Compared with the price reduction, it seems to be a loss, but in fact, there are more benefits.

First of all, the object and quantity of free gifts are under their own control, and they will not impact the original market, nor will there be a situation of "cross-selling" to foreign markets. Once the user has formed a habit of use, he can cancel the gift at any time, and the other party will have to spend a high price to buy, and then he can even recover the principal and interest.

Secondly, giving away for free is a way to improve the reputation of the brand, which can make people feel that Tuo is very powerful, and the software of tens of thousands of dollars will be given away. On the contrary, if you take the way of price reduction, people will only think that your product is too bad and actually sells so cheaply.

Previously, when Li Kejia was the marketing director, he did some free gifts, and the effect was very good, and he was also praised by the US headquarters. What Li Kejia can do, there is no reason why she Wang Danhui can't do it.

After figuring out the joints, Wang Danhui asked Sun Jie to go back immediately to make a plan, and he dialed the phone in the United States to report the idea to Curran. She is also worthy of graduating from a prestigious school with a master's degree, and after such a while, she has already figured out some advantages of this plan, and when she reported to Curran, she said it clearly, and Curran's attitude on the phone has obviously improved a lot.

"I can ask the board of directors for this, and I think the board will agree to it. Curran finally said.

In the following two days, Wang Danhui no longer dared to be as leisurely as before. She urged Sun Jie to design a perfect enough plan, claiming that she would select no less than 500 large enterprises as the objects of the free software, and even wrote a press release in advance, ready to carry out a new round of public relations publicity in conjunction with the gift of software.

Curran didn't delay much, and quickly replied to Wang Danhui, agreeing that the China office would first donate a total of 2,000 sets of software to selected enterprises. Compared with the whole of China's mapping software market, 2000 sets of software does not account for much of a proportion, so Curran promised Wang Danhui that after the first batch of 2000 sets of gifts is completed, it can be decided whether to add a new share according to the effect.

"What, for free?"

Yang Xueming, director of the Information Technology Division of the Second Bureau of the Ministry of Machinery, looked at the two white-collar beauties in front of him, and couldn't believe his ears. People say that pies don't fall from the sky, but now there is just such a huge cake smashing in front of him, how can Yang Xueming not be surprised.

"That's right, Director Yang, in order to support China's modernization, Too is ready to donate a batch of genuine Too CAD software to some key enterprises in China. The Ministry of Machinery is the competent department of China's machinery industry, and the second bureau is the specific responsible agency in charge of the production of machine tools and tools, and there are many subordinate enterprises. We would like to donate 1,000 sets of genuine Too CAD software to the Second Bureau, and hope that these software can be distributed to the subsidiaries of your Bureau. ”

Wang Danhui, one of the two white-collar beauties, said to Yang Xueming with a professional smile on her face.

Giving away 2,000 sets of genuine software to domestic enterprises is easier said than done. In fact, in order to achieve the market share target proposed by the headquarters, she must distribute the software to as many enterprises as possible, preferably one or two sets per enterprise, and finally make up a list of thousands of enterprises, so that it will look better when reporting to the headquarters.

To give software to thousands of enterprises, this is not something that Wang Danhui and Sun Jie can do alone. Machinery enterprises are distributed all over the country, even in the same city, but also scattered in all corners of the city, running a company will take half a day or even a few days, to send out 2000 sets of software, two people can not do it with broken legs.

In desperation, they can only choose the industry authority to act as the setter. The scope of the Second Bureau of the Ministry of Machinery includes dozens of directly affiliated enterprises, as well as hundreds of provincial and municipal machinery enterprises. Through the system of the second bureau, it is easy to distribute 1,000 sets of software to hundreds of enterprises, which is why the two of them came to negotiate.

Yang Xueming scratched his scalp and asked in surprise: "I don't quite understand, your company's software is worth tens of thousands of yuan, and you give 1,000 sets at one time, which is equivalent to giving us more than 10 million yuan, what is the purpose of your company?"

"What's the purpose...... Wang Danhui dragged out a long speech and said leisurely: "I have just said that the main purpose is to support China's modernization. Secondly, we note that the Ministry of Machinery has recently issued a notice to companies not to use pirated Too software, which we are very grateful for. In order to cooperate with the anti-piracy measures carried out by the Ministry of Machinery, we specially carry out this genuine software gift activity. We hope that these free and genuine software will help companies that have accidentally installed pirated TOO CAD in the past and have now completely removed it from anti-piracy measures. ”

"Director Wang means that you plan to help companies that have used pirated software?" asked Yang Xueming.

Sun Jie interjected: "Exactly. In fact, Director Yang, we have always been considerate of the difficulties of enterprises, and we ...... for such things as piracy."

She only said this and didn't go on, leaving a lot of space for Yang Xueming to make up for it. If Yang Xueming is smart enough to be able to hear the mystery in her words, that is, Tuo doesn't care about piracy, and even encourages piracy, so you government officials don't worry about it.

Yang Xueming didn't pick up this stubble, he smiled and said, "This is great." Director Wang, Miss Sun, in fact, our mechanical system enterprises have always had a strong sense of genuineness. There are a lot of companies that have been trying to introduce computer-aided design, but they have limited funds and can afford computers, but they can't afford software, so this has been very difficult to implement.

"Now that you have the genuine software you have gifted, these companies have no worries. Our department will immediately notify these companies to quickly purchase computers and install the genuine software provided by you, so that all engineers can plug in the wings of science and technology and fly to a modern tomorrow. ”

In the end, he actually used a poetic metaphor, which seems to be really sullen, and everyone has it.

"We don't have any special requirements for giving away software, we just hope that these software can be given to more enterprises. We also know that some companies are larger and may require a larger number of software licenses,...... In fact, in some cases, a serial number can be used on several computers. Well, of course, I'm just talking about a temporary act, and if it's a long-term use, you should still buy it separately. ”

Sun Jie said vaguely, and the implication in her words became more obvious. Wang Danhui seemed to have temporary deafness, but she looked left and right, admiring the layout of Yang Xueming's office, and ignored Sun Jie's words.

Yang Xueming nodded and said many words of thanks to the two before finally sending them away. Watching the two walk out of the building of the mechanical department from the window, Yang Xueming returned to his desk, picked up the phone, and dialed a number.

"Hey, Xiao Tang, I really told you, today a marketing director of Tuo Company came to me with a subordinate......

Tang Zifeng on the other end of the phone listened to Yang Xueming's narration with a smile, and said: "Yang Chu, since people said that it was given away for free, you can accept it all, and this is also more than 10 million software." I'll give you a few suggestions: first, to receive the software, you should sign a contract with the other party, stipulating the relationship of responsibility and rights, so as not to regret it; second, contact some more companies, one company to send a set of two sets; third, you can send a small press release, well, just find a small tabloid to send it......

Yang Xueming held a pencil and recorded the main points of Tang Zifeng's words, and it wasn't until Tang Zifeng finished saying it all that he took a long breath and said with a smile: "Xiao Tang, if you use all these methods, it will be too ruthless." There are two little girls over there, I think they are quite beautiful, you are so calculating people, is it appropriate?"

Tang Zifeng Khan: "Yang Chu, you don't have a heart of pity and pity for jade just because you look at other people's beauty, right? This is a business competition, even if that Director Wang is a Xi Shi, in my eyes, it is no different from Wuyan." Yang, if you want to see beautiful girls, welcome to our Linyi to inspect the work, I will definitely arrange a few of the most beautiful girls to accompany you. ”

"The more I talk about it, the more unpleasant it becomes!" Yang Xueming pretended to be annoyed, "I'm in my 40s, and I still care about what kind of beautiful girl, am I thinking about you Xiao Tang? That Director Wang looks like he is well-educated, he is beautiful, and his personality is also good, so he is quite a match for you." ”

"Is it? Then I have to find a way to abuse her, Yang is afraid that I don't know, our generation of young people, pay attention to beating is kissing, scolding is love. ”

"Ha, then I will fully cooperate with Xiao Tang, I wish Xiao Tang you success as soon as possible. ”

"Thank you Yang, I'll pay out of my own pocket another day and invite Yang to a seafood dinner. ”

"It's a deal!"

"It's a deal!"

Putting down the phone, a smug smile appeared on Tang Zifeng's face. In the past, when he was still working in the Second Bureau, Yang Xueming always held a shelf in front of him and didn't take him as a young man in his eyes. But now, Yang Xueming deliberately got close to him on the phone, and it seems that his status in the second game is really different.

In addition, Wang Danhui and Sun Jie, in the next few days, went to the Ministry of Electric Power, the Ministry of Railways, the Ministry of Chemical Industry and other ministries and commissions. These ministries and commissions also have subordinate machinery enterprises, which belong to the user units of CAD. Wang and Sun adopted the routine of the Ministry of Machinery and proposed to cooperate with the ministry to donate software to various machinery companies.

The name of Tuo was loud enough that the departments in charge of information technology in various ministries were quite polite to both of them, and expressed their sincere gratitude to Tuo for the gift of software, and none of them refused Tuo's kindness.

(End of chapter)