Chapter 571: Brand Enhancement Plan
"Gentlemen, the next thing we are about to visit is the engine assembly line of the 'Swordfish'," standing outside the highly clean VR38DETT engine assembly workshop with constant temperature, constant humidity and dust-free, Jack Welch, who personally acted as a commentator, introduced to the owners and reporters who were more than the owners of the car through the glass: "Unlike other production cars of AMC, the engine on each 'Swordfish' GT-R is special. Production is carried out in an almost manual manner. β
"Oh......"
Don't be an ordinary person, even for the reporters of the automotive media, the production process of the engine is also a bit mysterious, not to mention the manual production method that represents the B grid and the high-end, looking at the engine production line in front of them, the reporters and the owners all widened their eyes and amazed in unison......
"That's how the engine on the Swordfish was made. β
"It's unbelievable......
"It's unbelievable......"
............
Listening to the heated discussion between the reporters and the car owners, the corners of Chen Geng's mouth couldn't help but curl.
Returning to Detroit from Washington, Chen Geng plunged headlong into AMC.
According to the previous plan, the first batch of "Swordfish" GT-R will be delivered to the first users on the first day of the new year, that is, on January 1, 1982, but neither Chen Geng, nor Jack Welch, or the entire AMC executives, did not regard this matter as a simple handover ceremony, Chen Geng and Jack Welch had great ambitions: the two were ready to plan this handover ceremony into a huge AMC brand promotion party.
For this brand promotion plan, AMC invited the first batch of a total of 200 car owners to Detroit in an all-inclusive way, and invited a number of media across the United States - because Chen Geng was in the limelight at the White House New Year's dinner, and because AMC has almost become a "public opinion vane", and any report about AMC is not short of sales, the media is very face-saving, and all the media who received the invitation came without exception.
In addition to eating and drinking, AMC also arranged a series of activities, one of which is to visit the various production links of the "Swordfish" GT-R, AMC implicitly told the media and owners in this way: Why is our "Swordfish" GT-R so good, why can it win the title of the world's fastest mass-produced civilian sports car at the NΓΌrburgring circuit in Germany?
Here's why!
At this moment, the exclamations of the owners and reporters also confirmed that this approach is correct, especially those car owners, all of them are full of red and proud: it turns out that our engine is produced in this way, well, can it be ......
Just as Chen Geng was holding his chin and secretly observing everyone's reactions, a reporter from CNBC suddenly walked over to him and asked, "Mr. Fernandez, can I ask you a question?"
"Of course," Chen Geng nodded: "You say." β
"I've visited the engine production lines of General Motors and Chrysler Motors, and their production lines are very advanced, so I'm curious, what kind of considerations did you decide to make the VR38DETT engine on the 'Swordfish' GT-R use this backward, manual way of production?"
That's a good question, the money wasn't spent in vain!
Looking at many reporters and car owners who have shifted their attention to their side, Chen Geng was very satisfied with this reporter's question, raised his voice slightly, and said: "It's very simple, because people themselves are the most dexterous production tools, in terms of the current level of science and technology, no matter how advanced the machinery can not be compared with people, 'Swordfish' GT-R is a product that represents the highest technical level of our AMC, of course we have to use the best way to produce it." β
After a pause, seeing that the reporter didn't seem to have the intention of giving up, Chen Geng continued: "Moreover, in the pursuit of quality, we are also striving for excellence. β
"Oh?" the reporter's eyes lit up, and he hurriedly asked, "Can you tell me about this?"
"Of course," Chen Geng nodded: "For example, in the production process of 'Swordfish', we have introduced a new quality management method for the first time in history, that is, the quality of the previous production link must be tested in the next production link. β
"What if the next production link finds a problem in the previous production link?"
Chen Geng said without hesitation: "He can stop the entire production line immediately." β
"Can you stop the production line?" the female reporter's eyes widened, and she hurriedly asked, "But, in this way, isn't the entire production line suspended?"
The car owners who were waiting outside to visit widened their eyes, waiting for Chen Geng's answer.
The industrial assembly line production method was invented by the Americans, and in the consciousness of the Americans, as long as the production line starts, unless it is a special circumstance, it is absolutely not allowed to stop halfway, especially in the automobile production process, this situation is not allowed to appear: know how much loss this pause will bring to the company?
What if a problem is found, you ask?
Simple, just make a mark, when the whole production line is finished, the quality inspector will agree to check the place where the mark is made, ignore the small problems directly, and then rework the big problems, such as Chen Geng said that the way to stop the entire production line is unheard of. The reporters and the car owners who came to visit were stunned.
"Yes," Chen Geng nodded: "If the next production link finds the problems in the previous production link, anyone can stop the operation of the entire production line, and the entire production line must be unconditionally stopped and reworked, and if the second link does not find the problems in the first link, this problem is found in the subsequent production links, and the production links that have not found this problem before will be punished with different punishments."
In addition, after the vehicle rolls off the assembly line, it will be comprehensively tested again by experts from the Automotive Engineering Institute. β
β......β
The reporter was directly dumbfounded, and was stunned for a moment before he reacted: "Why? Mr. Fernandez, why did you make such a rule?"
Chen Geng shrugged his shoulders and did not answer directly, but said: "Let me answer your question with a quote from our CEO, Mr. Jack Welch: This car represents our highest level of technology, and I don't know what the production process of the president's car is, but in terms of quality control alone, I think the production standard of the president's car is nothing more than that." β
The beautiful female reporter obviously didn't expect Chen Geng to answer like this, even the reporter, who has always been known for his excitement and quick response, was stunned for a moment at the moment, and then couldn't help but say: "It's really ...... Unbelievable ......"
Chen Geng smiled and did not continue the question, but nodded to everyone: "Gentlemen, if you want to go in and visit, please go to the dressing room with me to change clothes." β
........................
At this moment, there are more than 200 car owners and reporters outside the engine assembly line, but the entire engine assembly line is only three or four hundred square meters, which sounds not small, but there are only 16 workers in the entire assembly area, and the remaining space is full of various tools and testing equipment.
If you want to go in and visit, it is also very troublesome, because the entire engine assembly area is a constant temperature, constant humidity, dust-free, anti-static clean workshop, if you want to go in to visit, you must change the special dust-free tooling after taking a bath in the special shower room to ensure that the outside dust will not be brought in, the whole process is very cumbersome, a whole set of processes takes about half an hour to get in, Chen Geng feels that there can be twenty or thirty people willing to go in is considered to be the top of the sky, after all, it is just a visit, how can there be so many engineering houses?
But he still underestimated the attraction of this hand-assembled engine workshop to those car owners and reporters, you know, this is the first manual civilian gasoline engine assembly line in the whole of North America, such a high-grade thing, the whole North America is like this!
Having trouble taking a shower and changing clothes?
No matter how troublesome it is, how troublesome it can be, but if you can go in and visit, when you brag with your friends, you will have old nose capital.
Therefore, Chen Geng and Jack Welch did not expect a situation at all: whether it was a reporter or a car owner, they all wanted to change their clothes and go in to visit, and no one was willing to look inside through the glass.
"Boss, what should I do?" Jack Welch had no choice, and asked his boss with a wry smile: "It's impossible to go in, there are too many people, but ......"
β......β
Chen Geng didn't speak, he touched his chin, and felt that his teeth hurt a little: just like Jack Welch said, if you agree, there are really too many people going in;
What to do?
Easy to do!
"Let's draw lots," Chen Geng sighed and whispered to Jack Welch: "Thirty people will be randomly selected, including twenty car owners and ten reporters, and the rest will look through the glass outside."
In addition, let people quickly set up live broadcast equipment outside, so that reporters and car owners who can't go in can watch the situation inside with our lens, by the way, and then tell the reporters, we will then provide them with corresponding photos, so that they don't have to worry about going back without themes and photos available. β
Jack Welch sighed, "That's all it can be." β
There is no other good way to do this, and the reporters and media who are not selected will be dissatisfied...... I can't take care of that much.
ββββββββββββ
PS: Brothers, the millennium finally came out of the hospital alive, and this week's situation is really a five-body throw that the millennium is ashamed of, try to break out today.
https:
Please remember that the first domain name of this book is .. Mobile version reading URL: m.