But Yang Zijun is too lazy to guess what other people think, and all his energy and mind are now on propaganda work.

"There are some problems, but they are all minor problems, and they are easy to change. ”

Hearing Yang Zijun say this, Zhang Yaowu immediately took out a pen, took out a small notebook, and made a record: "Mr. Yang, please tell me the problems you think need to be changed, I will make a record, and change it immediately when I go back." ”

Yang Zijun opened the plan and pointed out the problems one by one: "The first point, the current publicity fee is 20 million, I think these expenses are a bit high, only 5 million is enough." ”

Zhang Yaowu's eyes widened, and he felt a little incredible, thinking that the more money spent to promote a movie, the better the publicity effect, but this surnamed Yang is good, and he feels that the publicity budget is a little high, which is really funny.

But since he said so, I don't need to remind him of this, just let him go, and when the movie is released, if there is a problem at the box office, then I don't have to carry the pot on the publicity issue, it's all up to this Yang Zijun himself.

Fang Fei also felt a little incredible, after all, she has been a star in the entertainment industry for many years, and she has also participated in the promotion of many film and television works, she knows best that publicity work is the most expensive, and in the process of filming film and television works, you can save money if you want to save money, but you must not cut and shrink in publicity, because this will directly affect the exposure of the work, and there will be no box office without exposure.

Many excellent works are very careful in the filming process, and the standard of the works is very high, but they are all because of poor publicity, and they were buried in the end and did not get the corresponding good box office.

Fang Fei looked at Yang Zijun with a worried face, and wanted to persuade him, but in the end she held back, because she believed in Yuan Yang Zijun's ability.

Zhang Yaowu wrote Yang Zijun's instructions in a small notebook, and then motioned for Yang Zijun to continue.

Yang Zijun crossed out another activity in the plan: "The TV station's publicity activities can be canceled." ”

"Ahh

Fang Fei understands best that television, as the most valued field in traditional media, has the best publicity effect, because it has the widest audience, from the elderly in their seventies and eighties to children in their five and sixtieth year-olds, these people may not read newspapers, listen to the radio, or read information on the Internet, but these people will definitely watch TV.

It can be said that in all these media fields, TV has the largest audience, and the effect of publicity and advertising on TV is also the most direct and best, but Yang Zijun actually crossed out this article, isn't this self-cutting of his own hands and feet?

Zhang Yaowu didn't care, because he felt that he had seen through this guy Yang Zijun, this guy was a fool, he happened to make a movie that he didn't know what to do, and he became popular all of a sudden, but in fact, he didn't have any strength at all.

He doesn't know anything about propaganda work, so he will make stupid tricks again and again, if this movie is really promoted according to his plan, I will lose if the box office does not lose money.

But at this time, no matter how Yang Zijun changed his plan, Zhang Yaowu was not angry, because from the first article that Yang Zijun had just changed, he felt that this publicity work would definitely end in failure.

His purpose now is not to think about how well this propaganda work is, but how to get rid of it after this work fails, because he really thinks that Yang Zijun is an incorrigible fool.

Zhang Yaowu nodded and recorded this in a small notebook.

Fang Fei saw that Zhang Yaowu did not stop Yang Zijun, but accepted this without a fight, and immediately panicked in her heart, she had to do something herself, she couldn't let Yang Zijun change so blindly.

"That," Fang Fei thought for a long time, and finally spoke, "Yang Zijun, I think the revisions you made just now are all correct, and the changes are all good, but isn't the last one a little too abrupt?"

Television is still the media field with the widest audience, its audience is the largest, and the publicity effect is also the best.

I think it's better to keep this one. ”

Zhang Yaowu thought to himself, Fang Fei really deserves to be a domestic film and television superstar, and he has some understanding of these methods and contents in the propaganda, but he doesn't know if her opinion will be accepted by this surnamed Yang.

Yang Zijun looked at Fang Fei and smiled: "Fang Fei, if you had told me this sentence ten or twenty years ago, I would definitely raise my hands in favor, but now the times have changed, and now it is different from the past."

Television is still the most widely used medium, I admit it, but have you done any analysis of who the audience of TV is?"

Fang Fei shook her head, she felt that what Yang Zijun said was a little too deep, and she hadn't done these analyses at all.

Yang Zijun turned his head to look at Zhang Yaowu: "Mr. Zhang, you are from the Advertising and Publicity Department, maybe this data is more accurate than I know." ”

Zhang Yaowu nodded, although he didn't know what Yang Zijun wanted to do, but he still answered Yang Zijun's question truthfully: "The audience of TV is generally limited to people over forty years old, because of the emergence of the Internet and new media, many young people don't watch TV now.

Because young people need more autonomy, TV is what the people of the TV station show you, you will watch what you want, which is unacceptable to young people, so they prefer to choose to go to the Internet to find the content they are interested in to watch, and disdain TV. ”

Yang Zijun turned his head to look at Fang Fei: "Did you hear that?" Mr. Zhang's words are also what I want to say,"

Fang Fei was confused: "Okay, even if the people watching TV are all elderly people, what does that have to do with our publicity? This does not prevent us from doing publicity on TV, because as long as one more person sees our movie promotion, then maybe we will have one more box office, I don't think this is a conflict." ”

Yang Zijun laughed: "Fang Fei, you think things are simple.

Let me tell you this, the domestic economy is not very prosperous now, and adults and people who have families are facing a lot of economic pressure, so they are very rational about consumption, which is not necessary for life, and it is difficult for you to make him pay for consumption.

But young people are different, as soon as they enter the society, they just have a stable job, and they don't care about spending the rest of their wages except for the money they eat.

And the crowd that goes to the cinema to watch the movie must also be this group of young people. ”