As soon as Yang Zijun finished speaking, Fang Fei and Zhang Yaowu immediately understood what he meant.

Zhang Yaowu couldn't help but secretly think in his heart, how amazing, this kid looks stupid, but he is really smart in his heart, and he actually found the target group at the box office at once, no wonder he was able to make a movie that won four Viska Awards in a row.

Fang Fei suddenly brightened up, and said with a smile: "Yang Zijun, what you said is so right, the people who watch movies are all young people, and the older people usually can't rest at home, and they don't want to go out to the cinema to watch movies at all, even if they occasionally see a good movie on TV and want to watch it, they won't go to the cinema to watch it."

They will wait until the movie can be watched online, and watch it online, without spending money or hassle themselves. ”

Yang Zijun nodded with satisfaction: "Yes, that's what I'm talking about."

Our box office target group is young people, and the audience of TV is the elderly, even if we waste money and time to do publicity on TV, it will definitely be difficult to achieve the effect of publicity, so we might as well cross out this article directly, and engage in some publicity activities that young people prefer, and the publicity effect may be better. ”

Zhang Yaowu did not hesitate, directly crossed out this article in the plan, and then took a small notebook and continued to make a record: "Mr. Yang, what is the propaganda method that you said young people prefer?"

Yang Zijun smiled slightly: "Actually, what people like most is to be respected, compared to anything, everyone wants to be respected by others."

And if they are respected by high-ranking stars, then these young people will be even happier, and even directly regard these stars or entertainers as their own family.

So I don't think it matters how novel the propaganda is, it's the way we advertise it. ”

The more Fang Fei and Zhang Yaowu listened, the more they became engrossed, as if they were listening to a lecture.

Fang Fei is an artist who has been in the industry for many years, she was a top actress as early as a few years ago, and Zhang Yaowu is also a senior publicity planner who has been in the industry for many years.

And what Yang Zijun said is exactly what they lack.

That's why the two of them are listening so seriously.

Seeing Fang Fei and Zhang Yaowu looking at him seriously, Yang Zijun continued to say his thoughts: "We don't do TV publicity, and the publicity fees for those programs can be saved for us to do other publicity activities."

As for the specific way of publicity, I have already thought about it.

When we traveled all over the country to do publicity, every time we went to a city, we didn't go to the TV station, we didn't go to those well-known scenic spots, and we didn't go to the hot spots, we went straight to the most famous local universities.

Held several fan meetings in the university, if Fang Fei can sing, by the way, hold a few singing clubs, and the superstars of the entertainment industry suddenly appear on campus and perform in front of themselves, this immersive sense of participation will definitely make young people like it. ”

Zhang Yaowu suddenly raised his head and asked: "Mr. Yang, isn't it a bit of a fate to go to these universities to do propaganda activities? When these college students are still studying in school, they have no income at all, do they have the ability to spend?"

It's a bit difficult to get them to go to the movies out of their pockets.

And it is possible that we don't have a movie theater in the local area, and these students just want to watch our movies, and there is no way to watch them.

I don't think this kind of publicity is very effective. ”

Fang Fei was originally very interested in this way of publicity, and even began to think in his heart that when he held those singing clubs or fan meetings, how would he perform to be worthy of the students present.

Suddenly hearing Zhang Yaowu raise such a question, she immediately began to doubt in her heart, yes, these students have no financial ability, and they have to rely on their families to live, and it is more difficult for them to go to the cinema to watch movies, right?

Although he had this question in his heart, Fang Fei didn't say it, just stared at Yang Zijun with puzzled eyes.

Yang Zijun smiled and looked at Zhang Yaowu with encouraging eyes: "Professionals are different, and I immediately noticed the Achilles' heel of my propaganda method."

I am really glad that you have the courage to be skeptical, but now the students are not like the students of the past, and the living expenses given by the family are only enough for food and living.

Today's children are all little emperors in the family, and they are much more comfortable in school than after graduation.

And some students also work part-time to earn their own pocket money, so they are not short of money in their hands.

Another important point is that it is very normal to fall in love during college, and watching movies is the most conventional and common pastime for couples during love.

So you don't have to worry that these school students don't have the money to go to the movies, and you don't have to worry that they don't want to go to the movies. ”

Zhang Yaowu nodded as if he was awake from a dream, and recorded all the points that Yang Zijun said in a small notebook.

The doubts in Fang Fei's heart were also instantly dispelled.

The big truths about propaganda and the novel propaganda methods that Yang Zijun just said conquered Zhang Yaowu at once, making him let go of the mustard and prejudice in his heart and began to seriously prepare for propaganda work.

It's just that after thinking about it, he still feels that going to the campus to do activities to promote the movie has a limited publicity effect, after all, a university has a limited number of people, even if all the teachers and students of the whole school go to see this movie, the box office is very limited, not to mention that some places don't have their own movie theaters at all, and those students who want to watch this movie can't see it at all even if they have the heart to watch it.

"Mr. Yang," after careful consideration, Zhang Yaowu still planned to express his opinion, "The publicity method you mentioned is particularly novel, and it also has a certain publicity effect, but I think it should be more difficult to push the box office to an ideal level just by using this kind of propaganda." ”

Yang Zijun and Fang Fei glanced at each other, then turned their heads to look at Zhang Yaowu, and said frankly: "Frankly speaking, what you said about this concern is very correct.

If our propaganda is only aimed at these school students, then this kind of propaganda is really not enough.

But one thing you forget is that we just crossed out the campaigns on TV, and we did the other media campaigns, just adding the ones on campus.

This is not a game-changer for our entire campaign. ”