And almost none of the Europeans who have eaten this restaurant will not be fascinated by the taste of this restaurant, and almost all of them will become loyal fans of this restaurant, and they will go to this restaurant for a meal five miles away.

Otherwise, you will feel that something is missing in your life!

The taste of the Chinese food in this restaurant is really ecstatic, although it is not the kind of improved taste they like, suitable for the sweet and sour taste of Europeans and Americans.

But it is this unique taste that attracts them, anyway, the food in this restaurant is more fragrant and addictive the more you eat!

It doesn't even feel like it's a bit inadequate, but it's just right to describe it as fanatical.

The guys who went on strike in France two days ago and made trouble dared to smash any store, but they didn't touch this store, why?

Isn't it because the food in this restaurant is delicious and the price is affordable!

Even the pictures of police and bandits entering and leaving a store at the same time appeared in the news of major TV stations, which seemed particularly harmonious.

This kind of news is not only on TV in China, but also on TV in Europe, and such scenes are also talked about by those Europeans and Americans.

There are even some white-leftists with big brains who have called for "opening more celebrity chef-made fast food restaurants, so that the police and protesters can have more places to live together peacefully and avoid violence." ”

I don't know how long this brain circuit is, as if celebrity chefs can solve the problems they are currently experiencing by making fast food restaurants.

But in any case, when they shouted like this, it greatly enhanced the reputation of celebrity chefs.

Now the fame of celebrity chef manufacturing has begun to gradually spread in Europe, and it is known by more and more European consumers.

So when some nimble guys came to the second investment conference this time, they immediately rushed over from Europe.

However, they already have the experience of the last time, and this time Xiao Feng and they naturally will not let these foreigners mix with those domestic merchants.

This morning's event is the second nationwide investment conference, and in a while in the banquet hall on the third floor of the Penivilla Hotel, where will there be a conference for European merchants to join the business.

The two sides are separated, and the process is similar, but the charging standard is different.

But if Europe is willing to join, the price will be raised to 1 million euros, and this is only the beginning, and next time he will increase it to 1.2 million euros.

This price is much more expensive than when Pierre joined for the first time, and the same price as the domestic merchants.

When the merchants came to their door, they had stayed at the Pennevera Peninsula Hotel, where they had been given a copy of the brochure in English or French.

Like the domestic franchise manual, in this manual for EU merchants, the celebrity chef group also introduces in detail the cost structure of the franchise fee and the profit and income composition.

These figures are all based on Pierre's five branches, and the reason why they set the franchise fee so high is entirely because the celebrity chefs see the spending power of Europeans.

Because of the developed economy, the relatively perfect national welfare system, and the deception of the Americans, Europeans now also like to consume ahead of time, and there is no concept of savings.

As a result, they eat out at a very high rate, and many single men and women eat out at least once a day.

On the other hand, on the household basis, a family eats out at least two or three times a week.

In this way, the catering industry in Europe is very developed, and it also provides a lot of opportunities for celebrity chefs to manufacture.

In fact, there is no shortage of Chinese food in Europe, and the old immigrants in the early years have opened many Chinese fast food restaurants all over Europe, but how can the taste of those fast food restaurants be compared with the manufacturing of celebrity chefs?

Celebrity chef manufacturing is the latest standardized fast food business model, in terms of hygienic conditions and store decoration environment, it is much better than those small Chinese fast food restaurants.

In this way, the needs of different customer segments can be met.

And those European businessmen who came to participate in this investment promotion conference naturally understand this truth.

More than 100 of these Europeans came to France, Germany, England, Belgium, Spain, Italy and other countries.

After getting the investment promotion manual, after understanding the cost of joining, there are already some merchants who know that their strength is not enough, so after a round of screening, there are more than 50 merchants left.

And almost all of these 50 people came from different countries and cities in Europe.

Some people are wealthy individuals, just like those who have some spare money, but don't like to invest in the stock market, nor do they like to invest in real estate, just want to find something reliable, stable cash flow, but don't worry about the industry to do Chinese businessmen.

Others are representatives of small catering companies.

Those individual merchants may want to join one or two, and the representatives of these small companies are thinking about obtaining the right to represent a region.

Some of them had also approached Zhou Jing before, and they had put forward their own ideas, but they were all vetoed by Xiao Feng.

If they run their own business, then it's okay, if they go back to be a second-hand dealer, then forget it!

Therefore, the celebrity chef group has specially prepared such a conference for European merchants to join the investment conference this time, and they must join to open a store, and if they want to win the agency, they don't have to think about it.

Who knows if these second-class dealers, if they take the agency, will ruin the reputation of celebrity chefs.

And those individual merchants who intend to do this business as a business, they will not ruin the reputation of celebrity chefs.

And this time, let these Europeans come to see the national investment promotion conference, but also to build confidence for them, after all, the quota of 1,000 families, in less than an hour, was snapped up by these merchants.

This is already very telling, and sure enough, at noon, not only did these European merchants not leave, but many people gathered together to exchange words.

Xiao Feng didn't know exactly what they were discussing, but soon the spies he had planted in the crowd inquired about it.

In fact, this spy was not planted by him, but by Pierre.

Because of his cooperation with Xiao Feng many times, Pierre opened an office in Ben Cheng, mainly responsible for the purchase of wine and caviar.

And this time, after the well-known kitchen manufacturing opened up for the second time to attract investment, he rushed over to sit down.

Because he has made great contributions to the Shenglu Group several times before, he has now secured the position of the prince of the Shenglu Group, so he naturally does not need to participate in such a franchise in person.

It was enough to send people, and it was he who sent these people who quickly brought the news of the luncheon meeting of the Europeans to discuss.

"Haha, these guys are also colluding with each other, with a few small companies, uniting some retail investors, planning to form a medium-sized company, and then monopolize the regional operation. ”

After listening to the information told by Pierre, Xiao Feng had to sigh that these Europeans were really shrewd enough.

This point is clearly different from Chinese businessmen, if several Chinese businessmen are in the same business field, then the final result will definitely be malicious competition, and then a price war.

Of course, this is related to the habit of Chinese people who would rather be the head of the chicken than the queen of the cow.

If foreigners of similar strength are in the same field, the first thing they think of is to form an alliance to prohibit price wars and malicious competition.

For example, the small alliance they formed this time is a regional alliance formed because small companies that can't get agency rights don't want to form malicious competition with individual merchants.

European cities are not like Chinese cities, where there are millions or even tens of millions of people at every turn, and cities with millions of people in Europe are already big cities.

But such a city, after all, has limited capacity and limited consumption capacity, so the number and location of the same fast-paced chain store in the same city are also particular.

That's why they form a small alliance and avoid malicious competition, because only then can everyone make money.

"Okay, what you asked me to do for you, I've done, so what about me? What do I get?"

reported to Xiao Feng about those Europeans, and Pierre didn't feel guilty about being a traitor at all, but asked Xiao Feng impatiently to get benefits.

Xiao Feng smiled: "There are a lot of European merchants joining this time, and I estimate that at least 100 branches will be opened." In this way, there will be a lot of pressure on our supply to European merchants, first of all, the channel problem. And this is not a difficult task for you Holy Road Group. So would you be interested in starting a company with me?"

"Oh, of course I'm interested!"

As soon as Pierre heard that Xiao Feng wanted to cooperate, he immediately smiled and sat up straight.

Food quarantine in Europe is very strict and cumbersome, and it may also be affected by some political factors, so Xiao Feng had to find a trustworthy partner.

And Pierre is such a suitable candidate, his company's company already has considerable influence in France, and the otherworldly wine that has been in business for a period of time must have allowed them to meet a lot of new powerful people.

With this layer of network, it is much easier for the cooking kits made by the celebrity chef to go through the channels of the Shenglu Group.

After discussing with Pierre for a while, the intention of this joint venture was quickly finalized.

The company will be a dedicated cold chain delivery company, and the cooking kits and various side dishes will be shipped from the island of Waiting Gate and sent by sea to France.

The joint venture will use the resources of the Holy Road Group to take care of customs clearance and then delivery to stores throughout Europe.

As for the cost, it is natural that the wool is out of the sheep, and in the procurement costs of these European merchants, there is a part of the cost of long-distance transportation more than that of domestic merchants.

Picking up the wool of Europeans to subsidize domestic consumers is what Xiao Feng likes to do the most!

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