If you can't do it, you have to do it!"

After putting down Curran's phone and calling his subordinate Sun Jie, Wang Danhui changed from a gentle little sister to a domineering director in an instant, as if she had practiced the Sichuan opera "Changing Face", and gave orders to Sun Jie.

"Mr. Wang, this thing is really not easy to do. Sun Jie swallowed his anger and said, "The headquarters said that we want to restore our market share, but in fact, we don't have any market share at all." The vast majority of the Tuo software installed by the company is pirated. We can't increase the share of piracy, can we?"

Wang Danhui said: "But what the headquarters wants us to increase is the share of piracy. Curran said that our purpose is to squeeze out Huaxia CAD, and we would rather let users use our pirated version than let them use the genuine version of Huaxia CAD. ”

Sun Jie said with a bitter face: "I understand this truth, isn't it that we can't eat it, and we can't let others eat it?" But, what do we say, we can't go to the newspaper and say that we encourage everyone to pirate, right?

"That's why I asked you to figure it out. Wang Danhui said, "Think about it, does Huaxia CAD have any advantages compared with us?"

"Yes...... bar. Sun Jie said with some uncertainty.

"Tell me, what's its biggest advantage?"

"The biggest advantage is definitely the price. Our software can't be sold, because the price is too high, the simple version is more than 10,000 sets, the complete version is more than 30,000 yuan, who can afford it? Huaxia CAD is only more than 500 yuan a set, and a box of CD-ROM templates is also given. The agent has said many times that we will reduce the price. ”

Sun Jie is more down-to-earth than Wang Danhui, and she can tell the price of Huaxia CAD when she opens her mouth. In fact, this is also the basic requirement of a marketing department, you don't even know the price of your competitors' products, what kind of market do you have?

"Well, you're right, it coincides with me, and I also think that price is the biggest advantage of Huaxia CAD. Wang Danhui made a look that everything was under control, but she was annoyed in her heart, she knew that she would ask Sun Jie first, so when she talked to Curran on the phone, she would not be ignorant.

A set of Huaxia CAD is only more than 500 yuan, this Li Kejia is really too bad, even if such a software sells 10,000 sets, how much money can it make? Such a slag-free software, is it also worthy of so much attention from the headquarters? According to their own ideas, the new Jingwei company can sell if it is willing to sell, and you can threaten my Mercedes-Benz market if you sell Wuling Hongguang?

Well, Wang Danhui is actually not a traverser, and the model she uses to compare with Mercedes-Benz is just Xiali.

But this matter is not something that she can say, the headquarters is indeed eyeing this software, and she must find a way to crack down on Huaxia CAD, so she must come up with a practical plan. Curran no longer trusts her, and will definitely take more ways to understand the situation in the Chinese market in the future, and it may not be easy for her to fool like she did in the past.

"So, let's talk about it, how can we take effective action against this advantage of Huaxia CAD?" Wang Danhui continued to pretend to be Sun Jie, who was taking the exam, and asked.

Are you a director or am I a director, and why should I come up with my idea?

Sun Jie muttered in her heart, she would not be deceived by Wang Danhui's pretense, she knew that Wang Danhui was indeed out of tricks, and now she wanted her to find a way.

"Otherwise, let's reduce the price too. Sun Jie said tentatively, "Let's apply to the headquarters and reduce our price to about the same as Huaxia CAD." If they can sell it, we will have no problem. Mr. Wang, think about it, our software was pirated by others in the past, and we couldn't make a penny, but now if we can sell it as a genuine version, even if it is a set that only sells for 500 yuan, it is better than being pirated for nothing, right?"

"Makes sense. Wang Danhui nodded, and was about to add two sentences to show his cleverness, when suddenly a thought flashed in his mind, his face became stiff, and he said:

"Sun Jie, you don't have a long brain! The price of our software is more than 10,000 yuan, and now you have dropped it to 500, what will those users who have bought our software think? Also, we can sell hundreds of sets a year, if the price is reduced, it will take 20 sets to sell to be worth the sales of the original 1 set, and in the end, don't we still lose money? Such a bad idea, you can think of it!"

"Well, Mr. Wang is right, I didn't think it through. Sun Jie was resigned, and felt sorry in her heart: Why didn't you blind her over? If she could be tricked into proposing this plan to the headquarters, it would be a lot of fun.

Wang Danhui was able to become this marketing director because she graduated from a prestigious school, can speak fluent English, and is also proficient in consumer behavior and marketing. In fact, she has no experience in the market at all, and her work experience at Tu'o and others is limited to writing some copywriting for another foreign company, and she knows nothing about the routines of market operation.

In contrast, although Sun Jie graduated from a local second-rate university, has no dazzling academic qualifications, and her English proficiency is very limited, she has done front-line sales work in the company and is familiar with market rules.

She knew that the two reasons Wang Danhui just said were not the most critical issues at all. For To'o, even piracy can be tolerated, who cares about the difference between making 10,000 or 500 for a piece of software. There are two problems with the strategy of selling at a reduced price:

First, the price of Toao software in foreign countries is more than 1,000 US dollars, equivalent to more than 10,000 yuan, if it is sold at 500 yuan in China, it will destroy the entire pricing system, foreign users will be dissatisfied, the Chinese government will accuse Tuao of dumping, and agents may also carry out cross-border "cross-selling", which is something that Toao headquarters cannot tolerate.

Second, even if the above situation does not occur, the company sells a set of software to the same price as the new Jingwei company, which is equivalent to self-depreciation, and the loss of brand image may even be irreparable.

Think about it, if the Mercedes-Benz cars on the market were sold as cheaply as Wuling Hongguang, which big model would still think that driving a Mercedes-Benz would have face? In those days, Toyota swept the US market by relying on its cheap strategy, but when it planned to enter the high-end automobile market, no one could accept it, and in the end it had to launch a completely independent brand called "Lingzhi" to completely cut off from the original brand.

It's true that Tuo wants to increase its market share, but it can't compete for users by lowering its status. The new Jingwei company was originally born from the grassroots, and it is the image of good quality and low price, the lower the price, the more everyone likes it, which is called barefoot and not afraid of wearing shoes.

Sun Jie understands these truths in her heart, but she won't tell Wang Danhui. She believed that if she told Wang Danhui these words, Wang Danhui would definitely show her thoughts to Curron, and Sun Jie would not have such a high consciousness.

"If you think about it, there is no other way. Wang Danhui urged.

Sun Jie shook her head: "Mr. Wang, that's all I can think of, if we can't reduce the price, at our current price, we may really not be able to fight Huaxia CAD." You think, how poor our Chinese enterprises are, where would they be willing to spend more than 10,000 yuan to buy a set of software. Huaxia CAD has taken a fancy to this point, and we are fighting a price war, and our disadvantages are too obvious. ”

"You say...... , Could this matter be made by Li Kejia?" Wang Danhui opened her mind, "She went out from Tu'ao and knew that the price of our products could not be reduced, so she used the matter of cracking down on piracy to defeat our army." Now the state does not allow piracy, and the price of our products is too high, so users can only buy her products. ”

"I think it's possible. Sun Jie replied cautiously.

"This kind of behavior is too shameful! It is too unethical!" Wang Danhui said angrily, "As the former marketing director of Tuo, how can she go to work in a competitive company? This kind of behavior is illegal in the United States!"

Sun Jie was silent. Whether this behavior is illegal depends on whether the company has signed a non-compete agreement with the employee. Tuo has never believed that there are any competitors in the Chinese market, so it has not signed a non-compete agreement with its employees, and Li Kejia's resignation to become the CEO of Xin Jingwei is not illegal.

After Wang Danhui scolded Li Kejia, she was also a little stupid. He is the former marketing director of To's China office, and he is the current marketing director. If people make a name for themselves, they will make themselves at a loss, if the headquarters knows about this situation, how will they evaluate themselves?

"Sun Jie, you say,...... If Li Kejia were in my position, what would she do?" asked Sun Jie with a bit of a shrug. In her heart, she did feel that Li Kejia was more capable than her, and at this time, she couldn't take care of it, and wanted to know how Li Kejia might deal with such a situation.

Sun Jie didn't want to answer, and felt that it was not appropriate. Office politics is such a thing, you still need to grasp the measure, and it's not good to do too much. She thought for a while and said, "I remembered that Mr. Li had engaged in the activity of giving away software for free to enterprises in the past. At the beginning, he sent 50 sets of free software to a large enterprise called Linhe No. 1 Machine Tool Factory, and in conjunction with this matter, he also did a round of public relations publicity.

"We can't encourage companies to use pirated software, if we send software to enterprises for free, it should be legal, and it can also achieve the purpose of expanding market share. While we send software, we can also do some public relations, which can improve our brand awareness, which can be said to kill two birds with one stone. Mr. Wang, what do you think?"

"It's a good idea!"

Wang Danhui's eyes lit up, and she immediately understood the benefits.