Chapter 115: The World's First Chinese Chinese Newspaper (Seven More)
At 8 a.m., newsstands on Shenton Road in Singapore's business district are open for business.
In order to make the sales of "Jiuding Daily" on the first day as large as possible, Xia Yu once again resorted to the means of free supply for seven days, after all, this has been tested, and it is a pity not to use the means that the effect is very good, not to mention that the input cost is not large.
Of course, the practice of providing newspapers to sellers free of charge is limited to Southeast Asian countries, and it is still normal in Hong Kong.
Compared with the marketing methods in Hong Kong, the marketing methods in Southeast Asia are less than the direct distribution of newspapers to citizens for free, which is also considered to be unrealistic and difficult to operate.
After all, Southeast Asia is too big, unlike Xiangjiang, where there are few people and a large population density, so it is easier to deliver for free, and Xiangjiang is the base camp of Jiuding Daily after all, and the employees are here.
If employees are arranged to deliver for free in Southeast Asia, there will not be so many people at all, so Xia Yu can only give up, no way, any means and methods must be in line with the local situation, and it will not work to copy it directly.
But Xia Yu didn't think of other ways, in order to increase the sales of "Jiuding Daily", he also came up with a way.
That is, the propaganda posters of "Jiuding Daily" were put up in major newsstands, and the characteristics of "Jiuding Daily" and its brilliant achievements in Xiangjiang were clearly written, just to arouse the curiosity of passers-by.
In addition, the poster also focuses on the latest "Xun Qin Ji" content will be serialized in "Jiuding Daily", this article is aimed at readers who bought the first and second volumes of "Xun Qin Ji", let them know that "Jiuding Daily" has been put on sale, want to see the latest plot, hurry up and buy.
This is the first time that this kind of operation has appeared for the first time in posters and advertisements, and many people feel that it is very new.
After all, it's usually newspapers that advertise other companies and brands, but now it's the other way around.
After all, "Jiuding Daily" is an unshakable hegemon in the Xiangjiang newspaper industry, and even the original overlord "Oriental Daily" has been shocked by the sharp drop in sales, and finally it was suspended, and it is very likely that the collapse of "Oriental Daily" is related to "Jiuding Daily".
Therefore, although "Jiuding Daily" has not entered the Southeast Asian market, its prestige has already spread to the ears of its counterparts in Southeast Asia.
Now that the overlord of the Hong Kong press has finally begun to attack Southeast Asia, many local newspapers are on alert.
In particular, the newspaper that feels homogeneous with the content of "Jiuding Daily" is even more nervous, for fear that its newspaper will follow the old path of "Oriental Daily" and be hit by the sharp drop in sales.
......
The effect of putting up posters is really good, and some people who have already bought and read it, and have been impatiently waiting for the sale of "Jiuding Daily", have come to the newsstand to buy newspapers after seeing the posters posted on the newsstand.
"Boss, bring me a copy of Jiuding Daily!"
"Boss, give me one too!"
......
In addition to the fans who spontaneously came to buy the newspaper, the newsstand owner also took the initiative to promote the "Jiuding Daily", hoping to make a fortune in these seven days.
Since the people from the distribution department of Jiuding Newspaper Company came to the door and showed them the statistical table of the number of sales and the number of money made by the major newsstands for seven days free of charge in Xiangjiang, the newsstand owner was very hot, and the employees of the distribution department were instigating, tempting, and agitating to him, and he also planned to fight hard to make a fortune.
If there is no precedent, forget it, but knowing that Xiangjiang's peers can make a lot of money by selling "Jiuding Daily", his mind is lively, and he thinks that he will not be worse than Xiangjiang's peers.
It is also because of this psychological inducement that he worked very hard in the promotion of "Jiuding Daily", and the sales of "Jiuding Daily" increased significantly.
This scene is also happening in other places, and it can be seen that the sales of "Jiuding Daily" in Southeast Asia will definitely not be bad.
Sure enough, in the evening, after Yan Wenhan counted all the data, the smile on his face couldn't be concealed at all.
Yan Wenhan didn't want to wait for a moment, so he hurriedly entered Xia Yu's office and handed the sales statistics table to his boss Xia Yu.
"Boss, the sales results are out!" Yan Wenhan said and handed the statistical table to Xia Yu, who hurriedly took it and looked at it.
His gaze quickly swept over the statistical table, and the curvature of the corners of Xia Yu's mouth became larger and larger.
Today, the sales of Jiuding Daily in Southeast Asia are very gratifying, with a total sales volume of 280,000 copies, directly exceeding the sales record of Jiuding Daily on the first day of its time in Xiangjiang.
Among them, the top five countries in terms of sales volume are Singapore, Malaysia, Indonesia, Thailand and Brunei.
The highest newspapers were sold in Singapore with 70,000 copies and Malaysia with 68,000 copies, accounting for nearly half of the total sales.
Singapore and Malaysia are the two countries with the highest proportion of Chinese in Southeast Asia, and they are relatively wealthier.
Although Singapore has a small population, its per capita consumption level is high, although Malaysia's population is about six times that of Singapore, its consumption level is lower, and most of them are indigenous, and the total number of Chinese is actually more than twice that of Singapore, and it is relatively scattered.
So when you do that, it's logical that the number of newspaper sales is lower than in Singapore.
In addition to the data in Southeast Asia, there is another data that is also very conspicuous, that is, the sales data of "Jiuding Daily" in Taiwan Province has reached 20,000 copies, which makes Xia Yu a little surprised.
He almost gave up on Taiwan Province, that is, he sent a few people to contact other channel providers, and did not specifically build his own distribution channels, but he didn't expect to sell 20,000 copies, and these 20,000 copies were directly contracted by those big channel dealers.
"It seems that Taiwan Province still has a head, but don't be in a hurry, the market is there, and it can't run away, let it grow savagely, and now the energy is still focused on Southeast Asia!" Xia Yu pondered for a while, and said secretly in his heart.
At the end of the statistics, the number of sales of "Jiuding Daily" in Xiangjiang once again reached 330,000 copies.
Two days ago, "Xun Qin Ji" was interrupted, and the sales of "Jiuding Daily" fell a little, dropping 10,000 copies to only 320,000 copies, which also proves that some readers are rushing to subscribe to the newspaper.
But today, "Xun Qin" is re-serialized, and the sales of "Jiuding Daily" are back to their peak.
Adding up the sales of Southeast Asia, Taiwan Province and Xiangjiang, the total sales of "Jiuding Daily" today have reached 630,000 copies, which has exceeded the total sales of "Sing Tao Daily"!