569 routines
In fact, Xiao Feng has also inspected the investment environment in Europe, but unfortunately after looking around, it can only be said that the investment environment is really not friendly to the current celebrity chef group.
If he invests in building factories in Europe, then he must recruit local workers, but these European workers really make him speechless.
First of all, the work attitude is not serious, and I will never work overtime, even if I work overtime, I will make all kinds of moths, and if I am unhappy, I will sue you.
And the European legal system is even more fucked, especially for foreign-invested enterprises, which can be said to be very unfriendly.
Therefore, although it may be very cheap to purchase some raw materials locally in Europe, and it will be very easy to enter the local market, considering the various legal disputes that may be faced later.
Xiao Feng thought about it or forget it, it was easier to cooperate with Pierre, after all, the Shenglu Group has special channels in various European countries, and it can also have access to local real power figures.
It is also easier to hand over the transportation to them, and instead of going to Europe to pay higher wages to hire those European masters, it is better to let the meat rot in the pot and hire more domestic workers.
At least these workers in China, if you give them corresponding benefits, they will give you corresponding returns, unlike those white-eyed wolves in Europe, who are full today and want to eat more tomorrow.
And when he took into account a series of labor costs and the risk costs that he may face in the later stage, he found that investing in building factories in Europe, even if it is long-distance transportation, is really not as cheap as investing in building factories in China.
That's why I have this cooperation with Pierre, and Pierre is also very happy about this way of cooperation.
Originally, he wanted to talk to Xiao Feng about the exclusive agent of celebrity chef manufacturing in Europe, but now it seems that people don't mean it at all, and when he sees that other European merchants have joined celebrity chef manufacturing.
This made him feel very uncomfortable, but now that Xiao Feng set up a company with him, and let him be responsible for the customs clearance and transportation of cooking bags in Europe, which is equivalent to making him a lot of money, how can he be unhappy.
In the afternoon, the joining conference facing European merchants was also held as scheduled, but this time the speech on stage was replaced by Tian Qing.
Her education is higher than Zhou Jing's, and she has also been in Kaifeng Cai and Golden Arches headquarters, she has very rich experience in dealing with foreigners, and she speaks English very well.
Therefore, Xiao Feng handed over the joining conference facing European merchants to her.
And Tian Qing did not disappoint Xiao Feng, and showed no stage fright after taking the stage.
Due to the small number of European merchants, the conference was not rented in the new convention and exhibition center, but was held in the banquet hall on the third floor of the Pannivela Peninsula Hotel.
This banquet hall was originally specially designed to hold various banquets, weddings and other large-scale events, covering an entire floor, divided into several multi-purpose halls, which can accommodate up to 1,800 people at a time.
It was more than enough to entertain the less than 100 European merchants, and it was enough to use only a small showroom.
Like the routine in the morning, Tian Qing first introduced the establishment and growth process of celebrity chef manufacturing after taking the stage, as well as the characteristics of fast food restaurants.
Then, he eliminated the operation of Pierre's five branches in France, and roughly introduced the cost of opening branches in Europe, and finally calculated the franchise fee and other expenses, which was converted into 1 million euros to open a store.
To be honest, this price is really very black-hearted, and it is more than 20% higher than the price of franchise stores in first-tier cities in China.
A million euros may not seem low, but it is not too expensive, especially when it comes to finding a long-term business with stable cash flow.
Therefore, these European merchants do not have many objections to such joining standards.
Opening a restaurant, especially a fast food restaurant, in Europe is actually a very lucrative business, after all, most of these foreigners like to eat out, and their spending habits are more advanced than those of Chinese people.
This point is particularly obvious when Tian Qing explains the profit table.
Pierre's five branches in France almost took less than four months to recover the investment cost, of course, this has a certain relationship with France is a big tourist country, and there are many Chinese tourists who have gone to France in recent years.
Therefore, there are also a lot of Chinese tourists who patronize these fast food restaurants, and as for other countries and regions, they may not recover their costs so quickly, but it is still no problem to return to their costs within a year.
The cost and profit forecasts in this investment manual are made by Citibank, not those banks in Huaguo and those unreliable three-no consulting institutions, so the credibility is very high.
Especially these European merchants, when they saw the Citi logo under those forms, their trust in this investment promotion manual immediately increased a lot.
At the same time, the trust in celebrity chef manufacturing has increased a lot!
Joining a Chinese fast food chain is an absolute bold attempt for many Europeans, to be honest.
If you want to say that in Europe before, in fact, there were not many Europeans who opened Chinese-style fast food, but most of those Europeans opened stores in the form of shares, and most of the operators were Chinese, and then they would only get dividends at the end of the year.
And like now, joining a Chinese fast food restaurant and personally participating in the operation must be a precedent for a generation.
And although Celebrity Chef Manufacturing is doing well now, these Europeans will inevitably have reservations about Celebrity Chef Manufacturing, after all, he is not the Golden Arches and Kaifeng dishes.
But now this Huaguo fast food restaurant has invited Citi to help with cost estimates and profit forecasts, which already shows their sincerity.
You must know that it will definitely cost a lot of money to ask Citi to help with this kind of work, at least as little as 100,000 US dollars.
But what they don't know is that because Xiao Feng is now a VIP customer of Citi Private Finance, the cost estimate and forecast this time are actually done by Citi for him for free.
Celebrity chefs create such potential Chinese fast food chains, and Citi can't wait to get in touch with them and tie them up in the future.
Now that celebrity chef manufacturing is expanding, Citi naturally acts as their pawn.
In this way, with this relationship, in the future, if celebrity chefs want to go public one day, they will have the opportunity to eat the soup.
"Okay, that's probably the end of the story. Let's sign up!"
After Tian Qing finished introducing the general situation on the stage, he began to enter the formal investment link.
"We, the Saint-Road Group, want to join 50 companies, covering Paris, Marseille, Lyon, Toulouse, Nantes, Nice... Berlin, Munich, Hamburg... London, Manchester, Newcastle... ”
As soon as Tian Qing's words passed, a white man stood up and shouted loudly, this guy is the representative of the Shenglu Group's office in Bincheng, a horse boy under Pierre!
Of course, this scene was naturally discussed by Xiao Feng and Pierre, and Henry's statement at this time was similar to the statement of Yida Group in the morning, which was to create a catfish effect.
Although this routine is cheesy, the effect is very good.
Not to mention that the Chinese eat this set, even the Europeans eat this set.
These European businessmen came all the way to Bincheng, didn't they just take a fancy to this money-making business?
And the previous investigation has proved that investing in such a fast food restaurant is definitely a profitable deal, and now your Shenglu Group suddenly jumped out and said that you want to cover fifty yuan in one bite, and you can't get along with everyone.
"Fuck off, Frenchman, the German precinct is ours. ”
"Damn Frenchman, do you think we Brits are short of money?"
"Hmph! You take yourself too seriously, do you think that France belongs to your own family? If I don't nod, you won't be able to come in Toulouse!"
The other European merchants present could no longer remain calm, and even copied their hometowns and kept scolding.
There were even a few Europeans who stood up directly to protest to Tian Qing on the stage.
"Miss Tian, this is very unfair, this is a cross-regional operation. I don't think this kind of investment model is very reasonable!"
"Yes, that's not good, why let the French come and open a store in Germany?"
"That is, I think that each country should have its own franchisees, and we can't let the Shenglu Group dominate, which is very unfavorable to business management!"
The banquet hall was full of excitement for a while, but the French representative of the Saint-Way Group was full of arrogance and triumphant, and he clearly did not look at the other Europeans.
And the other European merchants were also angry, these people came to Germany, England, Belgium, Spain, they had already formed several small alliances.
As for opening a franchise store in their own country, they have already been calculated, and even the sphere of influence has been divided, and now the Shenglu Group wants to join in to grab food, so they naturally won't do it.
And their performance also gave Xiao Feng and Tian Qing on the stage a bottom in their hearts, fortunately, it seems that these Europeans are still very enthusiastic about joining fast food restaurants.
Soon Tian Qing also performed on stage, and then said the new conditions, that is, each country only allows its own merchants to join, and the current large-scale cross-regional franchisees are not allowed.
In this way, the first batch of 100 franchise stores will soon be divided up by these European merchants.
The cost of 1 million euros per family is directly 100 million euros.
In addition to the income of various consumables in the later stage, Xiao Feng estimates that he can still earn about one billion euros from these fast food restaurants every year.
"Are you satisfied?"
In the upstairs office, Pierre and Xiao Feng looked at the picture in the surveillance together, and said to Xiao Feng with resentment.