists in the live broadcast room at such a discounted price, 381 cartons of pure milk in the supermarket, if you are confident that you can sell a large amount, the discount strength is also different, from one or two yuan cheaper to the final price of more than 20 yuan, the PK here is the ability to carry goods, the big anchor naturally dares to give a lower price, if the small anchor is the same price as the big anchor, he can't get the discount, and he will have to make up for the hole with his own income in the later stage.

In addition to the discount, there is also the income part for the anchor, which is still divided by sales volume, this later calculation, how many goods you sell in a live broadcast, how much each sample of goods is sold, according to the division of data files, you will be given the remuneration for this stall division.

Online shopping, has been shouting that isn't it to save channel costs and benefit online shopping buyers?

Lele is the same, with a carrier like Lele platform, to negotiate the price of any product, to ensure that the quality can be negotiated lower than the terminal supply chain price, in which Lele will have a part of the profit, the rest is until the retail price range of the profit.

The discount to the buyer and the income to the seller are all divided into it.

Lele is responsible for after-sales, responsible for the quality of supply, with Lele's current good image in front of users as a guarantee, to label the goods with a 'direct sale', so that all buyers can buy with confidence.

Manufacturers do not need to distribute goods, do not need capital cycles, with a lower supply price, get a faster capital operation speed, it seems that a commodity earns less or no money, the potential value of seizing the market to play the brand is greater, and the small profits are enough to make the production of goods more frequent. The brand impact caused by more goods circulating in the market will not necessarily be the effect of a large number of advertisements every year.

The conscience account that Lele wants to do is to use its huge volume and its own credibility to be a century-old conscience enterprise with a monopoly posture of dominating the rivers and lakes and having no opponents. There is no need to put an end to some black-hearted merchants and anchors, you don't buy those who are directly operated, you have to buy those that are cheaper, then you are deceived or feel that the goods do not meet expectations, and you also need to bear the responsibility of being greedy and cheap or paying for the identity of fans.

Lao Chen's previous concern was that the advantage was not obvious.

Su Chen said that it had little impact on him, because once Lele introduced the direct product strategy, the formed big anchors with goods had great advantages, and there was a fan base, and it would be difficult to get up a few big anchors in the future, which was nothing more than making less money, and sometimes you could increase your own image by doing direct products, and you could also sell some non-direct products in the middle.

It's sure that it's not as easy to make money as before, but it's nonsense to say that it doesn't make money anymore.

If you really wait until the direct sales become bigger, there will be no so-called anchors with goods, everyone can hang the shopping cart of the shop in the live broadcast room, everyone can go in and buy, if it is fan consumption, I believe there will be fans who buy it at a low price, they will not suffer, and the anchor will make money.

That's all Su Chen can think of at present, Lele's larger layout or longer-term strategic goals, he can't think of it for the time being.

As for the resistance of the anchors with goods, it can be seen from Lao Chen's attitude that even resistance is meaningless. Lele monopolies, and what he does is a conscience account, blocking the way of those black-hearted merchants and anchors, put it anywhere and take it out to dry, Lele stands at the level of righteousness.

Other Su Chen can't control it, now Lele's several actions have made his 'network into reality' plan have been well implemented, others may have such and such complaints about Lele, in his place, Lele is the noble person in his Internet career, Lele is covering the Internet consumption of Lele, the value of Lele Beans in the future will be more and more equivalent to real currency, at that time, we are the real chosen son.

10 million a day, if you can put it all into your pocket, then it is really a salted fish, and you don't have to turn over.

500 million Lele Beans, worth 50 million Chinese dollars, Su Chen paid not an advance payment, but a direct purchase price.

Dong Bao has become the protagonist in the conference room, and as an exclusive customer service staff, today can be regarded as Dong Bao's highlight moment.

A vice president of Lele, directors and deputy directors of several departments, and a large number of middle-level managers gathered together to listen to her and take her as the center.

"Well, Mr. Su said that he wants An Muxi, Mengniu, Yili, Master Kong, and Uni-President, which are well-known national brands, and he wants to send a lot of benefits, and the best goods to choose are in a few dozen yuan, and he can also mark the price of a few yuan. ”

Some people questioned: "Is he doing this, is it considered to disturb the market price?"

First it was contemplation, and then many people shook their heads in denial.

Zou Xinyi, director of Lele's game department, originally had nothing to do with him at today's meeting, but who called the pie boss in the legend of the world is also a big consumer.

Since we promise free shipping, people buy it personally, and deliver it to us at a normal price, how much does it cost to sell in his live broadcast room, even if it is a penny, it is also a character, we may need to do a little, hang a name from Mr. Su's live broadcast room, in fact, it is still from us, we and the manufacturer are normally in accordance with the discount payment, and also normally according to the sales amount of the other party to give each other income, this is not the end. ”

One thing that is very understandable, no one thinks that it can really disrupt the market price and make other anchors with goods have no way out.

No matter how rich you are, can you keep doing this kind of welfare? Then it's not welfare, it's a money-splitting boy, who has the money to do this?

Lele's senior management also questioned the behavior of this Shenhao's 'pie in the sky', and the person who questioned it just said it casually, and it was not reasonable in itself, and if it was not washed like this, how much money would it have to lose.

The investigation also came out quickly, and the 'pie in the sky' is recharged through normal recharge channels, and the money is transferred out of the bank to recharge directly, and there is no problem with the recharged money.

In the discussion of the big guys, Dong Bao always had something to say, but Zou Xinyi saw it and pointed with a smile: "Let's say a few words to the person who knows Mr. Su best, I think she has something to say." ”

Swish!

Everyone's eyes focused on Dong Bao's face, she blushed, and subconsciously bowed her head, the department director came to her, and there were several layers in between, not to mention that sitting in the main seat today was the vice president of the entire Lele Group company.

Everyone present has the right to fire her easily, and being stared at like this, Dong Bao panicked, and all the words that were in his mouth were swallowed back, and he didn't say a complete sentence for a long time.

"Okay, don't stare at the little girl, drink saliva, take a slow, we should pay attention to the ideas of the comrades on the front line, they look at the problem from a different angle than us. The vice president, who had white temples, knocked on the table, and a smile appeared on the corner of his mouth, covering the entire conference room like a spring breeze.

Dong Bao adjusted it and used a slideshow to play the chat screen in his mobile phone, and his voice was converted into text.

"Mr. Su said, he wants to connect with the anchor, and the connection must be those who are called pie family anchors on Lele, in the afternoon before the annual awards ceremony, the heat is very high, our users will have a large number of people waiting for the red carpet and the awards ceremony, the live broadcast heat during this time period will be very high, I think Mr. Su is planning to give him some popularity for the anchor he likes, not only welfare, but also popularity, his style of acting, not like some anchors, the number of really cheap welfare products is false......"

Dong Bao swallowed his saliva, glanced around, got an encouraging gaze, took a deep breath, and continued: "I always feel that if he is happy, 50 million is not the limit, and 100 million is not impossible. The anchor he likes gets the attention of fans, and he can also get more people's support, Mr. Su is not very old, and he also has the temper of a young man, some time ago, Da Ge and the arrogant Guo Moumou, and the Sun Haohan he supported PK, it is obviously a hot porcelain touch, and as a result, some people really believe that they will PK to win Mr. Su. If the pie family had more fans, or a stronger sense of belonging, there might have been no follow-up......"

The vice president first took the lead in applauding, don't look at what Dong Bao said about the live broadcast, as an executive of Lele Company, everyone wants to say that they don't understand the content of the fist product, and they are not qualified to sit in the current position.

They felt that what Dong Bao said made sense, and that god Hao gave benefits, and there was also a side purpose.

As for the price of welfare, this one has swiped out hundreds of millions of dollars a year, and he has lost tens of millions to get more people's support, and this welfare is definitely worth more than brushing gifts.

"Before tomorrow morning, prepare a detailed list of goods to Mr. Su, each department with the customer service department, tomorrow morning to determine Mr. Su to the goods, in the afternoon he sold at a welfare price, requiring the manufacturer to ensure that at least one-third of the day is sent, the next day all sent. Our supervisors, set off tonight, with the manufacturer to ship, if there is a certain product sales tomorrow, we sent not enough supervisors, the second batch of personnel will be sent again that night. List, express, manufacturers, supervision, this should be our self-operated supply of the first combat exercise, after all, tomorrow we are only for a Mr. Su, what about the future? come, everyone moves, for the first time, I want to ensure the quality of the goods sent by the manufacturer, you go back and make it clear to the supervisors sent down, the order is prohibited, there is no emotion, where there is a batch of goods quality problems, directly dismissed!"