"Say Cao Cao Cao will arrive" This is really true, Chen Geng and Jack Welch chatted for not too long, and the research company that AMC invited to investigate the situation in the Italian market called.

On the phone, the investigative firm first asked Jack Brown to ask Jack Brown. Welch gave a general introduction to the situation, saying that according to their investigation, the local European car manufacturers led by the Fiat Group did not take any unclean actions against AMC cars in the Italian market, nor did they take any promotional activities in response, they believe that at least in the Italian market, several major European car brands do not think that AMC will pose a threat to their market position, and the specific detailed investigation report, they will then fax it to Jack Welch.

European brands don't see AMC as too much of a threat to their market position?

Investigate this analysis of the company. Jean = Jack Welch and Chen Geng couldn't help but look at each other.

Chen Geng was the first to react: "Jack, how many cars are sold in the Italian market?"

"I'll take a look...... If I'm not mistaken, it's less than 20 cars, and I can't remember the number of orders......" Jack Welch said as he looked through the statistical report: "117 ...... new orders"

Before he could finish speaking, K. Welch couldn't help but smile bitterly.

Chen Geng also smiled bitterly.

The research company is right, for a new brand that has sold only 20 cars nationwide in a week, there is really no reason for the major car brands that are thriving in Italy to take AMC seriously: even if you multiply your new orders by 10, how much?

There are less than 1,200 vehicles a month, and only more than 10,000 vehicles a year, and in fact, whether this number can be reached is only known to the ghost......

With such a small amount of sales, what qualifications do major European car brands have to treat AMC as a thing?

To put it mildly, Fiat, Renault, Citroen, Peugeot, Wolfsburg, Lancia, Alfa Romeo, Nissan, Honda, Toyota, ...... Everyone evens out 1,000 units a year, and the sales volume gives you AMC is about the same.

The sales of 1,000 units a year, with an average of less than 100 units a month, belong to the share that can be made up by increasing the promotion efforts a little, can you expect everyone to take AMC as a thing?

No kidding!

Maybe the major car brands in Europe and Dongying have secretly laughed at this time: Americans are Americans, and they don't understand what kind of cars Europeans want!

It's just that......

If the major car brands in Europe and Dongying view AMC in this way, doesn't it mean that this period is a godsend for AMC, and AMC can take advantage of this rare time to expand its market share as much as possible?

Realizing this possibility, Chen Geng was immediately excited, and he hurriedly said to Jack Welch: "Look at the situation in France, Germany and other markets. ”

Jack Welch was also aware of this, so before Chen Geng could speak, he had already picked up the phone and called AMC's cooperative investigation companies in various European countries.

Soon, the investigation reports of cooperative research companies in the Netherlands, Germany, Belgium and other countries were summarized one after another, and the investigation reports of these investigation companies all confirmed the unspoken speculation in Chen Geng and Jack Welch's hearts before without exception: because the sales in the first week were not ideal, the large and small car brands in the European market did not take targeted measures against AMC without exception, and everyone was waiting to see the joke that AMC folded in Europe.

AMC's cooperative research company in France even specifically mentioned one thing: when a reporter interviewed Honoré, executive vice president of the French Peugeot Group, and asked him how he thought of the performance of AMC cars in the European market, Honoré arrogantly said that he had never heard of AMC - arrogant and arrogant!

"It seems that people don't take us seriously at all. Chen Geng said with a smile to Jack Welch, whose face turned red and white after hearing this.

Jack Welch also has a temper, he was the executive vice president of General Electric before, if he hadn't been poached by Chen Geng, the current president of General Electric would be him, but whether it is the current AMC or the previous General Electric, can it be compared to the small Renault car?

Jack Welch was annoyed by the arrogance of Renault's cars: "Since the last French men with seeds died on the way to charge the Duke of Wellington, France has not been able to find a decent man. ”

"Ahem...... Your requirements for French men are too high," Chen Geng coughed twice: "Moreover, if foreigners and women are allowed to lead French men, the performance of French men is actually quite good." ”

"Hehe......"

Jack Welch scoffed at his boss's words.

Clearly, Honoré's words deeply stung the proud Jack Welch.

Chen Geng was happy to hear this, and he was still waiting for Jack Welch to teach the proud French cocks a hard lesson.

Jack Welch is Jack Welch in the end, he quickly adjusted his mood and said to Chen Geng: "Boss, I'm going to set off a storm in Europe!"

"Oh?"

"I need you to work with me to find ways to reduce the overall cost of our European products without compromising the quality of our products. ”

Chen Geng frowned and pondered for a moment, and asked, "Are you going to fight a price war with the Europeans and Dongying people next?"

"Boss, you understand," Jack Welch said calmly to Chen Geng: "If we want to gain a foothold in the European market, the final war must be unavoidable, and under the premise that we can get the support of the US government and even the military, this war will definitely be a tragic price war as the final general attack, which is inevitable." ”

Similar to any kind of war, the price war is bound to be a war in which both sides suffer heavy losses, but whether it is to kill 1,000 enemies and lose 800, or find a way to reduce their losses to 200 while killing 1,000 enemies, the difference is huge, and to some extent, it can even push the war to end early.

Chen Geng naturally understood this truth, he pondered for a moment and nodded: "You want to find a way to reduce the cost of management and production, as for the cost of spare parts, I will find a way." ”

Jack Welch was suddenly overjoyed and nodded hurriedly: "Then please." ”

With Chen Geng's promise, Jack Welch has a little more confidence in winning the final battle.