Chapter Seventy-Nine: Counseling (I)

The store next door is Jin Yufu.

Zhao Qingshan really didn't expect to meet fellow countrymen, Situ Haiyang, Shunzi's neighbor and classmate in this Baifa Square.

The last time I saw Situ Haiyang, the other party was still with Junzi's ex-girlfriend Huang Li and had a close relationship.

Situ Haiyang's father is one of the richest people in his hometown, with a net worth of tens of millions, hundreds of millions.

Rural people with no academic qualifications can develop from scratch to a net worth of hundreds of millions, they must be capable, and they are also well-known in their hometowns, otherwise it is impossible for them to invest all their net worth in shares and hand them over to Situ Haiyang's father to take care of.

In addition to the money in the family, Situ Haiyang's own conditions are also very good, tall and handsome, as for being a person, anyway, every time he meets Zhao Qingshan, he is polite, after all, when he was a student, he also followed Zhao Qingshan to show off his might.

"Brother Qingshan, why did you come to the Demon Capital, and now you are developing in the Demon Capital?" Situ Haiyang personally poured a cup of tea, and while saying happily, he invited Zhao Qingshan to the lounge in the store.

"Not yet, but I'm planning to open a jewelry store in the magic capital. Zhao Qingshan didn't hide it, and said directly.

Of course, it is not for no reason to be so straightforward, Zhao Qingshan has always wanted to find a fellow who is familiar with the industry to help lead the way, and it is not a matter to cross the river by feeling the stones by himself.

I have considered Hong Wenqiang before, but Hong Wenqiang is too playful, and his entry into the industry is short, he has never been a manager, he is "watching the store" in the store, in short, Hong Wenqiang has not really entered the industry.

"Have you chosen the location?" As soon as he heard the words "jewelry store", Situ Haiyang became interested. That's my forte, and the idea that I have a voice and something jumped out of my mind right away.

"I'm already negotiating with Hairui Plaza. Zhao Qingshan nodded.

"Hai Rui Plaza? Brother Qingshan, it's not easy to settle in there, right? Business is so prosperous, there is a store withdrawal? My dad has always asked me to keep an eye on Hai Rui's side, and my acquaintances over there haven't told me that there is a withdrawal in the jewelry area. Situ Haiyang asked several questions in a row, expressing his doubts, and even doubting whether Zhao Qingshan had been deceived.

"It doesn't have to be in the jewelry area, there are no hard and fast rules on the business management side in this regard, right? The specific location has not been determined, I ask Xu Zongyang to deal with it." Zhao Qingshan kindly replaced "threat" with "please", otherwise he would definitely be regarded as a braggadocio by Situ Haiyang.

Zhao Qingshan really didn't think about the regional issue carefully, because he was confident that as long as the passenger flow in the location was not bad, he would have the confidence to make money.

"There is no hard and fast rule for this, but if you get out of the gathering area, you will suffer a lot, the agglomeration effect Brother Qingshan, you must know better than me, customers like to shop around, if your store is out of the gathering area, customers are likely to give up the comparison, and those who went to your store first to see the customer, once there is no transaction and choose to go to other stores to pick and compare, it is unlikely to go back again. ”

Situ Haiyang explained kindly, on the other hand, he also wanted to get Zhao Qingshan's recognition and let Zhao Qingshan realize his professional ability.

It's not a father, it's not a mother, why do you want Zhao Qingshan's approval?

This is actually the common idea of many peers in Zhao Qingshan's hometown, when we were children, we were inferior to you everywhere, no one could do the same thing as you to be a scumbag and get a score of a scholar, we couldn't do anything into your eyes, and we didn't have the courage to be friends with you.

It's all hands, feet, and a head, why am I so not on the stage?

For the rest of my life, I can always beat you in a certain field Zhao Qingshan, right? I can't keep my head down every time I see you, right?

If you Zhao Qingshan can be impressed, then I will go back to my classmates and friends, how dignified.

It can be seen that men also have peacock screens, not necessarily to attract women, nor necessarily to please their bosses.

"I'll consider this when choosing a storefront, Ocean, you're out of business now, it seems that there are some things I need to ask you for. Zhao Qingshan took it without hesitation.

"Brother Qingshan, don't laugh at me, I've been in this industry for a few years, I have to learn something, Brother Qingshan, don't say that you don't ask for advice, I can't stand it at all." Situ Haiyang looked flattered, and waved his hand again and again, of course, his heart is very useful, and he must be very confident when he brags in the future.

A recognition will not make Situ Haiyang unable to find the north, he immediately thought, Hai Rui not only has a store, but also has a choice? This made Situ Haiyang even more suspicious, and the one named Xu Zongyang mentioned by Zhao Qingshan has not heard of it, it seems that he will have to ask the people over there of Hai Rui Business Management later.

"Don't be modest, I really have some questions I want to ask you, for example, why are the jewelry brand businesses of those state-owned enterprises deserted?"

Aqua Blue Star is the same as the earth, people can use the Internet to find answers to many questions, but the Internet is not omnipotent, not every problem has a well-wisher to explain to you in detail, do not go to the field investigation, let alone the answer to the question, you can't even find the question itself.

"I only know a little about this, simply put, the restrictions of state-owned enterprises are not flexible enough, the most critical point is that the competitiveness of state-owned enterprises is very weak in terminal sales, can only drive sales at low prices, and rarely open direct stores, basically there is no direct store, merchants to join the way to participate in brand management.

It is equivalent to saying that the merchant spends a sum of money to buy a signboard, and even your purchase channel brand does not care, and some do not even need a label fee, and the franchisee almost has absolute autonomy.

Therefore, the profit model of state-owned jewelry groups is not much different from that of third-rate private jewelry companies, and they all earn a franchise fee. If you look closely, you can see that there are many brands of jewelry stores with the same style, and if it is a gold product, it is very likely that even the weight is the same.

Is there a high-end jewelry product in the wholesale market? There must be, but the third-rate brand franchisee, it is impossible to get first-class goods, the brand is not good, no matter how good your goods are, customers will not believe you, so just like our Jinyufu, in the jewelry can only honestly sell low-end products, earn meager profits, the price of the jade bracelet next door is tens of thousands of hundreds of thousands, and our most expensive are only a few thousand. ”

Situ Haiyang's answer really did not disappoint Zhao Qingshan, and he said that his saliva was dry, and even involved trade secrets, and he was even suspected of blowing himself up.

When he was a student, Situ Haiyang was obviously a scumbag, and he had more pocket money than ordinary students, so he often played games all night in Internet cafes, but now he is really as Shunzi said, when it comes to the jewelry industry, it is the head and the way is clear.

Sure enough, society is the best university.

"In the final analysis, it's still a brand premium, so what are the advantages of a first-class brand?" Zhao Qingshan continued to ask non-stop, of course he didn't want to let go of such an opportunity.

"Yes, it's brand premium, like many industries, brand is profit, isn't that how the word brand value comes from? "The so-called coming and not being rude, Situ Haiyang very much agreed with Zhao Qingshan's summary, and secretly thought that a smart person is a smart person, and it is a little thorough.

It's one thing to admire Zhao Qingshan, and it's not wrong for him to want to behave in front of Zhao Qingshan, but he is really afraid that he will play the piano to the cow, and he has really encountered that kind of embarrassing thing a few times.

If you talk a lot from your heart and lungs, people think that your idle egg hurts, and you can't understand the key point and can't find the key, so you will pretend to say a few perfunctory words.

is obviously a very fulfilling industry experience, but it turned into a monologue that no one appreciates.

Am I so embarrassed or not?