Half a month later, the negotiations between Fude and the four major record companies entered the stage of detailed discussion, but the matter of the song's online copyright had been obtained, so the easy-to-listen website officially began to be launched.

In order to make easy-to-listen music and MP3 an instant hit, this time Yang Dongxu can be said to have made a bloody investment. directly offered $10 million for three years, and invited Jordan, the now hot god, to endorse him.

This endorsement fee is definitely the highest price in this era, after all, Jordan is a sports star. He mainly endorses sports brands such as jerseys and sneakers, and even if it is a Morotola phone, he invites movie superstars rather than sports stars.

But Yang Dongxu feels that this endorsement fee seems to be very high, but it is not a loss at all, first of all, everyone thinks that he paid this high price because he fell in love with Jordan, who returned to the basketball court, won the championship this year. After all, after paying, Jordan had a good performance last year, and the call for winning the championship this year is very high.

So be prepared to bet that Jordan will win the championship in the '96 season and do well in the next few years. But only Yang Dongxu knows it in his heart. He is not betting that Jordan can win the championship this year, but he knows very well that Jordan, who came back after quitting the basketball game because of the murder of his father, not only won the championship this year, but also won three consecutive championships again.

So even if he performs well after coming back from the 95 season, Jordan's annual salary this year is only 4 million. But he still directly fired the sky-high endorsement fee of 10 million for three years and invited a sports star to endorse electronic products and websites.

Therefore, after this contract was announced, everyone felt that this foreign company of Dongxu Technology was crazy, which was simply unreasonable. You must know that Jordan is 33 this year, even if he has been performing well since he came back, it is certain that he will decline in the next two years according to the convention, after all, you can't expect a 33-year-old man to break out into the peak state of his twenties.

has been criticized by major newspapers and TV stations like this, but this is what Yang Dongxu wants, if it doesn't cause a sensation, how can you make headlines?

At this time, whether it is to praise him for his boldness or criticize him for being a madman. In short, the exposure rate of MP3 and easy-to-listen websites is stable this wave. Then with the addition of three consecutive championships since the start of this season, he basically doesn't have to worry about the sales of easy-to-listen music and MP3s.

The endorsement contract was not negotiated with Jordan, but with his agent. Because it is a high-priced endorsement, there are not too many changes in the negotiation, after all, the agent can also get the endorsement commission, so I can't let go of such a big order. So it only took two days from contact to signing.

Then Yang Dongxu found an okay advertising company here and took a few promotional covers for Jordan, and when the other party had time to play, it was almost enough to follow the team to do publicity.

Of course, there is also a rule that when playing on the court and taking a temporary break, Jordan needs to wear the MP3 by his side and put it in a conspicuous position.

Neither the agent nor Jordan would have an opinion on such a loose request, so Jordan, who did not play on the third day of the agreement between the two parties, went directly into the studio to take pictures.

On August 08, Dongxu Technology opened the first MP3 direct sales store in Manehattan, and Jordan, as the brand spokesperson, attended the opening ceremony.

chose to give Maggie Cheung the female spokesperson of MP3 instead of others, and Yang Dongxu was thoughtful. Compared with other female stars under its umbrella, Maggie Cheung, who has won international awards, has some popularity.

And in terms of the development of future generations, Maggie Cheung's international status is higher than that of other female stars. And this elegant Oriental woman has outstanding characteristics and is also very representative, at least in the eyes of Westerners, he is a beauty, not that kind of strange-looking Oriental woman represents Oriental beauty.

And anyway, no matter how you look for that Chinese female star, you will be accompanied by the United States. So Yang Dongxu chose the relatively more promising Maggie Cheung.

As the world's financial center, there are undoubtedly many rich people in Manhattan, coupled with the controversy over tens of millions of endorsement fees before. Before the opening ceremony began, there were many onlookers.

Whether these people are here to see Jordan or are really interested in MP3, in short, it is very lively from the scene, and it makes people feel comfortable watching it.

After the opening ceremony, Jordan conducted an on-site signing, and the opening price of $800 was discounted, which made many onlookers hesitate.

But Jordan's influence is undoubtedly huge, especially after he has headphones in his ears and a silver-gray MP3 in front of him, and his body has natural black music cells to follow the rhythm of the music in the headphones. Many people hesitated, and under the leadership of the enthusiastic sales staff, they entered the store and experienced it first.

This experience instantly has many people fall in love with this little guy, plus any quality problems within a week of the package return, half a year of any non-human problems reported to the maintenance of after-sales service guarantee.

Many people bought a one, registered the information on the spot, registered an account for easy-to-listen music, and apparently downloaded 20 songs into it. Although the small shape still feels bulky in Yang Dongxu's opinion, it is cool to be able to put it in your pocket at will now.

So after a period of hesitation, the originally embarrassing sales scene instantly became popular, and a long line lined up from the store directly outside to pick it up. The five counters in the store are on sale at the same time, and the demand is still outstripping supply.

"It's a success!" Looking at the hot sales scene in front of her, Ye Rongrong, who had been worried, couldn't hide the excited smile on her face anymore.

You must know that although Dongxu Technology's VCD has long gone out of the world, Dongxu Technology has never opened a direct store in a foreign country. All the directly-operated stores are basically in China, and at most there are a few in Hong Kong. All overseas sales are looking for agents.

"It worked. Yang Dongxu smiled and nodded.

Although I am very optimistic about MP3, I also understand what kind of sensation such an epoch-making product will cause. But to be honest, just now, when everyone was hesitating and just looking at Jordan and not choosing to enter the store, his heart couldn't help but rise.

However, this anxiety only lasted for a moment, and then it was filled with the bustle of customers pouring into the store.

With a good start, the end of the day is naturally surprising. In addition to the 121 MP3s that were sold in the morning due to Jordan's signing, another 85 units were sold in the afternoon until the closing of the evening.

The total number of units sold in one day was 206 units, and the total sales reached 164,800 US dollars each. Although this sales volume is not as crazy as the sales of Motorola's new mobile phones, it still makes Yang Dongxu very satisfied.

After all, this is only the sales of a physical store in the United States, not the total sales of MP3s. Judging by the latest data from yesterday's statistics.

The total sales of MP3 through Millennium Supermarket's physical stores, Hong Kong physical stores and agents, as well as Korean and Japanese sales reached 300,000 every day after that, except for the first day of pre-cooling sales of less than 100,000, and the sales have been steadily increasing every day.

So far, the total sales have reached a staggering $5.65 million, and this is only half a month's sales, and this month's sales are likely to exceed $10 million.

Although the sales in China and nearby countries are so hot, it is directly related to the star influence of Haina. But this also proves that the MP3 market is really starting to heat up. Today, sales of $100 million are basically not a problem.

So in the evening, he made the east and invited all the clerks and Maggie Cheung and others, who did not go back, to hold a small celebration party. The big celebration will wait until after returning to China and then prepare well with the company's employees.

"Hey, Jim, is this a Walkman that just came out?" A college student had just finished school, and several male classmates in basketball jerseys walked towards the school's basketball court, and a black student held a silver-gray MP3 in his hand and put his headphones into his ears very ostentatiously, which attracted the attention of the white classmate next to him.

“NO、NO、NO...... This little thing isn't one of those cheap tape recorders. He called MP3 to listen to songs without tapes, and if you don't want to listen to songs, you can download other songs on the Internet at will, and he also has a radio function. ”

The black student smirked a headset into his classmate's ear. The hand is tinkering with the MP3 to switch songs, and the song function is turned off to turn on the radio and start searching for signals.

"It's so cool, it's the latest product from Apple or Motorola, and I'm going to buy one too. After listening to it for a while, the white classmate's eyes instantly became hot when he looked at the MP3.

"NO, NO, NO, NO, it's a product of a Chinese company. The black classmate kept shaking his head.

"China, that country that is still using manpower to farm, are you sure?" the white classmate looked surprised.

"There's nothing wrong with that. The black classmate was a little unsure, "I see that the manufacturer on the product manual is Chinese." ”

"Chinese products?" the white classmate's expression, who was originally hot-eyed, began to hesitate, "How much does this thing cost?"

"800 dollars. ”

"Oh no, how can the products produced in a peasant country be so expensive, I can buy a mobile phone. The white classmate's gaze began to grow disgusted.

"Maybe a little more expensive, but it's really good. And this price is still the price of the opening discount, and it is said that in two days their price will return to 900 US dollars. ”

"Oh Shet, this company must be crazy, how can anyone buy 900 US dollars. Jim, I advise you to return it quickly, because it might break down in a few days. ”

"Impossible. Looking at the MP3 black classmate in his hand, he hesitated, and then shook his head: "Probably not, when I bought it, it was clearly written that it would be returned for a week, and it would be guaranteed within one year." And this is the quality of the products endorsed by my idol Mr. Michael Jordan, which should be guaranteed. ”

"Jordan? The quality of the sports he endorses is really good. Since he likes to play basketball, he naturally knows Jordan, so when he heard that Jordan was the spokesperson for the white classmate, his face became hesitant.

He is now wearing Jordan's No. 23 jersey, and the sneakers on his feet are also endorsed by Jordan, although the price is indeed a little expensive, but it feels really good to wear it.