In fact, in terms of franchise fees, Xiao Feng has changed his position several times in a row, and when he first saw that the celebrity chef's manufacturing and operation was good, he wanted to increase the price.

But at that time, he didn't understand too much about what kind of way to raise the price, and then he was afraid that the impact would not be good, so he simply told Xiaolin that it would not rise.

But he only came back from the other world two days ago, and after the celebrity chef group held a senior management meeting, he was blocked by Tian Qing, it turned out that she was resolutely opposed to not raising prices, because this would seriously damage the interests of the group.

It just so happened that Tian Qing had worked in both Golden Arches and Kaifeng Cai, and he knew very well about their franchise fee pricing mechanism, so Xiao Feng asked her a lot.

It turns out that the franchise fees of Kaifeng Cai and Golden Arches in China are adjusted according to different times and different cities.

And they have different requirements for the store area in different levels of cities, for example, Kaifeng cuisine in first-tier cities has a minimum store area of 400 square meters, while Golden Arches has lower requirements, but the minimum is 300 square meters.

The initial franchise fee is also charged, all of which are 300,000 years.

As for the one-time franchise fee, Kaifeng cuisine is more expensive than the Golden Arches, who makes Kaifeng cuisine more popular than the Golden Arches in China!

The standards charged by the two companies are also based on different city levels.

And this standard is still formulated by a professional research team according to the economic development level of different cities!

It can be said that the price card is very accurate, that is, it will not make those franchisees feel uncomfortable, and it will not allow themselves to suffer a loss of interests.

In the end, the celebrity chef made the franchise fee standard this time, which was formulated after adopting Tian Qing's opinion, quietly collecting the standards of Kaifeng cuisine and Golden Arches, and comprehensively balancing.

Of course, these are all internal trade secrets made by celebrity chefs, and for foreign investors like Guan Jinghe, they must not know.

However, before coming to participate in this investment promotion conference, in fact, many investors have been psychologically prepared for the price increase of celebrity chef manufacturing!

This is normal, your product sales are hot, the market is in short supply, it is completely a seller's market, you are still stupid not to raise the price? Isn't that a fool?

So when many merchants got the manual and saw the price increase made by celebrity chefs, although some people felt not very happy, most people could accept it.

Even some relatively strong investors like such conditions very much, because such strict conditions can persuade many guys with insufficient strength to quit.

Without those-stirring sticks, the rest are powerful investors like them.

In this way, with a thousand places, they can join a few more, anyway, in terms of profitability such as celebrity chef manufacturing, the more stores they join, the more they earn.

Guan Jinghe read the cost table, and at the bottom, the celebrity chef had already calculated all the estimated cost prices.

In first-tier cities, all kinds of costs are added together, and you join a celebrity chef manufacturing, and the total investment is about 5.6 million!

In second-tier cities, it will cost about 4.3 million, third-tier cities will cost 3.5 million, and fourth-tier cities will cost 2.7 million!

The approximate estimate of the cost has been calculated for you at a glance, and it is clear that this is actually a letter of persuasion.

For those investors who are not strong enough, if you don't have the strength and see such a cost table, then you should retreat as soon as possible!

This circle is not something you can play around! If you want to be opportunistic, it is impossible to play the white wolf with empty gloves here.

And in the end, they also said that before the official convening of the investment promotion conference, people will have to verify the capital to enter the market, and if your capital is not enough, then you should not play.

Once the franchise is successful, the full franchise fee must be paid on the same day!

Many merchants may be very angry when they see such conditions, thinking that this is a distrust of them, or even an insult to them.

But Guan Jinghe didn't see it that way, but he felt that what people wrote was so clear and clear, which was very good and could save a lot of trouble.

This greatly simplifies many of the processes of joining!

Compared with other fast food restaurants that are secretive, completely rely on PPT bragging, painting flatbread, and deceiving everyone to join, the way that celebrity chefs make is called open!

This is called a heavy sword without a blade, and it is a great ingenuity that does not work! What is used is a bright and bright yang conspiracy and righteousness, and people don't care about any secret tricks!

As soon as you come up, people will delineate the rules and qualification standards for you, this game is how to play, you can play it, don't play if you can't afford it!

The choice is in the hands of the merchant from the beginning, and this approach may make more people feel comfortable.

Guan Jinghe knows too well what the current business environment in China is, and when his parents worked hard in the early years, they suffered a lot of losses from joining.

In fact, their family was also a Chinese fast food franchise at the earliest, all of which were passed from Jiangsu and Zhejiang, and his parents had joined one earlier.

At first, the cost was not expensive, but soon after the business was on track, there began to introduce various policies of indiscriminate fees, charging this fee today, and charging that fee tomorrow.

After a year, his parents calculated that after a year, they would work for the head office, and they had earned a little hard-earned money, and in the end, they would stop doing it when they were annoyed.

Even now, in the Jiangnan area, there are still many such franchise stores that are cheating indiscriminately, and they don't make money by operating normally at all.

It is to make money by deceiving various retail investors to join, and once the retail investors put their business on the track, they will start charging all kinds of random fees.

In the end, the brand collapsed, so they changed the brand and made a new one, and they repeatedly cheated many people.

And let's look at the celebrity chef manufacturing side, as soon as you come up, you will be open and honest, and you will take all kinds of costs into account, which will make you a lot easier.

Looking down, people actually gave a table of profit estimates.

Like the above costs, they are also divided into first-, second-, third- and fourth-tier cities.

Seeing this form, Guan Jinghe was relieved, it was indeed still made by the original celebrity chef, and it deserved to be a conscientious merchant praised by many people.

It's no wonder that so many university professors and economics scholars value this store so much, and voluntarily come out to advertise for them.

Not only in the operation of the hotel, but also in the franchise chain, it is said that their responsible attitude towards the franchised merchants is unprecedented.

Have you seen the head office of the investment promotion, which will help the franchisee to estimate the cost, income and profit?

From the first time they held a conference to attract investment, they used several of their own directly-operated stores to give everyone an example, and they did not hide any profits.

Such a frank and unrestrained attitude, can it be compared to those stores that hide it?

How many merchants who persuade people to join the investment promotion are eager to hide their profits in the cave, but people just dare to make it public for you.

In this way, the franchise store is more reliable, which is clear at a glance.

And although many franchisees may have been a little annoyed when they saw the previous increase in the franchise fee, when they saw this income statement, maybe that anger would disappear immediately.

This income statement is a clear description of the cost and profit for you.

For example, the first line is also the store area, and then the next line is the per capita consumption.

In first-tier cities, the per capita consumption of celebrity chefs can reach 60 yuan!

This kind of data is jaw-dropping, you must know that this is a fast food restaurant, not the kind of restaurant that orders food.

Generally, an à la carte restaurant that can achieve an average consumption of 60 yuan per capita can already be included in the ranks of medium-sized restaurants.

And their house is actually a fast food restaurant, what does this mean? This shows that his family has super high customer viscosity!

As a customer of his family, it is very likely that three meals a day from morning to evening are not counted, and there may be morning tea, afternoon tea, and supper, all of which are consumed at his house.

In other words, in first-tier cities, those white-collar workers with a fast pace of life and strong spending power are likely to solve three meals a day at their home!

The next line is the average daily passenger flow, and in the first-tier cities, the average daily passenger flow of celebrity chefs can reach 640 people, the second-tier cities can have 500 people, the third-tier cities can have 410 people, and the fourth-tier cities can achieve 300 people.

These are all based on the research data of celebrity chefs who have joined their family before!

Guan Jinghe himself makes fast food at home, and he was completely stunned when he saw such a data on the average daily passenger flow!

You must know that it is not a holiday, and there are not many people in many fast food restaurants, and it is a very good result to have one or two hundred people at noon and dinner.

And this store is simply very perverted, with an average daily customer flow of 640, which shows that their house is usually full from Monday to Friday, not to mention weekends or holidays.

There are also daily turnover, monthly turnover, and various personnel, water and electricity, and cost expenses, which are subtracted from the net profit.

He looked at the following estimate of net profit, in the first-tier cities, the annual net profit of a celebrity chef is 2.1 million, the second-tier cities are 1 million, the third-tier cities are 650,000, and the fourth-tier cities are 500,000!

Seeing such data, Guan Jinghe fell into silence for a while!

Although this is only an estimate, the data is very credible, because he read the instructions at the back of the manual, and the tabulation unit is Citibank's investment banking department!

Even the entire manual was compiled with the help of the investment banking department of Citibank!

In particular, if you ask Citibank's investment banking department to do such a research, I'm afraid it will cost hundreds of thousands, or even millions, right?

And if it's Citi, would they smash their own signboard for the sake of celebrity chef manufacturing?

So there may be a little bit of a gap between these data and the actual data, but the gap is certainly not large.