Next, Yang Yuxin introduced the detailed arrangements of the celebration to Xu Jichao and Ye Yanfu.

Shanghai New Area for this opening celebration is indeed spent a huge amount of blood, the budget is as high as 53,700 taels of silver, of course, the expenses are from the Shanghai New District government's finances, no need to Qingdao to draw money, but in the old time and space, this kind of commercial enterprise opening, will also try to make it grander, and do not hesitate to spend a lot of money, the bigger the momentum, the better.

The opening ceremony lasted for three days, and the guests invited included almost all the celebrities in Shanghai, officials, gentry, businessmen, and consuls from various countries in Shanghai.

At the same time, a number of celebrations will be held, the most important of which is 12 free movies, showing 3 of the latest films, of which 4 are invited, and the remaining 8 are drawn on the spot, but customers who spend more than 3 taels of silver on the day are required to participate in the lottery. This method of promoting consumption is also a common pattern in the old time and space, but in this era it is a new way to promote consumption, but whether it has an effect can only wait for the results after the celebration.

In addition to the free movie, the three-day event also has 3 dance parties, 1 large-scale variety show, 6 dramas, and more than 18 small opera programs, all of which are free to watch, but there are a few important performances that invite people to attend, and for this reason the most famous folk artists in Shanghai have been invited, and more than 10 famous actors have been invited from Suzhou, Nanjing, Hangzhou and other places. Moreover, the large-scale variety show held on the opening day also adopts the combination of modern literature and art of the traverser and traditional Chinese opera.

Of course, this is Yang Yuxin's intentional arrangement, it turns out that in the past 1 year, the film has greatly squeezed the space of Shanghai's traditional opera, although the business of traditional artists cannot be said to have plummeted, but it is indeed a sharp decline, not only the number of performances has been greatly reduced, but the cost has also been reduced by more than 30%, which naturally has also led to a large number of traditional artists being dissatisfied with the movie, and even with the hostility towards the traverser. If it weren't for the support of the powerful group of the East China government, I am afraid that it would have been impossible to mix in Shanghai for a long time, after all, traditional artists are not actually the lowest level of society, but a grassroots group with considerable strength. It's just that the East China government is too strong, and the Shanghai government doesn't dare to cause trouble, so it also sternly warns the artist group not to provoke overseas Chinese, otherwise they will blame themselves.

Although the artists did not dare to directly confront the traverser, there were still some people who deliberately found fault in private, and there were several private fights in a row, and the two sides won and lost each other, and it was easy for no one to take anything.

And after Yang Yuxin learned about the situation, he didn't expect this situation to happen, and he didn't expect that the popularity of the movie would damage the interests of folk artists, but of course the traverser would not back down, after all, he didn't steal or rob, he completely relied on fair competition to grab the market, why should he give in, not to mention that it is horizontal, and the traverser will not be afraid of these snakes. It's just that Yang Yuxin is a businessman after all, and doing business is all about harmony and wealth, and fighting and killing can't solve the problem, killing a thousand enemies and losing 800 yourself is not a businessman's choice.

So Yang Yuxin invited a group of well-known leaders of the Shanghai opera industry to watch a movie, and then clearly pointed out to them that either everyone should rely on their own performance skills to attract the audience, or everyone should do a real thing and use the rules of the rivers and lakes to resolve disputes, but don't do this kind of sneaky thing, if you really provoke the East China government, there will be no good results.

Artists actually know that relying on performances to attract audiences can't compete for overseas Chinese movies at all, even if they really rely on the rules of the rivers and lakes, they can't win, Bi Jing is just an artist, not a gang, and even a gang can't win overseas Chinese, so they immediately relented on the spot, and complained to Yang Yuxin, they are all old and young, and they all expect to earn some hard-earned money from acting to support their families, so they only ask Yang Yuxin to raise his noble hand and reward them with a mouthful of food.

In this regard, Yang Yuxin has already made a plan, saying that the commercial center built in the Shanghai New Area will be opened soon, including the performance theater, which requires a large number of quyi performers, which can provide artists with the opportunity to perform, and the cost of appearance is also paid according to the past standard, of course, the form and content of the performance program should be modified and adjusted to a certain extent, so as to be more attractive to the audience, and the form of cooperation can also be negotiated, and they are also invited to participate in the performance of the opening ceremony.

However, some of the artist teams immediately took over the olive branch released by Yang Yuxin, and also expressed their hope for in-depth cooperation with the Shanghai New District Government; some teams expressed their refusal, in their opinion, overseas Chinese obviously robbed themselves of their jobs, and then threw themselves a bone, but they could not do such a spineless thing; and others said that they could participate in the performance of the opening ceremony first, and then talk about other cooperation. Yang Yuxin has no objection to these reactions, anyway, he has already let out his goodwill, and it is your business whether to accept it or not, and if you can continue to mix it up in the future, then we will not be blamed.

In fact, Yang Yuxin also knows very well that although movies are extremely popular in Shanghai now, and they will remain popular for a long time, they cannot support the development of commercial centers by relying on a certain form alone, and diversified development is the right way. Of course, if traditional opera wants to develop for a long time, it must also make necessary changes, give up some bad things, retain the essence, and keep up with the pace of development of the times, Peking Opera is a good example in this regard, and from the perspective of protecting national traditions, we cannot sit back and watch traditional opera die out, let alone be wiped out by the traverser.

Now the traveler can take advantage of this opportunity to integrate Shanghai's quyi industry, which can promote the development of the commercial center in the short term, and in the long run, Shanghai's quyi industry can be included in the cultural propaganda system of the East China government. This ceremony can be done as a test, and the way of the club is planned by the Culture, Education and Health Committee.

Yang Yuxin's idea was approved by Xu Jichao and Ye Yanfu, and the traverser actually attached great importance to propaganda work, and the East China government had developed to this point, and propaganda work had also developed an important role, and had won several public opinion wars in Shanghai. However, at present, the East China government's propaganda means are very limited, basically relying on newspapers and books, although in the public opinion war in Shanghai, it has also used such novel propaganda methods as concerts and propaganda films, but the scope of use of the screening of propaganda films is limited, and there is a lack of professional performers to hold concerts, so it is impossible to attract students every time.

If you want to go further in publicity, you must have a new way of publicity, and you must be able to use it extensively, so Yang Yuxin's idea is actually very good, traditional quyi is indeed a propaganda art form that can be widely used, not to mention that there are a large number of professional performers, I believe that after Wang Jun, a member of the Culture, Education and Health Committee, heard the news, I am afraid that he will laugh out loud in his dreams.

Although this celebration does cost a huge amount of money, Yang Yuxin is reasonable, this kind of activity really needs to be extravagant in order to show the strength of the Shanghai New Area, that is, most of the preparations have been done, and the money that should be spent has been spent; and the Shanghai New Area has not applied to Qingdao for money, it is completely from the local finance, Xu Jichao and Ye Yanfu did not say anything, and also praised the work of Yang Yuxin and all the staff of the Shanghai New Area, and at the same time said that they would fully cooperate. Assist in the opening ceremony of the business center, and make every effort to ensure the smooth progress of the celebration if you have any requests.

In fact, the preparations for the celebration are almost carried out now, and all aspects of the affairs are also in charge of special personnel, and there is no other need, but the security personnel are seriously insufficient, so the more than 400 people in the ship receiving team have indeed greatly alleviated the predicament of the Shanghai New Area.

So Zhang Wei immediately communicated with Yang Yuxin, negotiated the layout of personnel, scheduling, scope of responsibility, and the issues that should be paid attention to when maintaining order, and the coordination and cooperation with the original security personnel in Shanghai New Area, etc., Yang Yuxin also took out a building plan of the business center, and marked the location of the gate that needs to be guarded by personnel on the drawings one by one, and then determined the number of people at each location. It took almost an hour of consultations to finalize the various matters of security. Tomorrow there is still a day to prepare, to run in, and to get acquainted with the environment.

The meeting lasted for more than two hours before it ended, and it was already time for dinner, so of course the Shanghai New Area had to make preparations well in advance, and a very sumptuous banquet was held, and there was also playing and singing to entertain the leaders from the central government. As for the members of the ship receiving working group who live on the ship, Yang Yuxin also arranged for someone to send them over, which was also abundant, in short, it was very thorough and leaky.

Yang Yuxin was originally engaged in catering, and worked in the Li Shunde Hotel for more than a year, so in this kind of occasion is also like a fish in water, and now the work in Shanghai has entered a good situation, although Yang Yuxin is hard these days, but the mood is extremely comfortable, talking and laughing at the banquet, gags, toasting and drinking, the atmosphere is very active, but the language behavior is also quite decent, so that people feel like a spring breeze.

In the past, Xu Jichao and Yang Yuxin had not been in contact with each other, so they were not very familiar, and at this time, they also thought that although this guy was a little frivolous, he was indeed a businessman, and he could rest assured that the work in Shanghai was handed over to him, after all, the main task of Shanghai New Area now is to develop the economy, political intelligence, and there is a Shanghai office.