Looking at the building on the right, the big four big characters lit up on the roof: Celebrity Chef Group!

Looking at the glass curtain wall outside the building below, all kinds of advertising neons were constantly flickering, and Guan Jinghe's heart couldn't help but feel a lot of emotion.

Change is so fast!

More than two years ago, as a food anchor, he was invited by celebrity chefs to help promote them.

At that time, this restaurant was only a small fast food restaurant limited to Ben Thanh, with only five or six branches.

At that time, their purpose was also very clear, that is, they wanted to make an Internet celebrity store, ask them to come over to help promote it, and then let tourists from all over the country who have the opportunity to travel to Ben Cheng visit their home.

But there are only two of them, and this fast food restaurant has developed into a large chain enterprise.

Now it has become the next Haidilao in the mouths of many domestic economists, which can benchmark the Golden Arches and Kaifeng cuisine as the benchmark for the future Chinese fast food chain!

There are only more than 400 branches in the whole country! It has already received such high praise, so if it is really made to the scale of Kaifeng cuisine in the future, then it will have to be?

Maybe by then, people won't be limited to China, they really have to go out and drive overseas!

By the way, it seems that people now have branches overseas, and it is said that there are five branches in France!

I saw a lot of people traveling to France on the Internet, and it seems that they have posted photos of their branches in France, and they seem to be very popular!

Unlike other boasted Chinese fast food restaurants, their home is truly a combination of China and the West, not only Chinese people like their home, but even foreigners like their home, and they really love it.

Because in those photos on the Internet, there are many scenes of foreigners queuing in front of his store!

Those photos are not posed, but those foreigners are actually voting with their feet!

Hey! If I had known this, I wouldn't have missed the first time I joined, and when I thought of this, Guan Jinghe felt a pain in my heart, feeling as if I had missed 100 million.

Looking at the building in front of you, this is the foundation laid by famous chefs in just two years!

In two years, they earned a building, and I heard that now there is not only their headquarters here, but also the hotel below.

Looking at the podium next to the hotel, it is now fenced off and is being renovated, and I heard that there will be a Yida Plaza in the future.

There are shopping malls, commercial complexes with supermarkets.

And the new headquarters flagship store of the celebrity chef will be opened in the food street in this Yida Plaza!

The building on the left hand side is not so lively, and there is a burn and scald hospital below, and the building is dark above, and I don't know what kind of company is settled in it.

Guan Jinghe looked at the two buildings for a while, and then walked back with a sour heart, and at the same time secretly resented in his heart that he had made the decision more than a year ago.

He and Ah Fei in Yangcheng can be said to be the first batch of businessmen in China who came into contact with celebrity chef manufacturing.

Ah Fei's family is a stall in the vegetable market in Yangcheng, and his family also has a meatball factory, which usually specializes in making some meatballs and fish balls for hot pot restaurants and supermarkets in Yangcheng.

At that time, his family was running a miscellaneous Western-style fast food chain in Anhui Province, and at that time, he and Ah Fei also went to the boss of the celebrity chef manufacturing together, and asked him to purchase beef balls and beef patties produced by their family.

And Ah Fei's family relied on the beef balls with outstanding taste to make a name for themselves among many competitors, and it is said that they have now monopolized more than half of the meatball business in eastern Guangdong Province.

Their family relied on celebrity chefs to make the beef patties they provided here, and fought their way out of the fierce competition in the miscellaneous Western-style fast food chains in third- and fourth-tier cities.

Both can be said to have made a lot of money, but the only difference between him and Ah Fei is that.

Last year, when Ah Fei knew that celebrity chef manufacturing began to attract investment to join, he scraped together millions of funds and came over to join three fast food restaurants.

And because his family is running a Western-style fast food chain, he didn't choose to join.

At the end of last year, during a daily exchange with Ah Fei, Ah Fei revealed a piece of news that made him unable to sit still.

It turned out that the three branches that Ah Fei joined earned him more than 10 million last year alone, and he directly used the money to buy a shop he is renting now.

invested more than 7 million, and as a result, the capital was doubled in a year, and a store was earned!

Guan Jinghe didn't know how to describe how he felt when he heard the news, so he came this time.

Regardless of the dissuasion of his family, he took out his savings for many years, and asked his parents for some more, and made up about 4 million, and this time he will at least join a family.

If you miss this opportunity, then I don't know if there will be a chance to join next time.

As he walked, he felt hungry, so he took a detour to the right side of the square, where there was a branch made by a celebrity chef, and he had turned around here the last time he had visited.

It's already past eight o'clock in the evening, but the store is still full of people, although there are not many tourists, but the nearby residents are the main consumers of this store.

He waited in line for a long time, and finally found a seat, looking at the set meal served, he couldn't help sighing, this celebrity chef has really changed a lot.

When they came two years ago, their family seemed to have dishes and set menus that were very monotonous, and there were only a few sets back and forth, but now there are dozens of sets of various set menus alone, which is dazzling.

And when Guan Jinghe ate a bite of beef, he suddenly had a tearful urge, that familiar feeling returned, the taste still hasn't changed, and the amount is still so sufficient, no wonder their family is so popular!

Guan Jinghe, who is a catering background, really understands what the needs of consumers are!

The taste should be good, the price is not expensive, and people have done both of these things, no wonder they make so much money.

After eating his stomach, Guan Jinghe came out of the fast food restaurant and walked towards the hotel, and when he entered the lobby, he even saw more than a dozen blonde and big-nosed foreigners checking in.

Some of these people speak English, Spanish, and German, which made the lobby manager sweat profusely, and he probably didn't expect so many foreign language speakers to come.

He waited at the front desk for a long time, until the receptionist greeted the foreign guests, and then asked for a brochure made by a celebrity chef.

This investment brochure is very beautifully printed, a thick small book, can have about 100 pages, must be staying in the hotel, ready to participate in the investment conference customers, registration can only get a copy.

The reason why it is different from other brochures that I want to have one for everyone in the world is because there are a lot of detailed data in this brochure, which is still relatively sensitive.

Guan Jinghe has long heard about this.

Listening to Ah Fei, this celebrity chef manufacturing is very real, the first time to open the investment conference, in order to dispel everyone's doubts, they even spent their own money, invited a special research agency, made a market research report.

It lists a lot of major cities in China, the operation of Chinese fast food, and even the net profit or something.

It is that kind of data that dispelled many people's doubts and made everyone pay to join.

This is different from other businesses engaged in chain management, the kind of PPT bragging, painting the pie of investment and joining the way.

Guan Jinghe himself is a fast-food chain, he knows too well that this investment promotion is too tired, and there are even some businesses that engage in chain franchising, which are no different from scammers.

He took the manual, took the elevator back upstairs, entered the room, and did not rush to wash, but lay on the bed and looked through the manual.

Most of the first part of the manual is about the introduction of the company, Guan Jinghe directly skipped it, and turned to the back of the franchise fee.

This time, they directly made a table, and the various expenses were listed in great detail.

However, Guan Jinghe is most concerned about the franchise fee, and he asked Ah Fei about the cost of joining the previous time, and it seems that they are all unified with two million.

But when he looked at it this time, he couldn't help but sigh, this is obviously a price increase!

And the way it rises is very chicken thief!

The table is full of various expenses, the first line is the store area, and it is also specially divided into four specifications for first-tier, second-tier, third-tier, and fourth-tier cities!

The minimum store area in first-tier cities is 400 square meters, the minimum requirement for second-tier is 300 square meters, the minimum requirement for third-tier is 250 square meters, and the minimum requirement for fourth-tier is 200 square meters.

Seeing this Guan Jinghe, I know that the level of celebrity chef manufacturing is really up now, and it is different from the single choice model of the first investment, and now they have jumped to the stage of two-way selection.

When they first invited investment to join, they were not very strict about the selection of investors because of their reputation, so it can be said that as long as you have a certain strength, you can come to invest.

And this time, it's not just investors who are selecting them, they're also screening powerful investors.

The area of this store is a hard indicator for them to select investors, you have your own, or have the strength to rent such a large area of shops, you are qualified to talk about joining cooperation.

Then there are training fees, pre-raw material costs, advertising costs, decoration costs, opening costs, staff salaries, working capital, and even rent, which are all calculated for you.

These are not Guan Jinghe's concerns, what he is concerned about is the initial franchise operating fee below, which is equivalent to the authorization fee for selling the four words of celebrity chef manufacturing!

No matter how many tiers of cities you open a store, the cost is 300,000 yuan, ten years!

This is the same as Bikaifeng Cuisine and Golden Arches, both of which are 300,000 years!

Looking down, the restaurant purchase fee, well, this should be the franchise fee!

4 million in first-tier cities, 3 million in second-tier cities, 2.5 million in third-tier cities, and 2 million in fourth-tier cities!

Damn, this is really a comprehensive price increase!

Although he was prepared in his heart, seeing such a franchise fee, Guan Jinghe still gasped!

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