"Through the sound of the door closing, we can find that the sound of the car produced by the American automobile company is indeed relatively thick, on the contrary, the sound of the door closing of the Corolla next to me is unusually thin, it feels like the whole door is only a thin layer of iron, you can listen to it...... How can such a door ensure the safety ......of the owner?

"The car next to me is the Honda Civic, one of the most representative Japanese cars sold in the United States, known for its good fuel economy and the first to be equipped with a 1.5-liter engine that meets the emissions regulations of the U.S. Department of Environmental Protection......

Ladies and gentlemen, do you hear me? What a thin voice, I feel that I can poke a hole in the door with a fork, how can such a car ensure our safety? A car that does not guarantee our safety in the event of an accident, even if it is more fuel-efficient, what is the use? After all, our lives are much more precious than gasoline......

"Our reporter is now standing outside the door of Toyota's U.S. branch, and we are going to interview the head of Toyota's U.S. market, hoping to hear his views on this hot issue and how he evaluates the safety of Japanese cars...... Hello sir, we are from ABC TV, and we asked for an interview with Mr. Watanabe...... Mr. Watanabe refused to be interviewed, why, we are journalists, we have the right to interview......

Ladies and gentlemen, you have all seen what kind of attitude Toyota has, and I think it is very likely that this is a manifestation of Toyota's lack of heart......"

In front of the camera, the reporter who was rudely kicked out by Toyota looked a little embarrassed.

............

Secretly fueled by Chrysler, "opening and closing the door to test whether a car is safe enough" immediately became a "hot search" in the American media, including television stations, radios, and newspapers...... Almost all of the media talk about car safety, especially in Japan.

Chrysler opened the way in front, GM, Ford, AMC, the three American auto giants of course not to be far behind, they immediately followed up, in less than three days, various media platforms began to appear GM, Ford, AMC's products are compared with Japanese cars for safety reports and interviews, and all interviews without exception prove one point: Japanese cars are fuel-efficient, but not safe, although American cars are more fuel-efficient, but they are safer than Japanese cars, and they are much safer.

All the reports also point to one point: Would you rather choose a car that costs a little more in order to save some gas money, or would you rather burn more gas in exchange for higher safety?

There is no doubt that it is safer, of course, and for the sake of safety, it is not a big deal to burn more oil!

People are afraid of death, and the richer and better the living conditions, the more afraid of death, as the world's number one superpower (although the USSR will certainly have a different opinion on this), the Americans' "fear of death" is undoubtedly at the forefront of all countries in the world, for Americans, whether to choose high fuel consumption or high danger, there is hardly a second answer.

For a time, in the U.S. auto market, sales of Japanese cars, which had been on the rise due to the impact of the oil crisis, fell in response, and the decline was getting higher day by day.

Seeing the declining sales of Japanese cars, Lee Iacoca's excited mouth never closed, and he admired Chen Geng even more: "Fernandez, how did you come up with such a good solution?"

Chen Gengxin said I can tell you that this is the most complained about operation of the god car? said with a smile: "I heard the sound of the door closing of the Honda Civic by chance, and I thought that the door of this car was so thin?

Well, I didn't expect Ford, GM and AMC to cooperate so much. ”

"You Chinese are modest, but what you said is not wrong, the Japanese have indeed committed public anger this time, and this time they have been jointly suppressed by everyone, and they have also suffered on their own," Lee Akoka laughed, quite a bit of smugness and schadenfreude.

The continuous growth of Japanese car sales in the United States is actually eroding the interests of the four major American auto giants, and the reason is very simple: Japanese auto companies selling one more car means that American auto companies will sell one less car, which is equivalent to Japanese auto companies "stealing" money from the wallets of the four giants of GM, Ford, Chrysler, and AMC.

After decades of wind and rain and fighting to become the representative of the American auto industry, the four giants are certainly not a good stubble, this kind of thing is of course unbearable, for this matter, the four major American auto giants are actually not less in the dark looking for Japanese car trouble, but helpless, on the one hand, Japanese auto companies have been in the U.S. market for more than ten years of layout, especially with a number of American political heavyweights to form an alliance of interests, the four major U.S. auto giants want to rely on political power to force Japanese auto companies to back down, this is actually no way to do。

Politically, there is no way, and the American auto giants can only rely on their own product power to speak.

Now the problem comes, in the U.S. auto consumer market, Honda Civic and Toyota Corolla, which account for 80% of the total sales of Japanese cars, are mainly aimed at the cheap low-end entry-level market, and there is almost no overlapping market space with the main large-displacement and large-size American cars.

The most important thing is that the fuel economy and cheapness of Japanese cars are real, unless they can come up with a more fuel-efficient and cheaper car than Japanese cars, there is no way to pose a threat to Japanese cars, but American auto companies that are accustomed to making large displacement and large cars, how can they come up with such a product that can compete with Japanese cars in fuel economy and lightweight?

The red-necked cowboys couldn't find the weakness of Japanese cars for a while, and the result was that the market was constantly encroached upon by Japanese cars, but now it is different, and Chrysler Motors and Lee Iacocca pointed out a clear way for them: that safety is a thing.

In this case, it would be hellish that the four major auto giants did not join forces to suppress Japanese automobiles.

After a brief pause, Lee Iacocca said to Chen Geng: "But brother, no matter what, Chrysler really wants to thank you this time, without your idea, Japanese cars would not be synonymous with insecurity now." ”

"Thank me, okay," Chen Geng said honestly and unceremoniously, "Why don't you give me something practical, such as an extra $10 per car?"

"Huh...... Brother, the meaning of 'family' to Chrysler and your Fernandez company, you, me, we all know that you have any other good solutions, don't hide it, just take it out. ”

Lee Iacocca immediately reversed the conversation: "How is it possible to give more money?"

Chen Geng nodded slightly: "There are two ways." ”

"There are two?!"

Lee Iacoca's eyes widened, he just said this, and he didn't expect Chen Geng to have any other good way, but he didn't expect Chen Geng not only to really have a way, but also to have two!

"Well, two. Chen Geng nodded affirmatively again.

Sure that Chen Geng was not joking, Li Akoka was suddenly excited, and hurriedly said, "Brother, tell me quickly, what is the solution?"

"I guarantee that after I use these two methods, the sales of Japanese cars will be suppressed, and we will snatch more sales from Japanese cars," Chen Geng said with a smile: "How about it, think about the sales commission? Anyway, your sales price has also increased a little." ”

"Are you sure?" Hearing Chen Geng say this, Lee Iacocca was really moved.

"Sure. ”

"In that case...... $5!" Lee Iacocca gritted his teeth: "If your solution really works, I'll convince the board that you will be given an extra five dollars for each car's design commission!"

"Deal!" Chen Gengmei nodded with a smile.

Unexpected joy, Chen Geng really didn't expect Chrysler cars to be relieved, after all, it had been stipulated in the previous contract, considering that the more the "family" sells, the more commissions they can get, even if Chrysler does not increase the design commission for himself, in order to sell more cars, he can only come up with a way, now it seems that Chrysler attaches more importance to the "family" than he thought, although it is only five dollars.

Chen Geng didn't sell it, and said: "The first way: hold a 'family' fuel-saving competition. ”

"Fuel-saving contest?" Lee Iacocca was a little confused: "How is this fuel-saving contest going on?

Chen Geng: "First of all, this fuel-saving competition is open, there is no threshold, and drivers from all over the United States are invited to participate in this event, in other words, we will hold this fuel-saving competition as a party that all car owners can participate in."

Spread out the bonuses a little, don't limit yourself to the top few, and set up more rewards.

For example, if you can win the championship of the township-level fuel-saving competition, you can get a reward of 100 US dollars, which can be money, gas cards, or even shopping coupons, maintenance coupons, in short, you look at it.

Further up, the county and city divisions will form competition areas as units, and at this level, strive to let the top 100 get rewards, even if the people at the back of the queue will get a maintenance coupon that is free of working hours during maintenance......

If you can win the fuel-saving championship in the United States, the reward can be heavier, such as tens of thousands of dollars in addition to the free car......"

Before Chen Geng finished speaking, Lee Iacoca's eyes were already shining, and he understood what Chen Geng meant and the role of this fuel-saving competition: this is to hold a party that all Americans participate in and discuss!

If this is really achieved, Chrysler alone will reap much more publicity and promotion effects than Chrysler has paid!

He hurriedly asked, "What about the second way?"