Chapter 1139 The Importance of Brand Credibility

Wentao Road Hurricane built a square, now one of the most lively places in Hangzhou, and some people even say that a new Hangzhou CBD center has been created here. It has even become one of the must-see places for some tourists when they come to Hangzhou.

Compared with the customs street of the scenic spot, the pedestrian street on the side of Hurricane Square is much simpler and rude, and it is directly a snack street, and there are all kinds of snacks in the north and south.

In addition, there are various clothing stores, jewelry stores, and small goods stores, and you feel that you haven't enjoyed shopping after walking in, and then the day has passed.

In addition to food and play, there are also supporting high-end hotels, SPA centers, fitness centers, cinemas, and a castle house that children love very much.

In short, whether it is shopping, shopping or playing, if you don't want to go outside Hangzhou, then Hurricane Square has almost become the first choice for Hangzhou residents and foreign workers.

Wang Qing accompanied Yang Dongxu in the building to inspect the success of the Hangzhou urban complex. Let Hurricane Construction completely distance itself from other domestic real estate companies.

This year, three more urban complexes in first-tier cities have been launched, and the person in charge is still Wang Qing. The current Wang Qing can be said to be one of the high-level officials in the core of the hurricane building, and he is very respected by Yang Dongxu. In addition, the talents selected from within the company are also quite good in terms of relationship with general manager Zhao Yu and others.

"Pay attention to the cooperation with Sanwan Travel Agency. Tourists who come to our side for shopping can recommend to Xinghai Hotel to visit the West Lake, and tourists over there can also recommend them to us for shopping. Only by achieving two-way circulation can the benefits be maximized.

Of course, it is not limited to Sanwan Travel Agency, but also can cooperate with other travel agencies. You can grasp the balance in this. Sanwan Travel Agency is our subsidiary, and we must take care of it, but it does not mean that we will not take care of him and not do other people's business. ”

Yang Dongxu was communicating with Wang Qing as he walked.

The group of six or seven people attracted the attention of many people, and some people recognized Wang Qing's identity. So I was particularly curious about Yang Dongxu, who seemed to be saying something at the forefront.

Wang Qing kept nodding, and the group first looked at the mall, and then went to the pedestrian street to take a look. Especially the sanitary environment, as well as whether there is any behavior of stealing customers, is the focus of Yang Dongxu's attention.

It was already noon after a walk, and I didn't go anywhere else and walked directly into the staff restaurant upstairs.

Seeing that there were many people in the restaurant, Yang Dongxu asked with some curiosity: "Is the restaurant open to the public?"

"It's not open to the public, mainly because it's troublesome for some businesses to hire employees to order their own working meals. So I went to the cafeteria to discuss, and then we had a meeting to study it. Canteen cards were opened to these merchants.

However, they eat according to the original price, and there is no food subsidy for our employees. But even that is a lot more cost-effective than eating out, and it's also very convenient for these business owners.

In fact, in addition to these merchants, the companies in the office building upstairs are the big ones. So many people make money whether it's takeaway or getting a canteen.

However, after research, taking over all these businesses is too much pressure on our own canteen. And it also has a certain impact on the snack street downstairs, as well as those restaurants and whatever, so I didn't pick it up. Wang Qing said.

Yang Dongxu nodded, business cannot be monopolized, everyone can only be more prosperous if they have money to play. It's no problem to get a canteen for your own employees, or even accept a merchant employee to eat.

Anyway, there is a lot of food in the cafeteria, and everyone will go out to try the business of the pedestrian street and small restaurants. But if the canteen is turned into a customized meal for office employees, it will definitely have a certain impact on the catering industry.

didn't go to open the small stove, a few people lined up with trays to make dishes and rice, and found a spare table to sit down.

"How's the new three projects going?"

"The plot has been clarified, and now the project department has begun to plan, and the procurement of building materials and the convening of workers have been carried out. Construction will begin in June at the latest. Wang Qing said.

"What about preferential policies?"

"Basically, it is the biggest concession, in addition to policy and tax incentives, even the land price has made a lot of concessions. Speaking of this, Wang Qing couldn't help but be a little excited.

Domestic real estate was a little deserted because of the brakes last year, but it began to slowly become popular again at the beginning of this year. Therefore, many high-quality land plots are now very sought-after, especially high-quality land plots that can be built with a large enough area of urban complexes, each of which can be auctioned for a high price.

Therefore, the hurricane building can even get land at a low price, which has to be said to be a very bullish thing. And this kind of land acquisition not only relies on relationships, but also relies on its own strength and high-quality projects. This has to be said to be a high degree of affirmation of the urban complex project, and Wang Qing, as the person in charge of this project, is naturally and honored.

And for the low-cost land, it is actually expected by Yang Dongxu. After all, the successful case of Hangzhou urban complex is placed here, as long as you are not blind, you can see that there is such a high-quality urban complex, which has a driving force for the surrounding business.

Give hurricane buildings a little benefit, but they can make multiple CBD in their city, and then the surrounding land prices will soar instantly. The concession given to Hurricane Buildings is really just a drizzle.

"I won't talk about the pre-construction, let's just do this. The later management has to keep up, especially on the property side, and the reputation of the business must be checked.

Don't spoil a pot of soup with a rat droppings, urban complex is one of our company's fist products now. This signboard must have been erected. Yang Dongxu reminded.

"I know that there are also merchants selling counterfeit and shoddy products in the property, and there have been several issues in the mall. I've taken it seriously.

And after the merchant settles in, there is also a clause in the contract for the division of responsibilities. Therefore, for those who do not change the three warnings, we have the right to forcibly evict the other party, and do not return the rent of the shop. Wang Qing said.

The shops in Hurricane Square are very popular, and the rents of the sought-after shops are naturally not low. Therefore, there is such a contract, which is actually a deterrent to fraudulent merchants.

"It's good that you know. Yang Dongxu was very satisfied with Wang Qing's approach.

The urban complex, as he said, is to be built into another shining landmark of hurricane architecture. You can't just want to rent out the shops to collect rent, all kinds of bulls, ghosts, gods and snakes will be recruited inside, and finally the entire Hurricane Square sign will stink.

In fact, even if there are counterfeit and shoddy products, it is a matter between the customer and the merchant. This side of the square can be pushed clean. But this kind of side-kick Yang Dongxu obviously doesn't want to play.

But I really want to make Hurricane Square a golden signboard, and when many people go to other places to buy things in the future, even if it is a brand store, it will be pitted.

For example, when you buy jewelry in a gold store, you can suck it up with a magnet. Merchants and customers have a credit crisis before. The first thing that comes to everyone's mind is that you can rest assured that you can go shopping at Hurricane Square.

Then this sign will be transformed into a gold sign. It is also completely different from other later imitators, and the hurricane building is still a unique existence. Keeping this golden signboard, even if the domestic real estate development enters the saturation period in the future, Hurricane Construction can still make a lot of money.

Not only Hurricane Construction, but also Millennium Supermarket and other industries under Yang Dongxu's hands are actually following this path. No one knows better than him that when there is a crisis of trust. A brand that can reassure the public, what kind of value is it?

After eating, he came out of the mall, and Yang Dongxu got into the car.

He was also on board with the charter. After Sun Yi began to want to marry more and more, the charter began to slowly take over her work.

However, because Yu Yi is now the head of the company's administrative department, the focus of the charter is now shifted to Yang Dongxu, the chairman's assistant.

"You keep an eye on the show, call me if there's something. Yang Dongxu said to the charter.

The charter is an assistant to the chairman of the board of directors who was promoted from within on the side of Hurricane Construction. What asked Li Ji to find was to be in charge of the work of Rising Sun Technology.

Since last year, the Huaxiu brand building plan has begun to be vigorously launched, and the signing of a superstar not only makes ordinary people staggered, but even a virgin said that if the money is donated to the hope project, how many primary schools can be built.

There has also been a bloody storm within the industry, especially for some big brands. Every superstar is signed by Huaxiu, which is a serious outflow of resources for them.

Therefore, many international brands have begun to join forces with Huaxiu to compete for spokespersons, but Huaxiu can't sign old superstars, but they can use Yang Dongxu's foresight to sign rookies who can become popular.

Therefore, these competitors in the industry can only open their eyes and block the superstar resources of Huaxiu. But the fame of Huaxiu has become more and more popular with the increase in the popularity of the rookie, and it can't be blocked at all.

The continuous fire of rookies, some commercial endorsement activities will naturally follow. Therefore, some superstars began to come to China to do publicity, and the Hurricane building has a lot of squares, which is naturally the best place to choose for publicity activities.

When the time comes, the TV station will conduct an interview, and the media and newspapers will follow up to publicize it. It's another pragmatic approach to brand awareness, and it's one of the most effective ways to convert fans of these big stars into their own customers.

"I know. The charter nodded, and wrote it down in the notebook in his hand.

Then talk to Yang Dongxu about today's itinerary, after today, it is estimated that I will not see the big boss for a long time.

For his big boss's work model, he has figured it out for so long. That is, when you meet the big boss, arrange all the important things first, and put other things later.

When the important things are done, the boss does not disappear. Then to make arrangements for other things, the best way to contact your boss is by phone, not in person.

Because not to mention him, sometimes even Zhao Yu, the general manager, and Yu Yi, who has a good personal relationship with the chairman, don't know where his big boss is, how can he often report to work in person?

"How is Yu Yi's arrangement from the project department in Yanjing?" asked Yang Dongxu.

"It's been arranged a few years ago, but let's start with the agent. One project was able to be completed in the first half of this year, and the company's top management met last week. I am going to turn the person in charge of the project that was completed in the first half of the year into a regular person, so that the project is over. He can take on the next project right away. ”

"Hmm. Yang Dongxu nodded, but he didn't say anything.

The company's current internal game, he, the big boss, doesn't need to end up, just watch from the sidelines. When he is gone, it will be the time when the people below are very dissatisfied with the work of the people below, and someone will be unlucky.

All the top management of the company sometimes have mixed feelings about him as a big boss. Be a shopkeeper, he doesn't ask about many big decisions, and the company's senior management has a little heart.

If you are too involved in the management of the company, these people feel that they are constrained everywhere and can't let go. In short, everyone seems to be testing a suitable distance all the time.

And the distance between him, the big boss, and the company's top management is undoubtedly very appropriate. He has a strong grip on the company, but he doesn't limit the power of the company's top management, allowing his top management to do what he wants.

It's actually quite comfortable for everyone to get along like this. Of course, if the sword hanging above Wu Aibing's head was not waved from time to time, making them a little frightened, then the small life would be more nourishing.

But the idea is obviously just a thought.