Xiao Yang said, "Diamonds are eternal, and one will last forever." ”

The department manager is sluggish.

Yu Mochou was also stunned.

This advertising slogan...... Absolutely!

Xiao Yang said, "I think you can use this advertising slogan." ”

The department manager came back to his senses and admired, "Mr. Xiao, I just heard that you are talented before, but when I saw you today, I was convinced." ”

Xiao Yang smiled, "When can I shoot?"

The department manager said, "If you have time, we'll arrange it now." ”

Xiao Yang said, "Let's arrange it now." ”

Shooting this ad was not complicated, but it also took several hours, until late at night.

The next day, Xiao Yang and Yu Mochou went to another company, which was a mineral water company called Zhenming Mountain Spring.

The manager of Zhenming Mountain Spring was discussing with the people in the advertising department to revise the copy, and it happened that Xiao Yang came.

"Mr. Xiao, please wait a minute, let's revise the copy. The manager asked someone to pour water for Xiao Yang.

Xiao Yang and Yu Mochou sat under the parasol and waited.

Next to it, photographers, makeup artists, etc. have already arrived.

The manager and the people in the advertising department were arguing, and it seemed that they were still not satisfied with the copy.

"The advertisement for Iceberg Spring Water has already begun, don't you feel blushing if you look at other people's plans and then look at ours?" the manager couldn't help but scold.

The iceberg spring water advertisement endorsed by Chang Kaige has been launched, and the effect is very good, and the copywriting is really good.

Several people from the advertising department immediately made changes on the spot, but the manager was still not satisfied.

At this time, Xiao Yang stood up.

The crowd thought he was leaving.

The manager hurriedly said, "Mr. Xiao, I'm sorry to keep you waiting." ”

Xiao Yang smiled and said, "I thought of a copywriter." ”

Everyone looked at Xiao Yang in unison, you thought of copywriting? Don't be funny, okay, so many professional copywriters in advertising companies have not been able to come up with something that satisfies the manager, and what you come up with can be used?

Especially those copywriters who heard Xiao Yang's words, they couldn't help laughing, we are not as good as you when writing songs, and we are even worse than you when writing poems, but this is advertising copywriting, can what you write capture the hearts of consumers?

The manager forced a smile, "What is Mr. Xiao's copywriting?"

Xiao Yang said: "My copywriting is very simple, only one sentence. ”

Everyone thinks it's, who can a sentence attract?

The manager smiled, "Dare to ask Mr. Xiao, what is this sentence?"

Xiao Yang said, "Zhenming Mountain Spring is a little sweet. ”

Everyone was stunned for a moment, and then their faces changed dramatically.

Especially those few advertising copywriters, they were even more stunned on the spot.

Break off!

Amazing!

The last word "sweet" is really too useful.

The manager applauded, "It's amazing, that's it!"

......

After Xiao Yang finished filming the advertisement for Zhenming Mountain Spring, he rushed to the next company.

Xiao Yang was filming advertisements for three days in a row.

On the fifth day, the Diamond Company's advertisement was the first to be placed.

in the subway station.

Xiao Yang appeared on a large advertising screen, in which he was wearing a white suit and holding hands with a beautiful woman in a wedding dress.

"Wow, it's Xiao Yang!"

"Is Xiao Yang married?"

"Idiot, that's an advertisement!"

The last scene in the picture is the sentence that came out of Xiao Yang's mouth: "Diamonds are eternal, and one will last forever." ”

The girls were deeply touched by this sentence.

"I want a diamond ring!"

"Husband, I want a diamond ring!"

Girls are asking their boyfriends or husbands to buy them diamond rings.

Men want to cry without tears, this Xiao Yang!

The diamond company's competitors were dumbfounded.

They immediately called an emergency meeting.

Xiao Yang's advertisement was playing in the conference room.

"Let's talk about the success of this advertisement. Their manager looked at the crowd.

That last sentence was too lethal. ”

"yes, who came up with that?"

"Look at who the planners are. ”

When they saw it, they were all dumbfounded.

Advertising planning - Xiao Yang!

Xiao Yang ...... I guess it's the spokesperson. ”

"It seems like yes. ”

"He also advertises?"

"This ......"

Everyone wanted to cry without tears, and they were actually defeated by a layman for a long time.

......

Somewhere in a large shopping mall.

An advertisement popped up on the big screen, Xiao Yang took a sip of mineral water, showed his white teeth, took the mineral water and said, "Zhenming Mountain Spring is a little sweet." ”

Everyone was stunned, Zhenming Mountain Spring had been drunk before, why don't I remember that it was a little sweet?

Why don't you go back and buy a bottle and drink it and see if it's sweet?

The Zhenming mineral water in many places in the supermarket was taken away, and everyone was not thirsty, just to taste whether it was sweet or not.

A couple walked out of the transcendence holding hands, and the man took a sip.

The woman looked at the man, "Is it sweet?"

The man hesitated, "It seems to be a little sweet." ”

In another supermarket, the old couple also saw the advertisement, and they also tried it.

"Is it sweet?"

"Feeling...... It seems to be a little sweeter than before. ”

Similar situations occur in many places.

The next day, many supermarkets ran out of mineral water!

Iceberg Spring Water Company.

An emergency meeting was held internally.

"Who made this advertisement?"

"Yes...... It's Xiao Yang. ”

"Who?"

Xiao Yang is the spokesperson in the advertisement. ”

The entire conference room was silent.

"Can any of you tell me why this sentence can make the water of Zhenming Mountain Spring sell out of stock?"

"This ......"

No one can answer.

"It should be in that sweet word, in fact, the mineral water, the taste is almost the same. But Xiao Yang is very cunning, he gives consumers a psychological hint to make everyone think that the water of Zhenming Mountain Spring is sweet. ”

"We can sue him for cheating consumers. ”

"There's no way to tell it, the mineral water does have a hint of sweetness. ”

“......”

All.

"Find a way right away, you must save the defeat!"

......

Tokai Entertainment.

After Chang Kaige learned that the sales of the diamonds endorsed by Xiao Yang had increased significantly, and the mineral water was also sold out of stock, the whole person was instantly stunned.

Zhao Lisha was also stunned, what is going on?

We didn't go head-to-head with you, we went to find advertising endorsements, and you actually came to the advertising industry.

Chang Kaige couldn't help but ask: "Who made these two advertisements?"

The success of these two advertisements is not because of Xiao Yang, but because of the advertisements themselves.

If you can poach the people who do the advertising, maybe you can turn the tables around.

Chang Kaige's assistant said tremblingly, "Yes...... It's Xiao Yang. ”

"Who?" Chang Kaige suspected that he had misheard.

"The advertising planning and copywriting are all from Xiao Yang's hands. His assistant said.

Chang Kaige and Zhao Lisha were stunned on the spot.

The assistant said, "It is said that there is another advertisement planned by Xiao Yang, which will be launched soon." ”

Chang Kaige said: "Turn on the TV. ”

The assistant turns on the TV.

"This year's festival will not accept gifts, only health treasures will be accepted for gifts......"

Two cartoon old men dancing.

Chang Kaige laughed.

Zhao Lisha also laughed regardless of her image.

If this brain-dead advertisement can be popular, they will eat live broadcast.