Su Yunfan drew a big circle on the paper, pointed at it with a carbon pen and said, "This is like the share of the e-commerce market." Many people think that the e-commerce market is saturated now. But in reality, it's far from it. ”

"The annual number of users of Huayao Century and Wubao Tianhua is 350 million and 680 million. However, only 10 percent of active users are combined, less than 100 million. Most people rarely shop online. ”

He plots a 10% area on a pie chart.

He tapped the blank 90% of the pie chart with a pen and asked Su Ruoxuan, "What is this for?"

Su Ruoxuan said without thinking: "This is because not everyone needs frequent online shopping. ”

"It's not that they don't need to, it's that they don't know about online shopping. ”

As he spoke, he drew on the pie chart.

"People who often buy things online generally have good economic conditions. However, in third-tier cities and below, especially in the 4th-5th tier and even in rural areas, most people do not shop online. In fact, even the simplest necessities are cheaper than those in store. Why don't they buy it online? because they don't understand!"

Su Yunfan wrote down a word "poor information".

"Sister, you are an elite and a golden collar. It can be said that the circle in which you live is the most upper-class level of the entire country. So among the people you come into contact with, even the worst and worst are college graduates. However, more than 90 percent of the country's population has no university education, and relatively little access to modern information. ”

"Take online shopping as an example, you can't let the old man in the countryside buy a bottle of wine and have to download an APP, right? Even if you buy wine on the APP, there are often preferential activities, and even 1 yuan for wine purchase is free shipping. But they don't know!"

"It is such a group that is a valuable customer base that has not been tapped by e-commerce!"

Su Ruoxuan dragged her face to see Su Yunfan seriously analyze herself, and she found that Su Yunfan was always radiant at this time, and his eyes also contained the universe, which was his ambition.

She quietly waited for Su Yunfan to finish speaking before she spoke: "You said it yourself, these people don't like online shopping, and their general income is low." Is it really valuable to discover them?"

Su Yunfan said confidently: "Of course it's big, because they have a huge population base. ”

"Even if we can only earn 1 yuan from each person, this is close to 1 billion people, which is 1 billion yuan. People who really make a lot of money will always do big business that benefits the people. The annual income of Shaxian snacks in the country must be higher than the income of a certain luxury brand, which is the reason. ”

Su Ruoxuan nodded approvingly, "The idea is very good, but how can we let these consumers in third- and fourth-tier cities and even rural areas shop online?"

The reason is very simple to say, Longteng Group has no shortage of business-minded geniuses, and people often propose whimsical plans to her. However, when she asks how to execute it, those geniuses will reveal their own shortcomings.

There was once a graduate of a world-class university who wrote a 10,000-word letter when he first joined the group, suggesting to himself to carry out corporate reform.

She didn't even look at it, and directly transferred the book of ten thousand words to his supervisor, and left a comment: "I suspect that this person has a mental problem, and it is recommended to send him to the hospital for treatment." ”

She believes that even if you are a genius, the theory you come up with without experience is worthless.

If Su Yunfan can't come up with a good operation plan, then even if it is her most beloved brother and the closest person of the opposite sex, she will not be able to pass this proposal.

Of course, this point is difficult for Su Yunfan, since he is here, of course he has thought of all the problems.

"First, let's make profits first. Spend tens of billions of dollars in the early stage to attract customers first. When they get used to spending with us, even if one day our prices are the same as anywhere else, they will continue to stay here because they get used to it. ”

"Second, through social means, let our customers reach more customers for us. ”

Speaking of this, Su Yunfan said to Su Ruoxuan: "It's a bit similar to Chuanxiao's way of pulling people's heads, except that we are rewarding customers who pull people." For example, every time you introduce a friend and download our app, you can send him a five-yuan red envelope. For another example, as long as a product is shared with a friend, the friend can download the APP to help bargain. In this way, we only need to invest a lot of money in the early stage, and we can quickly collect a large number of customers!"

In Su Ruoxuan's eyes, waves have begun to appear. Her clenched hands are a testament to the fluctuations in her heart.

Because Su Yunfan put forward an idea that is secretive in the industry, but many people will envy or even envy it.

If you can use this way, take advantage of people's psychology of taking advantage of small advantages and good face, and convert one customer into ten, and ten into hundred, then their customers will explode!

Everyone regarded Chuanxiao as a flood beast, and they didn't dare to touch it. But if you think about it, their way of pulling people can really be imitated. Su Yunfan actually thought of something that others didn't dare to think of! Should he say that he was bold, or was his business acumen too developed?

"But that's a lot of money we need to invest. If the number of users grows rapidly, the investment can be terrifying. ”

Su Ruoxuan still insisted on asking her own questions, and now she has to take into account every step of the group's operation, and funding is a very serious issue.

Su Yunfan was unhurried and gave the answer she wanted.

"So, in the early stage, we first cooperated with two other small workshops that we didn't look up to. Put aside the quality of the product first, and attract users with low prices. When the number of users is large, we are qualified to cooperate with large manufacturers and make high-quality products. After all, we were positioned to be a consumer group below the third and fourth tier cities, and they cared more about price than quality. ”

Although this approach will give people the impression of cheating e-commerce at the beginning, once it has a stable customer base, it can carry out long-term operation.

Fortunately, both of them are pure businessmen, not the kind of white lotus with the kindness of a woman. Therefore, the negative effects of this approach do not become a stumbling block to them.

After listening to Su Yunfan's words, Su Ruoxuan gasped.

She stood up in surprise, looking at the pie-shaped picture drawn by Su Yunfan, the light in her eyes flickering.

"It's crazy! If we can do that, then we can really nibble on a piece of fat from the e-commerce space!"

She looked at Yun Fan excitedly, couldn't restrain the excitement in her heart, and directly gave him a hug. "You're really a genius to come up with such a good idea!"

Su Yunfan felt the fragrance of jasmine flowers coming from the eldest sister's body, and the strong sense of pressure on his chest made him realize a problem, although Su Ruoxuan wears an OL suit every day, and it seems that her bust is not as big as Su Ruonan, but the actual size is estimated to be much different.

He patted Su Ruoxuan's back with his backhand. "I just think about it occasionally when I'm reading a book. Sometimes, there is a lot to be gained from the negative teaching materials. The reason why Xiao is so profitable is naturally that there is a certain reason that can be used for reference. ”

Su Ruoxuan let go of her arm, and her face turned red with excitement.

"Don't be modest, e-commerce has been around for more than ten years, but no one thought of this kind of promotion. With this alone, your business acumen surpasses that of most business veterans. ”

She brushed her hair, trying to calm her emotions.

"The first plan has to be discussed with the company's senior management, but the second plan can be implemented immediately, and I am anxious for the company's senior management to hold a board meeting!"

Su Yunfan smiled slightly, "Don't worry, I have a third plan." ”

Su Ruoxuan's eyes lit up, and she immediately sat down and listened carefully.

"The third plan is to wait until our e-commerce platform is laid out and combine it with our offline resources. Follow the model of famous wine cities and carry out online and offline interactive business models. Then, complete the one-stop service of e-commerce and stores. When the time is ripe, you can also do your own express delivery business by the way. ”

When he said this, his eyes lit up. It can be expected that if all this is done, he will become the godfather of business in the new era.

"At that time, Longteng Group will no longer be a real estate company, but a national industry whose business scope involves the people of the whole country!"

Su Ruoxuan's eyes were full of emotion, the three plans proposed by Su Yunfan today, except for the first one she was not sure about, the latter two were very useful. At least it showed her the way in the way that she was now confused.

She stared at Su Yunfan, who was only twenty years old, but mature and unspeakable, sighed with relief while being moved, and said with a smile: "I think, maybe you can already take over the Longteng Group." ”

Su Yunfan smiled disappringly and waved his hand, "Don't, I belong to the kind of person who can give advice in the general direction, but is not very reliable in terms of execution." ”

Su Ruoxuan glanced at him, "Then you know how to call me!

Su Yunfan also knew that Su Ruoxuan had worked very hard during this time. He held Su Ruoxuan's slender and warm palm, and said seriously: "Sister, let's slowly try to delegate power in the future! If we succeed in transforming into e-commerce, we will be involved in more fields." It's more important to manage people than to do things, so that they can work for you. ”

This is not the first time Su Yunfan has mentioned these words, but this time, it touched Su Ruoxuan very much.

Because she knows that Su Yunfan is better than herself in terms of business acumen.

What makes her feel warm even more is that Su Yunfan cares about her body.

"Well, don't worry, when the transformation of the group is over, I will try to slowly decentralize. ”