Chapter 768 Inter's Attention
The blow of the inter will be late, but it will never be less.
In Loongson has been on fire in China for a month. In the month of the national brand desktop sales of 300,000 units, Loongson accounted for 130,000 units.
That is, there are 130,000 brand computers, using Loongson.
It can be said that the original market was polarized and a big piece of the cake was snatched at once.
Originally, 70% of this market belonged to inter and 30% belonged to AMD.
Now, Qin Feng's loongson has almost taken up almost half of the share at once. I have to say that this is a very impressive result. As for the personal DIY market, according to SEG data, nearly 200,000 computers were sold in the same period.
The reason why personal computers are not as good as brand computers is also because of the current society, computers are still relatively luxurious household goods. For many families, it is not easy to buy a computer. This requires families to come up with several years of savings.
Even if it's a coastal area, it's a family need to think about it.
In this case, it is a little more secure to choose to buy a branded computer. After all, most people are very new to computer control. Many people don't know how to use a computer. At most, it will be used to make Word, play games, and surf the Internet.
Installing the system, installing software or something, I'm not familiar with it. And now, it's not uncommon for someone to break the system. Therefore, in this case, the after-sales service provided by brand computers is undoubtedly better, and they are all door-to-door services.
On the contrary, personal DIY, bought back, everything is responsible for yourself. If there's anything wrong with the computer, you'll need to get someone to help. This makes many people feel troublesome and choose to buy branded computers.
Although it is a little more expensive, at least consumers can buy it with peace of mind.
More than half of the 200,000 DIY computers sold are Loongson. For some high-end users, the inter chip is still used. But the middle and low-end are basically replaced by Loongson.
It can be said that the real damage is not inter, but AMD.
But the most nervous thing is inter. Because, AMD's market share has always been like this, and it is going to die. was preempted, and they were not in much of a hurry. After all, there are financiers behind them, and they don't care about the market for the time being. They want performance, to be able to catch up with the performance of the inter.
On the contrary, the inter side regards all the markets as its own one-third of an acre.
AMD wants to grab it, but it can't be snatched. Because inter's performance is superior to AMD's, and the prices of both sides, to be honest, are a little bit worse. Those who pay attention to cost performance will buy AMD, which is cheaper.
But as long as the inter exerts force, it can immediately dry AMD down. Sell all the products at a reduced price, and no one will buy AMD. It's just that inter doesn't do it all the time, because they want to keep their profits high.
But this cake has always been theirs. They can ask for it if they want it.
However, when Qin Feng's dragon core came out, it was different. Because, it's so cheap.
This kind of cheapness is beyond inter expectations. Its performance is about the same as its current best CPUs on the market, but the price difference is several times worse. The impact would be too great.
Even though Inter could have launched a product with better performance, it would be thrown away.
But there is one thing, and that is the price.
Qin Feng's price is too perverted.
Such a low price makes it impossible for Inter to compete in the low-end market.
This Celeron sells more expensive than Qin Feng's dragon core, but the performance is far from being thrown off. How else can this be done?
At the moment, Inter corporate headquarters. For Huaxia Loongson, this issue is also being discussed.
"This is the news from the Huaxia headquarters. Now there is a new CPU in Huaxia called Huaxia Loongson. It's the chip of the previous Cyrix. However, judging by the performance data, it should be the next generation of Cyrix!" said Grove, president of inter, and put down the report.
At the board meeting, many directors read the report. For the cost performance of Loongson, they expressed surprise.
"Can he make money by selling it like this? I'm afraid that a chip will make more than $10 at most! Is this making chips? In my opinion, it is not more profitable than making a chassis!" A director ridiculed.
"He's breaking the rules of the game by setting the price like this!" said one director.
How can there be such a price, the price is completely broken through. In this way, everyone can't play.
"I'm curious why Cyrix sold the company to him. Since Cyrix has such a technology, although it is still a flaw in terms of floating-point computing power. But in terms of their positioning, they should be able to succeed!" Another giant, already semi-retired, belongs to Gordon Moore, one of the co-founders of Inter.
"According to the investigation, it seems that Cyrix no longer wants to operate. Because, this CPU, they need to invest a lot of money to produce. And they don't have enough of a market. But when this chip went to Huaxia, it was different. "China's economy is backward, and the market potential is huge. This CPU has a very broad market prospect!"
"And what are you going to do with it?" asked Gordon-Moore curiously.
For Gordon Moore, his current job is mainly responsible for the development of the next generation of CPUs, and gives him professional advice and guidance. As for the company's operations and other aspects, he no longer interferes.
However, if the company encounters a major problem, he will still attend the company's board of directors.
Obviously, Grove thinks that this time, Huaxia Loongson is enough to cause harm to Inter.
"We can't fight a price war with it. Because, once the price war starts, we will lose our company's brand positioning. It's also extremely disadvantageous for our high-end products. "But if you don't leave it alone, it's easy for it to occupy the low-to-mid market." For such a new company, these are difficult times for them to grow. We can't leave it alone!"
Many of the directors nodded.
Danger is to be strangled in the cradle.
If you let Huaxia Loongson care. In the end, I am afraid that it will be allowed to grow, and it will eventually lead to becoming the second AMD. Even scarier than AMD.
Because AMD's future development is predictable. But Huaxia Loongson is unpredictable. The reason is simple, AMD and inter are competing for the same market. And Huaxia Loongson is not.
It is born with the home field of China!
"I decided to increase the performance of high-end processors and launch higher performance products to see if they could keep up. Second, add MMX instructions to the Celeron processor, and then lower the price to deal with it!" Grove took the initiative, "I want the world to know that Loongson can only compete with our Celeron!"
Saileron is a low-end product! Loongson is not worthy of comparison with Pentium!