Chapter 7 Acquisition of STARL
The Western press calls itself the "uncrowned king" of journalists, which means that journalists enjoy a special status above society. In fact, in capitalist society, most of the news media in the bourgeois stage are owned by monopoly capital. Fundamentally, they all serve the interests of monopoly capital, and it is impossible for journalists to get out of this pattern.
And if journalists have always been praised as uncrowned kings in the press industry, with a special status above society, then News Corp is the king of kings among those uncrowned kings.
As the world's largest media organization, News Corp. has thousands of professional reporters, and under the pen of those reporters, it can be as big as the resolution of political leaders, the analysis of the Wall Street economy, the promotion of medical information, the guidance of public opinion, and even the investigation and stripping of personal behavior.
It can be said that where there are people, there is news, and where there is news, there are media organizations under the News Corporation.
As a coercion, Shen Jiannan deeply knows how terrifying a huge media empire is, reversing black and white truth and falsehood, pointing to the deer as a horse, avoiding the important and changing the concept of guidance, as long as he does it well, he can control 80% of the world's people in public opinion.
Facts and logic are the foundation of public opinion, but they are always defeated by emotion and lost to capital, because, most people, like sheep, do not script the logical analysis ability of facts and truth at all.
As long as the public is confused and the same information is continuously instilled, under the natural brain defects of people, the wind blows in that direction, and people will fall in whichever way.
Even, killing or selling oneself is still convinced.
Just like the same behavior, the Italian government took great economic risks to fight the disaster, and China brought great losses to the people's freedom and livelihood.
Traditional Chinese medicine is unscientific and witchcraft, and new Western medicine cannot cure diseases, and it will immediately carnival.
Or, establish a spokesperson to attract focus, divert attention, change concepts, and use factual deviations to avoid factors that are unfavorable to oneself.
As long as it is well controlled, it is the real uncrowned king.
News Corp!
Shen Jiannan squinted, his eyes flashing with strange colors.
It seems that the news corporation with a low market capitalization, how many people know that it has a huge influence, which can not only promote hundreds of millions of capital, but also determine the determination of political public opinion, can be described as distorting the facts, confusing the public, and using it to harvest leeks to achieve some purposes.
Laughing. What do you think of News Corp. ”
"I think that with the capital power of News Corp. and their determination to merge and acquisition, it is certainly not a big problem to increase the price, but it is still up to the boss to decide how much to increase. ”
"I'm asking you what you think about News Corp's development. ”
Li Daxiao suddenly had a dry smile on his face.
He is actually not good at this kind of thing for the development of the company.
"Boss, you know, I'm also good at fooling people, development, I don't know very much. ”
Shen Jiannan laughed and laughed, looking at this spokesperson he personally selected, he didn't know whether to praise or scold for a while.
Tang Dunhou didn't have so many scruples, looking at Li Daxiao's wicked smile, he couldn't help but be sarcastic.
"Lao Li. You know you're going to fool people?"
"Mr. Monkey. What you said is not right, what I am talking about are all objective facts, and the results have been proved to be correct, how can you call fooling people?"
"You didn't say it yourself. ”
"What did I say? How I don't know. ”
Li Daxiao's dead skin and face made Shen Jiannan very satisfied, doing investment analysis and media, asking for face, how to mix up, obviously, Li Daxiao is very talented in this industry.
Talents, always in any era can shine.
Laughing. Call Liu Changzhi and ask him to arrange for me to meet Murdoch. ”
“......”
News Corp was formerly known as News Australia Limited.
In 1954, Murdoch took over The News, published by the city of Adelaide, and in 1964 began News Corp.'s first newspaper business, The Australian, with the publication of Australia's first national daily newspaper.
In the late 60s, News Ltd. began to expand into overseas markets, first buying the British News of the World, and then the British Sun 2. In the 70s, News Ltd. began to enter the American journalism industry, and successively bought the San Antonio News and Express, the New York Post, the Boston Herald and many other newspapers.
In the late 70s, News Limited expanded its reach, first investing in the television industry in Sydney and Melbourne, Australia. The company grew to Europe, the United States and Australia, and in 1979 Murdoch founded News Corp. to better manage and coordinate the company's growing business.
The '80s were an important foundation for News Corp.'s global expansion. News Corp acquired the famous Times and The Sunday Times in the UK, as well as Harper Collins, one of the world's largest English-language book publishing companies. News Corp. then entered the highly competitive U.S. film and television market.
However, the U.S. government has strict restrictions on the control of media organizations, as a media organization, first, the actual controller must be an American, and second, it must conform to the political declaration of the U.S. government.
In order to open up the American market, Murdoch himself became an American citizen from Canada in 1985, and was able to acquire 20th Century Fox Pictures, and in 1987, he established the fourth largest television network in the United States, Fox Television Network, thus beginning a large-scale investment in the television market.
The reason News Corp. has become the world's largest media organization in just four decades is because of Murdoch's distinct personal style, courage to take risks, and a clear vision of the future of the media and the future of News Corp.
Cross-media, cross-industry, cross-border mergers and acquisitions, it is this vision that has guided News Corp. from a small newspaper company in Australia to a super media group that spans five continents.
But while News Corp. has multiple subsidiaries on five continents, Murdoch is not content to do so.
Asia has the largest population base in the world, and only China, India or Japan in Asia have more population than several European countries combined. The media is aimed at people, and the information disseminated is also disseminated by people, and there will never be a market with more potential than the Asian market.
SatelliteTelevisionAsianRegionLimited Headquarters.
In a luxurious reception room that is not open to the public, Liu Changzhi, the executive director of the radio station, is personally making tea in the palm of his hand, and opposite him, a tall white-haired and blue-eyed Caucasian man is talking and laughing with a Chinese man.
The Caucasian looks like he is 60 years old, with a pair of black-framed glasses hanging on the bridge of his nose, which is exactly Rupert Murdoch, the chairman of News Corporation, a Chinese man who is 25 or 6 years old, and also wears a pair of black-framed glasses, which is the son of Li Zhencheng, a well-known wealthy businessman in Hong Kong, and the vice chairman of STARL, and the actual controller Li Zhikai.
The two talked and laughed freely, and the polite Li Zhikai did not have too much inhibitions when facing Rupert Murdoch, a multinational media giant.
After all, this is the territory of the British, and as one of the heirs of Hutchison Whampoa, there is no need to fear Rupert Murdoch or anything.
Rupert Murdoch is also very gentlemanly, his aura is not as striking as the rumored predators, and the black-framed glasses also block the sharpness in his eyes, so that people will not have too much oppression.
The two parties have reached a preliminary agreement regarding News Corp.'s acquisition of STARL.
News Corp. bought a 63.6 percent stake in STARL Ltd. for $525 million, but ran into problems when negotiating payment options.