More than a year ago, with the support of Mr. and Mrs. Ning Mo and Huang Liting, Su Hua used his own technology to start a company specializing in the development of drones. Considering that several partners came out of Linhe, Su Hua called the name of the company "Dahe", and also intercepted the word "Dahe" from the handwriting of the great man "Dahe up and down", as a trademark of the drone, I don't know if it is an infringement.

Su Hua is a technical expert, but he has been fooled by Tang Zifeng into the business circle since he was in high school, so his business acumen is not inferior to his technical acumen. As partners, Huang Liting and Zhang Beibei are both human beings, although one is doing big business and the other is doing small business, but when it comes to business sensitivity, the two are not equal.

The result of the three people getting together is to position the UAV market first in consumer-level applications, focusing on low prices and multi-functional, and not competing with foreign professional-grade UAVs that are often priced at hundreds of thousands or even hundreds of thousands.

With such considerations, Suhua hired more than a dozen engineers from various specialties to give his hands and launched three more mature models in just a few months, priced at 15,000 yuan, 8,000 yuan and 5,000 yuan respectively. Among them, the most expensive one is suitable for commercial use, such as aerial photography used by wedding companies for weddings, and the lowest price is aimed at ordinary photography enthusiasts who are shy in their pockets to satisfy their desire for aerial photography.

Huang Liting made a huge advertisement for Dahe drones in Lijia supermarkets all over the country, without charging a penny for advertising, which can be regarded as a disguised investment. Originally, Zhang Beibei and Su Hua said that they would invest in the two companies, but Huang Liting was a third party and the richest party, so it was not appropriate not to make some such statements.

The advent of Dahe UAV has also attracted the attention of the media, and many heavyweight mass media have introduced the application of UAVs at considerable length, and deliberately pointed out the brand of Dahe, which is equivalent to making free advertorials for Dahe Company.

Su Hua and others are not stupid, where would they not know that the media are unprofitable and cannot afford to be early, so many media are doing propaganda for Dahe drones, and it is strange that no one is behind them. Su Hua inquired a little, and knew that there was a public relations company called Deep Blue Focus that greeted these media, and Bao Nana, the boss of Deep Blue Focus, had also met Su Hua before, and knew that she was Tang Zifeng's sister-in-law.

In this regard, Su Hua could only smile bitterly in his heart, knowing that he still owed Tang Zifeng a favor after all, and it would not work if he didn't find a chance to repay it in the future.

Excellent product design, correct market positioning, coupled with sufficient advertising and advertorials, Dahe UAV quickly became popular, and became the new favorite in the domestic consumer market in 2005.

At this time, there are many companies in the world that make unmanned aerial vehicles, but basically they all take the high-end route? The price of a drone is more than 100,000 yuan, and the after-sales service is extremely arrogant? I am eager to charge thousands of yuan for accessories when I change a screw. Drones are very delicate things in themselves, and they can crash into trees if they are not properly controlled. It's expensive, it's breakable, it's hard to repair, and who can afford it?

The advent of the Dahe UAV broke the pattern that UAVs were limited to aristocratic applications in one fell swoop. The price of more than 10,000 units is completely acceptable for wedding companies. And a major feature of domestic products is that the after-sales service is extremely conscientious, timely response and low charges?

In less than a year, the order of Dahe UAV has exceeded four figures, and several shareholders can't help but be happy at the same time, they are also worried, such a large order, the production capacity is far from keeping up.

"We have built four new workshops in Yuyuan and Heling to expand our production capacity, but there are problems with the processing equipment. In the past, we used to process the accessories of drones, and we used general-purpose machine tools on the market, plus some special tooling, by the way, some tooling was designed by Uncle Fat. But now to expand production capacity? Uncle Fat resolutely opposes us using the original production plan? suggests that we find Linji Group to develop special machine tools. ”

In the general manager's office of Linji Group, Su Hua said to Tang Zifeng, Xiao Wenjun, Qin Zhongnian and others that beside him, there was still the "fat uncle" Ning Mo he just mentioned.

"We have now expanded our production scale, and according to Huang and Beibei's estimates, the sales of drones will exceed 100,000 units next year. If we can reduce the production cost and reduce the price of the lowest level of drones to less than 3,000 yuan, it will not be a problem for annual sales to exceed 1 million units.

"If there is such a large output, it is not cost-effective to use a general-purpose machine tool to produce it, and a special machine tool should be designed to produce it. In this regard, I still believe that we will have the opportunity, so I asked Su Hua to come to Lao Tang for help. ”

Ning Mole said hehehe, not caring at all about what Su Hua called him.

He has a wide heart and a fat body, and has never regarded Tang Zifeng as a big leader, but always feels that Tang Zifeng is his high school classmate and can be called "Old Tang". In this room, Xiao Wenjun is the wife of his buddy, and he can be called a "brother and sister", that is, Qin Zhongnian still makes him a little awe-inspired.

"How is it possible to sell 1 million drones a year?" Qin Zhongnian's focus is on this aspect.

In his opinion, isn't a drone just a toy? Even if it can be used to shoot weddings or something, how many weddings can be held in China a year, and can 1 million drones be used to shoot them?

"Chief Engineer Qin, this estimate is still a bit based. Su Hua said, "Mr. Tang taught me a truth in the past, a product will create its own demand." I didn't expect that drones would be used in any way, but after we launched the Dahe drone, many departments found ways to apply drones, which surprised us. ”

"Can you give me a few examples of what are the specific applications?" asked Qin Zhongnian.

"Absolutely. "The first example is the application of the forestry sector. They use drones to inspect forest farms and monitor forest fires and pests and diseases. What they asked us was to hope that the endurance of the drone would be enhanced, at least to the extent that it could patrol dozens of square kilometers. ”

"This app is good, it's always been difficult to patrol the forest farm, and your product really solves their problem. ”

"The second example, the agricultural sector, is also used to monitor the situation on farms. They also asked us if we could make the drones bigger and help them spray pesticides, so that they would not have to rent a large plane. ”

"Can this be done?"

"As long as they can afford it, it's not hard to make the drone bigger. ”

"If you replace a plane that sprays pesticides, then it is not too expensive. ”

"In addition, the power department proposed to use drones to help them patrol the line, the transportation design department should use drones to observe the route, and the tourism department should use drones to monitor whether tourists are picking flowers indiscriminately......"

"Haha, listening to you say this, the application of this drone is really quite extensive. However, even if you add all of these, 1 million units a year, this number is still too big, right? If a drone is 10,000 yuan, isn't this an output value of 10 billion yuan, good guys, it is a lot more than the output value of our temporary aircraft. ”

Qin Zhongnian calculated the accounts, but he scared himself first.

Tang Zifeng interjected and said: "Chief Engineer Qin, the sales volume of 1 million units calculated by Suhua is a long-term plan, at least it has to be ...... Well, it's three to five years away. If their drone technology passes the test and the price is cheap, it is not surprising that they will not only be able to occupy the domestic market, but also sell it to the international market.

"The purchasing power of Western countries is still quite strong, and the price of 10,000 yuan is nothing for Westerners. You forgot the mini household machine tools we used to sell, people just bought them as toys, and they didn't care about spending that little money. ”

"Is that so?" Qin Zhongnian asked Su Hua.

Su Hua nodded and said: "Mr. Tang didn't say it, we are already paying attention to the international market now, and the next step is indeed to focus on the international market." UAVs are considered consumer goods, and they are fast-moving consumer goods, and a model will become obsolete in two or three years. If the price is cheap, consumers will tend to update it every two or three years, so the sales volume is guaranteed, and there is really some difference between this and the machine tool. ”

"I can't think of it, I can't think of it!" Qin Zhongnian shook his head. He is the kind of person who is old, and he can't wait to wear a pair of socks for seven or eight years, how can he understand the consumption concept of modern people. However, he is the kind of person who is willing to accept other people's opinions, and he believes it when he hears what Su Hua says.

"So, the key issue now is to increase production capacity and also reduce production costs. I told a few of them that we could no longer use the original production method, and we had to ask the machine to help us design a special machine tool. Nimmer repeated his point again.

The "few of them" he said naturally refers to Su Hua, Huang Liting and Zhang Beibei, these few people are not engaged in machinery, and the difference between special machine tools and general machine tools is not as deep as Ning Mo.

"It's easy for you to say. Qin Zhongnian glanced at Ning Mo and said: "The needs you put forward are beyond the scope of all the machine tools we have produced in the past, and to design such a machine tool is almost to start from scratch." You haven't done machine tool design, you don't know how difficult it is to design from scratch, just repeatedly design and build prototypes, the cost is calculated in tens of millions, can you afford it?

"By the way, didn't you just say that you can have 10 billion sales revenue a year? Okay, you take three or five hundred million first, and I will arrange the strongest manpower organized by the Canglong Research Institute to help you design the machine tool, what do you think?"