The information given to Xu Zhaojian by Tang Zifeng is divided into two parts.

The thickest part of it, bound into several volumes, is exactly what Tang Zifeng said was the propaganda materials of large domestic enterprises collected by the Information Department of Linji Group, some of which are color pages, some of which are originals cut out of newspapers and magazines, and some of which are text entry drafts. Xu Zhaojian flipped through it a little and found that many of the contents were his impressions, and he knew that what Tang Zifeng said was true.

Looking at the other part, there are only a dozen thin pages, which are analysis reports written by researchers, including tables and statistical charts, which seem to be reasonable and well-founded. Tang Zifeng, a liberal arts student, still has some advantages in guiding his subordinates to write analysis reports. The analysis report of Linji Group has always been well written, clear and logical, so that the leaders can understand it at a glance.

"Among the publicity materials of all 529 sample enterprises, 92.25% claimed that the enterprises had imported equipment, 42.72% emphasized that the main processing equipment was imported from abroad, and 10.21% mentioned that they had domestic high-end equipment in the promotional materials......"

Xu Zhaojian read the contents of the analysis report, and his face gradually became ugly. He reopened the original materials, examined the promotional content of each company, and compared it with the analysis report. Seeing half of it, the old man couldn't stand it anymore, he slammed the stack of materials on the coffee table, and scolded angrily:

"It's so unbelievable!

It turned out that in the materials of these enterprises, the words "the introduction of advanced production lines from Germany", "with more than 100 imported precision equipment", "American analytical instruments", "Italian patented technology" and so on are densely written, in order to emphasize how advanced their technology is and how high-end their products are. Some color pages are also accompanied by photos of the production workshop, and the LOGOs of those foreign manufacturers on the equipment are blinding.

What's even more spoofed is that on the same material, these manufacturers claim how they are independent, work hard, and overcome many difficulties, just to fill the domestic gap. Some of the materials also have propaganda slogans written in large fonts:

Everbright National Industry, Build a Chinese Brand!

Nima, you yourself are proud of the use of imported equipment, what else do you say about national industry, Chinese brands, isn't this schizophrenic!

"Elder Xu, don't get too excited. Zhou Heng persuaded, then sighed again, and said, "When Xiao Tang just showed me this material, I was also shocked. In recent years, we have indeed introduced a large number of foreign advanced equipment, which is indeed an important part of the competitiveness of various enterprises.

"It seems logical for companies to use their own foreign equipment as the focus of publicity, and in the past, when I was on the first machine, let the office write promotional materials, but also emphasize this point, it seems that if we do not emphasize this, we will not be able to reflect our strength. Now that I think about it, it seems that I have indeed fallen into a misunderstanding. ”

After Xu Zhaojian's initial anger, his mind had calmed down at this time, he nodded and said:

Yes, that's a fact. The level of domestic equipment is indeed inferior to imported equipment, and it is reasonable for enterprises to regard imported equipment as a symbol of their own strength. We watched too much and didn't think anything was wrong. But after Xiao Tang's analysis, the problem is indeed very big. ”

Tang Zifeng said: "The effect of this reasonableness is that the concept of good imported equipment and poor domestic equipment has been continuously strengthened in people's minds, which is equivalent to us helping foreign companies advertise."

"Although we have built a lot of excellent domestic equipment over the years, such as the world's largest marine crankshaft machine tool we have built for shipping companies, in the eyes of the public, it is still unbelievable. The media even took advantage of the Ouyang Kang incident to suspect that our machine tool was plagiarizing foreign technology. ”

Xu Zhaojian pointed to the report on the coffee table and said, "The statistics you made are indeed shocking. More than 90% of large industrial enterprises regard having imported equipment as the greatest glory and write it on their own promotional materials. And only 10% of those who say they have domestic equipment. This contrast is too strong. ”

Tang Zifeng said: "Every company doesn't feel that there is anything wrong with this kind of publicity, and even we ourselves are not surprised and feel that it should be like this." But when you look at such materials every day, how can you not have a sense of admiration abroad.

"It's like our newspaper, which advertises every day how the Japanese are loving, how the Americans are courageous, and how the French are romantic. And when it comes to ourselves, it is spitting, cheating, and even running a red light is called 'Chinese-style red light', as if foreigners don't run red lights. ”

"Foreigners are indeed ...... when it comes to obeying traffic rules"

Zhou Heng subconsciously wanted to refute Tang Zifeng, saying that foreigners are very obedient to traffic rules. When the words came to his lips, he suddenly paused again. When he thought about it seriously, he found that he didn't know whether foreigners would run red lights, and the impression in his mind that foreigners not running red lights seemed to be forced on him by the media. He didn't even remember how he came to that impression.

This kind of subtle brainwashing is really terrible.

"This is a question that needs to be seriously raised. Xu Zhaojian said solemnly, "We must give our enterprises, especially large state-owned enterprises, a ban on excessive propaganda of imported equipment." Words like these miasma of smoke must be taken back and not allowed to appear again.

"Is the quality of your products good, advanced technology is not advanced, just come up with specific performance indicators to speak, why do you have to say that you are a full set of German production lines, this is not considered to be self-respecting?

"During the war years, we were armed with millet and rifles, and the enemy was armed to the teeth with a full set of American weapons, but was not we still beaten to the island? The chairman said that it was not one or two advanced weapons that decided the outcome of the war, but the most important thing was the spirit. People have no spirit, no matter how well equipped they are, they are also a bunch of tofu soldiers. ”

Tang Zifeng said: "Not only that, I think we have to ask them to emphasize the application of domestic equipment when they are publicized." For example, "our factory has introduced the high-precision cylindrical grinding machine produced by Linji Group, and the product quality has been effectively improved", we are all domestic equipment enterprises, and we should have this awareness of building each other. ”

"It's a good idea to set up a stage with each other. Xu Zhaojian said, "In fact, many of our enterprises use core equipment that is domestic, and its performance is not worse than that of imported equipment, so why can't we emphasize it?"

"Everyone is also worried that too much emphasis on domestic equipment will cause their users to have a sense of distrust. Zhou Heng explained.

Tang Zifeng said: "That's for sure. At the beginning, users will indeed be a little unsure, but after using your products, they feel that the quality is not worse than those produced with imported equipment, and their trust in domestic equipment will be enhanced.

"If each company claims to use some domestic high-quality equipment in its own promotional materials, after a long time, users will form an impression that domestic equipment is also very good. This understanding will gradually spread from the field of equipment to all fields, so that the whole society will have confidence in domestic products. ”

"Media propaganda should also keep up, and more publicity should be given to the technological breakthroughs of domestic enterprises. For example, the heavy-duty marine crankshaft machine tool of Linji Group is currently the largest in the world, which can be vigorously publicized and known to women and children. Zhou Heng said.

Tang Zifeng said: "In addition, it is necessary to establish a rule, all equipment that can be produced in China, at least large state-owned industrial enterprises can no longer be imported from abroad, and must give priority to the use of domestic products." When evaluating enterprises, it is absolutely not allowed to use such an indicator as the proportion of imported equipment, and if there is such an indicator, it must also be set as a deduction item, that is, the higher the proportion of imported equipment, the lower the score. ”

"This is a good idea!" Xu Zhaojian praised, "I think when the company goes to inspect, many companies report to us, saying how many imported equipment they have, and how much the import rate of the first-line equipment has reached, which is regarded as an achievement."

"In the future, if anyone reports like this, we will give severe criticism, imported equipment accounts for the highest proportion, and their general manager will be punished to stand in the corner of the rostrum when the meeting is held, so that everyone can see, this is a bunch of guys who have forgotten their ancestors, and they are a bunch of soft bones!"

"Old Xu is domineering!"

Tang Zifeng gave Xu Zhaojian a thumbs up.

The old man has been retired for many years, but in the circle of the equipment industry, he is still quite authoritative. The general managers of these large state-owned enterprises are all figures with heads and faces, and they can be said to be full of words in their own units, but Xu Zhaojian dared to say that they should stand in the corner of the rostrum.

I guess they really just stood there obediently.

"This standard also needs to be a little bit flexible. Zhou Heng came out to balance, he said: "The situation of different enterprises is also different, some enterprises need equipment, domestic manufacturers can not provide, have to use imported equipment, this is not their fault." In this regard, our equipment manufacturing enterprises also need to work harder, and we can't always count on national protection. ”

Tang Zifeng said: "That's for sure. The slogan we are putting forward now is also to speed up the realization of import substitution. Before we can achieve import substitution, the use of imported equipment should also be, we must not let other enterprises in order to wait for us, and use backward technology. ”

"When you say this, I think of something. Xu Zhaojian said, "Last time, a few comrades from the military industry came to sit with me and talked about the fact that the production in many military enterprises is heavily dependent on imported equipment. Once foreign countries get stuck in our necks and restrict the export of some important accessories, our imported equipment will have to lie down, and military production will be seriously affected. What do you two think about this?"