At the beginning, Tuo agreed to share the interface style and file format with Huaxia CAD, because it thought that it had a technical advantage, and when it could make a force, it would be able to kill Huaxia CAD, and then easily harvest the users cultivated by Huaxia CAD.

But who would have thought that such convenience has now become a means for Huaxia CAD to harvest Tuo users.

In the words of a book review: You just thought that it was convenient to transfer from Huaxia to Tuao, but you didn't expect that it was also convenient to transfer from Tuao to Huaxia.

Some American engineers who have never heard of Huaxia CAD, in order to use Huaxia CAD's open source resources, have to try to download this software, and when downloading, they still have a thought, that is, pray that this software is not too difficult to use, they don't want to spend months adapting to a new software for an open source resource.

By the time the software was installed and the software interface was opened, the engineer's worries disappeared. The interface of this software is actually seven or eight points similar to that of Tuo CAD, and engineers can easily play with this new software without changing their usage habits.

The file format of Huaxia CAD and Tuao CAD is mutually recognized, and users only need to use the import function in the software to transfer the files designed in Tuao CAD to Huaxia CAD for use, which can almost be said to be seamless.

There are no barriers to use, and open source resources are so abundant, who doesn't love such software?

Since Huaxia CAD announced the open source, in just one month, according to the statistics of the marketing department of Tuo, at least 5% of engineers in European and American machinery companies have downloaded and used Huaxia CAD.

In terms of proportion, 5% does not seem to be a very big number, and those engineers who downloaded Huaxia CAD did not give up Tuao CAD, but just to use the open source resources of Huaxia CAD, and put it on hold, Tuao CAD is still their first choice when doing design.

But Kvik can't be so optimistic. A 5% share in the market is not a small number, not to mention that it is only a month. Give Huaxia CAD more time, it may not be impossible to turn 5% into 50%. As for the first choice, it is even more unreliable, engineers are big pigs' trotters, yesterday I said that I loved you the most, and tomorrow I may go to the end of the world with a new love, who will be loyal to a software?

"How can this problem be solved?"

At an emergency meeting of the company's executives, Kvik stared at the crowd and asked.

"The root of this problem lies in the marketing department! It is the stupidity of the marketing department that has caused us to fall into such passivity!"

Jennings, the technical director, fired first.

The technical department and the marketing department have always been on the opposite side. The marketing department has put forward requirements to the technical department for three days, what users feel bad? What's out of the picture? In short, if the user has a little opinion, the marketing department will let the technical department solve it? It's really annoying.

Does the technical department have its own dignity? Programming is about personality freedom, those users know what is the beauty of the program, why should we noble programmers cater to the ignorant requirements of users?

But the marketing department doesn't eat this? The technical department prevaricates the requirements of the marketing department with various reasons, and the marketing department only responds with one trick? That is to file a complaint with the chairman. Is the company going to make money? The customer is God, and the marketing department is to speak to the world on behalf of God. God spoke, and the chairman had to kneel, so he put pressure on the technical department? Ask the technical department to compromise.

So? The feud between the technical department and the marketing department is huge, and Jennings will not let go of an opportunity to step on the marketing department.

"Mr. Jennings, is the matter of sharing the interface and mutual recognition of file formats with Huaxia CAD approved by the technical department? You also thought it was a good idea. Curran said coldly, "The company is not passive now? It's just a little bit of a hassle. If Tuo CAD's technology can form a huge advantage for Huaxia CAD, our customers will not be snatched away by Huaxia CAD. ”

"Do we have that advantage?" Kerwick asked Jennings.

"Of course? Our advantage is very clear!" Jennings said, and he said it this way. The tone is a little soft. Do your own family know about your own family? As a technical director? He knows that in addition to the beautiful interface and some flashy skills, the gap between Tuao CAD and Huaxia CAD is really not big in terms of core functions.

Curran sneered: "But the feedback I heard is that the gap between Huaxia CAD and Tuao CAD is not big, if you consider that Huaxia CAD is completely free, many customers have said that they will not pay for the version upgrade of Tuao CAD in the future." ”

"At least so far, TOUACAD still has an absolute advantage. Jennings stubbornly stood, "However, after Huaxia CAD adopts an open source approach, it will receive contributions from a large number of developers, and they may quickly make up for the gap between Huaxia CAD and us." So ......"

"So, you want the company to give you more money, don't you?" said Curran for him.

The same request, coming from his own mouth, and having his opponent say it for him, had the exact opposite effect, and Jennings was choked at once. Following Curran's words, it is equivalent to admitting that he is blackmailing the company for the personal gain of the department. But to refute Curran's words, he can't find a suitable explanation, he can't say that he doesn't need additional investment from the company, right?

Kwick frowned. The two subordinates quarreled, he was happy to see it, he didn't need to say anything, the subordinates themselves said each other's problems, he just needed to be a referee in the middle. But from the dispute between Curran and Jennings, Kwick realized that the trouble in front of him was still quite big, and it seemed that there was no way to break the situation.

"It's impossible for the company to give more money to the technical department. Huaxia CAD's actions will inevitably affect the company's sales, and the company's sales revenue may decrease in the next few months, and the funds of various departments must be compressed to ensure that the company does not incur losses. Kerwick set the tone and shattered Jennings' dreams.

"However, in terms of marketing, there may still be some investment that needs to be increased. Curran said timidly, "We need to arrange some advertorials to crack down on Huaxia CAD." ”

"Mr. Curran, I don't think your efforts will be effective, because engineers are rational, they will only believe their own eyes, and they will not believe any lying advertorials. Jennings seized the opportunity and began to fight back.

Curran said, "Jennings, do you mean that Huaxia CAD is indeed stronger than Tuo CAD?"

Jennings realized that he was wrong, and quickly denied it: "I didn't say that, I just said it...... , uh, I mean, advertorial propaganda probably doesn't have much effect. ”

By the end, his voice had dropped completely, for he also found it difficult for him to justify himself unless he admitted that he was not good.

Kerwick didn't pay attention to Jennings, but said to Curran: "Curran, I'm afraid it won't work to stop the expansion of Huaxia CAD just by relying on advertorial propaganda. Even if we can make customers doubt Huaxia CAD in the short term, as long as there are people who continue to use this software and feel the role of open source resources, other customers will eventually be led to it.

"Think about it again, is there a solution to the root cause of the problem, such as ......"

"We can cancel the technology sharing with Huaxia CAD. Jennings began to rush to answer again.

Curran and he confronted: "You mean, we give up sharing technology with Huaxia CAD?"

"Does it make a difference?"

"Of course there is a difference. The renunciation means that we no longer accept the file format of Huaxia CAD, but Huaxia CAD can still accept the file format of Tuo CAD. This means that customers can move from Tuo to China, but not from Huaxia to Tuao. ”

"No, I mean to prohibit Huaxia from accepting To'o file formats, and if users use Huaxia CAD, they will have to redo the designs they have made in Tu'ao CAD. ”

"I'm sorry, but you're not the technical director of New Matrix, and you don't have the authority to order New Matrix Partners to do so. To'o's file encoding rules are transparent to Huaxia CAD, unless we override the original encoding rules and create a new set of rules. As a result, not only Huaxia CAD could not use our files, but users who used the old version of Too software had to buy a new version. ”

It is already a fait accompli that Huaxia CAD and Tuao CAD recognize each other's file formats. Even if Too now tears up the contract and prohibits Huaxia CAD from setting up the function of converting the Tuao format in the software, New Jingwei can launch another software for the format conversion between the two, which is difficult for Tuo to prevent.

With such a channel, users can use Too CAD to do design, and at the same time find open source resources from the resource library of Huaxia CAD to complete some professional work, and no longer need to ask Too to develop professional modules, which is a direct cut of Tuo company's meat.

"Is it possible to negotiate with New Jingwei to persuade them to abandon the open source approach? Kweik asked Curran.

Curran shook his head: "I'm afraid this is difficult. The company adopted an open-source approach because Huaxia CAD's sales in the Chinese market were threatened by Tuo, whose market share was rising, and Huaxia CAD had no hope of winning in the competition.

"If we ask New Jingwei to abandon the open source approach, the other party will ask us to cede the Chinese market, which is obviously something we can't agree to. ”

"So, there's no other way?" Kwick asked.

Curran hesitated for a moment and said: "Our marketing department has also had a serious discussion on this issue, but someone has put forward an idea, but it lacks feasibility. ”

"What thoughts?"

"We have significantly reduced the price of some professional modules and competed with Huaxia CAD for users. After Huaxia CAD switched to open source, it lost its income from software sales, and its financial situation must have been very tight. We just have to stick to ...... , uh, about half a year to a year, you can completely drag down the new Jingwei company. ”

When it came to time, Curran couldn't help but stutter, because he was really unsure of the length of time......