Chapter 572: Selling Feelings
Entering the assembly workshop of the "Swordfish" GT-R engine, a group of guys seemed to be Grandma Liu who had entered the Grand View Garden, and everything was fresh, but Rogers, a reporter from the automotive professional magazine "Ward's Auto Orld", asked Chen Geng curiously: "Mr. Fernandez, can I ask you a question?"
Chen Geng nodded: "Of course." β
"I just took a look at the assembly process of the Swordfish engine," Rogers said, "and I found that the assembly method of this engine is very different from the traditional engine assembly method, which is assembly line assembly, one position is responsible for one project, the previous position is responsible for installing the crankshaft, and the next position is responsible for cylinders and cylinder head components." β
"That's right, that's right. β
"But in this assembly shop, what I see is a person who is responsible for assembling an engine," Rogers frowned, very incomprehensible: "From an efficiency point of view, it is very cost-effective, so...... Why?"
Rogers doesn't think Fernandez doesn't understand the benefits of assembly line assembly, but if he knows the benefits of assembly line assembly, why do he still use this "backward" assembly solution? What made him do it?
As soon as the reporter of "Ward Automobile World" asked this question, it immediately attracted the attention of the car owners who were selected to visit, some of them understand industrial production, and they are actually very curious about this question: yes, why does AMC not use advanced assembly line assembly, but instead adopts this backward assembly method?
Chen Geng smiled slightly: "This answer is actually very simple: for quality. β
"For quality?" Rogers raised an eyebrow.
"That's right, for the sake of quality," Chen Geng repeated again: "What are the benefits of the traditional assembly line engine assembly scheme? In fact, we all know that it is fast, and a large number of engines can be quickly assembled in a short time, in fact, our AMC, including other engine products under AM General, are assembled in this way."
So the question is, why didn't we adopt this assembly line assembly scheme for the engine on the 'Swordfish'? β
Rogers said, "Mr. Fernandez, can you elaborate on that?"
"Of course," Chen Geng nodded: "Please ask me to come, everyone will follow me around......"
Bringing everyone to the starting point, Chen Geng pointed to the neat pile of engine blocks stacked on the ground and said: "Everyone, please look, this is the VR38DETT casting cylinder, which has been finely polished and processed, Mr. Rogers, you are a professional automotive media reporter, what is the difference between these cylinders and the cylinders of other engines you have seen?"
"I'll take ......a look," Rogers crouched down and took a closer look at the engine block in front of him, "It seems that the block is a bit thicker than the other engines I've seen, and ...... Although I don't know much about fine machining, I feel that the machining accuracy of the cylinders in this engine seems to be higher. β
Is that the case?
Hearing Rogers' words, these lucky people who were lucky enough to come in to visit hurriedly looked down, and those owners who like to modify cars on weekdays immediately noticed the difference between these engines in front of them, just like the reporter of "Ward Motor World" said, the cylinder block of this engine in front of them seems to be thicker.
"That's right, you observed very carefully," Chen Geng said: "The machining accuracy of the cylinder in our engine is three times that of the traditional engine, and a series of technologies such as special plasma coating are used on the inner wall of the cylinder to reduce the friction coefficient, and after our efforts, compared with the traditional engine, the friction coefficient of the cylinder wall of our engine is reduced by 28%. β
"Wow......"
Hearing Chen Geng's words, the car owners were amazed.
They don't understand technology, but they can still tell the difference, whether it is a three-fold increase in machining accuracy or a 28% reduction in the coefficient of friction, it is enough to explain the ox X of this engine, but this is not the most important, the most important thing is ...... The engine on Lao Tzu's car is so good?
People, there is always a bit of vanity, this is no exception from ancient times to the present, ancient and modern, Chinese and foreign, when a group of car friends get together to brag and chat, what can they talk about in addition to cars and women?
If your own car or somewhere in the car can provide enough bragging capital for the owner, then you see, even a taciturn guy on weekdays can talk to you for two hours, and the core meaning is only one: Lao Tzu's car, Niu X! The engine on Lao Tzu's car, Niu X!
Looking at the eyes of the car owners that began to glow, Chen Geng smiled secretly in his heart: I don't know if you will feel more bullish after listening to my next words?
"Of course, these are not the main reasons why we designed the middle cylinder so thick, the reason why we designed the middle cylinder so thick, is to take into account the needs of the owner for later upgrades and modifications...... Speaking of this, Chen Geng said word by word: "At the beginning of the design of this engine, we set the goal for this engine to ensure durability in the case of 700 horsepower. β
What is the durability of 700 horsepower? That is, even if the owner modifies this engine to the extent that it can output 700 horsepower, the life of this engine is still within the design life range, and it was initially designed to be able to travel 300,000 kilometers, and after the modification and upgrade to 700 horsepower, it can still be used for 300,000 kilometers.
In other words, the engine, which leaves the factory with a maximum output of 486 hp, has a lot of potential for modifications, which can easily reach 800 hp, and it is even possible to achieve more than 1,000 hp!
My God!
The thought that this was an engine that could be upgraded to thousands of horsepower and had unfathomable modification potential made the tuning maniacs in the crowd instantly boil......
"What?!, Mr. FernΓ‘ndez, are you telling the truth?"
"700 horsepower durability?"
"My God......"
............
There was a sudden chaos at the scene!
"Of course," Chen Geng nodded with a smile: "In fact, my 'Devil's Claw' company will launch a 600-horsepower 'Devil's Claw' limited edition modified GT-R ...... at the Detroit Modified Auto Show in the spring."
Before Chen Geng's words were finished, the masters who were not bad for money at the scene immediately shouted......
"Mr. Fernandez, are you sure it's 600 horsepower?"
"Mr. Fernandez, can I book now?"
............
No one questions why you just said that you could easily increase it to 700 horsepower, and then you launched a limited edition of 600 horsepower, and everyone cares: this is a limited edition "Swordfish" GT-R launched by "Devil's Claw"!
Now who doesn't know that the limited edition modified car launched by the "devil's claw" has been basically equivalent to financial products, and it is the kind that only rises and does not fall? No matter when it can be delivered, in short, it is right to book it first.
Seeing that the assembly workshop was turning into a vegetable market, Jack Welch was anxious: "Gentlemen, gentlemen, don't worry, please keep order...... Please keep your visit orderly......"
Oh, yes.
A group of people who are full of thoughts about buying a limited edition "Swordfish" GT-R produced by the devil's claws, or collecting, or waiting for the right opportunity to sell it to make money, have just reacted, and are now visiting other people's production workshops, but when it is noisy, this can be regarded as quiet, waiting for the next visit project...... It's just quiet and quiet, and they all have a small calculation in their hearts.
"Back to the topic we just had, why do we use a person to assemble an engine from beginning to end, the reason is very simple, is to ensure the quality of the product, to ensure that every assembly link, each screw tightening sequence and torque are highly consistent, we do not pursue assembly speed, only quality, and when the assembly is completed...... Everyone, please see," Chen Geng pointed to the engine that had been assembled and completed the six-hour load test and said to everyone: "After a series of rigorous assembly processes and tests, the technician who has completed the assembly of this engine is qualified to paste the nameplate with his name on the engine......
The owners and reporters looked over with their feet crossed, and sure enough, the technician in charge of assembling the engine carefully and carefully pasted a metal nameplate with his name on the cylinder head of the engine that had just come off the test bench.
I don't know why, looking at this action, the car owners instantly have an indescribable pride and pride in their hearts: my car is different from those glamorous sluts outside!
Looking at everyone's reactions, Chen Geng was happy: this is what he wants!
He smiled and said: "When you go back, you can look at your own engines, and each engine has the signature of the assembly technician, and this is our commitment to quality." β
"Here, we are also responding to a question that has been widely questioned before," Jack Welch took over, and he said emotionally: "Previously, many friends could not understand why the production of our car was so low and why the delivery speed was so slow, and now, the reason and answer are here: everything is for quality, everything is for a feeling." β
β......β
After a short silence, I don't know who started first, and the applause rang out enthusiastically.
Rogers, a reporter for Ward Auto World, quickly wrote a sentence on his notepad: In my opinion, Mr. Fernandez is a great entrepreneur with feelings, worthy of anyone's respect!
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