Chapter 203: Xia Yu calculates, someone is going to be unlucky
"Boss, things are arranged, the rest of the manuscript must be calibrated today, and the official printing can be arranged tomorrow. ”
As soon as Gavin Peter entered the office, he went straight to the point and reported the situation to Xia Yu.
"Well, that's good, sit down and talk!"
Xia Yu smiled with satisfaction and made a gesture to say.
The 300,000 words that were not serialized before have been written, and Xia Yu has given them to Gavin Peter, and they have all been reviewed and calibrated.
Now the manuscript I just gave is not a lot of words, so it is normal that it can be calibrated today.
"How's it going?"
Xia Yu leaned back in the chair, looked directly at Gavin Peter, and asked.
Gavin Peter knew what his boss was asking, and he began to report.
"Boss, in terms of printing, the third and fourth volumes of the general edition have already printed a million copies each, and in addition, the first and second volumes have been printed again with 100,000 copies each. ”
"As for the fifth volume, because almost three-quarters of the content has not been serialized, so the sales will definitely be higher, I plan to print 1.5 million copies directly, in order to strive for an early print, I have communicated with Zhang Lei and Ma Tengdong, will use Jiuding Animation Co., Ltd.'s printing plant to print, Jiuding Newspaper Company's printing plant will also share part of the task. ”
"In addition to the general edition edition, after I asked people to investigate, I found that many readers were willing to buy a set of "Xun Qin Ji" to collect, so I printed another 10,000 sets of hardcover collector's edition of "Xun Qin Ji", which has been printed and stored in the warehouse. ”
"The limited retail price of each set of hardcover collector's edition is 40 Hong Kong dollars, the ex-factory price is set at 32 Hong Kong dollars, leaving 8 Hong Kong dollars of profit for dealers, excluding equipment and plant input costs, only the cost of labor and raw materials is calculated separately, our production cost is an average of 10 Hong Kong dollars per set, with a gross profit of 22 Hong Kong dollars. ”
Xia Yu nodded and said that he had listened.
He has already seen the sample of the hardcover collector's edition, the cover design is very exquisite, and the box wrapped outside is also high-end goods, which looks tall and tall, very suitable for collection, anyway, in Xia Yu's opinion, he is very satisfied.
And the hardcover collector's edition of "Xun Qin", there are also some exquisite wallpapers, ornaments or something, only the collector's edition is available, not sold separately, which can be regarded as a small means to arouse readers' desire to buy.
And this price of 40 Hong Kong dollars, Xia Yu also thinks it is appropriate, after all, this is for a small number of high-spending people, so only 10,000 sets are printed.
It costs 21 Hong Kong dollars to buy the general edition of five books, and the hardcover ones are less than twice as high, which is not expensive!
As for using the printing houses of the other two companies to help print, this is also a trivial matter, especially Jiuding Animation Co., Ltd., now it will take some time for the comic magazine "Bosom Friend" to come out, but the printing house has already been built, and it is empty and empty, so it doesn't matter if the book publishing company uses it.
These little things really don't need Xia Yu to worry about.
"What does your sales plan look like and how do you plan to do it?"
Xia Yu asked again.
"Boss, in order for us to set a record for our first day of sales, I plan to do a pre-sale. ”
Hearing this, Xia Yu showed an interested look and motioned for Gavin Peter to continue.
"My plan is to notify all dealers, do the marketing campaign, and open up reservations, allow readers to make reservations, pay half of the money as a deposit, and then the number of pre-sales will be counted in the sales on the first day. ”
Gavin Peter said.
Xia Yu's head, this kind of pre-sale system is very common in later generations, especially in the Internet era, it has played a lot of tricks, and now Gavin Peter said this, if it is placed in the later generations, it may really not be able to play.
But in this era, and it is still a hot sales of "Xun Qin", it is still very suitable.
First, it can ensure that the company grasps the market context at the first time, determines the printing quantity, and ensures that there will be no out-of-stock.
Second, it can also ensure the interests of dealers, so that they will not blindly purchase, nor will they make less money due to less purchases, this system, dealers will definitely be happy to implement.
Readers are willing to pay a deposit, and they will almost certainly buy it, which can make dealers stock up with confidence.
"Your plan is good, but there is one problem, that is, the deposit, if there is a loophole, it is easy to have an accident, how do you plan to solve this problem?"
After Xia Yu finished speaking, his eyes looked directly at Gavin Peter, waiting for his answer.
"I have taken this into account, the deposit is collected by the dealer, but we have to open a special bill prepared by us to the customer, take the book when two clear, if there is a problem due to the confiscation of the bill, it is the dealer himself who is careless and paralyzed, and the responsibility is borne by them, which can protect the interests of readers to the greatest extent and avoid disputes. ”
"When the dealer buys the goods, he must order in full, which can ensure the safety of the deposit, and the dealer takes the deposit to escape and loses them, and we will pay the reader in full at that time. ”
"And with the deposit, there is less pressure on the dealer to order in full, which allows the dealer to stock up more, which is beneficial to both parties. ”
Gavin Peter told his thoughts truthfully, and Xia Yu nodded in agreement after listening to it.
"Okay, just do as you say, the official sale time is set in seven days, and you can go to the plan later. ”
After being reassured, Xia Yu directly decided the sales time.
Although it was only six days to print the last volume, the book company's own printing plant alone was able to print 1.2 million copies at full capacity, and with the help of the other two printing houses, it was a simple task to print 1.5 million copies.
And Xia Yu also believes that these seven days are definitely enough!
The news has been released before, and there is already some heat, and now it is enough to just burn another fire, and when the time comes, there will be a message in the martial arts section of "Jiuding Daily", targeted marketing, which is better than any advertisement.
After the plan was approved, Gavin Peter happily went to carry it out.
Xia Yu just stood up and wanted to go to Jiuding Animation Co., Ltd. in the same building to have a look, when suddenly the phone rang, and when he looked at the call number, it turned out to be the number of Jiuding Newspaper Company that had just left, and he couldn't help frowning and connected the phone.
"What?...... Okay, I'll come right over!"
After finishing speaking, Xia Yu hung up the phone and rushed to Jiuding Newspaper Company.
When sitting in the car, Xia Yu frowned slightly and thought: "Sing Tao News Group also wants to build a news agency? It seems that this newspaper queen has a relatively strong personality, and this step is a direct choice to fight us to the end......
Coming to the door of the company, Xia Yu got out of the car and went to the office, and found that Yan Wenhan was already waiting there.
"Wen Han, what's the specific situation?"
As soon as he sat down, Xia Yu asked.
"Boss, after you finished talking to me five days ago, I specially sent people to pay attention to the movements of several big newspapers, and I found out that Sing Tao News Group also plans to establish a news agency, and now it is in the process of integrating the company. ”
Yan Wenhan immediately reported, and after speaking, he secretly breathed a sigh of relief, waiting for the order of the boss Xia Yu.
"Are you sure it's a loan?" Xia Yu's eyes narrowed and he confirmed again.
"I'm sure it's a loan, but I don't know exactly how much. ”
Yan Wenhan nodded earnestly and affirmed, the only regret is that he didn't ask about the loan.
Xia Yu bowed slightly, as long as he was sure that it was a loan, it would be easy to do.
"Do you want to run a news agency for loans?"
Xia Yu squinted slightly.
"It seems that Sing Tao News Group is not having a good time, and even the money to build a news agency has to be loaned, so Hu Xian is sure that it must be useful......
Xia Yu touched his chin, his eyes were distracted, but he pondered in his heart.
Suddenly, a thought flashed in Xia Yu's mind, and he couldn't help but light up his eyes, and the more he thought about it, the more he felt that it was possible, and the corners of his mouth hooked up a trace of arc.
"Wen Han, don't worry, maybe this is still a good thing!"