After telling George Berkeley, Xia Yu and Elena set off for Rolls-Royce Motor Cars together.

In the car, Xia Yu asked Elena about the Rolls-Royce Motor Cars.

Compared with George Berkeley, Elena, the representative of the two shareholders of Rolls-Royce Motor Cars, knows better how Rolls-Royce Motor Cars operates.

"Elena, how is the car company doing?"

Elena smiled like a peach blossom, gently pulled her hair, and said softly: "The company is running very well now, the new generation of Phantom and Bentley Continental were launched as soon as they were launched, they were popular all over the UK, and then quickly spread throughout Europe, and now the company is the focus of the entire European automotive industry." ”

"Even Jaguar Motors, the best-selling company, has been hit by us, and the stock price has fallen quite a bit, and my father told me that the retired Sir William Lyons is very anxious. ”

"Major automotive companies are looking at our 4S model, and we are standard makers in this regard. ”

According to yesterday's statistics, starting from January 1, Rolls-Royce's new generation Phantom sold 522 units, achieving sales of 87.6 million pounds, ranking second in the sales of single-model cars in the British automotive field. ”

"The Bentley Continental sold 1,520 units and achieved sales of £98.8 million, ranking first in the UK car sector in terms of single-model car sales. ”

"In addition to these two cars, the other models combined to sell 109 units, with sales of 14.2 million pounds, so now the company has sold 2,151 vehicles, with sales exceeding 200 million pounds!"

"And our company won last month's sales championship!"

Speaking of this, Elena paused, and then said to Xia Yu: "Xia Yu, according to the company's analysis, if after participating in the Geneva Motor Expo next month, the monthly sales may exceed 10,000 units, with the company's current annual production capacity of 200,000 units, it may not be enough in the next two years, so Rudolph Brooke proposed yesterday that he wants to build two more production lines." ”

Xia Yu smiled and nodded: "It's time to expand the production line in advance, I will tell him to build a production line according to the standard of 500,000 units per year!"

If the annual output can really reach 500,000 units, then Rolls-Royce Motor Cars can squeeze into the world's second-rate grade and catch up with the world's first-class car companies with an annual output of more than one million.

For now, Rolls-Royce Motor Cars still has a long way to go, but with today's momentum, as long as you don't make mistakes halfway, the future is promising!

......

While talking and laughing, the car drove downstairs to Rolls-Royce Motor Cars, and Xia Yu and Elena went upstairs to meet Rudolph Brook.

"Good morning, boss!"

"Elena, good morning!"

Rudolph Brooke greeted Xia Yu respectfully.

At this time, his face was full of red light, and the color of confidence was floating on the surface, obviously the good situation of the company during this time made him full of enthusiasm for his work.

"Rudolph, long time no see, I've worked hard for you this time!"

Xia Yu greeted him kindly, which made Rudolph Brooke happy.

"It's not hard, it's my job duty!"

"Boss, are you going to the factory now?"

"Let's go and see it now!"

After speaking, Xia Yu and others went to the automobile factory with Rudolph Brooke to see the operation of the parallax factory.

After some inspection, Xia Yu was very satisfied and praised Rudolph Brooke unabashedly.

One thing impressed Xia Yu was very deep, that is, the workers were enthusiastic and respected him very much, and they all called themselves our factory in their words, and obviously had a very strong sense of belonging and honor to the company, which was the most satisfying to Xia Yu.

Then we talked about their wages halfway through, and basically no worker would think that the wages were low.

To sum up, the money is in place, I am very proud and satisfied, and the employees are doing a good job.

With such a mental outlook, employees will naturally be able to create more value for the company wholeheartedly.

Therefore, Xia Yu is very satisfied with Rudolph Brooke's management, and there is no one to trust.

After the inspection, Xia Yu and others came to the management office of the factory to rest.

After taking a sip of tea, Xia Yu asked Rudolph Brooke about the task he had assigned before: "Rudolph, what I asked you to investigate before, what is the situation now?"

Rolls-Royce Motor Cars is in a very good situation, selling more than 2,000 cars in just over a month.

But Xia Yu has not forgotten the original situation of Rolls-Royce Motor Cars, as a top luxury car company, Rolls-Royce Motor Cars' previous peak production capacity was only 2,000 vehicles a year, and Bentley's annual production peak was only 5,000 vehicles.

And in the previous years, the situation was not good, and the car production line was idle most of the time.

Although Xia Yu has prepared in advance to expand the production line and increase the production capacity to 200,000 vehicles, manufacturing cars is not a master, and it is useless to have a production line alone, and there must be a sufficient supply of spare parts.

A car is made up of more than 10,000 non-detachable parts, and in the case of an F1 car, there can be more than 20,000 parts.

In this case, expanding production capacity is not a simple matter, it is completely involved in the whole body.

Moreover, now the Rolls-Royce Phantom and Bentley Continental have only been released for more than a month, and their influence is still in a period of explosive growth, with more than 2,000 units in more than a month, as long as they have maintained their advantages, it is very likely that 5,000 or even 10,000 units will be sold in the world a month!

Especially next March, when the Geneva International Motor Show will take place, when car dealers from all over the world will gather in Geneva, and now the major media have confirmed that the new generation of Rolls-Royce Phantom and Bentley Continental will be the two brightest stars of the show.

You don't have to guess to know that the new generation of Rolls-Royce Phantom and Bentley Continental will start the road to global popularity.

In this case, the Bentley Continental car alone, the annual sales are not comparable to BMW, even if it is equivalent to one-tenth, there are more than 50,000 units, and now the Bentley Continental has only more than 1,000 sales a month, where is it!

In the previous life, Toyota built Lexus, a luxury car brand, and sold nearly 20,000 units in the first year, which was still in the absence of Lexus.

The current Bentley Continental, but backed by the popularity of Bentley's ultra-luxury cars, sells the price of luxury cars, and the starting point advantage is much higher than Toyota's Lexus!

In order to cope with the parts supply chain in the event of an explosion in sales in the future, and even to prevent the use of off-market tactics by opponents, the best way to plan for the long term is to invest in or even acquire auto parts companies.

This road is also the only way for Rolls-Royce Motor Cars to become a world-class automobile giant.

Looking at the global auto giants, which one does not have a strong auto parts supply chain?

Germany's Volkswagen and BMW are backed by auto parts suppliers such as Bosch, Continental, ZF, thyssenkrupp, MAHLE and BASF.

Toyota, Honda, Nissan, and other parts suppliers in the island country are backed by auto parts suppliers such as Aisin Seiki, Denso, Yazaki, Panasonic Automotive Systems, and Sumitomo Electric.

Not to mention General Motors, Ford, and Chrysler in the United States, and the Detroit Motor City has the most complete auto parts supply chain in the world.

Only the major automobile companies in the United Kingdom, although their own brands are famous, but almost all of them have declined, and they are sold in China, and the sales volume is pitiful, and even the companies in the industrial chain are not operating well, and the auto parts supply chain has been gradually swallowed up by German parts manufacturers, and there is still little left with autonomy.

Although the level of car manufacturing in the UK is still among the world's first-class, most of the car factories located in the UK are branches of car companies from other countries in the UK, mainly for the technical research resources of the UK's engine technology and systems.

Just like now, many parts of Rolls-Royce Motor Cars have to be purchased from Bosch, BMW and other companies.

This situation is absolutely not good, there must be an independent parts supply chain!

So Xia Yu asked Rudolph Brooke to do this work early.

Rudolph Brooke's face was grim, he quietly put down the cup, took out a document from his bag and handed it to Xia Yu, and reported to Xia Yu at the same time: "Boss, I have investigated clearly and found out several acquisition targets. ”

"Almost all of the auto parts companies in West Germany are family-run, not listed, and backed by a consortium, so it is very difficult for us to acquire, even if we want to take a stake. “

"Another consideration was cost and efficiency, so in the first batch, I chose two companies based in the UK and one company based in Canada. ”

PS: Ask for a ticket to book it all.,It's the last few hours.,Don't hide the ticket in your pocket.。