"Where did you find this song in your space, how did you get it?"

"You have a background of ten dollars a month, right? ”

"Wow, that's cool, I'm going to get one too. ”

When everyone was discussing World of Warcraft and Fantasy Journey to the West, all kinds of mini-game advertisements kept popping up in the ad pop-ups.

YY's space show was like a depth charge, instantly detonating the campus address book that seemed to have no tricks. What is surprising is that no matter how Feixun and Parkson scold Rising Sun Technology for being shameless, it is not democratic at all.

Without the user's consent, the campus address book account and the YY account were forcibly converted. When everyone feels that the instant messaging software is coming and is ready to move a stool to prepare melon seeds.

What kind of democratic and undemocratic public opinion caused by Parkson and Feixun did not hang. And YY's well-crafted sparkling debut doesn't seem to attract much attention.

Isn't it just a chat software? I have a CC account, and I also have an MM account. It seems that there is nothing wrong with multiple YY accounts.

Users obviously don't care about this, and what makes them care and even feel cool is the background board and various songs in YY space.

You must know that now for things on the Internet, everyone always feels very mysterious and high-end, and it is not something that ordinary people can mess with. But one day you can decorate your space at night, not only can you change the background and choose songs, but you can even make the photos in your photo album into phantom lights to play.

In an instant, all netizens seemed to have found a novel toy and tirelessly began to try all kinds of things. Originally, Qiu Bosong felt that it was already a lot of attempts to launch eight new space backgrounds for the first time, who would have thought that this would not be able to satisfy the enthusiasm of users.

Needless to say, in terms of music, it is not necessary to change a piece of space music in half a year in the future. But now it's almost an hour to change several songs, and every few minutes you come in and you can hear different music.

Originally, everyone just thought it was fun, and they passed a few photos to their friends in the address book. Suddenly, you can make a phantom album, and the number of photos uploaded in the space has skyrocketed in an instant.

Especially under the photo, you can leave a comment, which is undoubtedly an extension of the post bar. But in the post bar, everyone is discussing one other thing.,And under the space photo, you're discussing yourself.,The sense of substitution is strong.。

In addition to the album, there is also a talk, and you can also like and comment on it, and you can share your mood with your friends all the time, which is simply unstoppable.

So not only the audience was surprised, but also the Rising Sun Technology itself. Originally, the preparation for the possible explosion of YY users turned out to be all the resources mobilized to the space. The space was almost squeezed into because there were too many people, and you must know that YY uses the world's top and largest server.

"That means that everyone is playing with space now, not playing YY?" Yang Dongxu, who was sitting in the boss's chair, looked a little strange.

No one asks about the well-built chat software, but it is a supplementary component of the chat software, and the result is not to be wanted.

"For the time being, that's the case in terms of traffic distribution. Qiu Bosong nodded.

Thinking of the research and development of YY day after day, before the public beta, I was afraid that there would be some small flaws on the inside that would lead to failure. As a result, no one looked at the flowers that they had carefully decorated, and everyone went to finish the vase of flower arrangement.

"What about friend invitations?" asked Yang Dongxu.

"It's not very active for the time being. Qiu Bosong said helplessly.

In order to increase the number of users for YY, the forced conversion of the campus address book is only the first step. The big head is still on inviting friends. Because the user on the campus address book was originally YY's plate meal.

Only by constantly inviting users to sign up for YY from the game and from other places is to rob users of CC and MM to strengthen themselves. As a result, this step was okay, and when I was about to invite the second step, the sword was halfway stuck.

Yang Dongxu's brows furrowed and he fell into deep thought, this is not a good phenomenon. After all, the space is fun, and there is so much playability, and you will soon get tired of it.

The most important thing for YY is to take advantage of this enthusiasm and accumulate more users is the king. When everyone's enthusiasm for the space comes over, basically YY's users are almost stable. This is the cornerstone of competing with Parkson and Feixun.

Yang Dongxu's fingers tapped rhythmically on the table, and after thinking for a moment, he said, "Is it difficult to make a link to share?"

"What kind of link is shared?"

"Isn't the Phantom Album the hottest now? For example, there are two words 'share' below, click to share the phantom album to your YY friends, post bar friends, and game friends.

In short, you can share it with all friends related to this YY account. And the friend who saw the link he shared wanted to see the Phantom album.

You can come to the YY space by connecting directly, and it doesn't matter if you don't register YY users. The important thing is to make him feel curious about the space and find it interesting. Then he took the initiative to go back and register a YY account. Yang Dongxu tapped his fingers and said.

"This is very feasible. Qiu Bosong's eyes lit up.

"Then when you want to connect, you need to register a YY account to see it? Chang Hao asked.

"It's not the same. Yang Dongxu shook his head: "People are inert, although users are very interested in the welcome album shared.

But if you ask him to register an account to watch it, if it weren't for his friends urging him to watch it, help like and comment or something. The biggest possibility is that I was afraid of trouble and turned it off directly.

After watching the Phantom Lantern album, especially after entering the space to listen to music and look at the cool background. They take the initiative to sign up, and these are two patterns of behavior. ”

For the inertia of netizens, Yang Dongxu is simply not too clear, the most obvious example. In later generations, Alipay was more bullish, almost dominating the entire scanning code payment industry.

But why has prestige sprung up to seize a lot of markets? Is prestige better than Alipay?

Obviously, this is not the reason, the biggest reason is that everyone is lazy. At that time, everyone could open it casually when they played prestige, and then they could pay with a scan.

And usually, if you don't spend online, or don't buy things, you basically don't open Alipay. There are also few people chatting on Alipay. Therefore, you need to click on it separately to pay with Alipay.

is such a simple and casual action, as a result, Weixin successfully seized a lot of Alipay's market share. Think about how lazy human beings have become.

So click on the link, and the first thing that pops up is what needs to be registered. Many people's reaction is to turn it off casually, delaying Lao Tzu to play the game.

You can click on it casually, and then you can see a lot of things that interest you, and then when you want to upload photos, you need to register or something. Then the user's initiative and initiative are not comparable to the previous clicks.

In short, as long as they are attracted by the space, they will basically be converted into YY users. Can't be attracted by the space, you asked him to register before and then see, this number is also likely to become a zombie account, except for increasing the number of YY registered users without any contribution.

Because he registered it casually at that time, he didn't even remember his YY account. In the future, if YY wants to chat with YY, nine out of ten people will not go to the previous YY account, but register a new one. So the previous registration didn't make much sense at all.

What's more, most people are likely to turn off and not register. Therefore, it is much higher to exert the subjective initiative of the player than to force the conversion rate.

"Shameless! How can he do this?" Qian Jincai, the person in charge of Parkson, couldn't help but curse as he looked at the data collection report in his hand.

Also scolding him was Cheng Yunxiang, the person in charge of Feixun.

They really don't pay attention to the campus address book, because it's really not big. Also give them the ideas provided by the development space. But YY's sudden rise is undoubtedly tantamount to copying their lair.

Especially since they originally imitated the campus address book as their own space, but it turned out that the imitation had been successful, and even surpassed the activity of the campus address book. As a result, I didn't expect to be slapped by Rising Sun Technology on the backhand.

I used to feel very good than campus communication, but now it's a piece of in front of YY space.

In the past few days of data collection, the most common question reported by users is why the MM space can't change the background board. How is there no music in the CC space. Why can't albums make phantom photos......

Originally, it felt like their space was a cut above the campus address book, but they didn't wait for them to be proud. As a result, YY Space directly killed them in all directions.

Now there are all kinds of friends to share links without dead ends, which is undoubtedly digging meat on CC and MM. Every user who is attracted to sign up for YY space has a precursor to the loss of their own users.

"Can we make these things in the YY space?" Qian Jincai stared at the technical director opposite him.

The technical director felt that if he said it himself at this time, "No." ”

Then what he will face will definitely be to roll up and roll away immediately.

"It can be done, but ......"

"But what? Lack of manpower, or lack of technology? If there are few people, I will go to the technical department to transfer, and if the technology is not good, I will give me public relations. This thing has to be made. Qian Jincai said with red eyes.

In the face of Rising Sun Technology's one-pass Wang Ba Fist, he really has no good way to parry now. And before you think of an offensive solution, you must stabilize your own position. In this way, I have time to think of a way to deal with it, otherwise when I think of a way, the loss of my own users is serious, and I have become the commander of the light pole, how to play this?

"No, not the questions. The background and photo album are easy to get, and we did an avatar show before, and art and design are not a problem. It's just a cartoon pattern and a background panel, so there's not much technical difficulty. The main thing is the song, and we don't have the copyright for the song. The technical director hurriedly said.

"There are so many pirated music websites in China, you tell me about copyright?" Qian Jincai glared angrily.

Small website piracy is like an annoying flea, you can't deal with it with fanfare, and if you don't deal with it, it's itchy. Anyway, it's annoying, but you don't have a good way to take it.

So there's too much to play in this area. Especially on the basis of a huge user base like Parkson, if a certain singer is called because of copyright, it will be a good one.

It's been a while since I've been pulling and pulling, and the other party's song has been used by myself for a long time. In the end, even if he loses the lawsuit, he can still fight back and ban the singer's songs in his huge user base.

Didn't you let me use it because of the copyright?

Well, in the future, millions of netizens won't be able to hear your songs on the Internet, so they ask if you're afraid?

Therefore, in this era when the Internet law is not very sound, or in other words, the domestic copyright awareness is very weak. In reality, piracy is flying all over the sky, and piracy on the Internet is really not too simple.

"I see, I'll assign the assignment. The technical director hurriedly said.

Just now, he subconsciously felt that there would be a problem with the music copyright, so he brought it up. But he regretted it after mentioning it, isn't it okay to find scolding? This is domestic, not foreign, and this is still on the Internet, so it needs to be so serious?

"How long will it take?" Qian Jincai stared at the technical director.

YY suddenly appeared and made him feel a great threat. So he couldn't care about anything else at this time, so he could only transfer his fear to the pressure of the technical department.

"A week, a week at most, can be done. Originally, our space development was relatively good, whether it was the background board or music, it was actually a matter of a few pendants, and it would soon be able to get it right. ”

"Then hurry up and get it right, I'll give you a week this time, but there must be no problems. Qian Jincai said very seriously.

While he wanted this thing to come out as soon as possible, he also knew he couldn't afford to make a mistake in his busyness. Otherwise, it is likely to lead to further user dissatisfaction, which in turn will lead to user churn.