With the completion of the production of commercials, Chrysler officially launched the brainwashing propaganda mode of the "family" car, and major TV stations, radio stations, newspapers, and outdoor advertisements ...... Almost all advertising media can be seen in the Carpenter family sitting in this car called "family".

Not only is the advertising brainwashing, but the advertising content is also more brainwashing, such as "the rear seat space comparable to a luxury car", such as "the widest and most comfortable seat in the same class", "the most ideal family car choice for modern families", ......

Of course, the core publicity focus is still the fuel consumption of this car, Chrysler publicly claims that the combined fuel consumption of this car has reached an "amazing" 13.5 liters per 100 kilometers!

As soon as this publicity came out, it almost immediately detonated the entire market!

"Your car, you really don't need 3 (13.64 liters) of gasoline to run 60 miles (96 kilometers)?"

In front of Lee Iacoca, countless reddened old beauties asked loudly.

Chrysler has high hopes for the "family", in order to promote the car, the boss Lee Iacocca personally went into battle and went to the dealership to sell the car, he did this for two reasons: one reason is, of course, for publicity and marketing, the president of Chrysler personally sells the car, what a gimmick is this?;

As for the second reason, in order to be able to personally and accurately grasp the market's recognition of this car, this is a unique habit of Lee Iacocca who was born as a salesman: since his time at Ford, whenever a new car is launched, he has to run at least 5 dealerships in each state to see and determine the sales of this car with his own eyes, and accurately grasp the popularity of this car in the market.

This habit, which has persisted for decades, is certainly no exception now.

At this moment, in the face of the surging user questions in front of him, the smiling Lee Iacocca nodded vigorously, held up the hand-held megaphone and said loudly: "Gentlemen, I guarantee with my own reputation and the reputation of Chrysler Motors that this fuel consumption is measured by us according to the fuel consumption evaluation standards given by the American Highway Association, the National Transportation Association and other competent agencies. The driving style is not too intense, and it can reach or approach this fuel consumption!

In addition, with the 75-liter fuel tank of our family, we can guarantee a maximum range of 600 kilometers, and with the same mileage, everyone only needs to pay 1.5 to 1/3 of the original gasoline fee!"

Wow!

As soon as Lee Iacoca's words fell, a large group of old beauties were instantly excited!

In this oil crisis that has swept the world, the American people are suffering from the high fuel consumption of traditional American-style large-displacement cars, and the fuel tank of the car is not small, often one or two hundred liters, but the problem is that in the face of fuel consumption of 20 or 30 liters or even higher 100 kilometers, a full tank of fuel will not run far at all.

It's not too much of a problem to be gone, anyway, it's been like this before, but the problem is that with the increasingly tight international crude oil supply, the oil price in the United States is also changing day by day, and the American people find that they are spending more and more on daily refueling. You can grit your teeth if you spend more and more money on refueling, but you can't refuel at every turn, what the hell?!

In the excited crowd, I don't know who shouted loudly: "Mr. Iacoca, that's what I said, but the fuel consumption of your car is still higher than that of Dongying's car......"

"You can't say that," as soon as the other party's voice fell, Lee Iacocca took over: "We all know that the cars sold by Dongying people in our American market are basically compact cars with a body length of less than 4.5 meters, and even more than half of them are cars with a body length of less than 4 meters.

What can this little cart do, which weighs less than a ton? To be honest, every time I see this little cart, I wonder if I can fit one of my shoes, or if I fart and break it up. ”

The Americans in the crowd burst into laughter.

In the eyes of Americans in this era, Japanese cars are like this, for Americans who are accustomed to big cars, although Japanese cars are fuel-efficient, but sitting in such a small car that is less than half the length of American cars is too aggrieved, not only aggrieved, but also compared to American cars full of materials, Japanese cars can be saved, light and fluttering look like a toy, so although many Americans are now forced to buy Japanese cars under the pressure of oil prices, but there are also more Americans who hesitate about Japanese cars: so thin, It's good that a fragile car doesn't have an accident, but if it happens, can it keep me safe?

And the four major American auto giants have spared no effort to publicize the miserable appearance of Japanese cars after the accident, which has also increased the public's worries.

The old beauties on the scene laughed, and Lee Iacocca also laughed, he was very proud that he took this opportunity to step on the Japanese, and then said: "But our Chrysler is different from the Japanese, you can take a look at our 'family', in addition to ensuring the consistent workmanship and material level of our Chrysler cars in the past, we have also introduced advanced European car design concepts, the overall shape is simple, fashionable and dynamic, and smooth......

Whether our 'family' is beautiful or not, beautiful or not, I believe you can see it for all to see, this gentleman and ladies here, you tell me loudly, who would not like such a beautiful design?"

Truth be told, not really!

As a design more than 10 years later, in 1979, the "family" is full of futuristic and technological sense, especially the car's smooth, completely different from the rigid body design of this era, making this car more fashionable than the cars of the same era! To put it bluntly, in addition to being attracted by Chrysler's boasted fuel consumption, more than half of these people present are attracted by the beautiful appearance and interior of this car.

"Look! I believe that everyone's eyes are bright," Lee Iacocca said proudly, hearing the applause of the whole group: "But we Chrysler are not satisfied with this, what we do better than European cars is that we are more energy-efficient than European cars of the same weight!"

To tell you the truth, although the fuel consumption of our 'family' is a little higher than that of Japanese cars, how much does our 'family' weigh?

For us people, it takes more force to push a heavier car, and it's the same with a lower car, and it takes more gas to push a heavier car, and I think this is a truth that children can understand, so I think based on safety considerations, it's acceptable for our cars to have better fuel consumption, and it's completely normal, right?"

Looking at the old beauties who were in a hurry, Chen Geng, who was standing in the crowd and didn't speak, couldn't help but pout: Where did Iacocca find this support, and the level of this support is also very poor!

But Americans still eat this set.

The college graduates, who graduated from community college and probably couldn't even solve multivariate equations, felt that Lee Iacoca's words made sense, and immediately nodded along with them.

"Gentlemen, this is our Chrysler car for American families," Lee Iacocca was so proud of the people in front of him that he raised the megaphone again and said loudly: "This car will provide you with a spacious and comfortable ride for the whole family, and at the same time save you a lot of money!"

The most important thing is that while saving you money, we have not neglected your safety, although no one wants to encounter an accident, but no one can know when the accident will happen, when the accident really happens, our car is the last line of defense to protect us and our family, for this reason, we Chrysler cars have made a lot of efforts!

Of course, I know that everyone will have doubts in their hearts, saying that the car is made of steel, and I can't really hit my car, so how can I be sure of the safety ......of a car?

As he spoke, Lee Iacocca turned on the sound of the "family" behind him, and then slammed it shut: "Listen, everyone, isn't the sound of this door closing very dull, just listening to this sound makes you feel full of material?" I don't know if you have ever driven a Japanese car, if you have ever driven it, you should remember what your car sounds like when the door is closed......

Oh, God!

I can't even think back to the sound I had when I first opened and closed a Japanese car, but to put it bluntly, the doors of a Japanese car seemed to fall off the door frame at any moment, and it was as thin as a piece of paper!

Gentlemen, think seriously about how we can ensure our safety with such a thin car......"

Listening to Lee Iacocca, who was hyped up his "safety concept" to the Americans, Chen Geng suddenly regretted a little in his heart: In a few years, Lee Iacocca will be crowned as a "door expert".

But these Americans in front of them will not use the way to open and close the door to evaluate whether the safety of a car is reasonable, hearing the car when the door is closed, "bang~~bang~~", very European high-end car texture sound, and then think about their own broken car when the door is closed, the sound of the thin sound, the heart suddenly subconsciously felt "Sure enough, this car is more advanced!"

As for those who have driven a Japanese car, or are driving a Japanese car, their faces turned white when they thought that they had been driving such an unsafe car for so long: God forbid! If it weren't for this time, I'm afraid I would have lost my bones, right?

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PS: Brothers, 2 shifts a day from tomorrow.