"Tu'o has really made a lot of money this time. ”

In the general manager's office of Deep Blue Focus Company, Li Kejia held the coffee that Bao Nana made for her, and said gloatingly.

In order to crack down on Huaxia CAD, Tuo launched a large-scale sales concession campaign.

The price of Tuo's CAD software has dropped by 80 percent, from more than $3,000 a set to just $600 a set, which is already very cheap even for Chinese business users. Considering the level and reputation of Toao software, many Chinese domestic companies would rather give up the completely free Huaxia CAD and buy Tuao CAD instead, and Huaxia CAD's share in the domestic market has been greatly hit.

In addition to reducing the price of the main program, Tuo has also incorporated some special modules that used to require additional fees into the regular version of CAD, and has also opened up some program interfaces that allow users to access self-designed modules or modify some parameters of the built-in modules.

In this way, the open source advantage of Huaxia CAD is greatly offset. After all, Tuo is a large company with a long history, and its technical level is not comparable to that of New Jingwei. The dedicated modules provided by Tuo are much more powerful than the developer-contributed open source modules on the Huaxia CAD platform, and the user experience is also better, and there is no additional charge, so who would want to use the open source modules of Huaxia?

The user was happy, but Kwick's heart was dripping blood. All of this is money, tens of millions or even hundreds of millions of dollars, and it is thrown out in vain, just to deal with an ant-like Chinese company. That's right, in Kwick's view, the new Jingwei company is indeed an ant, as long as Tuo exerts his strength, he can trample it under his feet and make it doomed.

However, even if the new Jingwei company is stepped on, what can it do? This round of price reduction promotion will completely lower the user's expectations for the price, and if the company wants to restore the original price in the future, it will inevitably cause strong dissatisfaction among the users. In fact, it is no longer possible to restore the original price, and the windfall profits of the past will be gone forever.

"Your new Jingwei has also been greatly affected, right?" Liang Zile asked Li Kejia.

As an investment expert, Liang Zile has assessed the financial impact that this matter may bring to all parties, and the current development has not exceeded his expectations.

Li Kejia nodded and said: "Indeed, our share in the domestic market has shrunk by one-third, and the orders for special modules have also decreased? I can't figure out how much it has decreased at present? But I estimate that in the next year, orders will shrink by at least more than half." ”

"Can you hold it then?" asked Bao Nana with concern.

Li Kejia smiled bitterly: "Of course, you can support it, but the big deal is to subsidize the money earned in the past few years." Mr. Zhao and Mr. Liu of our company have taken the initiative to reduce their salaries. Some programmers also offered to take a temporary pay cut, which I didn't agree to? This is my own sin, and there is no need to make the employees responsible. ”

"Why is it called evil?" Tang Zifeng said with a smile, "Senior sister, the engineers in our industry have praised your new Jingwei company?

"I'll give you an example, Changning Machine Tool Factory originally wanted to buy a set of To'au's gear set modulus calculation software, Tu'ao offered 1.5 million US dollars, and was not responsible for the follow-up upgrade? Now, Touo has directly lowered the price to $200,000?

"I told them, let them wait, maybe there will be a further price reduction in Tuo. And they said, "You can't be too greedy, and when Tuo is stupid, you should shoot when you should act." In case Tuo comes back to his senses and doesn't fight a price war with your new Jingwei, they will regret it too late. ”

"Look at you industrial people, who are you!" Li Kejia complained hypocritically, "while praising us, he turned around and bought our competitors' software." In the end, you are the ones who have to be cheap, and it is us who suffer, and I will not do it, old lady!"

"Don't, we're pointing at you to drag all those foreign design companies into the water. Tang Zifeng said with a smile.

Li Kejia said with a bitter face: "They can't get into the water, I don't know, anyway, our company is about to fall into the water." ”

Wang Zijie interjected: "Senior sister, in fact, this strategy of Tu'ao is the most beneficial to you. You should stick to it for a few years, maybe the top spot in the global industrial design software market will be your new Jingwei company. ”

"I'm not so optimistic. Li Kejia said. She said that she was not optimistic, but the expression on her face was quite relaxed, and it was obvious that things were not out of control.

Wang Zijie said: "Recently, I have been studying the issue of international industrial competition, thinking about how a backward country like China can occupy the peak of the industry. According to traditional industrial theory, advanced countries have technological advantages and are able to obtain high profits in the market. By reinvesting those profits into R&D, they are able to maintain their technological advantage.

"Because of backward technology, backward countries can only engage in some low-value-added production, and the profit level is low. The lack of profits leads to insufficient investment in technology research and development, so that it is impossible to get rid of the situation of technological backwardness.

"This is a chicken-and-egg and egg-and-chicken cycle relationship, where the strong are always strong and the weak are always weak. Just like your new Jingwei company, it was the first time that it relied on the price advantage to have a place in the domestic market. The low price is both your advantage and your disadvantage. Because your prices are low, your income is too small to afford to hire top-notch programmers. The reason why Tuo has been able to maintain its technological advantage over you is because of the high price and high profit of its products. ”

"You're right, but what is your conclusion?" asked Li Kejia.

Wang Zijie pointed at Tang Zifeng with his hand and said, "My conclusion was obtained from Old Tang. Now the practice of your new Jingwei company is also providing me with a new corroboration. Lao Tang's approach is to concentrate limited profits and break through the manufacturing technology of several high-end machine tools. Once they have mastered these technologies, they have lowered the price of high-end machine tools to very low levels, forcing their international counterparts to cut prices.

"The internal management costs of the machine are very low, and it does not require the profits of the high-end machine tool market to keep it running. But those large foreign machine tool companies are different, they are used to living a lavish life, and now with the opportunity to reduce prices, the profit level can not be guaranteed, the original operating model has to be changed, which is the most affected is R & D investment.

"I heard from Lao Tang that some of their foreign counterparts have seen a rapid decline in R&D investment in recent years, and they have not been able to come up with new products and designs for several years. But Old Tang and the others are steadily catching up, and within a few years, they will be able to catch up. ”

"Haha, this is a strategy that Senior Brother Tang told me, to lower the opponent's IQ to his own level, and then use his rich experience to defeat the opponent. "Bao Nana couldn't be happier, she has always been a person who likes to coax seedlings.

"That being said...... "we are now forcing To'o to cut prices, and To'o's R&D funds for upgrading to the new version will definitely be discounted." As long as Tu'au stops, we have a chance to catch up. However, we also have to consider the problem of our own survival, we also brought in more than a dozen computer experts from Russia and Ukraine in the previous period, which cost a lot of money, and now we have been robbed of the market by Tuo, and the next step of business has become a big problem. ”

"How much do you need to last for a year?" Tang Zifeng asked.

Li Kejia raised his eyebrows: "What, is Mr. Tang ready to sponsor us?"

"Sponsorship is impossible, never will ever be sponsored. Tang Zifeng said, "However, I instigated you to do this matter of open source, and now that you are in difficulty, I can do some business for you." Just tell me how much business you need me to bring you so that you can tide over the current difficulties. ”

"30 million. "We have some other businesses that also have income. If we can have another 30 million business, we will definitely be able to survive this year. As for next year......"

"Tuo won't last next year. Liang Zile said confidently.

"Yes, that's what we expected. Li Kejia said, "We estimate that Tu'o will not dare to fight with us like this all the time." If we can survive for a year, Tuo will definitely have to abandon the low-to-mid-end user market, and I'm talking about the global low-to-mid-end user market.

"When the time comes, we will be able to get custom orders from the international market, and the financial situation will improve across the board, so that we will enter a virtuous circle. ”

"It's just 30 million, I thought it was a lot. Tang Zifeng showed a nonchalant look, so that Li Kejia couldn't help but want to splash the coffee in his hand on his face.

"You should give me 30 million!" Li Kejia said.

Tang Zifeng stretched out his hand and opened his briefcase, took out a few documents from it, handed them to Li Kejia, and said: "Coincidentally, I happen to have a software order of 30 million in my hand, you want more, I can't get it yet." ”

"Is there such a thing?" Li Kejia was surprised and delighted. She squeezed Tang Zifeng, in fact, she wanted Tang Zifeng to help her find orders, Tang Zifeng has a wide range of contacts in the machinery industry, if you lobby more, you should be able to find some business for the new Jingwei company. What she never expected was that Tang Zifeng actually had an order in his briefcase, no wonder he had been putting on a smug face just now.

"...... of the Commission of Science and Technology Industry"

Li Kejiaguang was already overjoyed when he saw the heads of those documents, it was actually an order from the Commission of Science and Technology, it seems that the new Jingwei company is indeed holding a thick leg.