Chapter 430: Coming and Going

Shao Yibo's suggestion can be said to be decent, publicity and promotion is the road that any emerging industry, new company and new brand must take.

"If I'm not mistaken, you have a special network drainage team under your command, isn't their publicity effect good?"

Gao Mu looked left and right as he spoke, but he didn't seem to see the team leader in charge.

Also, at his level, he can't participate in today's meeting, which also proves the current status of the propaganda mouth on the company's platform.

"Mr. Gao, there are only three people in this group, and there are only three people in this group, and they can just arrange twenty hours of duty rotation. And you should also know very well that it is impossible to attract much traffic just by posting advertorials on portals and posting on some miscellaneous forums. ”

For the publicity, Shao Yibo is still a little uncomfortable, he has always been unable to figure out, Gao Mu, a boss who is not stingy and willing to spend money, and is not short of money, why is he unwilling to spend a little publicity money?

He and Tan Yangying, as well as other management, have had in-depth exchanges, and the reason why Duobao Pinpin is such a beginning is that the first cannon is not popular at all, and the lack of publicity and advertising is definitely the main reason.

But the boss is unwilling, and they can't help it, whose money is in the boss's pocket.

They are the management of the company, but they are also helpless under the system of implementing a policy of large expenditures.

You can't tie Boss Gao's hands and force him to sign and pay for it, right?

Hehe, if they dare to do this, it will be tantamount to blowing themselves up and laying off their jobs.

"Looks like you're not happy with the publicity, do you think so?"

Smile slightly and look around.

The participants who sat in the same way and had different thoughts looked up at each other in unison, and then nodded their heads in the same way.

It should be said that except for Gao Mu, everyone has this idea.

"Well, since you're not satisfied, do you have any good suggestions?"

returned to the topic that Gao Mu had asked Shao Yibo before.

"Mr. Gao, see if you can do this. We continue to keep the advertorials on the website, as well as the posts on the forum, and it is better to increase our efforts. Seeing that Gao Mu was relieved and his attitude was showing signs of softening, Shao Yibo was unwilling to delay for a moment and said: "Then we also hope to increase the advertising of paper media such as books, magazines and newspapers. ”

The rise of the Internet and the development of Internet media are bound to replace paper media as the goal.

However, it is undeniable that in the early days of the development of the Internet, in the first year of the turn of the century, paper media was still the big brother of online media.

The radiation of newspapers and magazines in society and among ordinary people is still beyond the reach of toddlers.

Therefore, the promotion of paper media is indispensable and very important.

"Makes sense, is there?"

He took out a notebook from his backpack that had not left him for thousands of years, turned to one of the pages, and asked the comparison.

"There is also advertising on radio and television, which is more important. ”

Not only Shao Yibo was anxious, but Tan Yangying couldn't wait to express her thoughts.

Not to mention radio and radio, television has already begun to enter thousands of households, whether it is before or after the play or the advertising in the play, this is already a tradition that the people like to see.

Although it has not yet developed to the point of inserting TV dramas into advertisements, TV commercials are still inseparable from people's cultural and entertainment life.

According to their predictions, placing a dollar ad on TV can bring at least one dollar and five dollars to the website in the long run.

This is still the most conservative estimate, and the actual effect should be even better.

"Well, TV commercials do need to be placed, but you can't rush this, you also need to find the right spokesperson and excellent ad copy. ”

Gao Mu agrees that unlike text and picture advertisements, screen and video advertisements similar to TV not only require more investment, but also have much higher requirements.

"This is not difficult, you can find a professional advertising company to do it. We just need to come up with the requirements and the effects that need to be achieved, come up with the budget, and leave the rest to them. ”

Although they didn't do these things, they had already explored the market in private and had a certain understanding of some of the processes of this advertising shooting.

"I'll take a look at this again, do you have a good advertising agency to introduce?"

It's not that Gao Mu looks down on the creativity and ability of advertising agencies, but he has his own ideas when he finds them.

Even if Shao Yibo and others don't mention it, after the Spring Festival, he will brew the shooting of advertisements.

He has both creativity and shooting candidates, and the only thing he lacks is the executive advertising company or advertising director.

"Yes, I'll report it to you when I'm done. ”

Have mixed feelings.

Gao Mu's reconsideration allowed them to continue to be in their throats, and Gao Mu's initiative to ask for good advertising companies made them hear hope again.

"Don't be too frustrated, the preliminary results of the first month don't say anything at all. ”

The current atmosphere of Duobao Pinpin is from senior management to ordinary employees, one is counted as a heavy heart, only the high boss does not care, easy and abnormal.

"Next year, you'll find out that the world is suddenly different. ”

After thinking about it, Gao Mu finally added, mysterious and secretive.

"Mr. Gao, getting better and better day by day, better year by year, this is the biggest expectation of all of us. ”

"Don't worry, in a few years, our days will be prosperous. I just hope that everyone here will not be left behind, and I am also looking forward to three or five years from now, we can still fight side by side and share the prosperity of the world. ”

"Hahaha, sharing the prosperity of the world, why is this so familiar?"

Tan Yangying recalled this sentence with a smile, and always felt that she had heard it somewhere.

"It's right to be familiar, which means that this is also everyone's voice. Where did this come from, why is it that Gao Mu is familiar with it: "I have something to do in a while, do you have anything else to say?"

Sincerely, I expect the people below to speak freely, to be able to express their own opinions, and to be able to say their one, two, three, four, five on the same thing.

Many things, many things, need to collide with ideas, and heated discussions often burst out with different sparks, and a shocking idea may come out passionately at this moment.

"Mr. Gao, in fact, we still have an idea, but I don't know if we can say it?"

Shao Yibo said with a complicated expression.

"That's it, there's nothing to say when you have a meeting, and everyone can just say what they want. ”

Haven't we already talked about what should be said and what should not be said?

"Can Duobao Pinpin be split into two platforms?"

Onslaught!

Gao Mu's eyes contracted suddenly, and then slowly relaxed, the pen in his hand stopped turning, and the person sat up straight again.

Those who are familiar with Boss Gao know that he is serious.

"Why?"

If he hadn't been confident, he really doubted that Shao Yibo was a roundworm in his stomach, how could he know this idea.

Since taking the four-character name, Duobao has already buried the plan to split, and he is also waiting for the opportunity.

"Didn't you always want me and Mr. Tan to keep an eye on Hangzhou? So we conducted an in-depth investigation into the business model and methods of the Forty Thieves Company. ”

"So ......"

"Therefore, we found that with the current ecological environment in China, the time to do the C-end is not ripe, but the B-side, and the extensive business-to-business transactions are very suitable for the operation of online platforms. Save time, worry and effort, and establish an ecological balance circle at the fastest speed. ”

"Therefore, do you want to say that Duobao Pinpin will be split into two platforms, one will maintain its current state and still do business for the public, and the other platform will be spun off to do bulk business, and they will be the same as Hangzhou as a matchmaker between enterprises?"

Sure enough.

Gao Mu casually said Shao Yibo's thoughts, and this idea coincided greatly with the thoughts in his stomach.

"Yes. We suggest that Mr. Gao can think about what he just said, from our analysis, it is beneficial and harmless to take two steps for the development of Duobao Pinpin. ”

"I understand what you mean, and I think about it. However, this is not something that can be decided and operated in a moment, let me think about it. ”

To be honest, Gao Mu was very happy that Shao Yibo and they could come up with such a plan, it turned out that he was not wrong, Shao Yibo and Tan Yangying did have a great future.

"High ......"

Without waiting for Shao Yibo to continue to burn the fire, Gao Mu's mobile phone rang, and it was still a text message.

frowned for a long time, and didn't know what to call Nunu's mouth: "In this way, you sort out your thoughts and give me a feasibility report." I have something to do temporarily, so I'll go first. ”

Boss Gao really left, came suddenly, walked distinctly, and came and went in a hurry.

Leave a room full of people and continue their unfinished meetings.

......