Chapter 750 - The Possibility of Dominating the British Car Market (The First Update)
While Rudolph Brooke was speaking, Xia Yu had already looked at it.
Nowadays, there are really not many auto parts suppliers left in the UK.
In Rudolf Brooke's report, two targets were singled out in the UK for acquisitions or shareholdings.
And there is another goal that is very special, which makes Xia Yu's eyes light up, and he can't help but sigh that Rudolph Brooke has been following him for a while, and his courage and appetite have become bigger, and he actually started the idea of this company.
That goal is none other than the Leyland Automotive Group.
Speaking of Leland Automobile Group, ordinary people have never heard of it, but if you wait until 1989 to change its name, it will be very familiar, that is the Rover Group.
The formation of the Leyland Automotive Group is more complex.
At the beginning, in 1952, the Austin Depot and Nollfield Depot merged to form the British Motor Company, which included Morris, Wolseley, Riley and other car brands.
Then in 1966, Rover Motor Cars, whose prestige was on a par with Rolls-Royce Motor Cars, was acquired by the British truck manufacturer Leyland.
In 1968, British Motor Company joined forces with Jaguar (Jaguar) Automobile Company and Leyland Motors to form the British Leyland Automotive Group.
It's a pity that the successive mergers and acquisitions have greatly increased the strength of the Leyland Automotive Group, but due to improper management and the large environmental impact, the Leyland Automotive Group has not operated well and fallen into a loss vortex.
It couldn't hold on for a few years, and it was nationalized in 1975, and it is still mired in losses.
In the current environment, almost all major car companies in the UK are losing money, and only Jaguar Motors, a subsidiary of Leyland Automotive Group, and Xia Yu's Rolls-Royce Motor Company can maintain profitability.
Before Rolls-Royce was taken over by Xia Yu, it was also a member of the loss-making car companies.
In addition, the reason why the Lelan Automobile Group is considered by Rudolf Brooke to be worth acquiring is because of its chassis and engine.
Leyland Motors is the best chassis manufacturer in the UK, and Jaguar has relied on Leyland Motors to build the lowest chassis car in the UK, and the performance is exceptional.
The chassis used by Rolls-Royce Motor Cars is also supplied by Leyland Motor Cars.
In addition to the chassis, the engine quality of the Leyland Automotive Group is particularly high.
The acquisition of Leyland Motor Cars would give Rolls-Royce Motor Cars a stable supply of chassis and engines, and Leyland Motor Cars would also produce other automotive components, which would complement Rolls-Royce Motor Cars.
This is just an advantage in terms of auto parts, but it is not enough to surprise Xia Yu.
His joy is yet to come.
This brings us to the level of car brands in the UK.
Nowadays, the only ultra-luxury car brands in the United Kingdom, or brands that have become aristocratic cars, can be shortlisted, such as Rolls-Royce, Bentley and Rover.
Among them, Rolls-Royce has always been known as the "nobleman in the car", which represents the gentlemanly demeanor of the aristocracy, so it is loved by the upper class.
Bentley's brand has always given people the strongest and uncompromising feeling, noble, elegant and solitary connotation, coupled with comfort and fine workmanship, it is also loved by the upper class.
Finally, Rover Motors, which has been on the move over the years, has been sold all the time, but it has not detracted from its popularity.
Back then, Rover P5 was deeply loved by the Queen of England and was known as the exclusive car of the British royal family, with a profound cultural heritage, almost on par with Rolls-Royce cars.
If Leyland Automobile Group can be acquired, then the top three car brands in the UK will be covered by Xia Yu.
At that time, Rolls-Royce Motor Cars can build itself into the top car company in the UK around the three brands, not to mention sales, but in terms of popularity and positioning, it is definitely the highest.
Do you think that's all there is to Leyland Motors?
That's a big mistake!
The Rover brand is just one of the treasures that can be mined back and forth, just one of them.
Rover's English name is Rover, while Land Rover's English name is LandRover, and the Land Rover brand is actually within the Rover Automotive Group.
At the beginning, Land Rover used the Rover car brand, and it was not until later that the Land Rover brand was used to develop a series of four-wheel drive off-road vehicles.
In addition to the Land Rover brand, it also owns two car brands, MINI and Morris.
In the previous life in 1994, the renamed Rover Group of Leyland Automobile Group was acquired by the German BMW Group for 800 million pounds, after the acquisition, BMW spun out the three brands of Rover, MINI and Land Rover, and later sold Land Rover to the Indian Tata Group, MINI kept for their own use, Rover and Morris were sold to Huaxia Nanqi Group in 2005, and Morris was renamed MG (MG).
In addition to the above, Leyland Motors Group also owns 27.4% of the shares of Jaguar Motors, which is the largest shareholder, and Jaguar Motors is run by Leland Motors Group in the event of the retirement of Sir William Lyons.
In the car sector, Leyland Motors Group has so many gold mines, and it also has quite a few in the truck and bus segments.
Don't forget, before the merger, Leyland Motors was a truck company.
In the fifties and sixties, Leyland Motors acquired many British car manufacturers, such as ParkRoyal, Bristol, AEC, Abrian, etc., and owned many famous bus series, such as Dynaudio Jumbo and Leyland Victory II.
Historically, in 1987, the Dutch company DAF Motors would have acquired the Leyland trucks business, which it would later sell to the American company Parker Cars.
Paccar Motors, on the other hand, is the No. 1 in the U.S. and No. 2 in the world in the field of large trucks.
As for the bus manufacturing division, it was later spun off from the group and acquired by the Regal Depot.
Having said that, if Xia Yu can acquire Leyland Automobile Group, then his car empire will expand rapidly.
At that time, there will be car factories and brands in the fields of supercars, luxury cars, commercial vehicles, off-road vehicles, trucks, buses, etc., and the brand library can be enriched all at once, and the background will increase several times.
If you are a little more greedy, by virtue of the fact that Leyland Automotive Group is the largest shareholder of Jaguar Motors, this is now the largest car company in the United Kingdom, then the hegemony of the British automotive field will be unshakable!
The only ones left outside who can have some strength are Lotus Motors and Aston Martin.
But both of these are supercar companies, although they are famous, but their production is small, and they are often on the verge of bankruptcy, and there is no threat!