Chapter 778: Set the fire
Although later generations broke out on the Internet all kinds of articles about the moon or foreign round, as well as all kinds of admiration for foreign countries. But in fact, most Chinese are still patriotic, otherwise China would not have developed so rapidly.
However, the national brand has been stinked by many companies in later generations. Some companies use the guise of famous enterprises to harvest all kinds of patriotic feelings of consumers. As a result, families emigrate or the company is just a shell of a national enterprise, and in fact many shares are in the hands of some foreign companies.
Such a thing was exposed once or twice, and the masses chose to forgive, but they were constantly exposed. After the national enterprises that they trust and support have become outright foreign enterprises. The righteousness of the originally good ethnic enterprise was made like garbage in a stinky ditch and no one paid attention to it.
Therefore, he is very supportive of Zhang Tianming's proposal to divide the nominal Millennium into shares that belong to Hong Kong investment, hold a press conference to publicize the acquisition, and use Millennium Supermarket to completely belong to local enterprises to fire the first shot.
Therefore, this matter was handed over to Zhang Tianming to deal with with it with full authority, but he couldn't be reckless in doing this. Therefore, before announcing the card of large national enterprises, Yang Dongxu found several well-known domestic lawyers to study the rules and regulations of the law clearly so as not to step on the line.
So not long after the National Day, the articles of "How to Develop the Nation in National Enterprises", "The Current Situation of Enterprises", and "National Enterprises Are Not Supported by the Nation" in major media newspapers across the country detonated the whole country and aroused great social discussion.
The first to stand up and support is Dongxu Technology, although this is instructed by Yang Dongxu, but it is not exactly his instruction. Because as a domestic high-tech star industry, although Dongxu Technology is beautiful on the surface, it has suffered a lot of grievances behind the scenes.
For example, in terms of computer product hardware, it is clear that Dongxu Technology's hard disk technology is the first in the world, graphics cards and memory modules are also among the best in the world, and mobile phone chip technology is also the seventh in the world. Needless to say, software technology can't do Microsoft, can't do IBM we recognize, but which point of application software is worse than others?
There are such high-quality and preferential hardware and software for domestic enterprises to choose, but many enterprises and some departments choose foreign companies, why choose so?
If it's really someone else's good, just use it. But why do you have to spend more money to choose imports because your own family is obviously better than others? Is it not because of the inferiority complex in your bones, and you feel that you have face by choosing a foreign brand?
Dongxu Technology was the first to stand up and detonate a lot of real hammer incidents, which ushered in the first climax of this social discussion. Subsequently, domestic enterprises, such as Gome, Suning, and some heavy industry state-owned enterprises, came out in support and pushed this discussion to the peak.
For a while, the major media and newspapers, and even the evening news were lively. Various experts and entrepreneurs came forward to speak, and a debate that attracted the attention of foreign media began.
Among all the polemical articles, an article signed by Dr. Chen caused quite a stir. The content of the article criticizes some people for fanning the flames and undermining the excellent situation of reform and opening up. The introduction of foreign capital in China is to better develop itself, and it is not possible to return to the era of closed doors and closed countries, and history has given a painful lesson.
In this article, countless people have stood up and scolded the traitor for stealing the concept, and some people even fleshed his position and personal information. Dressed as a university faculty member, he has actually emigrated and is currently an expert consultant for a foreign company.
......
Pete Hong, the head of Carrefour Asia Pacific, sat with a frown in the conference room, and under him sat all the executives who are currently in the Asia Pacific region. At this time, the entire conference room was silent, and the high-spirited people in charge of their own area all lowered their heads at this time, looking like elementary school students who were afraid of being named to speak.
They really didn't expect that what was originally a good situation would become a disadvantage in less than a week. The performance of supermarkets operating in China has been declining, and some employees have even chosen to leave their jobs because they can't bear the pressure of public opinion, and the eyes of neighbors and relatives and friends, and have become competitors.
"What do our partners say?" asked Pete.
When entering the market, it was resisted by local enterprises and even blocked by the policies of the local government. This is a normal thing, after all, each country must have some protection measures for its own business.
This is also the reason why many international companies will choose some capable partners in their own countries when entering the markets of other countries. This cooperation is not just about building a joint venture factory, but also about using the local network resources of the joint venture partners to open up the local sales of the joint venture products, and when something happens, someone will stand up and speak for themselves.
Otherwise, when so many congressmen, governors, and mayors are running for election in the United States, why would local companies make political donations to help them campaign?
"For the time being, there is no good way, Millennium Supermarket is not just a local enterprise in a certain city or province in China, but a retail giant in the whole country of China. His boss also has a background behind him, so the partner's side can't come up with a good solution for a while. ”
"What about co-ordinating some foreign political pressure?" asked Pete, frowning.
"It probably won't work out too well. The assistant glanced at his boss and continued: "At present, all the enterprises that enter China are making a lot of money, not to mention whether they will risk losing their interests to cooperate with us."
We can't get around just the fair competitive treatment that the other side demands. And the other party seems to have a wide range of contacts not only in China, but also internationally.
At present, the Russian side is okay, but the newspapers of South Korea, Japan, the United States, and even some countries in Europe, our home base, are not very favorable to us. ”
This is not very favorable, not that these media are on the side of Millennium Supermarket to smear Carrefour. If it is really discredited, as the second largest retail industry in the world, their public relations power and connections are not covered.
But people don't discredit you, just telling the truth is very bad for Carrefour. Because in recent years, foreign capital has grasped the heart of the Chinese government's eagerness to develop its own economy, and it is not known how much benefit it has gained by changing its methods.
If you are backward, you will be beaten, and there is no way for anyone to let someone ask for it, so when it is time to cut the meat, others will cut it. But this time the Millennium Supermarket is different, people don't need to beg you. You put on a posture of an uncle, even if the partner is desperately helping to wash the floor for his own interests, it really can't be cleaned.
"What about head-to-head competition?" Pete rubbed his forehead.
"Judging from the current survey data, Millennium Supermarket has strong capital and a solid foundation, no non-performing assets, and the corporate debt ratio is less than 10%.
And while we have all the advantages of local enterprises, we do not have much advantage in operation and management. If shareholders agree to the proposed loss for the next two to three quarters. We might be able to bring it down.
But only if it doesn't have a new injection of capital to the quality of Millennium Supermarket's current assets. As well as the current credibility and reputation in the Chinese market, it is not very difficult to find a bank loan or a partner. ”
"That's why we can't do anything about this mud leg, right?" Pete had a bruise on his forehead.
As the person in charge of the Asia-Pacific region, he suddenly had the feeling that he was struggling to enter the South Korean and Japanese markets, which seemed to be relatively backward in the Chinese market.
This is undoubtedly a blow to his confidence, especially when everything went smoothly before the siege of the city, and he was about to become the king and hegemon, but he was slapped down by someone, and this psychological gap almost tortured him and he was about to go crazy.
"Expand steadily, take advantage of our own company's advantages in the international market, take the boutique route, similar to Wal-Mart to open flagship stores in big cities, and have no problem holding a foothold.
In this regard, we have enough advantages, but we want to squeeze the national market of Millennium Supermarket, and even crush each other. At present, the risk assessment rate is too high, and the probability of failure has reached 83.65%. ”
"Less than 20% of the odds?" Pete felt the anger in his heart, and he was about to burn his own entrails.
"They are now under the banner of a national enterprise, and they are very well prepared, and they are 100% local. It has a complete supply chain and logistics transportation system. There are almost no flaws, and it is almost impossible to defeat them in one fell swoop. ”
Pete gritted his teeth, then tapped the conference table, causing the district leaders to look up as if they were scared to answer questions.
"Stabilize the current situation in the Chinese market. And mobilize the rest of your media resources to guide public opinion first. Even if you can't take advantage of it for the time being, you must not let it affect the stock price. Pete commanded.
Although he really wanted to tear up this Millennium Supermarket, which suddenly gave him a slap in the face, the basic quality of a professional manager told him that he must stay calm at this time and put the interests of the company first.
And the first point of the company's interests is the company's stock price. Carrefour has just acquired the world's second-largest retail industry not long ago, and it is absolutely impossible for everyone to be optimistic about its own company, because the company's stock price is affected by the resistance of competitors.
Otherwise, the weakness of the company's capital chain, which is now digesting the results of mergers and acquisitions, and attacking the Chinese market non-stop, will be magnified several times in an instant. When the time comes, let alone dominate the Chinese market, the headquarters may be shaken by the problem of the capital chain, which must be avoided, or resolutely eliminated.
When Carrefour's senior management was in a meeting, Yang Dongxu was also in a meeting. However, he held a symposium rather than a company meeting, and after lighting a fire, the fire burned the whole country, and it was normal to be invited to tea by relevant leaders.
However, this time, the company obviously attaches great importance to the development of national enterprises, so he is not the only person in charge of the enterprise who invited him to drink tea and talk, but the person in charge of the local enterprise with good development potential in the country has been invited, and the leader responsible for holding this symposium is the boss of the Ministry of Commerce, who has a very high standard.