Then Situ Haiyang continued: "There are too many advantages of first-class brands, and I think the most important points are product advantages, management and operation advantages, advertising advantages, and after-sales benefits. Brother Qingshan, why don't we go out and smoke a cigarette? There are too many smoke detectors in this shopping mall, and there are two in a lounge of a few square meters. ”

Speaking of hard work, the addiction to cigarettes naturally came up.

"It's a bit of a smoker. ”

Of course, Zhao Qingshan couldn't ask for it, not that he desperately wanted to smoke, but that Situ Haiyang obviously wanted to talk at length.

That's a great thing.

The two immediately got up and began to chat about homely things, and there was time to talk about the main topic.

In fact, he and Situ Haiyang are not very acquainted, and it is only because of the bridge of Shunzi that they have a lot of intersections in junior high school.

The impression of Situ Haiyang is generous, the family is rich, and from time to time he gives Zhao Qingshan a "tribute" of twenty or thirty yuan a pack of good cigarettes.

Others want to tie up with Zhao Qingshan, probably because they want to use Zhao Qingshan's prestige to avoid being bullied, or to bully others, but Situ Haiyang is different, otherwise Zhao Qingshan would not smoke his cigarettes, although this guy is not good at studying and likes to read novels and play games, but he has never taken the initiative to provoke anyone, once he was bullied by senior students, he did not ask Zhao Qingshan for help, but found his cousin to fight back.

So at that time, Zhao Qingshan felt that this guy was definitely the same as his father, his emotional intelligence was not simple, if he wanted to fool anyone, ordinary people really couldn't escape.

When passing by Fresheng Jewelry, Zhao Qingshan glanced at it and found that the round-faced salesman standing in front of the gold counter and facing the door seemed to be wiping his tears.

Do you cry when you go to work?

The two of them walked through the jewelry area and past the atrium, and Situ Haiyang, who led the way, pushed open a glass door with advertisements plastered, which turned out to be a passageway, and on the other side of the passage there were several cigarette butts scattered on the marble floor.

There is central air conditioning in it, and it seems that the smokers are based.

Situ Haiyang handed over the cigarette and lit the cigarette, and then lit it for himself, took a deep breath, and immediately cut to the point: "The reason why there is no place for state-owned enterprises in the first-line brands is because the state-owned enterprise brands are far behind in the several aspects just mentioned, and the product advantages do not need to be said.

In terms of management and operation, I first take the next door to compare with Fu Ruisheng, Fu Ruisheng only does direct sales, their management is a store manager and a supervisor, all of them have been strictly trained by the head office and passed the assessment before they can take office, a full two-month training period, although employees do not need to go to the head office for training, but will also be sent by the head office to send teachers to class, and the follow-up will be carried out from time to time to learn and assess professional knowledge. And what about our third-rate brands?"

After a pause for a few seconds, Situ Haiyang took a few deep breaths, and then said: "The third-rate brand is to win the franchise right, and all other management is transferred from other stores, most of them are to mention those employees with excellent sales who are directly in charge of the store manager, and sometimes they simply arrange a small shareholder to 'watch the store', temporarily leaving the store manager position vacant, and then see if there are any excellent salesmen who can come up, even the management is like this, let alone the salesmen."

All in all, everything will be settled, let's talk about opening this store.

When it comes to advertising, Freisson, which only opens directly operated stores, is naturally willing to spend money on the profitability of the head office in every store, and has to appear on national television several times a year, and the spokespersons are all first-line stars.

Like Jin Yufu, the vast majority of our stores are franchised stores, what does the profit of your franchisee have to do with the head office? Advertising investment is naturally low, and even the spokesperson is just a third-rate traffic actress, who has not changed for several years.

After-sales is more intuitive, the difference between first-class and third-rate is whether the product purchased by the customer can be 'insured price' exchange, rather than I spend 10,000 yuan to buy a piece of jewelry, in the end a thousand yuan can not be worth, and there is the jewelry I bought in this store, whether it can be repaired and maintained in any store of the same brand. ”

Even if it is just experience, it is precious to Zhao Qingshan, a rookie in the industry, so Zhao Qingshan nodded frequently while listening carefully.

After Situ Haiyang finished speaking, he threw away the cigarette butt and stepped on it, Zhao Qingshan took the initiative to open the cigarette, and reached over with his hands around to light a cigarette for him.

This frightened Situ Haiyang, and he hurriedly dodged away, crying and saying with a sad face: "Brother Qingshan, don't torture me, I really can't stand it!"

This kid is really a talent, if another person has Situ Haiyang's net worth and ability today, I'm afraid that no matter how face-saving he is on the surface, he will not take him Zhao Qingshan seriously in his heart, even if you serve tea and pour water, I can accept it calmly.

What's so great about you Zhao Qingshan helping someone light a cigarette? If you really think so, it would be too naïve.

It's not an elder, it's not a boss, it's not a good buddy, I take out the posture of helping you light a cigarette, it's me giving you face, and it also means that I recognize you at this moment, but if you take it for granted, it means that you don't understand the rules, and I will naturally look down on you.

Zhao Qingshan was sure that this guy would go higher and farther than his Lao Tzu.

"Ocean, tell me again, what are the advantages of third-rate brands for merchants, as far as I know, the market for third-rate brands is not small. Zhao Qingshan was a little thirsty for knowledge.

"Pricing power of the product. This time, Situ Haiyang only said six words, and there is definitely no need to say that the small brand investment is small.

But these six words are enough, Zhao Qingshan can draw inferences from one another, pricing power, which means that there is a lot of flexibility in terminal sales, and it also means that there is no fear of price wars.

Then Zhao Qingshan threw out some questions, and Situ Haiyang answered them one by one, and he wouldn't pretend to understand if he didn't understand.

From beginning to end, Situ Haiyang never doubted whether Zhao Qingshan had the funds to open a jewelry store, even if in his cognition, Zhao Qingshan was an ordinary worker.

This is Zhao Qingshan's reputation in his hometown, and he will never be untargeted.

Is this kind of word-of-mouth useful? Of course it works, otherwise Situ Haiyang can be so knowledgeable and endless?

"Brother Qingshan, if Hai Rui has a reply, you can ask me to go and have a look, if not, I will help you with the staff, the magic capital is a prosperous place. Situ Haiyang said kindly, Hairui Commercial Management will find someone to confirm whether there is a free store to attract investment, and Zhao Qingshan will also follow him to find out, who dares to cheat like this, and he is not afraid of doing things at the same time.

"I'm sure I'll take the store over there, you don't know Xu Zongyang, right? He is not a business manager, he is the general manager of Hairui Auction House. Zhao Qingshan couldn't help but laugh, so he had to explain, he couldn't listen to Situ Haiyang's reminder.

"The general manager of the auction house? That's a big deal. Situ Haiyang was a little surprised.

He obviously didn't know Xu Zongyang and hadn't heard of Xu Zongyang's name, after all, ordinary people rarely come into contact with the auction industry, and the reason why there is such a sigh as "big man" is that he thinks that the words "auction house" and "general manager" sound very high-end.

Not to mention Situ Haiyang, even if it is his old man with a net worth of tens of millions and billions, it is estimated that he will not step into the auction house for half a step.

It's not that the older generation from poor backgrounds can't afford to buy objects on the auction table, it's that they don't understand art and don't venture into areas they don't know.

For those gold bosses in their hometown, the best investment is to open more jewelry stores, and the yellow gold in the store is their best achievement, and it can also bring them the most real sense of security.