Opening online sales is not simply to open an online store on Taobao and JD.com, which involves many issues.

Trademarks are one of the most important.

Originally, it was best to use the Sifang Restaurant directly, and it could also be divided according to different departments.

For example, lo-mei, which is directly printed on the packaging is produced by the Sifang Restaurant Marinade Department, and desserts, which are directly printed on the packaging and produced by the Sifang Restaurant Dessert Department, which is forced to come out at once.

As long as it is properly promoted, it can definitely bring a wave of sales.

It can also greatly increase the fame of Sifang Restaurant, and maybe it will develop into a check-in attraction in the provincial capital.

But Xu Zhuo didn't dare to use the name Sifang Restaurant, because he always felt that when he went to the capital in the future, the dog system would change the name of the store in the capital.

When the time comes, you can't even change the box logo, right?

From the perspective of brand management, this kind of behavior can be a huge blow, and may even cause online sales to collapse.

But if you only use the words Sifang, it is a bit mediocre, and anyone who sees these two words will not think of food at first.

So Xu Zhuo wants everyone to give their opinions and what to do when they see the bottom.

"Is it too rash to open an online channel, and will it affect the business of the store?"

Tang Xiaoying is more cautious, after all, the store is now full of customers every day, and the sales of takeaway have been quite terrifying.

Moreover, online sales also involve food packaging and express transportation, and one carelessness may bring backlash to the brand.

So, be careful with the point.

"We don't sell everything online, on the contrary, we only sell food that we can make in large quantities and have a competitive advantage.

For example, lo-mei such as sheep's trotters and sweet duck, as well as desserts such as donkey rolling. These can be made in large quantities, and it is easy to gain the favor of customers. ”

In fact, there is another reason why Xu Zhuo didn't say it, that is, his reputation is not bad now, and if he doesn't make good use of it, he always feels panicked.

After listening to Xu Zhuo's words, Tang Xiaoying began to think seriously.

What are the four square food, the four square delicious, the four square taste, the four square snacks......

As soon as these names were spoken, they were vetoed, there were no bright spots, they were really mediocre.

The two couldn't think of it, so they called Zheng Jia and Guan Junjie to come up.

Let's brainstorm and see how it works.

"Xu Zhuo, why don't we give up the name Sifang Restaurant? Use a new trademark online, after all, you are a celebrity, you have to find a way to rub your popularity. ”

Guan Junjie is an understanding person, since he can't think of any good names in the two words of the Quartet, it is better to let go completely and change his thinking.

As soon as he said this, Zheng Jia suddenly slapped his thigh and said, "Why don't we call our online brand Xu Xiaochu?" With a boss's Q version of the cartoon character, it should be quite likeable." ”

Xu Xiaochu?

Several people were stunned for a moment, and they all thought this was good.

Separating online and offline, although it is somewhat unfriendly to brand cohesion, can be operated separately.

In the future, Xu Zhuo has any scandals or the like, which can minimize the loss of the store.

And if something happens to the offline store, the brand Xu Xiaochu can continue to operate, which can be regarded as finding a way back for himself.

After finalizing this, Xu Zhuo announced the establishment of a sales department, which is now in charge of Tang Xiaoying, mainly to build the framework of online sales channels and the packaging design of Xu Xiaochu brand.

Wait for the sales department to get on the right track, and then decide on the head of the department.

At six o'clock in the morning, Xu Zhuo drove to the store. It wasn't dawn yet, but there was already someone working in the back kitchen.

Jianguo, who came back from grocery shopping, was making noodles, while the people from the marinade department were cleaning the ducks under the leadership of Cao Kun.

Yesterday evening, after the sweet duck was ready, I first gave one to some private rooms with high consumption, and the results were well received.

Although some people are not used to eating, most of them are pleasantly surprised, and many people who think it is delicious have packed one when they left.

By the time the door closed, there wasn't much left of the sweet duck that Xu Zhuo had made.

In order not to delay today's sales, Cao Kun soaked the duck when he left last night, and at four o'clock today, he brought people from the marinade department to the store and began to wash the ducks.

There were still a lot of marinades made by Xu Zhuo yesterday, so after the duck was cleaned, it was marinated directly, saving the noon sales.

"Xu Zhuo, why did you come so early? I didn't tell you to make a sweet duck this morning. ”

Cao Kun thought that the boss got up so early because of his conscience to make sweet duck.

Xu Zhuo laughed dryly: "I'm here to make breakfast for you, let's eat sugar pancakes today, I promise that you will like it as soon as you eat it." ”

He brought the two basins over and found that the dough inside was a little swollen, but because of the oil in the dough, it didn't swell very much.

In fact, the sugar pancake is proofed for so long, not to make the dough fluffy, but mainly to make the dough delicate and soft, and has very good ductility.

It's like a fritter.

Xu Zhuo put on the big iron pot, poured half a pot of oil into the pot after turning on the fire, and then put the stainless steel drain oil on the edge of the pot.

When everything was ready, Xu Zhuo took out the two doughs and placed them on the oiled workbench.

Then use a plastic dough cutter to cut one strip from the salty dough and one piece of sugar dough and knead it into long strips by hand.

Well, the dough at this time is very soft and very malleable, so you can make it into long strips without kneading.

Next, Xu Zhuo used a plastic dough cutter to cut the two long strips into small pieces, and the sugar dough was larger than the salty dough.

Then take two dough agents, flatten them separately and stack them together, roll out the oval dough with a greased rolling pin, and quickly make three quick strokes in the middle of the dough with the rolling pin.

Let there be three completely transparent gaps in the middle of the dough, so that the pancake is more transparent when frying and will not bulge.

Xu Zhuo has skills in hand, so he can do it directly with a rolling pin, just like the old masters in those sugar pancake shops in the capital, holding a rolling pin and knocking three times is three cuts.

If you are an ordinary person, it is safer to use a knife to make three strokes, so as not to knock it well and cause the dough to stick together.

The oil temperature is seventy percent hot, Xu Zhuo holds the dough cake with both hands and puts it into the pot, waits until the dough is heated and expands, and then uses long chopsticks to turn the dough cake over, so that the sugary side is facing down.

Wait until the sugary side turns jujube red, turn it over and fry the other side, then take it out and put it on the draining rack to control the oil.

At this time, the sugary side has even cracked slightly, which is due to the fact that too much oil is put in the noodles.

"Yo, this is the beginning, I deliberately got up early today to learn......" As soon as it was fried, Guo Xingwang came over.

His enthusiasm made Xu Zhuo's heart move, why not take advantage of this opportunity......

Pick him up and follow Feng Weiguo to learn pasta?