Chapter 777: Raising the Banner

In the office of Millennium Supermarket, Yang Dongxu and Hu Dashan sat on one side, while across from them sat a man with glasses. The man was dressed in a slim suit, but he did not wear a tie, and the buttons of the shirt were released twice, which looked strictly forbidden and casual.

Looking at the man sitting opposite, Hu Dashan was very conflicted, he had long realized that as the ship of Millennium Supermarket became bigger and bigger, he was becoming more and more difficult to control.

But he still sat and tried his best, and spent more than half of the year traveling around the country, trying to do the best he could.

But some things are not hard work, the gap in talent, the accumulation of knowledge, and the narrowness of his vision make him barely half a mental worker, and the rest is used to make up for the lack of talent.

However, with the further development of the domestic economic environment, the industry in Yang Dongxu's hands has changed from a person who steadily executes orders from the beginning to a person who wants to stabilize the domestic market and march internationally, and the requirements for the ability of enterprise managers are getting higher and higher.

With his ability, it may be no problem to manage the logistics that can be followed, and then take charge of the millennium, a big ship that is ready to set sail for Yang Fan, even if Yang Dongxu guides the general direction, but he has no ability to deal with the reefs that he encounters difficulties and dangers along the way and even touches.

"What do you think of the current situation at Millennium Supermarket?" Yang Dongxu leaned back in his chair and looked at Zhang Tianming opposite.

This is a talent selected by Li Ji after thousands of selections, a graduate of the Economics Department of Oxford University, the former assistant to the president of Tesco, and later the general manager of the Hong Kong division.

Originally, Tesco was also optimistic about the domestic retail market and was preparing to enter the mainland, and he was nominated as the president of the Huaxia division. As a result, Tesco, the world's third-largest retailer, is currently experiencing some operational problems.

Coupled with the current Carrefour aggressive battle with the local retail industry in China, the opportunity to enter the mainland market is good, but because of the fierce competition, the cost has also increased rapidly.

Therefore, Tesco plans to slow down its plan to attack the mainland on a large scale, and let Zhang Tianming open a few Tesco supermarkets in big cities in the mainland as a bridgehead.

So Zhang Tianming, the general manager of Tesco in Hong Kong, became the president of the Huaxia division with only two or three kittens under his command. However, he is very optimistic about the mainland market, so everything is difficult at the beginning, and he is full of fighting spirit instead of frustration.

But just when he was ready to integrate the limited resources in his hand and prepare to stabilize first, Tesco's senior management changed a CEO. The other party was pessimistic about entering the mainland market, so it suggested in the shareholders' meeting to withdraw the plan, but thought about the entry of small Southeast Asian countries that giants like Wal-Mart Carrefour have not noticed.

This proposal was supported by some shareholders, and ChinaAMC's mainland investment funds began to decline sharply. Then it appeared that Zhang Tianming was transferred back to the headquarters to wait for the appointment of other arrangements.

Because the general manager of the Hong Kong division has been appointed, he has no position for the time being after leaving Huaxia, so he can only be idle first.

After tossing back and forth like this, his Hong Kong general manager was gone, the position of president of the Huaxia division was gone, and he was transferred back to the headquarters after decades of hard work and became the assistant to the president, which made him how could he endure this breath.

It just so happened that at this time, Li Ji found him when he helped Yang Dongxu find a talent in the retail industry, and after an in-depth understanding, he decisively opened a chip with an annual salary of one million plus 1% of the Millennium Supermarket option shares.

Zhang Tianming has now been in office at Millennium Supermarket for a month, but has not officially taken office, but has been arranged to run around the country in a vice president position, in-depth understanding of all the situation of Millennium Supermarket, combined with his previous market research and preparation for Tesco's entry into the mainland market, so today began to officially report to Yang Dongxu.

"The Millennium Supermarket is in very good condition at the moment, and the good ones make me feel like a bit of a waste. Zhang Tianming helped his glasses and said.

It's not a compliment, it's not a bragging about your superiority right out of the box. It's about stating the facts, because it's surprising that Millennial's business is doing well.

He is also an old man in the retail industry, and he is familiar with the methods and methods of retail market expansion, whether it is looking for the local government to find large policy funds, or to find spokespersons, or to find franchisees, he is very familiar with these means.

But how did the Millennium Supermarket expand? All the storefronts of the supermarkets were bought, and there was no direct cooperation with the Hurricane Building to directly build the storefront.

There are a large number of procurement contracts from suppliers, long-term contracts for four large-scale farmers' vegetable plantations, 10 long-term procurement contracts for pig farms across the country, plus some electrical appliances and daily necessities. seafood and so on.

The products that can be put on the shelves of Millennium Supermarket are simply rich without any shortcomings, and they are all first-hand sources, and the price has an absolute advantage.

And after laying the foundation step by step, Millennium Supermarket's debt ratio did not exceed 10%, and he thought he was dazzled after seeing this statistic.

Such a foundation, such a capital, as a result, was thrown into a hurry by a wave of Carrefour's impact, so he felt that the owner of this business was not a pig's head, not to mention that just playing a price war could cripple Carrefour.

Even if you don't play price wars, suppliers, logistics systems, and product cost performance, which one doesn't occupy an advantage? Not to mention that Millennium Supermarket still has a stable 3 million loyal members. You're all armed with machine guns and artillery, but you can't do a kitchen knife, isn't that stupid or what?

Not enough for him to have a deeper understanding of the Millennium Supermarket, and then after accidentally listening to Hu Dashan introduce the net worth and business of his big boss, he instantly changed from looking down to looking up and even respecting.

It's not that their big bosses are stupid, it's that their big bosses don't have much time to pay attention to the retail side of things, and they have big things to do.

In his opinion, the Millennium Supermarket, which can rectify the domestic market and march towards the world retail industry, is not in the top three among the enterprises in the hands of the big boss, what else can he say except to offer his knees?

"What do you think of the menacing Carrefour?" Yang Dongxu asked.

"Straight to the bottom of the kettle. Zhang Tianming said categorically.

"Oh?" Yang Dongxu looked at him with a smile, a gesture that he was willing to hear about it.

"Price war!" Zhang Tianming said.

"There is a hint above that I don't want to leave a bad impression on foreign companies in this regard. Hu Dashan said.

"It's just a hint, isn't it? A hint means that we understand it, and we can do it if we want to. If you don't understand it, you don't know, and if you don't know what to do, you can do it, right?"

"This ......" Hu Dashan frowned, what he said was a bit of a scoundrel, if he put it somewhere else, he didn't feel anything. can play a scoundrel with the government, he feels that this Zhang Tianming is not a fool.

In other words, although this foreign monk is good at chanting scriptures in front of the big boss, he does not understand the situation in China at all. At home, you upset the government, and you will have good fruit to eat.

"Go on. Yang Dongxu didn't say anything, his expression changed, and he said.

"According to my survey, there is actually support for local enterprises in China, and even some policies are very supportive. There are not only preferential treatment for foreign companies, but also for domestic private enterprises. And if you have a relationship, you can get a bigger discount.

It is only because of this that domestic enterprises are squeezed by foreign enterprises that their living space, and there is a false impression that the state gives preferential treatment to foreign enterprises, but does not give preferential treatment to domestic enterprises.

It is because of the problems of domestic enterprises themselves, whether it is technology, management, or development prospects. The difference between domestic and foreign enterprises is not half a star, but the state still supports local enterprises and is even willing to borrow for development.

From this point, it can be seen that the state still supports local enterprises. Otherwise, there would be no tariffs to protect local products.

So this hint is just that some leaders don't have a clear understanding of Millennium Supermarket. In the past, they had the impression that local enterprises were low-tech enterprises, and they could only make a wave of coolie money, which was not as direct as foreign investment in terms of political performance and long-term planning.

However, this does not apply to Millennium Supermarket, which has not yet entered the international market despite the fact that it is only a domestic retail industry. But our capital, management, and applicable technology are no worse than the international retail industry.

Therefore, naturally we can dominate the retail market, so why bother with those hints that we don't see clearly at all? The price war in the retail market is the most direct and effective way, and we have abundant capital and no problem if we lose money for a year or two. But whether it is Carrefour or Wal-Mart, as a multinational company, their stocks will fall in a quarter of loss. ”

"Tell me how you do it. Yang Dongxu nodded, although the price war is a move that hurts the enemy by one thousand and loses eight hundred.

But not to mention that it is very useful to use this trick now, the foundation of the Millennium Supermarket is too good, and the loss of a wave of blood is at most a weight loss, but Carrefour will collapse if it loses a wave and does not get it right. So if this trick is used well, it can be said to be a nirvana.

Of course, if Carrefour gritted its teeth and used strong capital and millennial toughness, it would be a different matter, after all, as the world's second largest retail giant, if it was launched ruthlessly, it would not be able to withstand the millennium. But the millennium is not his own big boss and has strong capital, so Zhang Tianming is confident that he will win this battle.

And more importantly, as he said, the Millennium Supermarket loses money for a year or two, or the Millennium Supermarket has a sad life at most. If Carrefour loses money for a quarter, the valuation of the financial statements will fall. If the stock loses money for half a year in a row, not to mention the collapse, Carrefour will not be better than having to adjust its strategic focus so that shareholders can see hope.

"National brand!" Zhang Tianming said with some excitement.

"Huh?" Yang Dongxu was stunned for a moment, and then pondered a little taste.

"Let's hold a press conference first, and let Millennium Supermarket fully acquire the Hong Kong-funded part of the equity. Turn the Millennium Supermarket from a joint venture to a sole proprietorship, and then erect the banner of the national brand to occupy the righteousness first.

At this time, whether it is the above hints, or those who want to find fault, will stand on the opposite side of the nation, the advantages of foreign-funded enterprises become disadvantages, and the switch of offense and defense makes those leaders who are not optimistic dare not disapprove of us, and those who are not optimistic about us are traitors. ”

"Your idea is really ......" Yang Dongxu looked at Zhang Tianming of Sven Wen, and the more he looked at it, the more he felt that under the appearance of Sven in front of him, there was simply a rogue soul hidden.

First the price war of the big scoundrels, and then come to the moral binding. This method is undoubtedly a bit indiscriminate, but you have to say that this method of playing three blues is very useful, and Yang Dongxu himself can't help but be a little excited.

I just like the way you can't get used to me and can't get rid of me, isn't foreign capital more able to increase the halo on your head, do you have to introduce and suppress local enterprises that originally had capital for the sake of halo?

That's okay, Lao Tzu will turn this halo into black light for you. As a local enterprise, if you do not have an advantage, you must set up the banner of a national brand, so that you must give support policies and must fully support it. What's more, Millennium Supermarket has a strong capital, which is no worse than foreign capital.

At this time, if you want to get close to foreign capital and suppress the millennium, you are a traitor. What do you let the people think of you, and how do you let your leaders think of you? Do you want to promote your leaders to consider your reputation, you are all traitors, and if I promote you, will I also be in the same league as you?

In short, this signboard is set up, and it is tough to ignore it, not to mention that Millennium is still standing and reasoning. So this note is very rogue, but it is very useful, and it directly puts the red and blue BUFF on the millennium plus the King Kong Protector.