Chapter 202: Three-Step Expansion Strategy

Let "Xun Qin" be published again!

And including the 300,000 words that have not yet been serialized, all of them will be published at once!

Xia Yu intends to let "Xun Qin Ji" give Jiuding Book Publishing Company a brilliant start, build the company's reputation, and stabilize the distribution channels of the book company.

He believes that with this one-time release of 300,000 words of 'fat', it will definitely be able to mobilize the passion of readers, and the sales will definitely explode at that time, leaving an unparalleled record for Jiuding Book Publishing Company, which is a well-known signboard and a manifestation of strength!

The society is very realistic, and the interests are the most moving!

With the exception of a small number of authors, the vast majority of authors essentially write books to make money.

If JD Books proves that they have the ability to sell more of the author's books and make more money for the author, then the author will definitely be more willing to hand over his work to JD Book Publishing for publication.

And that's exactly what happened.

With this signboard, Jiuding Book Publishing Company will definitely be invincible when signing books in the future!

There are only those who have proven their strength and created records, and the latest record is "Xun Qin", which has sold 1.82 million copies of a single copy!

With the manuscript of "Xun Qin", Xia Yu came to Jiuding Book Publishing Company and found Gavin Peter, the general manager of the company who had been working hard.

"Boss, you're here!"

Seeing Xia Yu's figure, Gavin Peter hurriedly greeted him with a smile.

"Gavin, take it, this is the final draft! ”

Xia Yu nodded slightly, then handed the manuscript in his hand to Gavin Peter and said.

Seeing the manuscript, Gavin Peter couldn't help but be overjoyed, and immediately took it, he had been waiting for many days, and now he finally waited for the final draft!

"Boss, I'll arrange someone to check the manuscript and typeset it right away, and strive to start printing tomorrow!"

Gavin Peter was unambiguous and immediately said.

"Well, you tell me first, and then come to me, I'm in the office!"

After speaking, Xia Yu walked towards the office.

In the past two months, the Jiuding News Agency has been established, and the Jiuding Book Publishing Company has not been idle.

Gavin Peter's ability is very strong, it only took less than half a month to build the complete framework of the company, each department recruited a person in charge, and then quickly filled in the personnel of each department.

The next step is to develop the company's short-, medium- and long-term strategic plans.

After these plans were formulated, Gavin Peter reported to Xia Yu as soon as possible, and Xia Yu directly agreed to his plan.

Because there are too many types of book publishing industry, there are public, social science, business, high-end public, high-end literary works, political books, children's books, popular science books and so on.

Jiuding Book Publishing Company is a newly established company after all, although it has a certain strength, but it still has to have a trade-off, first specialize in one or several items, so as to create the greatest value with limited resources.

It is useless to be broad but not refined!

Combined with the social situation and the company's advantages, Gavin Peter plans to make Jiuding Book Publishing Company take three steps.

The first step is to become the largest book publishing company in Hong Kong and Southeast Asia.

The second step is to set up subsidiaries in Europe and the United States to become a large international company and gain a firm foothold.

The third step is to start the acquisition model, acquire other companies, make up for the business shortcomings of Jiuding Book Publishing Company, and make it a top company in the publishing industry.

In addition to the general direction of this three-step strategy, the first step strategy has a detailed plan, and the second and third steps should be adjusted according to the realization of the first step strategic plan, so it only sets the tone, and does not formulate a detailed plan.

In the first step of the strategic plan, combined with the company's advantages and social realities, Gavin Peter decided to first gain a foothold in the three aspects of popularity, high-end mass and high-end literary works.

The most important of these is Volkswagen, which can make achievements in the shortest possible time and let the company settle down.

In the general category, there are different sub-categories according to different languages and cultures, and now it is suitable for Jiuding Book Publishing Company to publish martial arts.

In Xiangjiang Aomen and even Southeast Asia, martial arts are prevalent, and the market has long been opened, with the least difficulty and the easiest to achieve.

To this end, Gavin Peter also set up a martial arts signing team, because he doesn't know much about martial arts, so in order not to affect the company, he also specially recruited a veteran in the martial arts publishing industry to come over as a team leader.

Over the past month or so, the work of the martial arts signing team has also been very gratifying, one after another to win the rights of the works of those martial arts masters, even if they give the same stratification as other companies, considering the distribution network of Jiuding Book Publishing Company, those writers are willing to sell their copyrights to Jiuding Book Publishing Company.

So far, thirty-five martial arts books have been signed, and they are waiting to be published.

It's just that although these martial arts are high-quality products, they are still not qualified to be the top brand, in order to make Jiuding Book Publishing Company famous, the most suitable is "Xun Qin Ji".

Therefore, before the publication of "The Legend of Qin", everything else was pressed first.

After those authors learned about the intentions of Jiuding Book Publishing Company, they had no opinion, and the market atmosphere was hot, and they followed behind, but they would increase sales to a certain extent.

One book, you can read it quickly, it doesn't take up much time for readers at all, and when the time comes, it's addictive, and when the book is short, you naturally want to find other similar books to read, and at that time, the sales of books published after it will definitely rise.

Considering the nature of the book publishing company, the first phase of the branch was built according to the maximum daily printing capacity of 200,000 yuan, which should be enough for the company in the short term.

The remaining one million words that have not yet been published, Xia Yu is divided into three books, the third volume is 300,000 words, the fourth volume is 300,000 words, and the fifth volume is 400,000 words, the market retail price is four and five Hong Kong dollars respectively, and the ex-factory price is three and four, and each book gives a profit of one Hong Kong dollar to the dealer.

The third and fourth volumes, because they have been written a long time ago, have also been serialized in the "Jiuding Daily".

So I arranged printing early, but I don't know how many copies have been printed, and Xia Yu is waiting for Gavin Peter to report the progress and plan to him.

It didn't take long for Gavin Peter to arrive at the office after arranging his work.