Starting next month, all AMC products will come with a three-year 60,000-mile vehicle warranty?

The news reported by the media took the Americans by surprise.

Consumers regardless of the manufacturer's warranty commitment means higher hidden costs in the later stage, what they care about is that no automobile manufacturer dares to provide consumers with such a commitment before, and they believe what the media said: "If it is not for the full confidence in the shutdown and reorganization, not enough confidence in the quality of their own products, I believe AMC will not make such a commitment." From this point of view, the benefits that Chen Geng gave to the reporters before were worth it.

In response to this sentence, when surveyed by survey agencies, consumers showed a very high degree of affirmation, and the proportion of consumers who are willing to reconsider AMC's products when buying a car suddenly increased by 68.76%.

"Boss, the results of the survey are very good, a lot of people are willing to reconsider us, and I'm ready to make some fine-tuning to our strategy. Holding a thick stack of newspapers in his hand, Jack Welch said to Chen Geng.

"Oh?" Chen Geng nodded, motioning for Jack Welch to continue.

"Distribute the goods to the dealer. Jack Welch said succinctly.

Chen Geng immediately understood what Jack Welch meant, and the distribution of goods to dealers means that AMC's dealers have the latest products in their hands, although the new car is still in the final debugging stage, but it is completely possible to take advantage of this heat to let consumers experience and test drive AMC's new products - "Hearing is better than seeing" This sentence is not only applicable in China, but also in the United States.

In fact, it is said that Jack Welch does not need to report and discuss this kind of thing to Chen Geng, these are all things within the authority of his chairman and CEO, as long as he thinks that it is okay to do so, he can make his own decisions, and the reason why he came to tell Chen Geng about this matter is actually a kind of subtle thanks to Chen Geng for his support before.

Chen Geng also understood what this meant, smiled and waved his hand: "Jack, you are the chairman and CEO of AMC, unless the company's strategic direction needs to be adjusted, otherwise the company is up to you, and you don't have to report this kind of thing to me," After a pause, Chen Geng smiled: "I spent such a high salary to invite you here, just so that I can be more relaxed." ”

Jack Welch also smiled and nodded: "OK, then I'll arrange it." ”

Before this, Jack Welch was still a little worried that Chen Geng would not give him complete power, but now it seems that he is thinking too much.

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Facts have proved that taking advantage of this heat to quickly test drive, experience car in the dealer is an extremely wise, the right decision, after knowing that AMC's new model designed for American families has been paved to the dealership, anyone who is interested in this car can go to the dealer for a test drive, experience, many families are larger, a five-seater sedan can not sit all family members of the Americans, began to be moved.

For example, Mr. Thomas in Detroit......

Mr. Toms's family is the most representative, typical American family, 35-year-old Mr. Thomas is a middle-level manager of an auto parts manufacturer, 33-year-old Mrs. Thomas is an accountant in an accounting firm, and the annual family income of Mr. and Mrs. Toms is about 70,000 US dollars, which can be said to be quite high in American families, which means that they do not need to worry much about life, and because of this, from the realization that now, the couple has raised 5 children.

Having five children is of course a very happy thing, but it is also a lot of trouble: although the couple both have cars, every time they go on a weekend outing or shopping, they always need to drive two cars to take all the family members away, and Mr. and Mrs. Thomas want to have a family car that is large enough for their family of seven to travel, and at the same time has enough cargo space and enough comfort.

Unfortunately, there was no such type of car on the market, either the Ford E-Class van that could seat more than ten people, or a sedan that could only seat five people, so when AMC's new car advertisements were overwhelming in the media and targeted families with many children, Mrs. Thomas couldn't help but be moved......

"Honey, let's check out this MPV from AMC this weekend. Mrs. Thomas said to Mr. Thomas, pointing to the advertisement on the television that was being dialed out of the AMCGL8 with several children laughing and laughing.

Mr. Thomas was a little hesitant, he was actually a little excited about this car, if he had such a car at home, it would be too convenient for the family to travel in the future, but the previous AMC left a deep impression on him: "Honey, we had an AMC car before, you know, the quality of that car is not very good......"

But Mr. Thomas apparently underestimated the appeal of the car to his wife, and once a woman fell in love with something, she had at least a thousand ways to convince her husband: "Honey, you think too much, this car was designed by Mr. Fernandez, a master of automobile design, and after the acquisition of AMC, Mr. Fernandez not only hired Mr. Jack Welch, vice chairman of General Electric, as the company's chairman and chief executive officer. In order to rectify the production order and improve product quality, the production was directly stopped for a month, and they also promised that all their products would be guaranteed for three years and 60,000 miles in the future...... Do you think they would dare to do this if they weren't confident enough in the quality of their products?"

"Forehead ......"

Mr. Thomas admits that his wife's words have a point, but he is still hesitant to say that his previous AMC has made such an impression on him that he still hesitates.

"Let's go and see if it costs nothing," said Mrs. Thomas, "and you don't want to have to drive two cars when you go out to play, do you?"

"Uh......" Mr. Toms's last sentence persuaded Mr. Toms, and he nodded: "OK, then let's take a look first." ”

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At first glance at this GL8, Mrs. Thomas couldn't take her eyes off it: unlike the square design of the cars of this era, the design of this MPV is round and plump, especially the paint, which has a high gloss, and I don't know what kind of high-grade paint is used, and the bright ones can even reflect their own shadows, which is really beautiful......

The sales consultant, who had been observing the couple since Mr. and Mrs. Thomas entered the door, immediately greeted Mr. and Mrs. Toms after confirming that they were interested in the GL8: "Sir, beautiful lady, how can I help you?"

Mr. Thomas behaved indifferently: "Oh, we're just here to see." ”

It's like walking around with boredom and ending up in your showroom.

The sales consultant smiled: In the past few days, such customers have seen a lot of themselves.

"Of course," the sales consultant nodded with a smile as he pulled the middle sliding door of the car and said to Mr. and Mrs. Thoms, "Sir, madam, you seem to be a little tired, please sit down and rest...... Sorry, but these two chairs in this car are two of the most comfortable in our shop...... Mawson, Mawson, please help me get two glasses of water, thank you......"

That last sentence was apparently said by the well-dressed sales consultant to his colleagues.

Mr. Thomas was a little hesitant, but Mrs. Thom's eyes lit up: not only did the design of the sliding door make it much easier to get on and off the car, even if she met some bastards who didn't park the car in the parking lot, she couldn't get into the car, but what made her heart flutter was that the two wide, soft, and very comfortable chairs in front of her, although she hadn't sat on them yet, but the first time she saw these two seats, Mrs. Thomas thought of her own sofa.

Without saying a word, Mrs. Thomas immediately got into the car and sat in the seat on the left side of the middle row.

As soon as she sat down, Mrs. Thomas felt the urge to moan: this chair was really comfortable.

Looking at his wife's appearance, Mr. Thomas hesitated for a moment, but still didn't say anything.

"Ma'am, there's a handrail over there," the sales consultant didn't mean to let the other party buy the car at all, as if just to let Mrs. Toms get a more comfortable rest, and said to her with a smile while helping her lower the armrest on the seat back next to the door, "You can put the armrest down, and there's also a wrench here to support the leg rest, and then you can put the seat down...... That's right, that's it, isn't it comfortable to get complete relaxation and rest in a semi-recumbent position?"

Mrs. Thomas, who was lying in the chair at more than 150 degrees and almost fully lying down, as prompted by the sales consultant, lowered the armrests, propped up the leg rests, and placed them behind the backrest, couldn't help but nod: "Yes, it's very comfortable." ”

"This chair also has a massage function, which can help you do complete relaxation when you are resting," said the sales consultant, turning on the chair massage: "How does it feel?"

Although the seat massage function on this GL8 is extremely simple, the kind that will be laughed out of big teeth after 30 years, but in this era, this is the first car seat with massage function, and Mrs. Toms, who has never experienced this kind of black technology, narrowed her comfortable eyes: "Yes, very comfortable, very comfortable......"

She even involuntarily felt a feeling in her heart: what a happy thing it would be if she lay in the car for a while after work every day?

Thinking of this, she stretched out her hand and greeted her lover: "Toms, you can also lie down and try, it's very comfortable." ”

Tom hesitated for a moment, but looked at his wife, who seemed to be very comfortable, and finally did not resist the temptation, and sat up, according to the way his wife just operated, put down the armrest, prop up the leg rest, put down the backrest, and turn on the massage function, although he repeatedly said in his heart, "I just enjoy a free massage, I will never buy it!", but there is a voice in the bottom of my heart that keeps calling: comfortable......!

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After understanding what the two small plates on the backrest of the front seat were used for, and experiencing the seating space and comfort of the third row, Mrs. Thomas couldn't help it anymore and asked the sales consultant: "Mr. Carter, your advertisement says that your product is a three-year and 60,000-mile vehicle warranty, is it true?"

"Of course it's true," the sales consultant nodded without hesitation, and it was only at this time that he said: "In fact, if you book a car now, you can enjoy more discounts, not only can you enjoy a $1,000 discount on the basis of the transaction price, but you can also upgrade to a four-year 80,000-mile vehicle warranty for free." ”

"A four-year, 80,000-mile warranty?" exclaimed Mr. Thomas and his wife.

For the vast majority of wealthy middle-class American families, the average is four to five years to change a car, and if what Mr. Carter said is true, it means that the manufacturer provides a vehicle warranty for almost the entire period of his car...... If so, that's really great!

"Of course, that's our promise," the sales consultant nodded, "and if you do a used car trade-in, you can also get a $500 used car trade-in allowance." ”

Seeing that the couple was indeed very interested in this MPV, the highly trained sales consultant opened the bomb compartment located in the belly of the plane like a B-52 strategic bomber, and dropped a series of bombs on the Toms couple like a carpet bomb, with only one meaning: buy, buy, buy! If you don't buy it, you will lose! If you buy it, you will earn it!

The effect of carpet bombing is extraordinary, in the face of a series of preferential conditions and quality commitments given by AMC, when he came, he repeatedly told himself in his heart that he was here to see Mr. Toms's psychological defense line was completely destroyed, and in the face of his wife's eyes, he nodded: "If you like it, then pay a deposit." ”

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PS: Brothers, please wait a few minutes.

"Of course, that's our promise," the sales consultant nodded, "and if you do a used car trade-in, you can also get a $500 used car trade-in allowance." ”

Seeing that the couple was indeed very interested in this MPV, the highly trained sales consultant opened the bomb compartment located in the belly of the plane like a B-52 strategic bomber, and dropped a series of bombs on the Toms couple like a carpet bomb, with only one meaning: buy, buy, buy! If you don't buy it, you will lose! If you buy it, you will earn it!

The effect of carpet bombing is extraordinary, in the face of a series of preferential conditions and quality commitments given by AMC, when he came, he repeatedly told himself in his heart that he was here to see Mr. Toms's psychological defense line was completely destroyed, and in the face of his wife's eyes, he nodded: "If you like it, then pay a deposit." ”