Chapter 368: Conceptual Differences

Although I was shocked by the luxury of the renovated store, it was still within the range of affordability. But there are hundreds, or even thousands of clothes in the store, so she can't be calm.

Spend a month, or even a year's savings, to buy a piece of expensive gold and silver jewelry, and she believes someone will do it. After all, the price of gold or jade is not low in its own value.

It is a bit beyond her comprehension to spend a month, or even a year's savings, to sell only one piece of clothing.

"It's not expensive, it's not expensive at all, I think it's cheap. Yang Dongxu said.

This price is where it is, compared with the brand stores of later generations, this price can be said to be a people-friendly price. Because the quality of these clothes is really high, excluding the cost of getting the goods, plus the value of the store itself and staff expenses, it is really conscientious to set this price.

This is the promotional price for the opening of the new store, and after a while, this price will be raised by at least 50% to reach the minimum pricing standard in Yang Dongxu's heart.

But I can't say this now, otherwise my sister and Zhuo Qing'er will be even more worried, and I feel that this is not a black shop. After all, they have not been destroyed by the standards of various cattle forks of the rich in later generations, and they have no understanding of what the rich want, and why some people only buy expensive ones and do not sell the right ones.

But he believes that it won't take too long for his sister and Zhuo Qinger's values to be fundamentally changed, understand the difference between branded clothing and ordinary clothing, and understand the grade gap between luxury goods and famous brands. But this kind of change needs to be done slowly, slowly adapting and changing, and it will scare them all at once.

"Can you sell it for such an expensive price?" asked Rainbow Shadow worriedly.

She is not just a cashier at Millennium Supermarket, because she wants to learn more things, and Yang Dongxu's presence makes any account on the Millennium side open to her.

So Hongying knows that running a store, if it doesn't open, it is a loss, even if the house is your own and you don't need to pay rent, but you always have to pay the employee's salary, right?

"Don't worry, no problem, absolutely no problem. You have to be calm in business, and these clothes can be returned even if they can't be sold, and even if they really lose, they won't be much with them. Yang Dongxu hurriedly said.

Returning goods or not returning is another matter, the transportation cost of round-trip transportation alone is not low, after all, Hong Kong is not close to Yanjing, but these were actively ignored by him.

"Why don't you try it like this first?" After some struggle, Hongying said, this sentence was not said to Yang Dongxu, but to Zhuo Qing'er.

That's why I decided to try it at this price, mainly because the clothes are so beautiful. In addition, she also knows a few points about the price of some high-grade things when she buys gifts home in the past two years, so although it feels like this is not low, it doesn't seem impossible to sell.

"Let's try it first. Zhuo Qing'er nodded, although she has not suffered much since she was a child, her family background can only be regarded as a small wealth, but no matter how she says, she has also been in contact with people in society, and she has worked for a period of time after graduation. So even though I was shocked by the price, I quickly adjusted myself.

How can any store think that their own things are expensive? Only by feeling that selling cheap is the truth, and her attitude just now was a little improper, and she needs to adjust it in time.

"That's okay, I'll go back first, you can take a look at these materials first, and you will learn more and do less at the beginning. Yang Dongxu took out a large stack of materials.

These materials are mainly about the introduction of clothing store brand clothes, and the detailed description of each style, as well as some information about other clothing brands, and the latest trends, and of course, a thick stack of clothing magazines or something.

As long as you know these things, you can understand the gap between the brand and the public, luxury goods and general famous brands, and where is the difference, so as to establish the business philosophy of the store more clearly, and at the same time bring customers a different consumer experience.

"Can you really sell it?" Rainbow Shadow couldn't help but become apprehensive again as she watched her brother leave. The confidence that courage builds is evident only occasional outbursts that do not last long.

"Let's try it, leave the things in the store to Sister Li and them first, let's figure these things out first. Looking at such a big pair of materials and magazines, Zhuo Qing'er frowned, studying and reading books has never been something she is good at, even if she was admitted to high school.

"Well, read the book first. Hongying nodded heavily, then looked at the clothes around her and couldn't help whispering: "Sister Qing'er, these clothes are so beautiful, do you think we can wear them?"

"The whole store is yours, do you think you can wear it?" Zhuo Qing'er said with some amusement.

"Isn't it too expensive, and I don't know the bottom of my heart?"

In fact, the price of the clothes and shoes that Yang Dongxu brings back every year is worse than these clothes in the store, or even better, but the price is not high. It's a different thing to be comfortable to wear and how you feel when you see the price.

"Then let's work together to run this store well, and when we make money and have the ability to buy these clothes, we may have confidence." ”

"Mm-hmm, I feel that way too. My previous salary was fine, but a month's salary is not enough to buy a pair of pants here. It doesn't feel realistic. Rainbow Shadow kept nodding like a chicken pecking rice.

And then...... Then the two of them now wandered around the shop.

It is natural for women to love to visit clothing stores, especially when visiting clothing stores full of beautiful clothes, even if they can't afford to look at them. Even if the store is its own......

In the evening, Hongying was taken back to the courtyard by Du Fei from the store, and her little face was a little tangled.

"Why did you encounter any problems?" Yang Dongxu asked when he saw his sister's appearance.

"Not a single garment was sold. Hongying said very disappointedly.

"No guests?"

"No, there are a lot of people who see it, and there are many people who want to sell it, it's just ...... It just doesn't seem to be able to afford it...... "Hongying began to struggle with the question of whether the price was set too high.

"I can't afford it, just because I like it enough, and take my time. Yang Dongxu served a bowl of soup to his sister.

"Isn't it because you don't have enough money when you can't afford it?" Rainbow Shadow looked at her brother with a cute expression.

"This ......" Yang Dongxu scratched his head, and didn't know how to explain it for a while.

I haven't experienced the people of the future who would rather cry in a BMW than laugh in the back of a bicycle. It's hard to understand how crazy someone is for a luxury item when someone can eat instant noodles for a month for a bag, for a piece of clothing, or even rent out their body.

"Take your time, how can you open a store and everything will sell well, if so, don't those who sell clothes get early?" Yang Dongxu had to forcibly explain.

"But everything was sold when every branch of the Millennium Supermarket opened?"

"Ahem, cough, cough......" Yang Dongxu choked on the rice in his mouth, and almost didn't squirt out, "It's different, it's different." The millennium is a supermarket, and you open a brand store. Read the information I gave you first, and you'll understand. ”

"Is that so?" said Rainbow Shadow, a little incredulous.

From a sales point of view alone, she feels that the brand store that her brother said is not as good as opening a supermarket to make money.

"It's really different, it's hard to explain this truth, but slowly you will understand, the store is open in Houhai, right? I'll go and see if it's okay these two days, and I want to sell a few clothes when the season changes." Aunt Ran Feifei said when she saw that Hongying was a little tangled.

"Really?" Hongying's eyes lit up when she heard that someone wanted to buy clothes in her store, and then she thought of the price of clothes in her store, and began to retreat: "Don't want it, those clothes are so expensive." ”

"Besides, don't you know the price of what you usually wear?"

"What price? I don't think I've seen these brands in Yanjing, aren't they ordinary?"

Although she usually goes shopping with Ran Feifei to buy some things, more clothes are indeed bought by Zhou Ya. Every time Zhou Ya comes back, she brings a bunch of gifts from abroad, among which clothes are the mainstream.

"Let's not talk about this for now, listen to Xuzi, you can read the information he gave you first. Tomorrow if I'm okay, I'll go to your shop and give you some pointers. Ran Feifei didn't say the price of these things, she was really afraid that Hongying wouldn't dare to wear these clothes after she said it.

After all, although Hongying has been in Yanjing for a long time, the level of contact is much lower. Unlike her, since she took charge of the Yang family banquet, there are too many people who eat thousands or even tens of thousands of people at a meal, she has seen the hardships of ordinary hawkers, and she has also seen a local tyrant who spends hundreds of thousands of eyes without blinking at a wine banquet. At first, she was surprised and couldn't understand it, but she got used to it after seeing more.

"Uh-huh, okay. Hearing that her aunt went to the store to point out Hongying nodded happily, her aunt was very powerful, and the Yang family banquet was so big that she could manage it in an orderly manner, and after being happy, she was a little worried so she said: "Just go and have a look, don't buy clothes, it's really expensive." ”

"Okay, okay, I see. Ran Feifei was a little embarrassed by the appearance of the rainbow shadow.

Especially when Hongying felt that her aunt was going to guide her, should she give some gifts to thank her, but the clothes in the store were really expensive, and she was a little reluctant to give them out. Ran Feifei glared at Yang Dongxu fiercely.

Others don't know that she knows Yang Dongxu's family background, and she is so rich and makes her family live so hard.

Well, there is no reason for this wave of resentment, she now earns more money a month than her family earns in a year, and this is because her family is also a wealthy household, otherwise the gap will be even greater.

However, her concept of family is the same as Yang Dongxu's, and she will not care less about gifts, but not everything is all-encompassing. Although he is very wealthy, his family can't eat and wait for death to become a parasitic moth on his body. This is not only not responsible for yourself, but also irresponsible for your family.