Chapter 8 Asian Market Strategy

News Corp. doesn't have a lot of cash, so I want to consider paying half in cash and the other half in shares. But Li Zhikai is not very satisfied with this, and hopes that News Corp. can pay in full cash.

"Mr. Murdoch. I think with the strength of News Corp., more than 200 million dollars should not be a problem. ”

"Well, that's not a problem. But News Corp. wants to help STARL accelerate its development and cross-stake each other, which is more conducive to our cooperation, Li Sheng thinks. ”

Li Zhikai's eyes instantly hesitated, as Murdoch said, cross-shareholding with each other can not only diversify risks, but also allow STARL to develop better, with News Corp.'s global influence, it is bound to bring greater benefits to STARL.

What a character Murdoch was, keenly aware of Li Zhikai's hesitation, a trace of sarcasm flashed in his eyes that no one could detect, and continued to strike while the iron was hot.

"The influence of News Corporation, I think you also know Li Sheng. With our help, STARL believes that it will soon be able to surpass the three radio stations of TVB, ATV and CND, and I will take STARL as the center and expand its influence to the whole of Asia, including the Southeast Asian market, the China market and the local market. ”

Beyond wireless, ATV, wired!

Li Zhikai's eyes moved, picked up the tea on the table and took a sip.

When STARL officially obtained its business license, the Hong Kong government had two additional conditions: first, it was not allowed to broadcast Cantonese programmes, and second, it was not allowed to charge users fees. The first condition is the result of the pressure exerted by the three television stations of TVB, ATV, and cable to the Hong Kong government.

Li Zhikai has always kept this account in mind.

News Corp.'s strength is well known to the world, and now it is now the world's largest media empire, if News Corp. is to do the operation, with their mature expansion experience, I believe that STARL's influence can really be extended to the whole of Asia, far beyond wireless, ATV, wired.

At that time, although he will hold fewer shares, as his influence expands, the benefits will be greater.

And the future prospects of News Corp. must be seen by Li Sheng, our current organization and its spread across five continents, each region, is developing very well. Holding a stake in News Corporation, for Li Sheng, will only get greater gains, and I think our stock will definitely go to a new height. ”

“......”

Rupert Murdoch is worthy of being a media predator who can play mergers and acquisitions to the point that the whole world admires, and every sentence pokes at Li Zhikai's weakness, and in a few words, his heart throbs.

You can't blame Li Zhikai, he is only twenty-five years old after all, and he is much more tender than a media predator like Rupert Murdoch. What's more, the Li family has two heirs, and STARL is not only a toy for Li Zhencheng to practice for Li Zhikai, but also a test.

If he passes the test, he will undoubtedly have more bargaining chips in the inheritance in the future, and if he fails the test, he may have to go back to inherit the family business early.

To say yes or not to agree?

Cash, others are paid in shares.

After a few considerations, Li Zhikai didn't dare to make up his mind after all, this matter is too important to him, and if he makes a mistake, he will have to pay a heavy price.

Taking another sip of tea, Li Zhikai pressed down the dryness of his throat.

"I am very convinced of Mr. Rupert's sincerity, and it is not difficult to do this with the strength of News Corporation, but we can think about it in the long run. Now, let's start with tea. ”

Young people are young people after all, and this courage is really far worse than the one supported by the Emperor. Rupert Murdoch smiled slightly, grabbed the teacup, and didn't force anything more, time, he could just wait slowly.

Bell Bell Bell –

The crisp phone rang suddenly, and Liu Changzhi, who was making tea, glanced at his mobile phone, and pressed the call button apologetically.

"Hey, hello. I'm Liu Changzhi. ”

"Liu Sheng, it's me, Li laughed. My boss is back from the United States. ”

Liu Changzhi couldn't help but be happy on his face, and pressed the microphone to say Li Daxiao's request, and after obtaining the consent of Murdoch and Li Zhikai, he laughed heartily.

"I don't know if Shen Sheng has time now, if it's convenient, Mr. Murdoch and I want to visit later. ”

"Of course, Mr. Shen came back this time to discuss cooperation with Mr. Murdoch. ”

"That's really good, just ask Brother Li to arrange it. ”

"No problem. We await the two of you at Central Plaza Tower Capital One. ”

“......”

Hanging up the phone, Liu Changzhi and Rupert Murdoch glanced at each other, and each saw the other's prudence.

Although First Media still relies on the traditional newspaper industry to develop, its expansion rate is jaw-dropping, and in just one year, its influence has spread all over major Asian markets, including Ben, Hong Kong, Thailand, and even the entire Southeast Asia.

Laymen may not know the horror of First Media under the stars, but as an insider, they can see at a glance that if First Media Company under the stars has more capital injection and expansion, I am afraid that it will soon be able to monopolize the entire Asian media market with the economy as the core and the personal influence of Li Daxiao.

However, under the starry sky, the first capital behind First Media is very powerful, and it took out hundreds of millions of dollars in cash at a time to win the shares of Standard Chartered Bank, this kind of terrifying capital body is really unfavorable to the strategic territory of News Corp.

First Media must be taken under the stars, otherwise it may become News Corp.'s biggest rival to the Asian market, and the threat is far greater than that of the three established media outlets, wireless, cable and ATV.

"Lee. I hope you'll give me a closer look at my suggestion, and I think it's better for you to take a stake in News Corp. than cash. ”

"Thank you, Mr. Murdoch, for your advice, and I will consider it carefully. ”

"We'll see you next time. ”

"Li Sheng. Then I'll go with Mr. Murdoch. ”

“......”

On weekends, Hong Kong is much more noisy than usual, with busy traffic on the streets and thinly dressed girls, adding a beautiful scenery to this Oriental Pearl.

The clothes that only reach the collarbone and the white and moist thighs make passers-by resent the summer heat, which makes people feel angry.

Central Plaza Tower, Capital One Investment Management.

Compared with the usual working day, there are dozens of employees busy working, the huge office seems very deserted, and the sound of friction between leather shoes and the floor is more clear than in a quiet environment.

Smack, smack, smack-