Su Ruoxuan slowly opened her eyes, and her narrow and thick eyebrows flickered slightly, revealing bright pupils like sapphires.

The light in the room was a little dim, and Su Yunfan was sitting on the sofa opposite the bed, carefully studying the documents on her desk.

She sat up, straightened her hair, and habitually reached for her phone. Generally, when she gets up,+, there is news from the group's senior management group, there are requests sent to her by executives from various departments, and there are also news from many business tycoons. She will personally read each one, and then give an appropriate reply immediately if she needs to reply.

But this time, she didn't find it for a long time. When he looked up and saw Su Yunfan, he realized that the phone must have been hidden by him.

Su Yunfan heard the movement and raised his head to look at her with a smile, "Are you awake?"

He got up and walked to the window and pulled the thick curtain open. The sun was blazing outside and it was already afternoon.

"Why did you sleep for so long, and there are still so many things to deal with!"

Su Ruoxuan rubbed her head and asked, "How long have I been asleep?"

"It doesn't matter how long you sleep, it's important that you're well-rested. Su Yunfan said with a smile.

Su Ruoxuan stood up, the long-lost lunch break made her full of energy, and her whole person was full of energy.

"It's a good rest, it's also for a better job!" she smiled and stretched out her hand to Su Yunfan, "Give me your phone quickly, there should be many people waiting to find me!"

Su Yunfan handed her Su Ruoxuan's mobile phone, and when she saw that the mobile phone was turned off, Su Ruoxuan also glanced at Su Yunfan with disgust.

"Why did you turn off my phone?"

Su Yunfan shrugged his shoulders, "The news is too noisy, I'm afraid it will affect your rest." ”

"A lot of people need to come to me, and I can't do my job if you do that. Su Ruoxuan hurriedly turned on her mobile phone.

Su Yunfan reached out and held her hand, preventing her from looking at her phone.

"Allow yourself to relax once in a while. Companies spend so much money to hire people to work, they can take care of things. ”

"But there are some things that I have to judge. I'm not at ease when I leave it to them!"

"Leave the rest aside, I have more important things to talk to you about. ”

Su Yunfan's tone changed slightly, not like the gentle and well-behaved younger brother he usually had, with a bit of undoubted firmness in his voice.

Su Ruoxuan looked up at him in surprise, and the insistence in Su Yunfan's eyes made her finally put down her hand.

"Okay. ”

The two of them sat on the sofa, Su Yunfan had already made tea and handed Su Ruoxuan a cup.

He had the documents Su Ruoxuan was reading before, which were all group problems that gave her a headache.

Su Ruoxuan asked, "Have you read all those documents?"

"I've read it all. Su Yunfan said with a smile.

Su Ruoxuan's brows furrowed, and she smiled helplessly and shook her head, "You're messing around again." It's going to take me days to finish reading all this stuff, so you're done?"

Su Yunfan smiled and said nothing, after the wisdom amplification system was turned on, he could completely do ten lines at a glance. His fast-moving brain can also help him make the most correct judgments.

"The fourth quarter of the group is not doing well, and you are also worried about this matter, right?" he took a sip of green tea.

When Su Ruoxuan heard this, she sighed with relief and melancholy.

It is gratifying that Su Yunfan has not only put his mind on pickling girls during this time, but also cares about the group's business.

The melancholy is because the group's performance has really deteriorated in the past two years.

"The real estate industry has come to an end, and it's hard to make leaps and bounds after that. Longteng Group, which started with it, is likely to go downhill if it does not consider transformation. ”

Su Yunfan nodded, "Yes, I know this." Then consider transformation!"

"It's easier said than done. The foundation of Longteng Group is real estate, and now it has become the first in the country, no, it should be said that it is the first in the world. If you want to transform, you have to give up all the previous real estate business. This is tantamount to cutting the meat of the Longteng Group, and it will also cause huge losses in the short term!"

Su Yunfan knocked on the table with a smile, "Actually, to put it bluntly, the Longteng Group is like a giant dragon that grows up when the river is rising. As the dry season came, the river dried up, and the dragon in the small river could not turn over, and was dying of thirst. ”

For this analogy, Su Ruoxuan agrees. "The dragon in the river, that's an apt metaphor. ”

"If you want to survive, you can only break up the whole business and transfer the real estate business piece by piece. Su Yunfan said.

"The transformation has been done a long time ago, and when my grandfather was still the chairman, I thought about the decline of real estate in the future. That's why we've developed a lot of other industries. However, none of them can replace the position of real estate in the company. Until there is no better property, giving up real estate is tantamount to suicide. ”

Su Yunfan drank tea, but a deep light appeared in his eyes.

"If I say, I have a good idea, would you believe it?"

Su Ruoxuan raised her head violently to look at him, Su Yunfan looked at him calmly, and there was no hesitation in his eyes except for confidence and calmness.

She suddenly realized a problem, Su Yunfan's age is actually a very powerful entrepreneur.

Save the dying famous wine city in one month, and the company you founded made billions in three months!

This kind of ability is almost comparable to their grandfather Su Zhennan back then. No, considering the general environment at that time, maybe Su Yunfan is stronger now.

Su Ruoxuan always likes to pose like a big sister in front of Su Yunfan, thinking that he should be taken care of by herself. But she ignored Su Yunfan's outstanding talent.

If you change the position of the two people and let her do those things, she may not be able to compare with Su Yunfan.

"I believe you, tell me what you think!"

After thinking for a while, Su Ruoxuan looked at Su Yunfan seriously, intending to hear what good insights he had on the future development of the group.

Su Yunfan smiled, "There are three business transformations that I have in mind, which I can refer to for your reference. ”

"First, e-commerce has hit stores too hard, and Yida Mall, as the largest offline mall in China, has borne the brunt. In recent years, due to the rapid development of the mall, the level of staff is also uneven. I would suggest that we move from the real estate industry to the service industry. Sell the mall and engage in professional mall management. ”

Su Ruoxuan frowned, "It's not like we haven't thought about this question. Although Yida Mall can still be profitable, if we take out the funds, we can invest in more profitable industries. It's just that Yida Mall is worth hundreds of billions, and ordinary enterprises can't eat it at all. ”

"You can take the terms and conditions, buy the mall, and we will give a 5-10 year discount on the management fee. Moreover, Yida Mall can make money. Although the rate of return on capital is low for us, there is still a lot of profit margin for other small and medium-sized enterprises. ”

Su Yunfan spread his hands and said with a smile: "If you really can't do it, you can sell them separately!" 10% return on capital is also a very good choice for those rich people who have some money but dare not invest at will. ”

Su Ruoxuan thought about it carefully and felt that this method was indeed feasible, but it needed to be seriously considered.

"Let's have the next idea!" her tone had begun to become unwavering, and she had completely entered CEO mode with the discussion.

Su Yunfan continued: "The next step is to consider the transformation of the business. Our group has done too much business over the years, and basically every industry has been involved. Now it is necessary to cut off the redundant branches and focus on the development of key businesses. And now I am most optimistic about the e-commerce industry. ”

E-commerce has risen rapidly with the Internet entering thousands of households, and in less than ten years, it has gained a large number of users, and even forced many traditional industries to death.

Its convenience is cross-generational, users can buy what they want without leaving home, and this shopping experience kills any mall.

Su Ruoxuan frowned and said: "E-commerce is the development trend in the future, we all know this. In fact, we started to do e-commerce very early, but due to the late start, we barely ranked in the top three in China. However, most of the profits were snatched by Huayao Century and e-commerce leader Wubao Tianhua. Now, although I try to compete with them, I can't help but have such a large market share, and it is difficult to get more of the cake. ”

She looked at Su Yunfan with some reluctance, "If we do e-commerce, Longteng Group may have to be below the two e-commerce giants in the future, and it can only rank third in China." ”

Su Yunfan couldn't help but laugh out loud when he heard Su Ruoxuan discussing the market share of Huaxia China's e-commerce.

Su Ruoxuan was stunned for a moment, and suddenly realized that he was laughing at himself. She was so angry that she picked up a piece of tea from the table and stuffed it into Su Yunfan's mouth, "Okay, you dare to laugh at me when discussing business with you!"

Su Yunfan swallowed the refreshments into his stomach, and hurriedly smiled and waved his hand: "No, no, no, how can I laugh at you? Your wisdom is like a lighthouse, illuminating the way forward for the Longteng Group!"

He crossed his hands on the table and looked at Su Ruoxuan with burning eyes: "However, there will also be shadows under the lighthouse." The smarter the person, the more likely it is that the lights will be dark. Sister, sister. Although you are a top student who graduated from a prestigious school, you know a lot about finance and management. However, you don't know much about China's national conditions. ”

Su Ruoxuan was puzzled, "What does this mean? ”

She shook her head confidently, "According to our survey, all the customers who are likely to be developed have already been developed. If you want to have a new customer base, you can't do it overseas unless you go overseas. ”

Su Yunfan shook his head, "The cake of e-commerce is far bigger than you imagined. ”

As he spoke, he took an A4 sheet of paper from the table next to him and drew it.