Chapter 201: Buy, Buy, Buy
"Tom, did you watch TV last night?"
"No, what, is there another shooting somewhere?"
"No, no, no, there was no shooting, but a very interesting film called the Portable Home Factory. ”
"Carrying, family, factory, I understand these three words separately, but when I put them together, I know what they don't mean, is it the name of a new talk show?"
"It's not a talk show, it's ...... Let me put it this way, can you imagine all the equipment needed to fit a factory in a 22-inch suitcase, including a lathe, a milling machine, a drilling machine, and sawing and planing, oh, I can't think of any other changes, it's amazing......"
"Mike, are you sure you didn't wake up too hard this morning, I think you must be talking nonsense. ”
"No, it's definitely not nonsense, it's a new toy, it sells cakes, and I'm going to think about where I can get $1,500 to buy a set now, I just can't wait a moment......"
This conversation has become the most common conversation in the past few days when rough men from all over the northeastern United States meet. The short film "Put the Factory in a Suitcase", co-written by Bao Nana and Liang Zile, was broadcast on local TV stations in dozens of cities, and at the request of the audience, it was repeatedly broadcast several times, and DIY lovers immediately fell into madness.
Filming a short video to promote the mini machine was Nana Bao's idea. Liang Zile analyzed it from the perspective of marketing and also thought that this idea was very good. Liang Zile also said that they don't even need to invite any big-name stars to star, as long as they perform in their own true colors, it is enough, after all, the protagonists in the film are not them, but this exquisite and magical machine tool.
Bao Nana's School of Communication, which has a complete set of video shooting and production equipment, paid a few classmates to help, and everyone rented a garage, decorated all four walls with various tools and parts, which looked quite riveting, and then placed a large table in the middle of the garage, supported the machine tool, and began shooting.
There is a small plot in the short film, Bao Nana and Liang Zile play a pair of hard-working mandarin ducks in the film, uh, well, in fact, a poor and happy little couple. The husband played by Liang Zile is secretly saving private money, and the wife played by Bao Nana is full of suspicion, checking in every possible way, and making a lot of mistakes. In the end, the truth was revealed, and it turned out that the husband had saved money to buy a machine tool that could fit in a toolbox, and he used this machine to make a dresser for his wife as a wedding anniversary gift......
The film was shot in just two days, and the duo took the tape to television stations in Philadelphia and other surrounding cities to request it to be broadcast. These local TV stations do not have the ability to produce programs themselves, and they usually buy programs from specialized program production companies to broadcast them.
The story made up by Bao Nana is quite suspenseful, and the lines are also very funny, which can be regarded as a small sitcom. Of course, the editors and reviewers of various TV stations can also see that this is actually an obscure commercial, but since it is not a hard advertisement, and the machine tool introduced in it is indeed fascinating and can bring a certain rating to the TV station, so they agreed to broadcast it.
Many viewers saw this short film by accident. They were a little puzzled at first, not knowing what kind of show this was, and when they saw Liang Zile take out a toolbox and disassemble it and assemble it into a machine tool like a trick, everyone was stunned. Next, they saw that this machine tool changed from a lathe to a milling machine, and then to a drilling machine, which can be said to be proficient in eighteen kinds of martial arts, and their eyes couldn't help but straighten, and a voice sounded irrepressibly in their hearts:
Buy, buy, buy!
The low-end machine tool costs $800 and the mid-range machine tool costs $1,500, which is not easy for the average family in the United States, but it is still affordable overall. As Christmas approaches, many people are ready to buy themselves a big gift, but they just don't think of the right thing for a while. Well, now that a brand new product appears in front of them, it is fun, and it has practical value, and the price is not particularly expensive, so why don't you buy it?
Calls to home furnishing stores, electrical appliance stores and supermarkets were immediately flooded with anxious customers, all asking about the "Chinese Dragon" brand mini machine tool. At first, the shop owners were a little confused, not knowing what the customers were asking, but when they figured out what was going on, they couldn't sit still and began to ask around about the source of goods, and then drove directly to the office rented by Bao Nana and Liang Zile.
"We want to be able to sell the Dragon machines that you distribute. ”
"Excuse me, how much stock can you provide?"
"We need 400 units, the sooner the better, we can pay cash!"
"Our company intends to be the distributor of this machine in Bridgerton. ”
“......”
The office was packed, and businessmen from various cities excitedly stated their demands to Bao Nana and Liang Zile. They were anxious to get their hands on this amazing machine and make themselves the first local merchants to sell it. It's been a long time since I've seen customers queuing up to snap up goods, and a merchant who can be the first to launch in-demand products has not only gained huge profits, but also a good reputation.
Bao Nana and Liang Zile were both stunned by this sudden hot scene, and they didn't react for a long time. The two had evaluated the effect of this soft advertisement in advance, and both believed that it should be able to greatly promote sales. But now it seems that their imagination is still too poor, and their most optimistic estimates are still extremely conservative compared to the current scene.
"Ladies and gentlemen, please keep order, uh, I mean, don't worry, we have a lot of capacity in our factories in China, and everybody's needs can be met. Liang Zile stumbled and said to everyone.
"Sir, are you the manufacturer's office in the United States?" a little old man with slightly gray hair asked Liang Zile solemnly.
Liang Zile hesitated, shook his head and said, "No, we're just an agent." The manufacturer has not yet set up an office in the United States. ”
"Can you put me in touch with the manufacturers in China? I think I might need to talk to them directly. ”
"Dear sir, can I ask which company you belong to, and why do you need to talk directly to the manufacturer?"
"My name is Sanders, and I'm the Director of Purchasing for Walmart's Home Appliances Division. The reason why I need to talk directly with the manufacturer is...... The quantity we need to purchase is relatively large, and I think it is more appropriate to negotiate directly with the manufacturer. ”
"How many will you need?"
"By Christmas, we hope to be able to get no less than 20,000 units. Next year, we need to purchase 200,000 units. The little old man said with a self-contained face.
"What do you say, the order before Christmas has reached 30,000 units!"
On the other side of the world, after receiving a call from Bao Nana, Tang Zifeng's brain also felt a little fragmented. Bao Nana was so excited on the other end of the phone that she almost couldn't cry, she never expected that a product that she originally thought was a small fight would be able to make such a big market.
Mr. Tang promised her that she and Mr. Leung would receive a $25 commission for every machine tool they sold, which of course included their marketing costs, such as those for the filming of the promotional video. At $25 each, the 20,000 machines that Wal-Mart will purchase before Christmas alone can earn her and Liang Zile $500,000. As for the orders from other dealers, there are as many as 10,000 units in total, which can create a commission of nearly 300,000 US dollars for them.
800,000 US dollars, converted into RMB, is nearly 7 million, and the annual income of a civil servant in China is less than 10,000 yuan, 7 million is a terrifying astronomical amount. Previously, she was also full of envy and jealousy for Xiao Wenjun to get a million-level patent licensing fee, and she couldn't imagine that she could make so much money by taking turns in feng shui. From now on, do you still have to worry about tuition fees?
As for Wal-Mart saying that it will purchase no less than 200,000 units next year, Bao Nana didn't dare to calculate the commission, for fear that her fragile heart would not be able to withstand such stimulation.
"The people at Walmart have said that they want to talk to you directly, can you come to the United States?" Bao Nana asked on the phone.
Tang Zifeng thought for a moment and said categorically: "No, I'm afraid it's too late to apply for a passport right now." You tell them that if they want to talk to us, just send someone to China. ”
"You cow!" Bao Nana commented half-positively and half-deprecatingly, and then asked worriedly: "Senior brother, there are less than 2 months left, 30,000 machine tools, can you build them?"
"If you can't make it, you have to build it. Tang Zifeng said helplessly. He previously told Zhao Zhaoxin and others that he would get an order for 20,000 units before Christmas, and the bragging component was far greater than the real speculation. Who would have thought that the cow he blew out would become a cow, and Bao Nana, a demon, actually brought him an order for 30,000 units.
The manufacturing process of the mini machine tool is not complicated, and there is no requirement that the fuselage casting needs to be aged. A factory like Linyi Machine, if it is producing at full capacity, it should be able to produce three or four thousand units in two months. If 10 companies start work at the same time, it will not be a problem to complete the order of 30,000 units. In this way, at least 10 companies can taste the sweetness from it, and they will be pulled to participate in the G20 joint meeting in the future, which is a little more certain.
"Senior sister, don't worry, your senior brother is a reliable person and will never drop the chain. ”
Tang Zifeng swore to Bao Nana.