Chapter 1004: There is food in the depths of the alley!

Although Newman's eloquence is not as good as Simeone's, the content of his speech is also dry.

There are not too many cases, and the audience is directly told how to improve the quality of the restaurant.

Newman's point of view is in line with the idea of a larger audience.

The Michelin Guide is so thick that the number of restaurants that can be listed is limited, and although Michelin's recognition is important, trying to improve your current shortcomings can greatly satisfy the preferences of customers.

The price of Michelin-starred restaurants is generally more expensive, but it is only 10% of the customers' choice, and most catering companies are oriented to 90% of customers, and they must improve their restaurant taste and strive to meet their own needs for the group.

Michelin-starred restaurants are the ultimate goal, and most Chinese companies should base themselves on short-term goals and constantly improve their quality.

However, compared to the pattern and storytelling, Newman gives people the feeling that the pattern is significantly lower.

But Qiao Zhi thinks Newman is a very good talent, and his excellence lies in the fact that he not only studies high-end restaurants such as Michelin, but also dabbles in low-end restaurants.

This is inextricably linked to Newman's personal experience.

Newman's father was a sailor, and his mother died relatively early, so unlike other peers, he lived on the ocean for most of his life since he was a child, and he has traveled to many countries.

Unlike other food agents, Newman has been exposed to many low-level cuisines, and although he is equally sensitive to high-end food, he believes that ingredients are differentiated, but have different meanings for different people.

"I once tasted a dessert in a small alley in Manhattan that stands out to me and is still unforgettable, and it is what I think is far more than the local one-Michelin-starred restaurant. The locals also highly recognize this dessert shop, and there is a constant stream of business every day. However, due to the environment, ingredients and cooking skills, this dessert shop is not eligible for the Michelin-starred restaurant selection. But that doesn't mean its chefs aren't respectable.

There are thousands of people here, and I hope that one percent of the audience will be inspired to hear my and Simeone's speech today and be among the Michelin Guides in the next three to five years, but I also hope that 90 percent of the audience will be inspired. You are not only serving us food agents, but also customers who are willing to come to your restaurant to enjoy their food, treat them well, and keep improving, you are a successful master of gastronomic art......"

Newman ended his speech, and the audience below applauded.

"What this foreigner said makes a lot of sense. ”

"Makes sense, isn't it just for us to stop daydreaming?"

"The criteria for the selection of Michelin restaurants are too difficult, and he wants us to keep our feet on the ground and not be too ambitious. ”

"The renovation cost of a three-star Michelin restaurant is more than 10 million yuan, and it is too difficult to meet that standard. Even if the hardware is sufficient, the software still needs to be strengthened. After the software and hardware are complete, consumers have to buy it. There are so many restaurants in Huaxia, and if the price is set too high, it will be too difficult to survive. ”

After Newman stepped down, he found Qiao Zhi smiling at him kindly, and he quickly smiled back.

Compared with the arrogant and demanding Simeone, Newman has a more easy-going personality, and he has never had too many rules and regulations about food, so he writes about 1,500 reports a year, of which 800 are considered invalid.

The editorial board of the Michelin Guide was also skeptical of Newman's ability, but the editor-in-chief admired Newman because he thought that such a "fraternal" reviewer was needed in the food detective.

Food agents must not only have a professional eye, but also maintain a sufficient tolerance for all kinds of cuisine.

Half an hour later, the meeting ended, and Newman and Simeone left side by side.

"What you just said is a bit off-topic, everyone wants to know the standards of Michelin-starred restaurants, but you are talking about the local food. Simeone frowned, "It makes people think we don't respect them enough." ”

Newman was incomprehensible, "I didn't disrespect them, on the contrary I respected each of them. Each of the faces here below is a leader in the Chinese catering industry, and they have the ability to impress us. ”

Simeone snorted coldly, "The Michelin Guide only contains the world's highest-end and top-notch delicacies, as a food detective, you must have a clear understanding, your speech today has lowered the level of Michelin." ”

Newman shrugged his shoulders and retorted, "If the Michelin Guide is so great, how can it be shaken by my words?"

Simeone was dumbfounded by Newman's rebuttal, "I will tell the relevant personnel that you are not suitable to be a food spy at all, and I am deeply ashamed to be with you." ”

Newman paused, a smile on his face, "Then please go first, I don't want to go with you." ”

Simeone's lungs were about to be blown up, and he quickened his pace and walked towards the door, disappearing from view not long after.

Newman laughed softly at himself, "Look at my mouth, I've offended people." ”

He walked slowly towards the door, ready to hail a taxi, and as he had done yesterday, he ate wherever he went, looking for food from the streets and alleys.

"Mr. Newman, please stay. There was a Chinese woman's voice behind him.

"Hello, what's the matter...... Newman stopped, observing the woman in front of him, from his point of view, the woman has a lot of oriental beauty, with delicate makeup, a slender figure and a sexy body, and a smile at the corner of her mouth, which makes people happy.

"My father's name is Xu Hexiang, and you should be considered a peer, a food critic. He hopes to take you around Yanjing in the next few days and visit those delicacies that he thinks can represent the characteristics of Yanjing, I wonder if you are interested?" Xu Hui smiled at the corner of her mouth and said gently.

Newman smiled awkwardly, "I'm relatively full, and I'm flying to the island nation tomorrow night, where there is work waiting for me." ”

Xu Hui's eyes showed a look of disappointment, and then a smile appeared, "Do you mean, there are twenty-four hours? Can you please spare this precious time, I believe that my father will definitely be able to take you to appreciate the real taste of Yanjing, and let you know that Yanjing is not a food desert......

Newman's personality is more easy-going, seeing that Xu Hui is so sincere, his mood is relieved, and he has a smile on his face, "Okay, my next itinerary will be arranged by you." ”

Xu Hui saw Newman loosen his mouth, a smile appeared on the corner of his mouth, dialed the driver's phone number, waited in the hall for two or three minutes, a golden Buick business car stopped, Xu Hui waited for Newman to get into the seat, and sat down next to him, "My father has been waiting for you in the first restaurant, named Shuntianlou, hidden in the alley of Liulichang, this restaurant has been open for more than 150 years, the first chef is the palace kitchen, passed down from generation to generation, and it is still alive now, all by word of mouth and craftsmanship." Now the people who eat at his place are all old customers, and the new customers are brought by old customers. If it's a raw customer, they can't find the address, and even if they can find the address, they won't accept it, because there are a number of ingredients purchased every day. ”

Newman's eyes flashed with realization.

The driver's driving skills are very exquisite, the narrow alley, the speed is not slow, out of the business car, a man in his fifties standing in the doorway, looking at Newman with a smile.

Newman knew that this was Xu Hexiang.

After listening to Newman's words, Xu Hexiang felt that he was a fellow believer.

Newman, unlike other foodies, recognizes and respects the food of the market.

During Newman's speech, he also mentioned that he was very curious about why Yanjing, as the capital of China, is a "food desert", and few of them can meet the standards of Michelin-starred restaurants.

Xu Hexiang had a bold idea to let Newman know that he didn't actually know Yanjing.

It's not that Yanjing lacks top-notch cuisine, but that he lacks the means to learn about Yanjing's cuisine.

"Thank you for appreciating the light!" Xu Hexiang does not speak English and needs his daughter to act as a translator.

"You're welcome, I've always needed a guide. Whenever I go to a country, I want to taste as much of the local food as possible. So I'll find a local guide. I've been to Huaxia many times before, and I've looked for some guides, but I always feel like I haven't found the feeling I'm looking for. Newman explained.

Xu Hexiang smiled slightly, "Then you have met the right person today." I can pack a ticket, in terms of understanding of Yanjing food culture, there are definitely no more than ten people in the whole of Huaxia who are more familiar than me. I've been walking the streets of this city since I was 25 years old, and Yanjing was not much bigger than the third- and fourth-tier cities in China, but with the economic development, the city is getting bigger and bigger, and the city has a lot of impressive food. Is it bragging, please come with me. ”

Newman smiled and followed Xu Hexiang inside.

This is a courtyard-style restaurant, there are four tables in the courtyard, and the wings on both sides are private rooms.

Newman looked at the table full of dishes, judging by the appearance and aroma, it was definitely top notch cooking.

"Mr. Newman, I'll have to take you to the next restaurant later, even if it's delicious, you have to taste it as lightly as possible, and if you eat too much, you won't be able to taste anything else. ”

After listening to Xu Hui's translation, Newman nodded slightly and said with a smile: "Then I'll start." ”

"This dish is Shun Tianlou's innovative dish lily crispy duck. ”

Newman bowed slightly, took a piece and put it in his mouth, the tempting fragrance wafted along the tip of his nose, and the response of saliva was sensitive, instantly filling his mouth.

The crunchy texture combined with the sweet aroma of the lily irritates the mouth.

A large amount of saliva begins to secrete directly in the mouth, and the taste slowly enters the stomach.

"It was amazing, the dish was really delicious. ”

Newman's pupils dilated, and he sighed from the bottom of his heart.