Chapter 365: What a Broken Advertisement?

As soon as the advertisement for Health Treasure came out, it was ridiculed by the group.

"This seems to have been done by Xiao Yang as well. ”

"Is this really an advertisement made by Xiao Yang, who made those two advertisements?"

"It's impossible, the diamond advertisement and the mineral water advertisement are simply godly, this advertisement is so frustrating, it shouldn't be Xiao Yang's doing. ”

Yes, everyone thinks that this is impossible, compared with the previous advertisement, this health treasure advertisement is garbage. No, compared to any advertisement, this health treasure ad is rubbish.

"Which company is this, so bold that you dare to let Xiao Yang take over the advertisement?"

"It's Four Seasons Herbal Tea, and they've been making it last year. Health Bao is a product of the fourth-grade herbal tea launched last year, but it is said that it has been losing money. ”

"Are they breaking jars? How dare they use this kind of broken advertising?"

"This advertisement is really frustrating, what is Xiao Yang thinking? Isn't this a deliberate pit for the four seasons herbal tea?"

......

Four Seasons Herbal Tea Corporation.

General Meeting of Shareholders.

"Mr. Zhang, I watched the diamond advertisement and mineral water advertisement planned by Xiao Yang, which are indeed two very classic advertisements. But what kind of bad ad is he giving us? This kind of ad can also be put out?"

"That's right, now many people on the Internet are laughing at our products, I'm afraid Mr. Zhang doesn't know, right?"

"Now that the health treasure is already unsalable, this advertisement is even worse, will anyone buy our things?"

"I recommend stopping the ad immediately, at least we can have one more money left. ”

"I agree. ”

"I agree. ”

......

All shareholders agreed to the proposal.

Only Zhang Haiwang did not open his mouth.

Everyone looked at Zhang Haiwang.

Zhang Haiwang glanced at everyone, "It's impossible to stop advertising." ”

Everyone's face is ugly, this broken advertisement can't be stopped?

"The company has signed an agreement with DreamWorks. Zhang Haiwang said: "Secretary Wang, take the contract to you and take a look." ”

Secretary Wang took the contract to the shareholders, and the shareholders were stunned after reading the contract.

Zhang Haiwang said, "Do you still think you need to stop broadcasting this advertisement?"

"Mr. Zhang, since DreamWorks will bear most of the losses, we agree to continue to run this advertisement. ”

"I agree. ”

"I agree. ”

......

All the shareholders agreed, anyway, the risk is borne by DreamWorks, what are they afraid of?

To be honest, Zhang Haiwang is not optimistic about this broken advertisement, but he can only choose to believe Xiao Yang now.

Not only the shareholders of Four Seasons Herbal Tea feel that this advertisement is very frustrating, but even people in the advertising industry feel the same way.

"Diamonds are eternal, and a diamond is eternal, which is indeed a very classic advertising slogan. Zhenming Mountain Spring is a little sweet, and this advertising slogan is even more ...... It's hard to imagine that Xiao Yang is not a professional advertising copywriter. ”

"Hehe, we can't deny that these two advertisements are very good, but I don't dare to compliment this advertisement of Health Treasure, this broken advertisement is really rubbish. ”

"So, there's a difference between professional and amateur. ”

That's right, Xiao Yang may have come up with those two advertising words in a flash of inspiration, but in fact, he didn't understand advertising at all. ”

"If the advertisement of Healthbaby can increase the sales of Healthbaby, I will not work in the advertising industry from now on. ”

......

......

A supermarket.

A couple is visiting the supermarket, and after shopping, they plan to go back to their hometown to see their parents.

Every year when they go home, they buy clothes and the like, and their parents' clothes are almost overloaded. The most important thing is to buy other things, and parents don't want it.

They saw the health treasure on the shelf, and suddenly remembered the advertisement that had been broadcast everywhere in the past few days.

"Why don't you buy a health treasure?" asked her husband.

"It's okay, buy two boxes and try it, it's not expensive anyway. The wife lifted two boxes of health treasures.

The two cartoon old men were still playing on the big screen next to them, and the very magical singing resounded in the shopping mall: "There will be no gifts for the holidays this year, only health treasures will be accepted for gifts......"

Ordinary people just think this advertisement is funny and quite happy, and they immediately have an impression of this advertisement. Then there is the sentence "I will not receive gifts during the holidays this year, but only health treasures will be accepted for gifts", which is deeply imprinted in their minds.

Railway station.

Two people who came back from work to visit relatives also saw this advertisement, and said that they should buy two boxes back as well?

So, they also sold two boxes.

Bus stop.

There are also passengers who buy health treasures, because others also sell them back to the elderly, and they don't buy them themselves...... Something seems wrong.

Airport.

There are also people who buy health treasures.

......

......

DreamWorks.

Everyone is also talking about the advertisement of Health Treasure.

"You say how did the boss come up with such an advertisement?"

"This ...... The boss's way of thinking is different from ours, maybe it's a good advertisement, but we can't find the good in it. ”

"A diamond lasts forever, and a diamond lasts forever. How beautiful this advertising slogan is, the boss shouldn't be unable to think of a better advertising slogan. ”

"Yes, you see that Zhenming Mountain Spring is a little sweet, although the words are not beautiful, but this sweet word is too good. ”

"Look at the advertising slogan of Health Treasure, this year's holiday does not accept gifts, only Health Treasure is accepted, how cheesy is this. ”

"Be quiet, don't talk nonsense!"

"It's not what I said, everyone says so on the Internet. ”

"Anyway, don't say it in the company. ”

Everyone didn't dare to talk about it.

Xiao Yang's office.

Zhao Xueyi has already told Xiao Yang about the comments on the Internet after the advertisement was placed, and all of them are negative comments.

There are also people who spoof and rank the advertisement of Health Bao as the worst advertisement of the year.

Some people even say that this ad should be the worst advertisement of the century, not one of them.

Xiao Yang laughed, "Brother Zhao, let them say go, they will shut up tomorrow when the sales come out." ”

Zhao Xueyi is full of black lines, will there be sales?

Tokai Entertainment.

Chang Kaige's mouth was about to twitch with laughter.

Xiao Yang is not comfortable finding himself, his previous two advertisements were so successful, and he has accumulated a lot of praise, but as soon as the advertisement of Health Bao came out, his character was lost.

Zhao Lisha sneered, "He doesn't know how to advertise at all, and the previous two advertising words were just a mistake." ”

Chang Kaige fully agrees.

Zhao Lisha said, "Then what Four Seasons Herbal Tea is estimated to completely stop the product of Health Treasure because of Xiao Yang's broken advertisement." ”

What else can I do if I don't stop?

This broken advertisement will not only not increase sales, but will also affect the reputation of the entire Four Seasons herbal tea.

Chang Kaige said: "Iceberg Spring Water plans to invest in new advertising, and they plan to invite retired advertising masters to come out. ”

Zhao Lisha smiled and said, "I know who you are talking about, that master will definitely win when he comes out." ”

Chang Kaige is also full of confidence in the advertising master.

The next day, an astonishing piece of news suddenly spread across the East China Sea.