"Is it that amazing?"

Li Kejia was surprised. She had long known that Tang Zifeng dared to marry her, and there must be some reason. As a sister and brother of the same school, she firmly believes that Tang Zifeng is not the kind of brainless person who will come to make such a non-part request without any support.

But she never expected that Tang Zifeng would be so loud, claiming that a business plan would make the company's headquarters promise to give away 5,000 or even 50,000 copies of software for free in the Chinese market. You know, the price of a CAD software is more than 20,000 yuan, if you give 50,000 copies, it is equivalent to giving away 1 billion yuan of products, what a crazy plan.

"Senior sister, listen to me to give you an analysis. "First of all, according to the data I have seen, Tuo currently has more than 2 million registered users worldwide, while there are less than 3,000 registered users in the Chinese market, which is not true"

"That's true. Li Kejia said. This data is actually what she said in an interview with reporters some time ago, when she said this to complain about the poor protection of intellectual property rights in China. According to the estimates of the company's China office, there are no less than 500,000 pirated users of the software in China, and only 3,000 genuine users.

Tang Zifeng said: "The reason for the low number of registered users in China is that the price of software is far beyond the affordability of Chinese users. In 1994, the per capita GDP of the United States was $28,000, while China's was less than $600. The price of your software is about $2,700, which is equivalent to 1/10 of the per capita GDP of the United States and 5 times the per capita GDP of the Chinese.

"If you think about it, it's acceptable for you to spend 1/10 of your annual income on a bike. But if you had to spend 5 times your annual income to buy it, would you still buy it?"

"We know that, too. Li Kejia said, "This is also where we are troubled. Our company's software quotation in the world is the same, and it is impossible to quote a low price just because China is poor, so that foreign users should protest. ”

Tang Zifeng said: "Therefore, the small number of registered users in China has nothing to do with the strength of intellectual property protection. If the government really increases the protection of intellectual property rights, you will not increase the number of registered users, but only reduce the number of pirated users. Because the unit that can't afford the software is still unaffordable. ”

"You're right. Li Kejia said, "The same is true of the analysis of our headquarters. ”

Tang Zifeng said: "Then the question is, for your company, is it important to register users, or is software income important?"

"What do you mean" Li Kejia didn't react for a while.

Tang Zifeng said: "I have read another information, although the CAD software of Tuo has 2 million registered users worldwide, the main revenue of Tuo does not come from software sales, is this not the case"

Li Kejia didn't answer directly, but nodded slightly in understanding, and she began to understand Tang Zifeng's thinking vein.

As Tang Zifeng said, the company's software sales revenue is only a small part of the company's revenue, and the company's main business income comes from providing customized services to users. Tuo has designed a large number of user-oriented solutions based on its own CAD software. A piece of software can sell for a few thousand dollars, but a solution can sell for millions of dollars.

The sale of software is a one-time transaction, and users buy the software and do not need to pay for it for many years to come, or at best pay a little for software upgrades. The solution, on the other hand, can be sold continuously, and the user needs such a solution this time, and will need another solution the next time. Turning software into solutions is the core business model of Too, which can turn 2 million registered users into an inexhaustible source of profit.

Of course, Tang Zifeng did not discover this point, and the planning department of Tuao Company had already determined such a strategy. Because of this strategy, the price of Tuo's CAD software is actually very low, more than $2,000 a set, which is not a burden for design units in Western countries. This is how Too used a low-price strategy to capture the design software market in order to maximize the potential user base.

But when this strategy arrives in China, it is out of shape. The price of more than 2,000 US dollars is a low price compared to Western companies, and it is sky-high compared to Chinese companies. As a result, Too's CAD software was sold in China for several years before accumulating a mere 3,000 registered users. If it weren't for the large number of pirated users, the Chinese people probably wouldn't know about the existence of Tuo.

In fact, Too should also be thankful for China's poor intellectual property protection, which has allowed it to at least win public awareness and form a strong brand influence. When China's economy grows to a certain level, enterprises and individuals have the ability to pay, and the state begins to increase the protection of intellectual property rights, Tuo's software sales can increase significantly, which is equivalent to cultivating the market in advance.

From the 90s to the beginning of the new century, many foreign software companies acquiesced or even quietly promoted the popularity of pirated software in China, and the reason for this was that they wanted to cultivate potential users. In this way, many young Chinese local software has been crushed by pirated foreign software, and has lost the ability to compete with it. By the time the new century dawned and the state began to strictly grasp software copyrights, the market was already full of foreign software.

Tang Zifeng saw this situation, so he dared to come and ask Tuao Company to give genuine software to Linyi for free. If Tuo agrees to this request, then it will be able to make Linyi become its own genuine user, and will not be pried away by other CAD manufacturers. As a large-scale machine tool enterprise, the value of Linyi Machine to Tuo is far more than the 1.1 million yuan that needs to be paid for the purchase of 50 sets of software, but the tens of millions of expenses it will pay when seeking various customized services from Tuo in the future.

"What do you think we should do?"

After Li Kejia figured out the truth, her face became sunny. She felt that she could indeed convince the headquarters to agree to the gift, and that the headquarters might even authorize her to donate software to more industrial and mining enterprises and design units. For the company, these software are indeed only worth the price of a few discs, but for the units that accept the software, they are worth tens of thousands or hundreds of thousands.

As a marketing director who can give away hundreds of thousands of yuan of software to others at any time, her activity space will be infinitely expanded, and she will also gain a higher status in the industry.

This brings me to my second point. Tang Zifeng said lightly, "Now, you have an excellent opportunity to make Tu'ao Company fame and fortune both famous." We have just undertaken an order for a CNC heavy-duty boring and milling machine from Xiye Heavy Machinery Factory, which will be used in the equipment manufacturing of national key projects in the future.

"If Tuao is generous at this time, donating a large number of software and providing technical guidance to Linyiji, it is equivalent to participating in China's national key projects, which will be of great help to Tuao's public relations image. I think, senior sister, since you have been the marketing director, you have not let the name of Tuo Company appear in the People's Daily, so congratulations, the opportunity has come!"

"You mean, if we give away 50 sets of CAD software to your factory, the People's Daily will report on us," Li Kejia asked. Tang Zifeng guessed correctly, after she became the marketing director, she had spent a lot of money on public relations and publicity, and the name of Tuao Company appeared in many newspapers, and it appeared frequently in professional newspapers such as China Ji Bao and Ji Shi.

However, the name of several major newspapers of the country, such as the people, the light, the economy, etc., has not yet been published. The reason is also very simple, these newspapers are more serious, the company has no deeds that benefit the country and the people, why should people report on you? In order to be able to make Tuo show his face in these major newspapers, Li Kejia has tried a lot of ways to invite reporters to dinner more than a dozen times. But people also said that if you want to publish in the newspaper, you can do it, but you need to have a reasonable reason, after all, the layout is held in the hands of the editor-in-chief, and you have to have something to convince the editor-in-chief.

"Whether you can be listed in the People's Daily depends on your operational ability, senior sister, I can only provide you with a name. Tang Zifeng said with a smile. He pointed to the plan that had been held by Li Kejia with his finger, and added: "I have written all the relevant details in it, and it is not my business whether I can summarize the name from these details." ”

"I see. Li Kejia said, in fact, Tang Zifeng has just said that the Linyi machine should be designed to be re-boring, and the heavy boring is used to build equipment for national key projects. As a foreign company, it is not enough to come to China to fund China's key construction, if Li Kejia doesn't even have the ability to fool, he will be called the marketing director of a foreign company in vain.

"It's going to be fast. Tang Zifeng said, "The customer gave us only three months to design the time, we had to purchase computers, install software, and train technicians, and the time was very tight." I hope to get a reply within three days, otherwise I'll have to talk to someone else. ”

"Don't worry, senior sister, don't you believe it" Li Kejia threw a wink at Tang Zifeng, which was full of pure classmate friendship. After saying this, she suddenly remembered that Tang Zifeng had left a trap in her previous words, and couldn't help but ask: "By the way, you just said that we not only want to give you software, but also provide technical support, what is technical support?"

"Training!" Tang Zifeng replied as a matter of course, "There are few of the turtle engineers in our factory who have seen computers, you send CAD over, we don't need to train them, our requirements are not high, you send more than a dozen experts is enough, and then you only need to bear their wages and fares, and their accommodation during the riverside is all inclusive for us." Listen, we give your experts to take care of the food, you take advantage of it!"

"Get out!" Li Kejia had a stunned face, grabbed a pencil in his hand and threw it at Tang Zifeng's body.