"Whoa!"

"Whoa!"

The lights were turned on, the applause was like a tide, Xia Gang and Ge You led the team to the stage, and Zhang Guoshi and Jiang Wen were also on stage.

Wow!

The audience felt that they were coming, so many stars slipped away on stage, and they couldn't see it on TV. Xiaoying took the microphone and said, "Hello everyone, I'm Cao Ying, I'm the host now, let them introduce themselves first." ”

"Hello everyone, I'm Ge You. ”

"Hello everyone, I'm Liu Bei. ”

"Whoa!"

Everyone applauded from the audience, the staff of the Capital Cinema probed their brains, and the manager sighed: Alas, it hasn't been so lively for many years.

The two special guests first said that Jiang Wen was very polite and said: "This is a very smart movie, which should meet the taste of most audiences." I've been blinded before, what is a Chinese New Year movie? I understand it after watching it, it's good. ”

Shh

Teacher Xu, who pretended to be a passerby, pouted, Lao Jiang may not be able to see it, but he was not so stupid and demolished the stage in public.

Zhang Guoshi was very sincere and said: "Xu Fei, this is the producer, he talked to me about a point of view, how should commercial films be made? He said that the process must be tortuous, and the theme must be simple.

I didn't think it through, but today I understand.

Don't look at Ge You and several women like this, what it conveys is that the two of them should tolerate and understand each other...... Eh, that's just a little truth.

But the shooting is very interesting, and the themes, paragraphs, and techniques are very new. I think this kind of newness is very important, and now I always shout that no one watches the movie, but I don't reflect on why no one watches it.

This film is a breakthrough and change, and it is worth everyone's appreciation. ”

Then everyone also briefly talked about it, leaving time for the audience. The audience was in a warm mood, and Hulala hurriedly asked: "In the end, Liu Bei took out a phone, did the same story happen with Lao Ge?"

"Yes, yes, will you make another movie from a female perspective?"

"It's a design that makes everyone look at their thighs, and it's amazing. Will I make another one, I have to listen to the director, as for the story?"

Liu Bei thought for a while and said: "I think it's good to leave it to the audience's imagination, I may have pressed it ** times, or I may not have pressed it once, and when I saw him, I thought it was him."

In fact, I will tell everyone that if you are discouraged, you will definitely be able to find what you want. ”

"Liang Tian has been filing that half of his heart, what does that mean?" someone asked again.

"I'm a god with a lot of business, and this is one of those jobs. Everyone looks at me filing and filing, and then throws it, which may mean that the love between the two cannot be saved, or it may be that I have itchy hands and nothing to do, and I understand it myself. ”

Liang Tian squinted his eyes, and others basically couldn't see it.

It was set for forty minutes, and before I knew it, it was an hour, and Cao Ying had to stop: "Okay, that's all for today."

Finally, I would like to ask you, how is "Love Call Transfer"?

"Beautiful!"

"Do you like it?"

"I like it!"

"Let's take a group photo, come slowly, don't be crowded!"

The audience was surprised, and what about this benefit? So they gathered in front, and the actors stood and slipped away, and the big shot was all included, click!

The screening is over.

Xu Fei stayed and gave it away, almost shaking hands one by one.

"After seeing the atmosphere, we are more confident. You can rest assured, it will definitely cooperate well. "The boss of the new film association said.

"Very good movie, elegant and vulgar to enjoy. The media said.

"It was necessary to create a dedicated film schedule, and I had to write a report to study it. "The cultural mouth of the city.

"Good luck!"

"Come on, Mr. Xu!"

"You guys have worked hard, and now is the publicity period. ”

"We're not afraid, as long as the box office is good!"

Xu Fei sent the last group of people away, watched the security guard take out the copy, and escorted it back. As if in an instant, the noisy and lively theater became deserted and lonely.

"Hoo ......"

He exhaled a breath and melted into the snow of the cold night, and he didn't have to say, let's do it!

............

The first screening on the 18th, and the second screening on the 19th.

This is followed by media fermentation:

"It is completely different from the current works, many places are quite innovative, and there are shadows of Hong Kong films. vulgar, but not vulgar, the level of humor is relatively high, not blindly pretending to be crazy and stupid, which is commendable. ”

"The beauties are like clouds, all of them are distinct, although the characters are a little thin, but they seem to be intentional in the movie, because Lao Ge is just having an affair and doesn't know them.

Ge You's performance is easy, and after acting in films such as "Farewell My Concubine", people forget that he was originally a comedian. ”

"I like the handling at the end, and it doesn't make Ge You return to the family like a big realization, as if nothing happened. The ex-wife chose to be happy on her own, which is very good. ”

"The music is good, the song at the end. ”

"It's refreshing, it's smart, and it's completely lifeless like other movies. ”

"Through an erotic encounter maker, it tells an easy-to-understand story. ”

The newspapers in the capital are "Love Call Transfer" every day, and the accumulated popularity is getting higher and higher, but I can't see it.

If you let him watch it directly, it may not be interesting, so he hangs it like this, but he is interested. Many people scratch their hearts and lungs and decide to find out the truth.

Others are as steady as Mount Tai, waiting for the video hall to hang out "today's good film".

The price is on the table, the movie ticket is more than a dozen yuan, the video hall is five yuan to see a few, and there are critical realist works to watch in the second half of the night......

However, from time to time, there were reports in the newspapers that "three people were caught out of the two screenings, and cash was rewarded on the spot", "the whole audience was escorted, the screening was supervised, and the copies were not leaked".

It can't help but make these people frightened and scold their father and mother.

Finally the 22nd.

Later generations are counted from zero, and there is basically no one in these years, generally from the morning or even noon.

At the entrance of West Fourth Street, there are three cinemas in three directions: Red House, Shengli, and Geological Auditorium. This is a hot film area in Beijing, and it has not been good since last year, barely maintaining its income and expenditure.

This year, I made a little money by relying on "The End of the World".

The Red Mansion Cinema had already opened its doors, because there were not many audiences on weekdays. In the screening room, the copy had been delivered, and the two were chatting.

"Have you eaten, buddy?"

"Not yet, I went to Beijing Film Studio early in the morning. ”

"There's a nice shop downstairs, and the oil cake tastes good. ”

"Well, yes, I bought some. ”

The security guard found a bag, which contained oil cakes and soy milk, as well as small pickles.

“......”

The projectionist twitched the corners of his mouth, got up and said, "Uh, I'll go to the bathroom." ”

The goods went out, but they went downstairs, and a guy touched it, "Where's the copy?"

"the fart! It's like looking at a prisoner, and you don't even have a chance to do it. ”

"That's not good, you've taken all the money, or you pay me back......"

"Wait and wait, there will definitely be a chance. ”

The projectionist went in again, found the manager, and said bitterly: "Boss, this can't be done, if you get a plague god behind me, you can be scared out of illness." ”

"The company will make a unified arrangement and cooperate with it. ”

"That, that......"

"Did he get in the way of your work?"

"Nope. ”

"And what are you afraid of?"

Towards noon, there were people one after another, and the afternoon was quiet until evening.

"Honey, watch "The Outlaw", right?"

"The end of the world, looking at call transfer, I've been looking forward to it for days!"

"Two call forwarding. ”

"Hello, you can enjoy a 20% discount when you apply for a membership card, do I need to apply for it?"

Now the box office of the movie is poor, firstly, the audience does not like to watch it, and secondly, the ticket price is expensive. Xu Fei and Wu Mengchen worked hard to get the New Film Association to discount two or three yuan.

He gave the example of Daduhui, where customers can enjoy discounts when they apply for a membership card, and since there is money in the card, customers will subconsciously regard you as the first choice.

This is called stickiness.

Because they are not close alliances, at most they are cooperative, and it depends on whether this success or not.

"Let's do one, I'll have to watch a movie in the future." ”

"Do one, and then two call forwards. ”

"Three Call Forwarding!"

"Four Call Forwarding!"

"The End of the World" has been released for a month, and the heat has long passed, and fresh elements are urgently needed. And these 20 theaters, each of them also has a special arrangement, color ball latte art to send greeting cards, and Christmas is also ready to send apples.

How much is the apple, the important thing is to create a New Year's atmosphere, and Mr. Xu will be able to send cherry miles in the future......

In short, in the evening, the theater ushered in the first wave of decent audiences, and about ninety percent of them were seated.

The atmosphere was high during the screening, and there were laughter and discussions from time to time, and the main audience easily accepted the film. At the end, they walked out excitedly one by one.

"Ge You is so interesting, and acting in comedy is so good. ”

"Haven't you seen "Hutong People"?"

"How many years have it been! That figure named Cao Ying is so good......"

As he was talking, he suddenly saw two cars driving over, and a long line of people got down.

A girl screamed, "Ahhhh

"Ge You!"

"Liu Bei!"

How many people are there in the three theaters, all crowded here, and the intersection is congested. The security guards maintained order and shouted: "Let's let one let, let's meet the audience, please let one!"

"Ouch, I knew I was going to watch the next one. ”

"Who knew they were coming?"

Everyone complained, and Ge You and his party divided into three roads, entering the Red Mansion, Shengli, and Geological Auditorium.

The people inside didn't know at all, and after watching the show, they suddenly saw a few people on stage, and the lights were beaten.

"Ahhh

"Hello everyone, I'm Jiang Shan, thank you for enjoying this movie. ”

In later generations, this was called a roadshow, sometimes it was announced, and sometimes it was a surprise attack, and the effect of the attack was better. Xu Feike promised, and each of the 20 theaters had to run.

......

The next day, the conference room of the New Film Association.

Wu Mengchen, Dou Shoufang, the company's boss and 20 managers were all there, and the atmosphere was tense and ready to move. I don't know how long I waited, but suddenly a person broke into the door, holding a rough statistics:

"It's out! It's out!"

"I'll read it!"

Wu Mengchen grabbed the data, glanced at it first, and said loudly: "Yesterday's premiere, 20 theaters box office statistics. ”

"Capital Cinema, 57000!"

"Purple Light Cinema, 52000!"

"Red House Cinema, 52000!"

"Geological Auditorium, 55,000!"

Among the 20 families, 14 are first-line theaters, all of which exceeded 50,000. Wu Mengchen's hands were shaking, and he finally announced: "The box office on the first day, 920,000!"

“......”

At first, there was shock, silence, and then I don't know who started the head, and the small conference room was instantly filled with applause.

Dou Shoufang even looked through the wall calendar and said, "Yesterday Thursday, Friday, Saturday, and July, this week's big week!"

"Then ...... today"

Everyone was silent, and they were all excited about the number in their hearts. Xu Fei said with a smile: "One million! The box office broke one million in a single day, and four million in the first week!"

Don't destroy your prestige, have some confidence!"

Then he turned his head and ordered, "Contact the media and publish the data." ”

"Mr. Xu, isn't it good to publish the data?"

"It doesn't matter, people are sometimes herd, and that's what we want. ”

He stood up and knocked on the table, "Everyone, a good start is half the battle, we are already lying on success, don't drop the chain!"

If it is said that the formation of a new film association and the creation of a New Year file are just an attempt by these people. That real data really hit the soul.

It turns out that it doesn't rely on selling copies, it doesn't rely on stealing the box office, and it doesn't rely on suppression...... Ah no, Xu always has to be wooed!

You can get such a high result!

......

"The first Chinese New Year film successfully tested the waters, with a box office of 920,000 on the first day!"

"The New Film Association will increase publicity and create a hot New Year file!"

The old employees of the Capital Cinema lamented that they had not seen a grand occasion for several years, and the last time was "Shaolin Temple". ”

The schedule soon entered the weekend, with audiences throughout the day, less attendance, and more shows. When the statistics on the 23rd came out, the new film association boiled again:

"1.05 million!"

The media is lively, and the masses are also blindly lively, as if "Wolf Warrior 2" of the year was glorious every time it broke a record.

And on the 24th, a message suddenly came out.

"Piracy?"

Teacher Xu was taken aback, and hurriedly asked people to verify, and soon sent back a box of videotapes.

"Now it's strict, it's all sneaky. said that a person went to the video hall and there was a pirated version of call forwarding, but after reading it, he reported it and took a bonus of 1,000 yuan. ”

100 rewards for clandestine photography, 1,000 for renting and selling pirated copies, and 10,000 for reporting production dens.

"This man is very good at making money!"

Xu Fei stuffed the tape inside, watched it for dozens of seconds, and said happily: "Yes, if it's me, I'll report it." ”

It's obviously a candid shot, but the angle is not very good, it's very off. "Love Call Transfer" can only shoot more than half of it, missing a word shift, the sound is noisy, and the picture is blurry, if he can watch it, he will admit it.

So I let go of my heart, and found the media to publicize it as usual, and caused a wave of heat.

When the first four days passed, everyone was shocked:

920,000, 1,050,000, 1,160,000, 1,120,000!4,250,000!

......

"Good!

At the internal meeting of the New Film Association, the manager was full of red face, and the boss was full of spirits: "It's not in vain, we are really right to set up a theater line." ”

"The main thing is unified management, and the efficiency is too high than before. ”

"I used to work alone, but now I think about it, I'm a fool. ”

"We are an instant hit, someone must join, is it according to the charter?"

"Of course. 20 of us are sponsors, with shares, and later ones can only be regarded as franchises. ”

"I really didn't expect the box office potential of the capital to be so big, and finally be able to increase my face. ”

"Lao Wu and the surname Xu have the ability to continue to cooperate. ”

"Yes, yes, in-depth cooperation!"

......

Beijing Film Studio.

Han Sanping looked at the data and felt distressed.

The studio sells the factory logo, and then the film has nothing to do with you. Otherwise, you have to take the copyright and take the box office, so why do people make movies?

That's the clear rule on the table.

You can grab the income, which is legally beneficial to you, but don't play it in the future.

"Alas......"

Han Sanping sighed, there was a production task in the factory, and he really couldn't get the money at that time.

It would be nice if the private company could be officially named, then even if the two companies jointly invested, there was no need to be so secretive.

......

Broadcasting.

Leader Tian had already walked around the table several times, with a smile on his face: "Xiao Xu is a good hand at making movies, and even unique." ”

"yes, this time it's too uplifting. ”

Wu Mengchen responded: "Establish a new film association, unify the core theaters in the capital, have a supply of good films, and vigorously promote it...... These steps have been successful. ”

"Yes, the key depends on the quality of the work in the future. ”

As he spoke, Leader Tian took out a manuscript and said, "It will be announced in January next year, which is the third step of reform." ”

Wu Mengchen took a look and asked, "Will the proportion be too high?"

"There's no way, you can't let the studios lie down and make money, you have to urge them to transform. ”

"That's going to bounce back, especially next year's blockbuster. ”

Wu Mengchen thinks about those predators, domestic production really can't do it, what he can do is adjust the schedule, don't crash.

......

The No. 1 box office town in China is the magic capital. Lao Wu has already paved the way over there, with the prototype of a modern cinema.

Although there are many theaters in Beijing, the overall box office is always not high. Now that the New Film Association was established ahead of schedule, it will concentrate on big things and make the first Chinese New Year film popular in the city.

After the first week, "Love Call Transfer" was released throughout the city.

The scale has spread, and the average attendance rate has become more and more reduced, but fortunately, the box office has grown steadily, with hundreds of thousands of people coming in every day. At the same time, piracy finally appeared.

Leaked from a county theater.

Xu Fei still didn't prevent it after all, but the result of almost zero piracy in the first week was enough to make his peers look sideways. used to be a predator in TV dramas, and "The Great Satan" was an appetizer, but now he shows quite dominance.

Xia Gang inexplicably became a famous director again, and his luck was added, and he had nowhere to be reasonable.

There are also some copycat peripherals on the market, such as the phone, which is wrapped in a shell, a press to lose the flash, and can also play music, which is said to sell very well.

The company in the world is proud of the spring breeze.

In the large conference room, a group of main creators gathered, with a blackboard poked in front of them, and the names of 21 cities were written.

Teacher Xu personally deployed and said: "Start the national propaganda, the first stop is the magic capital, follow a circle in the south of the Yangtze River, hook to Fujian and Guangzhou, and then Bashu, two lakes, and the hinterland of the Central Plains."

I led the team and the trip took 18 days. ”

"Are you crazy about running around the country in 18 days?" said Ge You.

"18 days is considered late, and no matter how late it is, it will not be the publicity period. Everyone adapts to it, and it will have to be like this often in the future. ”

"I think it's good, the higher the box office, the more proud we are. Liu Bei said.

"Yes, yes, hey, do you think it will break 100 million?" Jiang Shan said.

"Wow, breaking 100 million is too good. Cao Ying also clapped her hands.

"Thinking too much!"

Xu Fei was directly killed, and said: "We will face piracy, box office evasion, local protection, sleeping in the car for thousands of miles, and having to greet people with a smile on stage, repeating the problem of repeating 10,000 times......"

He suddenly felt a little under-communicative, and got a bunch of stupid white sweets over, lacking the beating of reform.

Behind the prosperity, there are difficulties and obstacles.

(And possibly...... ）