Chapter 213: The Marketing Master Delayed by the Drawing Board
A thief ship is also a ship. Since he can earn a monthly salary of 1,500 yuan on this boat, He Ji'an's idea is to make this boat exist for a longer time.
He had a long talk with Li Taiyu and offered the "Eight Strategies for Saving Ships", including updating equipment, eliminating a group of old employees who are waiting to die, poaching people with high salaries from some large factories, including Changji, to enrich the team of skilled workers, and the last one is to package the company's image to achieve the purpose of bluffing.
Under Ho's design, Dongyuan was transformed into Korea's third-largest machine tool company with 5,000 employees...... of China. Lee Tae-woo took over less than 100 employees from the Fifth Machine Tool Factory, but at this time it was boasted of 500 people. As for the several grinding machine products that Li Taiyu bought from South Korea, they were crowned as high-quality grinding machines developed by top international design institutes and sold more than 10,000 worldwide.
He Ji'an has full certainty and believes that domestic machine tool users will not be able to see through such a scam. It has only been a few years since China and South Korea established diplomatic relations, and China's understanding of South Korea is limited to those shown in the TV series, and further back is the plot in the "Surprise Attack on the White Tiger Regiment". Some cultural associations in South Korea have carried out a lot of propaganda in China, spreading the impression that Korea is very advanced and very good, and in this case, Dongwon's company claims to be the third in the world and the eighth in the universe, who would doubt it?
With the exquisite promotional materials printed in South Korea, He Ji'an personally went out to promote Dongyuan machine tools across the country. He has been the deputy chief of the process department for many years and knows many people in the industry. He found these old relationships and told the other party that he had changed his door and joined a Korean machine tool company, and then he began to belittle domestic machine tools and boast about Korean machine tools.
As an engineer of a state-owned machine tool factory, He Ji'an knows many problems in domestic machine tools, including some industry secrets. He said these things, it is not difficult to create a very unbearable impression of domestic machine tools in the user. Everyone's understanding of Korean machine tools is very limited, and what you can see is the beautiful machine tool shell on the promotional materials. The so-called distance produces beauty, and it is nothing more than that.
Practice has shown that every deputy head of the process section is a marketing master who is delayed by the drawing board. Compared with his peer Han Weichang, He Ji'an is more self-taught. He asked the company to pay for himself to buy a brand-name suit and Longines watches, and everywhere he went, he showed his wrist to others intentionally or unintentionally, making people feel that he was indeed from a very powerful company.
Here we have to talk about the difference between culture and culture. Some township entrepreneurs also know how to show off their strength by showing off their wealth, but their way of showing off their wealth is nothing more than wearing a huge gold ring on each finger and a 20-kilogram gold necklace around their necks.
He Ji'an is a literate person, and he knows how to prove that he is a foreign executive. The Longines watch he wears is actually worth more than 2,000 yuan, which is not much different from the price of a gold ring. But can wearing a watch and wearing ten rings be the same grade?
He Ji'an's sales pitch was a great success. Most of the leaders of machinery companies are more or less admiring foreign mentality, I heard that he is promoting South Korean machine tools, and the price is far closer to the people than the machine tools in the United States, Japan and Europe, so they gladly accepted. It stands to reason that the purchase of equipment is more or less necessary to understand the relevant details, such as product quality problems, manufacturer reputation problems, but because Dongyuan Machine Tool Company has the word "Korea" in front, these considerations have been ignored.
Think about it, if they are foreign companies, how can foreign companies have bad quality things, and how can the reputation of foreign companies be bad?
"Mr. Li, we have a backlog of orders for more than 100 machine tools, and the longest has been delayed for half a year. I told people that it was because the work efficiency of the customs was too low, and the control circuit board we imported from South Korea was kept under pressure and refused to be released, but this reason didn't last long. ”
In the company's president's office, He Ji'an complained to Li Taiyu with a bitter face.
He Ji'an's business was doing very smoothly, but after taking the order back, the production department dropped the chain. At He Ji'an's suggestion, Li Taiyu purchased a large amount of equipment, spent more than 1 million yuan, and then recruited more than a dozen skilled workers from several state-owned enterprises to enrich various processes. But the foundation of the five machine tools is too poor, and more than a dozen excellent technicians can't make up for all the shortcomings.
For large enterprises such as Linyi Machine and Changji, most of the components are made by themselves when producing machine tools, and only a few parts have to be purchased from other enterprises. But like the original fifth machine tool factory such a small machine tool enterprises, the proportion of purchased parts will be relatively large, their own only do bed, workbench, headframe, tailstock and the like, are some stupid black work. Well, in fact, the five machine tools can't even do this kind of work, and things that can't be assembled such as guide rails and hydraulic cylinders often happen.
The drawings brought by Li Taiyu from South Korea are consistent with the conventional grinding machines in China in principle, but the scale parameters of each component are different, which makes it difficult for Dongyuan Machine Tool Company to find suitable purchased parts in China. These components are either imported from South Korea or have to be manufactured in-house, which is undoubtedly a major challenge to the company's production capacity.
The idea of importing parts from South Korea was vetoed by Lee Tae-woo, and He Ji'an can understand this. These parts that cannot be manufactured by Dongyuan Company are precisely the parts with the highest added value. If you purchase from South Korea, the purchase price itself is much higher than that in China, and you have to pay high import tariffs, and finally the price of the machine tool can not be controlled.
If South Korean machine tools want to be sold in China, they must control their prices below the price of machine tools in the United States, Japan and Europe, and there must be obvious differences, otherwise why not add a little money to buy machine tools in the United States, Japan and Europe?
The CNC system has to be imported from abroad, which is no way. China's domestic CNC system technology is not mature, and and South Korea's machine tool companies are used to using Germany, Japan and South Korea's own CNC system are different, South Korea's machine tool design institute will not follow the system of the 432 factory to design Li Taiyu.
In addition to the CNC system, precision guide rails and hydraulic parts also have to be imported from South Korea, which is also due to the difference in specifications. These few things, has been the Dongyuan machine tool profit margin to squeeze out more than half, the rest of the part, can only choose to make their own, otherwise Li Taiyu might as well go directly from South Korea to China.
These days, Wang Yingsong is busy in the workshop like a firefighter, and after staring at this part, he has to stare at another part. Some parts of the first few processes are done well, to the last process, the workers tremble, milled out of the assembly hole deviated a few millimeters, the whole part is wasted, can be said to be abandoned. Whether you drag this worker to discipline or fine, you should start from the beginning, don't you have to start from the beginning?
Li Taiyu also knew about the problems in production, and there were already more than a dozen workers who had been dismissed by him, and if he continued to be fired, there would obviously be insufficient manpower. The frequency of his reprimands for Wang Yingsong became higher and higher, from once every three days to three times a day, and when he was in a good mood, he had to add a supper or something.
Wang Yingsong will also have lice and not itching, Li Taiyu wants to train, so he listens with low eyebrows and pleasing eyes, and the old god is there. In the past few months, the production of Dongyuan Company has not improved, and Wang Yingsong's martial arts cultivation has risen several steps, jumping from the middle of the Yuan Tong Realm to the peak of the Zong Tong Realm, and he is about to break through the Mirage Realm......
"Wang Yingsong can't manage production!" He Ji'an told Wang Yingsong more than once in front of Li Taiyu about his black state, although he himself was introduced to Dongyuan Company by Wang Yingsong, Wang Yingsong is his Bole, but isn't Bole used to be kicked by thousands of miles?
Besides, since He Ji'an entered Dongyuan Company, Li Taiyu has regarded him as a confidant, and every time Wang Yingsong sees He Ji'an, his eyes are not eyes and his nose is not his nose. The two have long been mortal enemies, even if He Jinan doesn't kick Wang Yingsong, Wang Yingsong will give He Jinan a few stumbling blocks.
"If you don't need Wang Yingsong, who will take care of production?" asked Li Taiyu.
"Do you want me to introduce someone from Changji Production?" He Ji'an said.
"How much salary does he want?" was Lee Tae-woo's first question.
Don't blame Li Taiyu for slamming the door, it's really the rich second generation who has no surplus food at home.
When Li Taiyu dug He Ji'an, he promised to give a monthly salary of 1,500 yuan with one mouth, and he felt that it was too cheap. After all, according to South Korea's salary standards, an engineer of He Ji'an's level may not be able to be hired with 10 times.
But later, He Ji'an suggested that he dig a group of high-level technicians from some large state-owned factories, and the cost rose immediately. The salary standard of these technicians is 1,000 yuan per month, 15 people are 15,000 yuan, and nearly 200,000 yuan a year, which is not a small number.
According to He Ji'an's meaning, all the workers received by Dongyuan Company from the five machine tools, including Wang Yingsong, will all be dismissed and replaced by a group of excellent technicians, what will be the cost of that year?
So far, there are only about 20 machine tools built by Dongyuan Company, and the average is less than 3 a month. Due to the high rate of component rejects, almost every machine is at a loss. The $500,000 that Lee Dongwon gave Lee Tae-woo is really not much left now.
By the way, Li Taiyu's daily expenses in China are not low, which can be seen from the two huge bags under his eyes that hung at a young age. Ever since He Ji'an was busy working for him, he had devoted his main energy to the study of Chinese literature and art...... Young women in this regard. As we all know, it's a very expensive hobby.
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