Chapter 1088: The Importance of Sleek Shells

Compared with the previous cautious and cautious, this time the Ministry of Telecommunications seems to be very confident in the internal system and the technology it has mastered. Therefore, there is no single place to be piloted.

Instead, the four telecommunications companies were allowed to start the real-name mobile phone business from the first-tier cities, and then extend to the second- and third-tier cities. As for the backward township areas, it will take three to five years to gradually spread the population.

It seems a bit presumptuous to start in all first-tier cities, but considering the underdevelopment of grassroots township networks and communications, it gives another three to five years to slowly spread the ground.

Such a plan should be speedy and calm. It can be said that they are very satisfied from top to bottom, but there are a little doubts about how to guide citizens to actively apply for real-name mobile phone cards.

Some people think that there is no need to give any preferential policies at all, and since the official launch of this policy, everything in the first-tier cities must be real-name for mobile phone cards.

As far as these four communication companies are concerned, as long as they have a unified voice. Then this policy can be implemented well, and there is no need to bother with what activities and discounts to guide.

And in these years, except for a very few people, most mobile phone users change their cards very quickly. One number for going out to work, one number for going home for the New Year, and another number for going out to work next year to another place.

So with such a fast and frequent number change, it is a matter of one or two years at most. When the real-name system of mobile phones is extended to the following, maybe once you go home for the Spring Festival, or maybe you change places to work, the non-real-name mobile phone number will be replaced with the real-name system.

Yang Dongxu has no opinion on this, after all, he doesn't need to jump out and be a good person if he can do things without giving discounts.

The question is whether to cancel the roaming charges.

The real-name system for mobile phones is very helpful for stabilizing customers, so the four major communication operators naturally respond positively to this policy. But the mobile phone card after the real-name system obviously can't be like the previous mobile phone card, playing arrears, feeling too much arrears, simply throw away and replace it with a mobile phone card.

If the real-name mobile phone card is not used, it needs to be canceled at the business hall, and the mobile phone card cannot be in arrears when canceled, otherwise it will definitely not be able to cancel the number.

Therefore, as long as the real-name system is used to handle the mobile phone card, the mobile phone card is basically bind, and the frequency of mobile phone users changing the card will be greatly reduced.

But if the roaming fee is not canceled, then it is a New Year's holiday, or you forgot to cancel the mobile phone card when you went home, and you went to another place to work next year, what should you do with the bound mobile phone card?

Therefore, Yang Dongxu's opinion is to appropriately reduce roaming fees, so that such a person can run all over the country with a real-name mobile phone number. Naturally, it can bind customers more firmly, instead of making mobile phone users very troublesome and constantly running to the business hall.

For this self-interest consideration, communication operators are naturally unwilling. After all, mobile phone roaming fees are also one of the major sources of income for communication companies, and it is very painful to be cut like this.

"Reducing the frequency of mobile phone users replacing mobile phone cards is of great help to improve customer loyalty to communication companies and the stability of consumption.

And real-name mobile phones also have a certain deterrent effect on preventing some fraudulent text messages and other illegal acts. In other words, this matter is beneficial to our communications companies and to the country's management of the chaos in the communications industry.

But we can't turn this favorable thing into a trouble for mobile phone users. Considering customers and improving service quality from the customer's point of view is the quality that an enterprise should have to become bigger and stronger. Yang Dongxu said.

The point of view was put forward by him, and he naturally wanted to come out and stand on the platform. Of course, at the same time, we should also emphasize our own catfish effect. From the customer's point of view, it is undoubtedly in line with the high-level requirements for the communication industry to exercise muscles. But the other CEOs must be tired of it, after all, it will cost them a large part of their money.

Of course, Yang Dongxu will not offend all these people to death, they are all peers, and they are all people with status. He has not yet reached the level of thinking that he dares to die generously for the people of the world.

So after sorting out a commanding height, seeing that the CEOs of several other communication companies looked unsightly, he continued to speak: "If the cancellation of roaming charges is more troublesome, I still have a compromise solution, one is to change the card for free in other places."

For example, a customer is working in Shenzhen this year, but next year he will be in the magic capital. Then he can go directly to the business hall of the mobile phone card in the magic capital to handle the migration service, and move the place of ownership from Shenzhen to the magic capital.

This approach is beneficial to both of us and can further bundle up our customers. After all, there are many customers who use Unicom in this place this year, and maybe they will use mobile in another place next year. ”

This method made several bosses look a lot better, and Yang Dongxu, who felt that he always didn't do anything about people, finally said a word. At most, this is just an increase in the business of one business hall. But it's still worth it to bind a customer like this.

And it doesn't affect the collection of roaming charges, after all, you don't start this business. At that time, people will really go to work in other places, and they will not be able to handle the number portation. The most likely practice is that the mobile phone user throws away the mobile phone card and handles one, and the binding to the customer after the real-name system is launched loses its meaning.

What is the difference between this and the non-real-name system when everyone goes to a place before?

What's more, there is no need to reduce or even meet roaming fees. Anyway, if you can't move the number if you work in another place, the mobile phone card will be thrown away and replaced, and there is no roaming charge in the first place.

Therefore, the communication company will not lose anything, and those who are on a business trip are still in the collection, and there is really no loss in the roaming charges. Therefore, everyone nodded in support of this proposal.

"What about going home for the holidays? Now I go home for the Spring Festival for at least a week, and at most for a month or two. What do you say about mobile phone roaming charges during this period?" asked Minister Huang.

The hearts of several bosses who had been put down were raised again, and Bai Feng couldn't help but glance at Yang Dongxu. It's just that this guy has nothing to do and just arrange the implementation of the real-name system, and it's okay to mention any roaming fees.

Now Minister Huang obviously feels that what Yang Dongxu just said is from the perspective of customers, and he can't let a new policy be convenient for him, but it troubles customers and agrees with it.

Because for the communication industry that wants to go global, this is a service that must be implemented. Otherwise, there are not only four companies to choose from abroad, but also many other communication companies. So the muscles in this area must be exercised.

"Apply for a roaming monthly service, for example, a 30 yuan roaming monthly service, and a free 30-minute call time. Then, after handling this business, within one month, you will not be charged roaming service fees when you make calls to other places in the country where the mobile phone card is located, and will only be charged according to the long-distance call fee. Yang Dongxu thought for a while and said.

Minister Huang looked at Yang Dongxu with more interest, obviously just said that the cancellation of free postage is undoubtedly a bit of a sky-high price to pay back. Mobile phone card migration and roaming monthly subscription service are undoubtedly Yang Dongxu's real purpose.

Of course, if it is possible, Yang Dongxu naturally wants to do it in one step and cancel the roaming fee directly. But this thing is not something he can do if he wants to, not to mention the technical things, the current environment alone can't take such a big step, otherwise it's easy to pull the egg.

It was not until 2017 that the three major operators jointly announced the cancellation of domestic roaming charges. And this year is only 2002, how can the fifteen-year gap be crossed in one step?

So what he can do now is to open a window first, which is convenient for mobile phone users at the same time. Let the operator make some changes in advance, and then slowly figure it out step by step. When the technology is further in place, and the operator sees that although the roaming fee is very delicious, it is not a fat meat that cannot be loosened, then it is better to cancel it directly.

"Roaming on a monthly subscription is not less profitable than charging roaming fees. In fact, in my opinion, I can make more money by abolishing roaming charges than actually charging roaming charges. Seeing that Minister Huang supported him, the other bosses didn't speak, and Yang Dongxu spoke.

Bai Qian rolled her eyes, this guy said that he had come back.

Looking at the reactions of several people, Yang Dongxu touched his nose and decided not to talk about this anymore and said: "Roaming charges are actually suppressing the generation of mobile phone charges.

For example, for people with average income, a casual phone call for a few hours when they go home for the holidays costs a few hundred yuan, and most of them can't afford this consumption.

Therefore, when I go home for the Chinese New Year, try not to call, even if I answer the phone, I will hang up in a hurry. Unless there is an emergency, this roaming fee really doesn't charge a few dollars.

But it's different to handle this roaming package, first of all, 30 yuan can be charged directly. A 30-minute free call may be a day, or even a phone call is estimated to be over.

Then the user knows that he has a roaming package, and he only charges 3 cents a minute for long distances when making calls, instead of a hefty roaming charge.

Isn't it common to contact a person in a foreign country to pay New Year's greetings at the same time, or to talk on the phone with a girlfriend in a different place, for half an hour or an hour? But the customer is happy. ”

Yang Dongxu's words couldn't help but make several people fall into deep thought, and Minister Huang's eyes flashed with a gleam.

In fact, his ideas and views are not very profound, and many people are not unexpected. It's just that what the people who think of it doesn't work, or the current enterprise-oriented thinking is too serious.

For example, if a businessman does not suck blood, how can a businessman make money without sucking blood?

But the domestic company is very interesting, that is, I lie on you to suck blood, and you still have to call me Lao Tzu, and I have to punch you twice if it's okay, I feel very awesome. Therefore, there are always a lot of contradictions and unpleasant things.

Foreign companies are different, they play very slippery. I lie on you and suck blood, and I am willing to serve you as a grandson. Then unknowingly empty your wallet just when you feel like you really are God.

Therefore, in the eyes of most people, foreigners are civilized, and product quality and service are good. But in reality, there is no difference in the nature of a businessman. It's just a force to let you be deceived, a person who is willing to be deceived.

It is precisely because of this that with the continuous opening up of the domestic market in recent years, foreign companies have begun to become popular. At this time, if many domestic companies really have poor technology, their products are not as good as people.

But it's clear that the product is better than the foreign one, so why can't it be sold?

At this time, a large group of entrepreneurs or experts jumped out and began to scold the Chinese people for worshipping the foreign and flattering and being spineless, feeling that everything is good abroad, and the moon abroad is rounder than the domestic one.

Yang Dongxu has always scoffed at people who worship foreigners, but in this matter, he stands on the side of these people who worship foreigners.

Spend the same amount of money and sell the same product. One gives you the feeling that 'Lao Tzu' loves to buy or not buy and don't buy and get out, and the other is to serve tea and pour water from the moment you enter the door, a sip of 'you', in exchange for you, where do you spend money and spend?

And when many foreign companies began to localize and began to bully customers, domestic companies finally realized the importance of service and began to improve.

Although it seems that foreign companies are starting to decline year by year, it seems that the real rise of domestic companies is finally stronger than these outsiders. But in fact, people have already made a wave of fat.

And internationally, they still provide a high level of service and quality. Those products and services that have not been affected by the localization of 'store bullying customers' still make many domestic enterprises unable to compete.

Therefore, in Yang Dongxu's view, the rise of the domestic economy and the improvement of hard power are indeed gratifying. However, there are too many areas that need to be strengthened in terms of soft power, and it is better to do it later than sooner, so that we can have our own combat effectiveness in the international arena earlier.